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Tourism and
Hospitality Core
A. Course Hrs Hrs.
Course Description Unit Pre-requisites
Name Lab. Lec.
Tourism And This course will equip students with the 3 3 THC 3
Hospitality necessary skills to develop actual marketing
Marketing campaigns for a business within the tourism
and hospitality industry. Emphasis is on the
analysis of the market, its competition and its
product, preparation of a financial budget and
the development of short-term and long range
strategies to achieve desired profit through
effective advertising, sales and an effective
public relations plan.
Operations This course introduces students to the scope of 3 3 4TH year standing
Management in the hotel and tourism industry and the
Hospitality and organizational structure and operational
Tourism mechanics of how the departments within hotel
and tourism businesses function. Emphasis is
placed on the role of operations management as
an element of corporate strategy.
Strategic Using a strategic approach, students will analyze 3 3 3rd year standing
Management current management theories relevant to the
international hotel and tourism industry. Key
issues include the application of strategic
management processes, competitive advantage,
and sustainability, risk management, investing
in innovative competencies, effective
operational practice, internal and external
environments, and creating economic value.
Physical Education
Uni Hrs Hrs
Course Name Pre-requisites
Course Description t Lab Lec