Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised?
"Xtreme LPQ"

'Cause it's easier to

Why is a different color used in the product’s
notice the name and to
name?
remember it

What hidden messages does the ad seem to These kind of activities

have? are just for women.

Yes, it does. This product

tries to convince me that
Does the advertisement use emotional appeal? If
if I buy the product I will
yes, how? If no, how could it?
have less problems in my
life.
 I don't think so, because
this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment

The target of this ad is,

mainly, housewifes and it
What do you think or conclude about the ad?
doesn't encourage me to
buy that product.

Fuente: SENA

Questions Answers
Mineral Water called
What is being advertised? "LPQ sparkle"

Why is a different color used in the product’s 'Cause it's easier to

name? notice its name and
remember it

What hidden messages does the ad seem to

If you drink their water,
 you will haver a healthier
have? life

Yes, it does. This ad

Does the advertisement use emotional appeal? If makes me think that I
yes, how? If no, how could it? won't have a healthy life
while I don't drink "LPQ
sparkle"

No, it's doesn't. There are

Is product’s description honest? Why or why not? studies showing that
mineral water it's just...
Water.

This ad truly touches

What do you think or conclude about the ad? people's selfsteem,
talking about heathy life.