Study Id11643 Iphone-Statista-Dossier PDF

iPhone
IPHONE
Table of Contents
Table of Contents
01 iPhone (smartphone) unit sales

Global smartphone shipments forecast 2010-2023 02
Global smartphone shipments by vendor/manufacturer 2009-2019 03
Global smartphone sales by OS 2009-2017 04
Apple iPhone sales worldwide 2007-2018 05
Apple iPhone unit sales worldwide 2007-2018, by quarter 06
Global smartphone unit shipments of Apple 2010-2019, by quarter 07
02 iPhone sales market share

Global market share smartphone operating systems of unit shipments 2014-2023 09
Global market share held by smartphone vendors 2012-2019 10
Smartphone market share worldwide by vendor 2009-2019 11
Market share of Apple iPhone smartphone shipments worldwide 2007-2019 12
Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018 13
Table of Contents
03 iPhone pricing & revenue

Apple iPhone sales revenue 2007-2019 15
iPhone revenue as share of Apple's total revenue 2009-2019, by quarter 16
Price of an iPhone XS in selected countries in 2019 17
Profit margin of smartphone sales by phone model worldwide 2017 18
iPhone Xs Max (64 GB) manufacturing costs 2018, by component 19
iPhone X (64 GB) manufacturing costs 2017, by component 20
iPhone 8 (64 GB) manufacturing costs 2017, by component 21
04 iOS (operating systems) market share

Smartphone operating systems: global market share 2009-2017 23
U.S. smartphone subscriber share by operating platform 2012-2019, by month 24
Apple iPhone smartphone users in the United States 2012-2021 25
iPhone users as share of smartphone users in the United States 2014-2021 26
Market share operating systems U.S. smartphone sales 2013-2019, by month 27
Table of Contents
iOS version share of Apple devices worldwide 2016-2019 28
05 iPhone models/versions
Share of iPhone installed base worldwide by model 2015-2018 30
iPhone installed base share worldwide by model 2018 31
Apple iPhone U.S. users by device family 2014-2016 32
Apple iPhone shipments share by model in the U.S. 2014-2019 33
Ranking of flagship smartphone screen size 2017, by model 34
06 iPhone usage & apps

iPhones installed base in the United States, China and ROW 2017 36
Apple iPhone U.S. users by device family 2014-2016 37
Apple App Store: annual gross app revenue 2017-2019 38
Most popular Apple App Store categories 2019 39
Leading iPhone apps worldwide 2019, by revenue 40
Table of Contents
Apple App Store: average app price 2019 41

U.S. App Store revenue per active iPhone 2016-2017, by category 42
IPHONE
iPhone (smartphone) unit sales

Global smartphone shipments forecast from 2010 to 2023 (in million units)
Global smartphone shipments forecast 2010-2023
1800
1,574.4
1600
1,473.4 1,465.5 1,484.6
1,437.2
1,402.6
1,371.1
1400 1,301.7
Shipments in million units
1200
1,018.7
1000
800 725.3
600
494.5
400 304.7
173.5
200
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022* 2023*
Note: Worldwide; 2010 to 2019

Further information regarding this statistic can be found on page 44.
2 Source(s): IDC; ID 263441 iPhone (smartphone) unit sales
Smartphone shipments by vendor worldwide from 4th quarter 2009 to 4th quarter 2019 (in million
units)
Global smartphone shipments by vendor/manufacturer 2009-2019
Samsung Huawei* Apple Xiaomi OPPO LG* Lenovo* ZTE* vivo Sony* RIM* HTC Nokia** Others
500
450
400
Shipments in million units
350
300
250
200
150
100
50
0
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2' Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19
Note: Worldwide; 4th quarter 2009 to 4th quarter 2019

Global smartphone sales by operating system from 2009 to 2017 (in millions)
Global smartphone sales by OS 2009-2017
Android iOS RIM Symbian Microsoft Bada Other
1800
1600
1400
1200
Sales in million units
1000
800
600
400
200
0
2009 2010 2011* 2012 2013 2014 2015 2016 2017

4 Source(s): Gartner; ID 263445 iPhone (smartphone) unit sales
Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)
Apple iPhone sales worldwide 2007-2018
250
231.22
216.76 217.72
211.88
200
169.22
150.26
Unit sales in millions
150
125.05
100
72.29
50 39.99
20.73
11.63
1.39
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

5 Source(s): Apple; ID 276306 iPhone (smartphone) unit sales
Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
Apple iPhone unit sales worldwide 2007-2018, by quarter
90
80
70
60
Unit sales in millions
50
40
30
20
10
0
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'07 '07 '08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18

6 Source(s): Apple; ID 263401 iPhone (smartphone) unit sales
Apple worldwide shipments of smartphones from 2010 to 2019 (in million units), by quarter
Global smartphone unit shipments of Apple 2010-2019, by quarter
90
78.3 77.3
80 74.8
74.5 73.8
68.4
70
61.2
Unit shipments in millions
60
51 51.2 50.8 52.2
50 47.8 47.5 48 46.7 46.9 46.6
45.5
43.7
40.4 41.3
39.3 38.5
40 37 37.4 36.4
35.1 33.8 35.2 33.8
31.2
30 26 26.9
20.4
18.6 17.1
20 16.2
14.1
8.7 8.4
10
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2' Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19

IPHONE
iPhone sales market share

Share of global smartphone shipments by operating system from 2014 to 2023
Global market share smartphone operating systems of unit shipments 2014-2023
Android iOS Windows Phone Other
120.0%
100.0%
0.8%
2.6% 0.8%
2.2% 0.3%
0.4%
14.3% 0.1%
14.8% 14.8%
0% 13% 13.8% 12.6%
15.6% 15.8%
87% 86.2% 87.4%

80.0% 85% 85.1% 85.1%
81.1% 81.2%
Market share
60.0%
40.0%
20.0%
0.0%
2014 2015 2016 2017 2018* 2019* 2022* 2023*

9 Source(s): IDC; ID 272307 iPhone sales market share
Share of smartphone shipments worldwide from 2012 to 2019, by vendor
Global market share held by smartphone vendors 2012-2019
Samsung Apple Huawei LG Lenovo Xiaomi OPPO vivo Others
120.0%
100.0%
40.1% 39.3% 41.5% 38.5% 39.1% 39.1% 32.9% 29.4%
80.0%
Share of shipments
8.3%
8.1%
60.0% 2.6% 9.2%
3.3% 4.5% 3% 5.3% 7.6% 8.7%
3.6% 4.8% 4.4%
4.6% 4.9% 6.8%
4% 4.9% 5.2% 6.3% 17.6%
18.7% 4.6% 3.6% 14.7%
15.3% 5.7% 7.4% 9.5% 10.5%
40.0%
14.8% 16.1%
14.6% 14.7% 14.9% 13.9%
30.3% 31.3%
20.0% 24.4% 22.3% 21.1% 21.7% 20.8% 21.6%
0.0%
2012 2013 2014 2015 2016 2017 2018 2019

Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter
2019
Smartphone market share worldwide by vendor 2009-2019
Samsung Huawei* Apple Xiaomi* OPPO LG* Lenovo* ZTE* vivo Sony* RIM* HTC* Nokia* Others
100.0%
90.0%
80.0%
70.0%
Share of shipments
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19
Note: Worldwide; 4th quarter 2009 to 4th quarter 2019

iPhone unit sales as share of global smartphone sales from 3Q'07 to 4Q'19
Market share of Apple iPhone smartphone shipments worldwide 2007-2019
25.0%
20.0%
Market share of shipments
15.0%
10.0%
5.0%
0.0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4' Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'07 '07 '08 '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19

12 Source(s): IDC; Gartner; ID 216459 iPhone sales market share
Market share of smartphones in North America by device from 2Q'15 to 4Q'18*
Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018
Other Apple iPhone 8 Apple iPhone 8 Plus Apple iPhone X Apple iPhone 7 Plus Apple iPhone 7
Apple iPhone 6S Plus Apple iPhone 6S Apple iPhone 6 Plus Apple iPhone 6 Apple iPhone 5S Apple iPhone 5
Apple iPhone 5C Apple iPhone 4S Apple iPhone 4 Apple iPhone SE Samsung Galaxy S7 Samsung Galaxy S7 Edge
Samsung Galaxy S8 Samsung Galaxy S5 Samsung Galaxy S6 Samsung Galaxy S4 Samsung Galaxy S III Samsung Galaxy Note 4
100.0%
90.0%
80.0%
Share of smartphones
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
2Q '15 3Q '15 4Q '15 1Q '16 2Q '16 3Q '16 4Q '16 1Q '17 2Q '17 3Q '17 4Q '17 1Q '18 2Q '18 4Q '18
Note: North America; 2015 to 2018

13 Source(s): ScientiaMobile; ID 629210 iPhone sales market share
IPHONE
iPhone pricing & revenue

15
Revenue in million U.S. dollars
0
10000
20000
30000
40000
50000
60000
70000
Q3 '07
Q4 '07
Q1 '08
Q2 '08
Q3 '08
Source(s): Apple; ID 263402

Q4 '08
Q1 '09
Q2 '09
Q3 '09
Q4 '09
Q1 '10
Q2 '10
Q3 '10
Q4 '10

Apple iPhone sales revenue 2007-2019
Q1 '11
Q2 '11
Q3 '11
Q4 '11
Q1 '12
Q2 '12
Q3 '12
Q4 '12
Q1 '13*
Q2 '13
Q3 '13
Q4 '13
Q1 '14
Fiscal quarter
Q2 '14
Q3 '14
Q4 '14
Q1 '15
Q2 '15
Q3 '15
Q4 '15
Q1 '16
Q2 '16
Q3 '16
Q4 '16
Q1 '17
Q2 '17
Q3 '17
Q4 '17
Q1 '18
Q2 '18
Q3 '18
Q4 '18
Q1 '19
iPhone pricing & revenue
Q2 '19
Q3 '19
Q4 '19
Apple's iPhone revenue from 3rd quarter 2007 to 4th quarter 2019 (in million U.S. dollars)
iPhone sales share of Apple's total revenue worldwide from 4th quarter 2009 to 4th quarter 2019
iPhone revenue as share of Apple's total revenue 2009-2019, by quarter
80.0%
70.0%
60.0%
50.0%
Share of revenue
40.0%
30.0%
20.0%
10.0%
0.0%
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
'09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '19 '19 '19 '19

16 Source(s): Apple; Statista; ID 253649 iPhone pricing & revenue
Price of an iPhone XS in selected countries in 2019 (in U.S. dollars)
Price of an iPhone XS in selected countries in 2019
Price in U.S. dollars in $

0 500 1000 1500 2000 2500
Brazil $2,050
Turkey $1,880
Argentina $1,776
India $1,635
Greece $1,591
Russia $1,586
Bangladesh $1,545
Sweden $1,541
Egypt $1,537
Norway $1,533
Denmark $1,529
Italy $1,514
Finland $1,502
Portugal $1,502
Ireland $1,502
Note: Worldwide; 2019

17 Source(s): Deutsche Bank Research; ID 426467 iPhone pricing & revenue
Smartphone models ranked by profit margin worldwide in 2017
Profit margin of smartphone sales by phone model worldwide 2017
Profit margin
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Apple iPhone 5S (64GB) 74%

Apple iPhone 6 Plus (128GB) 72.4%
Apple iPhone 6 Plus (16GB) 71.2%
Apple iPhone 6 (128GB) 70.9%
Apple iPhone 6S Plus (64GB) 70.2%
Samsung Galaxy Note 3 (32GB) 69.4%
Apple iPhone 4 (16GB) 69%
Apple iPhone 6S Plus (16GB) 68.5%
Apple iPhone 5 (16GB) 68%
Apple iPhone 6S (16GB) 67.4%
Apple iPhone 5C (16GB) 67%

18 Source(s): Website (techwalls.com); ID 728024 iPhone pricing & revenue
Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)
iPhone Xs Max (64 GB) manufacturing costs 2018, by component
Manufacturing costs in U.S. dollars

0 20 40 60 80 100 120 140
Display 120
Cameras 37.6
Mechanical/electromechanical components 71.5
Apps processor 30
RF chipset 17
Power management ICs 12.55
WLAN/BT modules 7
Memory 40.75
RF/PA Section 15.5
User interface 9.7
TrueDepth Sensing Suite 13.5
Sensors 1.15
Battery pack(s) 6.5
Box contents 7.25

19 Source(s): IHS Markit; ID 934633 iPhone pricing & revenue
Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
iPhone X (64 GB) manufacturing costs 2017, by component

0 20 40 60 80 100 120
Display 110
Mechanical/electromechanical components 61
Cameras 35
Apps Processor 27.5
RF Chipset 18
Power management ICs 14.25
Memory 33.45
RF/PA Section 16.6
User interface IC content 10.05
Sensors 2.35
TrueDepth Sensing Suite 16.7
WLAN/BT modules 7.35
Battery pack(s) 6
Box contents/Other 12

20 Source(s): IHS; ID 784358 iPhone pricing & revenue
Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)
iPhone 8 (64 GB) manufacturing costs 2017, by component

0 10 20 30 40 50 60
Display 52.5
Mechanical/electromechanical components 50.95
Cameras 32.5
Memory 31.2
Apps Processor 27.5
RF/PA Section 24.6
Power management components 16.05
Baseband IC 11.5
User interface components 11.28
WLAN/BT modules 7.35
Sensors 6.65
Battery pack(s) 4.45
Box contents 11.55

21 Source(s): IHS; ID 780301 iPhone pricing & revenue
IPHONE
iOS (operating systems) market share

Global market share held by smartphone operating systems from 2009 to 2017
Smartphone operating systems: global market share 2009-2017
Android iOS Microsoft RIM Symbian Other
120.0%
100.0%
6.1% 3.8% 1% 0.52% 0.9%
1.9% 0.46%
0.64%
2.82% 0.32%
0.31%
1.88% 0.18%
0.11%
0.46%
14.42% 0.1%
14%
37.6% 18.7% 4.22% 3.2% 15.38% 15.89%
46.9% 5% 15.5%
Share of sales to end users
2.5% 85.9%
80.0% 19.1% 84.82%
80.7% 81.61%
10.9% 78.5%
1.85%
18.88% 66.4%
60.0%
16%
19.9% 46.66%
40.0% 4.2%
15.7%
8.7%
20.0% 22.7%
14.4%
0.0% 3.9%
2009 2010 2011 2012 2013 2014 2015 2016 2017

23 Source(s): Gartner; ID 263453 iOS (operating systems) market share
Subscriber share held by smartphone operating systems in the United States from 2012 to 2019
U.S. smartphone subscriber share by operating platform 2012-2019, by month
Google Android Apple iOS Microsoft RIM/Blackberry Blackberry/Microsoft
60.0%
50.0%
Share of smartphone subscribers
40.0%
30.0%
20.0%
10.0%
0.0%
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Dec Feb Jun Sep Nov Jan Mar May Sep Nov Jan Apr Jul Sep
'12 '12 '12 '12 '12 '12 '13 '13 '13 '13 '13 '13 '14 '14 '14 '14 '14 '14 '15 '15 '15 '15 '15 '15 '16 '16 '17 '17 '17 '17 '18 '18 '18 '18 '18 '19 '19 '19 '19
Note: United States; 2012 to 2019; 13 years and older; Smartphone subscribers
24 Source(s): comScore; ID 266572 iOS (operating systems) market share
Number of iPhone users in the United States from 2012 to 2021 (in millions)
Apple iPhone smartphone users in the United States 2012-2021
120
110.3
108
105.2
101.9
100 97.2
90.1
82.5
80
iPhone users in millions
72.3
57.8
60
44.53
40
20
0
2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021*
Note: United States; 2012 to 2018; Individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month.
25 Source(s): eMarketer; Website (appleworld.today); ID 232790 iOS (operating systems) market share
Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2021
iPhone users as share of smartphone users in the United States 2014-2021
50.0%
45.1% 45.2% 45.3% 45.4%
43.5% 44.2%
45.0% 43.3%
42.3%
40.0%
35.0%
Share of smartphone users
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
2014 2015 2016 2017 2018 2019* 2020* 2021*
Note: United States; 2014 to 2019; Individuals of any age group who own at least one smartphone and use the smartphone(s) at least once per month.
26 Source(s): eMarketer; Website (appleworld.today); Forbes; ID 236550 iOS (operating systems) market share
Smartphone sales OS market share in the United States from 2013 to 2019, by month
Market share operating systems U.S. smartphone sales 2013-2019, by month
Android iOS Windows Blackberry Others
120.0%
100.0%
80.0%
Market share
60.0%
40.0%
20.0%
0.0%
N '13
N '14
N '15
N '16
N '17
N '18
N '19
M '13
M '14
M '15
M '16
M '17
M '18
M '19
Se '13
Ja '13
Se '14
Ja '14
Se 5
Ja '15
Se 6
Ja '16
Se '17
Ja '17
Se '18
Ja '18
Se '19
9
Ju 3
Ju 4
Ju 5
Ju 6
Ju 7
Ju 8
Ju 9
M '13
M '14
M '15
M '16
M '17
M '18
M '19
l '1
l '1
'1
'1
'1
'1
'1
'1
'1
'1
p
p
n
n
l
ov
ov
ov
ov
ov
ov
ov
ay
ay
ay
ay
ay
ay
ay
ar
ar
ar
ar
ar
ar
ar
Ja
Note: United States; 2013 to 2019

27 Source(s): Kantar Worldpanel; ID 274121 iOS (operating systems) market share
Share of Apple devices by iOS version worldwide from 2016 to 2019*
iOS version share of Apple devices worldwide 2016-2019
Earlier iOS 8 iOS 9 iOS 10 iOS 11 iOS 12 iOS 13
120.0%
100.0%
84% 60% 79% 87% 89% 65% 81% 50% 88% 50%
80.0%
Share of devices
60.0%
39% 41%
40.0%
32%
28%
20.0%
16% 14%
11%
10% 9% 11% 7%
8% 7% 9%
0.0% 5% 5% 3% 5% 5%
2%
May 2016 October 2016 February 2017 July 2017 September 2017 January 2018 May 2018 October 2018 August 2019 October 2019

28 Source(s): Apple; ID 565270 iOS (operating systems) market share
IPHONE
iPhone models/versions
Apple iPhone device market share worldwide by model from 2015 to 2018
Share of iPhone installed base worldwide by model 2015-2018
iPhone 7 iPhone 6S iPhone X iPhone 7 Plus

iPhone 6 iPhone 8 Plus iPhone 8 iPhone 6S Plus
iPhone SE (2016) / Other (2015) iPhone XS Max iPhone 5S iPhone 6 Plus
iPhone XS iPhone XR iPhone 5 iPhone 4
iPhone 5C iPhone 4S
120.0%
100.0%
80.0%
Share of devices
60.0%
40.0%
20.0%
0.0%
August 2015 February 2016 August 2016 December 2017 October 2018 December 2018

30 Source(s): Localytics; ID 606147 iPhone models/versions
Share of iPhone installed base worldwide by model, as of May 2018*
iPhone installed base share worldwide by model 2018
Share of devices
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
iPhone 6 15.5%
iPhone 7 15.5%
iPhone 6S 15.1%
Other 12%
iPhone 7 Plus 10.8%
iPhone 6S Plus 6.8%
iPhone 6 Plus 5.8%
iPhone X 5.7%
iPhone SE 4.6%
iPhone 8 Plus 4.3%
iPhone 8 3.9%
Note: Worldwide; May 2018

31 Source(s): Newzoo; ID 755593 iPhone models/versions
Apple iPhone users in the United States by device family from December 2014 to December 2016
(in millions)
Apple iPhone U.S. users by device family 2014-2016
iPhone 3G/4/4S iPhone 5/5S/5C iPhone 6/6S iPhone 6/6S Plus iPhone SE iPhone 7 iPhone 7 Plus
100
90
13.6 1.5 1 5.1

80 7.1 7.5 8 9.1 9.8 10.7 11.6 14.4 1.5
2
6.4 6.8 7 15.8 7.5
4.7 5.6
3.7 18.3 20.6 22.1 23.1 3
70 7.9 12.7 14.9 20.8 24 26.1 28.5 36
10.3 30.5
37.6 15
60 39.3 37.2
39 38.7 39
39 38.7 33.4
50 37 38.5 38.3
37
34.9
40 32.6
30.8
27.2
30 24.9
22.1
20 24.2
21.7 20.3 17.8
19.2
16.1 15.2 15.4 14.6
10 13.3 12.1 11.3 10.5 9.7 8 6.1 5 4.1
0
Dec '14 Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 Mar '16 Jun '16 Sep '16 Dec '16

32 Source(s): comScore MobiLens; ID 533921 iPhone models/versions
Sales share of the Apple iPhone by model in the United States from 2014 to 2019
Apple iPhone shipments share by model in the U.S. 2014-2019
iPhone 4S iPhone 5C iPhone 5S iPhone 6 iPhone 6 Plus iPhone 6S iPhone 6S Plus iPhone SE
iPhone 7 iPhone 7 Plus iPhone 8 iPhone 8 Plus iPhone X iPhone XS iPhone XS Max iPhone XR
120.0%
100.0%
12.5% 8% 16% 32.1% 10.5% 20.1% 17% 8.5% 39.5% 48%
16% 7.5%
33% 6%
80.0% 31% 29.5% 24% 14.5%
17%
Share of sales
19%
16.5%
40%
60.0% 24%
13% 17%
33%
30% 9.5% 28.5% 16% 9%
40.0% 11%
12.5% 8.5% 10%
11% 9%
16% 13% 10%
19%
6% 13% 10.5%
20.0% 15.5% 19% 11% 11.5%
10% 12%
8% 5.5%
4.5% 7%
7% 11% 3% 5% 4%
9% 10% 2% 8% 3.5% 8%
6% 7.5% 6.5%
0.0% 5% 5%
Sep 2014 Sep 2015 Sep 2016 Dec 2016 Sep 2017 Dec 2017 Jun 2018 Sep 2018 Dec 2018 Jun 2019

33 Source(s): Consumer Intelligence Research Partners; Website (9to5mac.com; patentlyapple.com); Statista estimates; ID 804398 iPhone models/versions
Flagship smartphone screen size ranking as of 2017, by model/device (in inches)
Ranking of flagship smartphone screen size 2017, by model
6 6.3 6.2
6 6 6 6 6 5.96 5.9 5.8 5.8 5.7 5.7 5.7
5.5 5.5 5.5 5.5 5.5 5.5
5 5.3
Screen size in inches
5.1 5
4.7 4.7
4.5
4
ne
+
us
us
8
7
X
XL
S8
+
l2
10
us
m
5T
0
n
6
x3
8
a
11
Pr
rc
V3
Pr
P1
io
G
S8
ltr
e
ne
ne
iu
ia
ne
Yo
Pl
Pl
xe
Pl
ot
ite
ot
Fo
e
U
us
l2
em
LG
ok
U
10
ho
ho
at
ax
ho
LG
ei
y
Pi
M
8
7
N
KE
El
U
Pl
xe
ax
TC
or
N
P1
M
Z2
w
Pr
ne
ne
iP
iP
al
iP
y
e
ry
ne
TC
on
ua
P
Pi
al
ax
at
gl
ry
ei
H
er
ho
ho
e
H
o
ei
XZ
e
G
oo
w
er
al
pl
pl
e
ot
pl
ng
kB
w
iP
iP
gl
ua
ng
G
Ap
Ap
kB
Ap
M
ei
G
ua
ia
su
oo
ac
e
e
w
H
su
ng
er
ac
a
H
pl
pl
m
G
ua
Bl
ol
Xp
m
su
Ap
Ap
Bl
Sa
or
H
Sa
m
ot
ny
Sa
So
34 Source(s): ZDNet.com; ID 818610 iPhone models/versions
IPHONE
iPhone usage & apps

Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in
millions)
iPhones installed base in the United States, China and ROW 2017
400 380
350
300
Devices in use in millions
250 228
200
150
120
100
50
0
United States China Rest of the world
Note: Worldwide; April 2017

36 Source(s): Newzoo; ID 755625 iPhone usage & apps
(in millions)
iPhone 3G/4/4S iPhone 5/5S/5C iPhone 6/6S iPhone 6/6S Plus iPhone SE iPhone 7 iPhone 7 Plus
100
90
13.6 1.5 1 5.1

80 7.1 7.5 8 9.1 9.8 10.7 11.6 14.4 1.5
2
6.4 6.8 7 15.8 7.5
4.7 5.6
3.7 18.3 20.6 22.1 23.1 3
70 7.9 12.7 14.9 20.8 24 26.1 28.5 36
10.3 30.5
37.6 15
60 39.3 37.2
39 38.7 39
39 38.7 33.4
50 37 38.5 38.3
37
34.9
40 32.6
30.8
27.2
30 24.9
22.1
20 24.2
21.7 20.3 17.8
19.2
16.1 15.2 15.4 14.6
10 13.3 12.1 11.3 10.5 9.7 8 6.1 5 4.1
0
Dec '14 Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 Mar '16 Jun '16 Sep '16 Dec '16

37 Source(s): comScore MobiLens; ID 533921 iPhone usage & apps
Worldwide gross app revenue of the Apple App Store from 2017 to 2019 (in billion U.S. dollars)
Apple App Store: annual gross app revenue 2017-2019
60
54.2
50
Annual gross revenues in billion U.S. dollars
46.6
38.7
40
30
20
10
0
2017 2018 2019
Note: Worldwide; 2017 to 2019; amount spent on in-app purchases, subscriptions, and premium apps
38 Source(s): Sensor Tower; ID 296226 iPhone usage & apps
Most popular Apple App Store categories in November 2019, by share of available apps
Most popular Apple App Store categories 2019
Share of active apps

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Games 22.37%
Business 10.12%
Education 8.68%
Lifestyle 8.62%
Utilities 5.9%
Entertainment 5.8%
Travel 3.85%
Food & Drink 3.4%
Health & Fitness 3.31%
Productivity 2.99%
Book 2.49%
Finance 2.42%
Music 2.35%
Social Networking 2.24%
Shopping 2.18%
Note: Worldwide; November 2019; current active applications

39 Source(s): PocketGamer.biz; ID 270291 iPhone usage & apps
Leading iPhone apps in the Apple App Store worldwide in November 2019, by revenue (in million
U.S. dollars)
Leading iPhone apps worldwide 2019, by revenue
40
35
30
Revenue in million U.S. dollars
25
20
15
10
0
Tinder Monster Strike King of Glory Dragon Quest Jedi Survival Netflix Fate/Grand Order Fantasy Tencent Video Knives Out-Tokyo
Walk (PUBG) Westward Royale
Journey
Note: Worldwide; November 2019; iPhone apps only, excluding iPad apps
40 Source(s): Priori Data; ID 271103 iPhone usage & apps
Average prices for apps in the Apple App Store as of November 2019 (in U.S. dollars)
Apple App Store: average app price 2019
1.2
1 0.96
Average prices for apps in U.S. dollars
0.86
0.8
0.6
0.51
0.4
0.2
0
Average app price Average game price Average overall price
Note: Worldwide; November 2019

41 Source(s): PocketGamer.biz; ID 267346 iPhone usage & apps
Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in
U.S. dollars)
U.S. App Store revenue per active iPhone 2016-2017, by category
2016 2017
40
36
35
32
30
Revenue in U.S. dollars
25
20
15
10
4.4 3.8 4.1

5 3.6
2.8 2.6 2.1
1
0
Games Entertainment Music Social networking Lifestyle
Note: United States; 2016 and 2017

42 Source(s): Sensor Tower; ID 869077 iPhone usage & apps
IPHONE
References
Global smartphone shipments forecast from 2010 to 2023 (in million units)
Global smartphone shipments forecast 2010-2023
Description
Source and methodology information
The statistic depicts the forecast total unit shipments of smartphones worldwide from 2009 to 2019 with a
Source(s) IDC forecast for 2022 and 2023. In 2019, smartphone shipments amounted to around 1.37 billion units. Global
smartphone shipments - additional information Shipments for smartphones are expected to amount to around
Conducted by IDC
1.45 billion by 2018, a tenfold increase from the amount of shipments in 2009. This means that by 2017, an
Survey period 2010 to 2019 estimated 31 percent of the world`s population will have a smartphone, a figure that was at less than 10 percent
in 2011. This upturn in the smartphone market has developed it into a multi-billion dollar industry with revenue
Region(s) Worldwide projected to reach almost 429 billion U.S. dollars in 2016. The global success of this industry can be attributed to
the growing popularity of several key operating systems, namely Android and iOS. By the end of 2016, these two
Number of respondents n.a. companies held over 95 percent of the global smartphone market share , with Android alone controlling over 80
percent. This amounted to 352.67 million Android units and 77.04 million iOS units being shipped in the final
Age group n.a.
quarter of 2016 . The domination in the market from Android looks set to continue with the shipment of Android
Special characteristics n.a. phones in 2016 expected to hit around 680 million units . However, despite both Apple and Android being based
in the U.S., it is the Chinese smartphone industry that looks set to dominate the market in the coming years.
Published by IDC Forecasts predict that China will control just under a third of the smartphone market in 2017, in comparison to
the U.S.`s estimated share of 12.1 percent.
Publication date August 2019
Original source idc.com
Website URL visit the website
Notes: *Forecast Figures have been taken from several publications by the
source.
Back to statistic
44 References
Smartphone shipments by vendor worldwide from 4th quarter 2009 to 4th quarter 2019 (in million
units)
Global smartphone shipments by vendor/manufacturer 2009-2019
Description
This statistic shows global smartphone shipments from the fourth quarter of 2009 to the fourth quarter of 2019.
Source(s) IDC In the fourth quarter of 2019, Samsung shipped 69.4 million smartphones. In 2019, smartphone shipments
totaled 1.37 billion units worldwide. Global smartphone shipments by vendor - additional information In the first
Conducted by IDC
quarter of 2017, Samsung was the leading smartphone vendor in the world based on shipments, with over 79
Survey period 4th quarter 2009 to 4th quarter 2019 million units shipped globally. Overall Samsung held a 22.8 percent share of the smartphone market in the first
quarter of 2017. The company`s influence in the market peaked in the third quarter of 2013 when it was
Region(s) Worldwide responsible for 32.5 percent of all smartphone shipments, shipping a total of 85 million units. Apple was the
second largest vendor of smartphones according to latest figures as it shipped around 52 million smartphone
Number of respondents n.a. units in the first quarter of 2017. Quarterly sales of the iPhone recently peaked at the end of 2016 (Apple's 1Q17
financial quarter) with sales of over 78 million units.
Age group n.a.
Special characteristics n.a.
Published by IDC
Publication date January 2020
Notes: * The source does not provide information for every quarter. ** The figures
for Q3 2012 to Q3 2013 were taken from Nokia's interim reports.
Back to statistic
45 References
Global smartphone sales by operating system from 2009 to 2017 (in millions)
Global smartphone sales by OS 2009-2017
Description
This graph shows global sales figures for smartphones from 2009 to 2017, broken down by the operating system
Source(s) Gartner installed on the phones. In 2017, 1.32 billion Android smartphones were sold around the world. Global
smartphone sales by operating system In 2013 over 967 million units of smartphones were sold to consumers
Conducted by Gartner
worldwide. Of the smartphones sold to end users in the final quarter of 2013, almost 78 percent ran on the
Survey period 2009 to 2017 Android operating system , equating to sales of almost 220 million units. Based on unit shipments of these smart
devices, Android`s market share increased further in 2014 with the company holding over 80 percent of the
Region(s) Worldwide global smartphone operating system market in the first quarter of 2014. The second most popular smartphone
operating system based on sales to consumers is Apple`s iOS. The company held a market share of 17.8
Number of respondents n.a. percent in the final quarter of 2013 and sold over 50 million units. In the whole of 2013, a total of over 150 million
units of Apple iPhones were sold worldwide , an increase from 125 million units in the previous year. Based on
Age group n.a.
sales of new smartphones worldwide, Apple`s operating system held a market share of 15.5 percent in the first
Special characteristics n.a. quarter of 2014, a fall from 17.9 percent from the previous quarter. However, Apple smartphones remain
particularly popular in the United States where the iOS operating system holds a 42 percent market share, an
Published by Gartner increase from its 27.3 percent share three years previous. Yet Android remains the dominant operating system
in the U.S. as it controls over 50 percent of the smartphone OS market in the country.
Publication date February 2018
Original source gartner.com
Notes: * The figures for 2011 and 2012 were calculated using the quarterly
publications from Gartner. The corresponding statistics can be found here
.
Back to statistic
46 References
Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)
Apple iPhone sales worldwide 2007-2018
Description
Apple's iPhone sold more than 217 million devices in 2018. First introduced to the market in 2007 it has since
Source(s) Apple become a revolutionary device that has changed the landscape of the mobile industry. Twelve years after its
initial release, altogether about 1.5 billion iPhones have been shipped worldwide, making it one of the most used
Conducted by Apple
smartphones in the world. Apple Inc. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in
Survey period 2007 to 2018 California, Apple initially focused on the development of computers and brought Macintosh, the first personal
computer, to the market. In 2007, CEO Jobs changed the name from Apple Computer, Inc. to Apple Inc. while
Region(s) Worldwide announcing the first-generation iPhone, shifting the company`s focus from computers to consumer electronics.
iPhone`s great success contributes to Apple`s booming revenue and helped to make the company one of the
Number of respondents n.a. world`s most valuable brands . In recent years, iPhone sales have consistently made up for about 60 percent of
Apple`s total revenue .
Age group n.a.
Published by Apple
Publication date November 2018
Original source Apple Annual Report 2018, page 23
Notes: Apple's fiscal year ends in September. Apple stopped reporting product
unit sales figures from FY2019.
Back to statistic
47 References
Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
Apple iPhone unit sales worldwide 2007-2018, by quarter
Description
How many iPhones have been sold in 2018? In the fourth quarter of 2018 alone, Apple sold 46.89 million
Source(s) Apple iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire
2018, 217.72 million iPhones were shipped worldwide . Apple typically releases at least one new version of its
Conducted by Apple
iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the
Survey period 2007 to 2018 tens of millions. iPhone`s popularity As of 2019, estimates suggest that the United States is home to around 266
million smartphone users , cementing the country`s place as a major regional market within the industry. Of
Region(s) Worldwide those U.S. based smartphone consumers, over 45 percent are Apple iPhone users . This market share figure
speaks to the iPhone`s massive popularity within its domestic market, but how does the product fare
Number of respondents n.a. internationally? At a global scale, Apple`s flagship product faces increased competition, especially from
established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently
Age group n.a.
ranked among the most popular devices in the world since its initial release in June 2007. Apple products
Special characteristics n.a. Although the iPhone is the company`s biggest revenue generator by far, Apple offers a multitude of products
across a variety of consumer electronics categories. The company`s products include everything from laptops to
Published by Apple smartwatches, while additionally offering tech-related services such as an online payment platform and cloud
storage.
Original source Apple - Unaudited Summary Data 4Q18
Notes: The quarterly periods for Apple's fiscal year include the following: early
October to late December of the previous year (first quarter), early
January to late March of the stated year (second quarter), early April to
late June of the stated year (third quarter) and early July to late
September of t [...] For more information visit our Website
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48 References
Apple worldwide shipments of smartphones from 2010 to 2019 (in million units), by quarter
Global smartphone unit shipments of Apple 2010-2019, by quarter
Description
The statistic depicts the global smartphone shipments of Apple from the first quarter of 2010 to the fourth quarter
Source(s) IDC of 2019. In the fourth quarter of 2019, Apple's smartphone shipments amounted to 73.8 million units.
Conducted by IDC
Survey period 2010 to 2019
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Published by IDC
Notes: n.a.
Back to statistic
49 References
Share of global smartphone shipments by operating system from 2014 to 2023
Global market share smartphone operating systems of unit shipments 2014-2023
Description
Smartphones running the Android operating system hold an 87 percent share of the global market in 2019 and
Source(s) IDC this is expected to increase over the forthcoming years. The mobile operating system developed by Apple (iOS)
has a 13 percent share of the market. How Android became the market leader Android`s global success can in
Conducted by IDC
many ways be attributed to its open-source software that can be installed on all smartphone devices for free.
Survey period 2014 to 2018 Developed by Google, the open code provides manufacturers the freedom to choose which apps are pre-
installed on their devices, and they can customize layouts to create unique experiences for users. The first
Region(s) Worldwide commercial version of the Android software was released in 2008 and its rise to market leader was almost
instant. The platform held a four percent share of the global operating systems` market in 2009, but this figure
Number of respondents n.a. increased by around 20 percent each year for the next three years. The global smartphone market Annual sales
of smartphones have increased to around 1.56 billion units worldwide. They are now available to everyone and
Age group n.a.
not just those with wealth. The cost of buying a smartphone has continued to fall each year, with the global
Special characteristics n.a. average price now being around 215 U.S. dollars. Fierce competition within the smartphone market could be one
reason why prices are falling. Samsung (South Korea) and Apple (U.S.) have historically held large shares of
Published by IDC global smartphone production , but Chinese brands Huawei, Xiaomi, Oppo, and Vivo are now offering alternative
devices that are proving popular worldwide.
Publication date September 2019
Notes: *Forecast
Back to statistic
50 References
Share of smartphone shipments worldwide from 2012 to 2019, by vendor
Global market share held by smartphone vendors 2012-2019
Description
This statistic shows the global market share (of shipments) held by leading smartphone vendors in the years
Source(s) IDC from 2012 to 2019. As of 2019, the market leader in this industry was Samsung with a 21.6 percent share of all
shipments. Global smartphone market share - additional information Samsung has seen its popularity steadily
Conducted by IDC
increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. This has also
Survey period 2007 to 2019 been reflected in Samsung`s share in the overall mobile phone market which has risen from 17.5 percent in the
fourth quarter of 2010 to 24.3 percent three years later. Apple remains the second most popular smartphone
Region(s) Worldwide vendor based on shipments, despite its share falling from 18.7 percent in 2012 to 15.3 percent in 2013. At the
beginning of 2012, 23 percent of all new smartphones sold were iPhones, but this figure fell to 15.5 percent at
Number of respondents n.a. the start of 2014. Sales of the iPhone nevertheless peaked in the first quarter of 2014 with over 51 million units
purchased and almost 170 million units were sold in the whole of the 2014 fiscal year. This marks a 20 million
Age group n.a.
unit increase from the amount sold in 2013 . The iPhone generated considerable revenue for Apple with sales of
Special characteristics n.a. the device amounting to over 100 billion U.S. dollars in 2014. The iPhone therefore accounts for more than 50
percent of Apple`s total global revenue , and it generated 56 percent of the company`s revenue in the final
Published by IDC quarter of 2014.
Notes: n.a.
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51 References
Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter
2019
Smartphone market share worldwide by vendor 2009-2019
Description
This statistic shows the global market share (in shipments) held by smartphone vendors worldwide, from the
Source(s) IDC fourth quarter of 2009 to the fourth quarter of 2019. In the fourth quarter of 2019, Samsung's market share was
18.8 percent. In 2018, Samsung shipped more than 292 million smartphones worldwide . Smartphone market
Conducted by IDC
share - additional information Samsung, known for consumer products such as mobile devices and home
Survey period 4th quarter 2009 to 4th quarter 2019 entertainment systems, is the global leading smartphone vendor. Since 2012, the South Korean company has
held a share of 20 to 30 percent in the smartphone market. Apple has consistently been its closest rival over the
Region(s) Worldwide years, while brands such as Lenovo and Huawei have also increased their smartphone market share.
Samsung`s main line of smartphone products is the Galaxy series, the first of which was released in April 2009.
Number of respondents n.a. The company`s smartphone shipments have increased rapidly from 2.4 million at the start of 2010 to 74.1 million
in the fourth quarter of 2017. Apple is the second largest vendor of smartphones worldwide, with the company
Age group n.a.
selling more than 215.8 million iPhones worldwide in 2017. As of the fourth quarter of 2017, Huawei is the third
Special characteristics n.a. largest vendor of smartphones, with 10.2 percent of the market share. The company sold more than 41 million
units to end users in that quarter.
Published by IDC
Notes: * The source does not provide information on the market share in every
quarter.
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52 References
iPhone unit sales as share of global smartphone sales from 3Q'07 to 4Q'19
Market share of Apple iPhone smartphone shipments worldwide 2007-2019
Description
The statistic depicts the market share of Apple in regards to sales of the iPhone within the smartphone segment
Source(s) IDC; Gartner from 2007 to 2019. In the fourth quarter of 2019, 20 percent of all smartphones sold worldwide were an Apple
iPhone. Apple iPhone market share - additional information Apple has been amongst the top 5 smartphone
Conducted by IDC; Gartner
vendors in the world since 2009. With the decline of Nokia and RIM, market leaders at one point, both Apple and
Survey period 2007 to 2019 Samsung grew their presence in the market. Samsung took the lead, and has held a share of 20 to 30 percent
since 2012. The Korean electronics company shipped more than 317.3 million smartphones worldwide in 2017.
Region(s) Worldwide Apple has consistently been Samsung`s closest competitor, maintaining the position of second most popular
smartphone vendor in the world since 2012. Apple's iPhone sales have consistently increased over the last few
Number of respondents n.a. years, rising from almost 170 million units in 2014 to almost 216 million iPhones sold in 2017. Much of this recent
growth can be attributed to the stable performance of the iPhone 6 and 6s, as well as the release of iPhone 8
Age group n.a.
and 8s, as well as the full-screen iPhone X. With the introduction of these new models to the market, iPhone
Special characteristics n.a. sales improved considerably. Apple`s share of global new smartphone sales reached almost 19 percent in the
last quarter of 2017. The company registered a new record in terms of iPhone sales in the first quarter of 2017
Published by IDC (4Q '16 calendar year), with over 78 million units sold in that quarter.
Notes: The figures up to and including the fourth quarter of 2008 were collected
by Gartner. The values from the first quarter of 2009 are taken from
publications by IDC.
Back to statistic
53 References
Market share of smartphones in North America by device from 2Q'15 to 4Q'18*
Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018
Description
The statistic shows the market share of smartphones in use in North America, by device, from the second
Source(s) ScientiaMobile quarter of 2015 to the fourth quarter of 2018. The Apple iPhone 6S model had a market share of 8.66 percent in
the fourth quarter of 2017.
Conducted by ScientiaMobile
Region(s) North America
Age group n.a.
Published by ScientiaMobile
Original source scientiamobile.com
Notes: * Based on a monthly data set of 1.8 billion records per month collected by
ScientiaMobile via its device protection product WURFL.js. The location of
the contributing internet domains is identified and a normalization
algorithm is used to clean the data.
Back to statistic
54 References
Apple's iPhone revenue from 3rd quarter 2007 to 4th quarter 2019 (in million U.S. dollars)
Apple iPhone sales revenue 2007-2019
Description
The statistic depicts Apple's revenue from iPhone sales worldwide from the third quarter of 2007 to the most
Source(s) Apple recent quarter. In the fourth quarter of its 2019 fiscal year Apple generated 33.36 billion U.S. dollars in revenue
from the sales of iPhones . Apple iPhone revenue - additional information The Apple iPhone is one of the biggest
Conducted by Apple
success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more
Survey period 2007 to 2019 than 1.5 billion units worldwide . As of the second quarter of 2019, the Apple iPhone`s market share of new
smartphone sales was at about ten percent. Much of its accomplishments can be attributed to Apple`s ability to
Region(s) Worldwide keep the product competitive throughout the years, with new releases and updates. The iPhone has shown to be
a crucial product for Apple, considering that the iPhone`s share of the company`s total revenue has consistently
Number of respondents n.a. grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of
Apple`s revenue. In the second quarter of 2015, this figure reached a high of almost 70 percent, equating to
Age group n.a.
more than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from 1.39 million units in 2007
Special characteristics n.a. to about 218 million in 2018, registering a peak in the first quarter of 2017 with more than 78 million iPhones sold
worldwide.
Published by Apple
Publication date October 2019
Original source Apple - Consolidated Financial Statements 4Q19, page 1
late June of the stated year (3rd quarter) and early July to late September
of the [...] For more information visit our Website
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55 References
iPhone sales share of Apple's total revenue worldwide from 4th quarter 2009 to 4th quarter 2019
iPhone revenue as share of Apple's total revenue 2009-2019, by quarter
Description
This graph shows Apple's iPhone revenue as a percentage of the company`s total global revenue in each
Source(s) Apple; Statista respective quarter from fiscal year 2009 to 2019. In the fourth quarter of fiscal year 2019, Apple generated 52.1
percent of its revenue from iPhone sales . iPhone share of Apple`s revenue - additional information Since its
Conducted by Apple; Statista
introduction in 2007, Apple's iPhone sales have consistently increased, going from around 40 million units sold in
Survey period 2009 to 2019 2010 to about 218 million iPhones sold in 2018 alone. iPhone sales worldwide generated more than 142.38
billion U.S. dollars in revenues in 2019. As sales increased, the iPhone gained space within the company, and
Region(s) Worldwide has become the most successful Apple product to date. The iPhone`s share of the company`s total revenue has
jumped from about 25 percent in the beginning of 2009 to around 52 percent in the fourth quarter of 2019. Much
Number of respondents n.a. of the iPhone`s success can be attributed to Apple`s ability to keep the product competitive throughout the
years, with new releases and updates.
Age group n.a.
Published by Apple; Statista
Original source Apple - Consolidated Financial Statements 4Q19, page 1
late June of the stated year (3rd quarter) and early July to late September
of the [...] For more information visit our Website
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56 References
Price of an iPhone XS in selected countries in 2019 (in U.S. dollars)
Price of an iPhone XS in selected countries in 2019
Description
This statistic compares the 2019 price of an iPhone XS in selected countries around the world. In 2019, the price
Source(s) Deutsche Bank Research of an iPhone XS in Brazil was 2,050 U.S. dollars which is significantly higher than the price of an iPhone XS in
the United States (1,251 USD).
Conducted by Deutsche Bank Research
Survey period 2019
Region(s) Worldwide
Age group n.a.
Published by Deutsche Bank Research
Publication date May 2019
Original source Mapping the World's Prices 2019, page 14
Notes: n.a.
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57 References
Smartphone models ranked by profit margin worldwide in 2017
Profit margin of smartphone sales by phone model worldwide 2017
Description
The statistic shows the profit margin by smartphone model worldwide in 2017. The profit margin for the Apple
Source(s) Website (techwalls.com) iPhone 5S (64GB) was 74 percent.
Conducted by Website (techwalls.com)
Survey period 2017
Region(s) Worldwide
Age group n.a.
Published by Website (techwalls.com)
Publication date April 2017
Original source techwalls.com
Notes: n.a.
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58 References
Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)
iPhone Xs Max (64 GB) manufacturing costs 2018, by component
Description
This statistic shows a breakdown of the costs for the various components that make up the iPhone Xs Max (64
Source(s) IHS Markit GB) in 2018. The most expensive component of iPhone Xs Max (64 GB) was the display/touch screen module at
120 U.S. dollars.
Conducted by IHS Markit
Survey period 2018
Region(s) Worldwide
Age group n.a.
Published by IHS Markit
Original source ihsmarkit.com
Notes: n.a.
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59 References
Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
iPhone X (64 GB) manufacturing costs 2017, by component
Description
This statistic shows a breakdown of the costs for the various components that make up the iPhone X (64 GB) in
Source(s) IHS 2017. The most expensive component of iPhone X (64 GB) was the display/touchscreen module at 110 U.S.
dollars.
Conducted by IHS
Survey period 2017
Region(s) Worldwide
Age group n.a.
Published by IHS
Original source ihsmarkit.com
Notes: n.a.
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60 References
Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)
iPhone 8 (64 GB) manufacturing costs 2017, by component
Description
This statistic shows a breakdown of the costs for the various components that make up the iPhone 8 (64 GB) in
Source(s) IHS 2017. The most expensive component of iPhone 8 (64 GB) was the display/touchscreen module at 52.50 U.S.
dollars.
Conducted by IHS
Survey period 2017
Region(s) Worldwide
Age group n.a.
Published by IHS
Original source technology.ihs.com
Notes: n.a.
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61 References
Global market share held by smartphone operating systems from 2009 to 2017
Smartphone operating systems: global market share 2009-2017
Description
The statistic shows share of smartphone shipments worldwide by operating system from 2009 to 2017. In 2017,
Source(s) Gartner 85.9 percent of all smartphones sold had Android as its operating system. Smartphone operating systems
market - additional information The operating system, also known as an OS, transmits user commands to all
Conducted by Gartner
other programs and applications. It also controls the peripheral devices, such as printers or cameras. A mobile
Survey period 2009 to 2017 OS operates on hand-held devices, such as mobile phones, smartphones, tablets or smart watches. While OS
themselves are usually available for free and are already installed on the device, the additional programs and
Region(s) Worldwide apps are tailored specifically for each system. As of 2014, the main players on the smartphone OS market are
Google`s Android and Apple`s iOS. Other smartphone operating systems on the market include Microsoft`s
Number of respondents n.a. Windows Phone and Blackberry`s RIM to a lesser extent. Symbian, which was used extensively on mobile
phones and early generations of smartphones by leading manufacturers, such as Samsung, LG, Motorola and
Age group n.a.
most notably Nokia , was a dominant player on the market in 2009 and 2010. Due to the growing popularity of
Special characteristics n.a. Android, which most major smartphone manufacturers adopted as their OS of choice, and Nokia`s partnership
with Windows Phone, which began in 2011, Symbian was effectively pushed off the market in 2014. Google`s
Published by Gartner Android leads the global market with an 80 percent market share, while Apple`s iOS is second, with 15 percent.
There are stark differences between regional markets ; in the United States for example, the market is almost
Publication date February 2018 equally divided between Android and iOS.
Original source gartner.com
Notes: n.a.
Back to statistic
62 References
Subscriber share held by smartphone operating systems in the United States from 2012 to 2019
U.S. smartphone subscriber share by operating platform 2012-2019, by month
Description
Apple iOS continues to hold its large share of the smartphone operating systems` market within the United
Source(s) comScore States, but Google Android remains the market leader with a 51.8 percent share in September 2019. Apple`s
share of smartphone users has risen around 20 percent since early 2012; however, their sustained growth in the
Conducted by comScore
United States goes against a global trend that has seen their market share of smartphone shipments drop to
Survey period 2012 to 2019 around 10 percent. Apple growing at home Apple, an American company with its headquarters in California, has
developed the most valuable brand in the United States with more than 105 million iPhone users in the country.
Region(s) United States This figure is forecast to increase over the next few years and can in part be attributed to Apple smartphones
ranking highly in customer satisfaction . Seven different models make up the total sales share of iPhones in 2019
Number of respondents n.a. - the biggest seller is the iPhone XR. Android still the one to catch Android, however, still holds the largest share
of the United States smartphone operating systems` market and has done for many years. Vendors Samsung,
Age group 13 years and older
Motorola, and LG have all adopted Android as their mobile OS and sales of their devices make up around 50
Special characteristics Smartphone subscribers percent of all smartphones sold in the United States. Sales of Samsung smartphones alone account for 28
percent of the sales market and this could rise in the future with studies showing their Galaxy series of devices
Published by comScore rank highly for customer satisfaction among Americans.
Original source comscore.com
Notes: The figure for each month is calculated from the average over the three
month period prior to the respective month.
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63 References
Number of iPhone users in the United States from 2012 to 2021 (in millions)
Apple iPhone smartphone users in the United States 2012-2021
Description
The number of iPhone users in the United States increased to 101.9 million in 2018, and it is forecast that this
Source(s) eMarketer; Website (appleworld.today) figure will continue to rise and reach more than 110 million in 2021. Is loyalty the core to Apple`s success? The
iPhone is manufactured by Apple and has a considerable share of the smartphone users` market in the United
Conducted by eMarketer
States . Apple`s ability to build a trustworthy relationship with its customers is one reason for the success of the
Survey period 2012 to 2018 iPhone. In a 2018 smartphone survey, more than 40 percent of adult Americans purchased an iPhone based on
their loyalty to Apple . Many customers enjoy how Apple products interact with one another and can appreciate
Region(s) United States the company`s desire to make the perfect device. Smartphone use in the United States Overall, the number of
smartphone users in the United States increased to 257.3 million in 2018, meaning around 70 percent of the
Number of respondents n.a. population uses a smartphone. However, sales of smartphones in the United States are forecast to decline. One
reason for this could be that people are willing to keep their phones for longer and have no desire to pay the high
Age group n.a.
prices associated with smartphones - the average price of a smartphone in the United States was 567 U.S.
Special characteristics Individuals of any age who own at least one smartphone and use the dollars in 2018.
smartphone(s) at least once per month.
Published by eMarketer; Website (appleworld.today)
Publication date March 2019
Original source emarketer.com
Notes: * Forecast
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64 References
Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2021
iPhone users as share of smartphone users in the United States 2014-2021
Description
How many people have iPhones in the United States? Currently there are more than 100 million iPhone users in
Source(s) eMarketer; Website (appleworld.today); Forbes the United States , accounting for about 45 percent of all smartphone users in the United States. Overall, more
than 250 million people in the United States use a smartphone , which means that roughly 80 percent of the
Conducted by eMarketer
country`s population has access to a smartphone. Since 2009, Apple has sold more than 1.5 billion iPhones ,
Survey period 2014 to 2019 making it one of the most used smartphones in the world. Apple iPhone worldwide Apple`s iOS operating system
has a share of 50 percent of the mobile operating system market in the United States , the country with the
Region(s) United States highest market share both for the iPhone and the iOS operating system. In no other country Apple has such a
dominant market position but still is one of the top three smartphone vendors worldwide, selling more than 200
Number of respondents n.a. million iPhones every year. Taken together the top three smartphone vendors Samsung, Huawei, and Apple
account for around half of the annual smartphone shipments. iPhone is Apple`s main revenue source The
Age group n.a.
iPhone is the Apple`s main source of revenue , consistently generating more than 50 percent of the company's
Special characteristics Individuals of any age group who own at least one smartphone and use sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics
the smartphone(s) at least once per month. categories though, including laptops, smartwatches, and tech-related services such as its app store, Apple Pay
and cloud storage.
Published by eMarketer; Website (appleworld.today); Forbes
Original source forbes.com
Notes: * Forecast
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65 References
Smartphone sales OS market share in the United States from 2013 to 2019, by month
Market share operating systems U.S. smartphone sales 2013-2019, by month
Description
This statistic shows the market share held by smartphone operating systems in the United States from 2013 to
Source(s) Kantar Worldpanel 2019, by month. In December 2019 the Android operating system had a market share of 52.7 percent of
smartphone sales in the United States.
Conducted by Kantar Worldpanel
Region(s) United States
Age group n.a.
Published by Kantar Worldpanel
Original source kantarworldpanel.com
Notes: * ComTech tracks mobile phone behaviour, including purchasing of

phones, mobile phone bills/airtime, source of purchase and phone usage.
The data excludes enterprise sales.s
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66 References
Share of Apple devices by iOS version worldwide from 2016 to 2019*
iOS version share of Apple devices worldwide 2016-2019
Description
The new mobile operating system iOS 13 was installed on 50 percent of the iPhones that accessed the Apple
Source(s) Apple App Store in October 2019, while its predecessor (iOS 12) was running on 41 percent of mobile devices.
Alongside the release of iOS 13 in the fall of 2019, Apple introduced iPadOS - a new mobile operating system
Conducted by Apple
developed specifically for iPads. Apple`s smartphone market share Apple holds a steady 15 percent share of the
Survey period 2016 to 2019 global smartphone sales market , but historically reports sales share increases during the fourth quarter because
of the annual fall release of a new device and the holiday season. Demand for the iPhone 6 and iPhone 6 Plus
Region(s) Worldwide led to Apple announcing record sales figures of more than 231 million units sold worldwide in 2015, but this
figure has since dropped to around 217 million. Worldwide iPhone shipments in the first two quarters of 2019 are
Number of respondents n.a. below those from previous years and, if this continues, Apple may report sales of under 200 million units for the
first time since 2014. The world at your fingertips Apple unveiled the very first iPhone and its supporting
Age group n.a.
operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their
Special characteristics n.a. fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.
Published by Apple
Original source apple.com
Notes: * As measured by the App Store on May 9, 2016 / October 25, 2016 /
February 20th, 2017 / July 28th, 2017 / January 18th, 2018 / May 31st,
2018 / August 6, 2019 / October 15, 2019.
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67 References
Apple iPhone device market share worldwide by model from 2015 to 2018
Share of iPhone installed base worldwide by model 2015-2018
Description
In December 2018, the iPhone 7 accounted for nearly 16 percent of all iPhone sales worldwide. Newer models
Source(s) Localytics such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of
sales, retaining 2.33 and 3.15 percent of the iPhone market share respectively. Apple iPhone Apple released the
Conducted by Localytics
first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-
Survey period 2015 to 2018 one different models have been released over the product`s life span, with at least one new iPhone hitting the
market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than 200 million
Region(s) Worldwide units , and the company`s iPhone segment accounts for more than 50 percent of total revenue . The iPhone`s
place in the smartphone market Once accounting for nearly a quarter of global smartphone market share, the
Number of respondents n.a. iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as
Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for
Age group n.a.
smartphones is forecast to grow in the near future , reaching a projected 317 U.S. dollars in 2021. With some
Special characteristics n.a. newer models having a price tag of over 1,300 dollars, the iPhone is clearly positioned as a luxury product.
Published by Localytics
Publication date December 2018
Original source localytics.com
Notes: n.a.
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68 References
Share of iPhone installed base worldwide by model, as of May 2018*
iPhone installed base share worldwide by model 2018
Description
As of May 2018, the iPhone 6 accounted for 15.5 percent of all iPhones in use worldwide. Released in 2014, the
Source(s) Newzoo iPhone 6 remains more widely used than many of Apple`s newer models, such as the iPhone 8, which only
accounted for around 3.9 percent of installed base worldwide. iPhone Since the release of the original iPhone in
Conducted by Newzoo
June of 2007, Apple`s line of smartphones ranks among the most popular devices in the world in terms of market
Survey period May 2018 share . Releasing new versions of its massively successful smartphone each year, Apple has been able to
achieve consistently high quarterly sales of its iPhone products , managing to sell over a billion iPhones
Region(s) Worldwide throughout the product`s history. The smartphone market With over two billion users , the smartphone is
unquestionably one of the most widely used consumer electronic devices in the world. Forecasts suggest that
Number of respondents n.a. the total number of smartphone users will continue to increase in the coming years, and with apps for everything
from navigation to mobile banking, smartphones are becoming an increasingly important aspect of peoples`
Age group n.a.
everyday lives. Apple`s iPhone products make up a significant portion of global market share and are well
Special characteristics n.a. positioned to benefit from the growth in the industry.
Published by Newzoo
Publication date July 2018
Original source newzoo.com
Notes: *Data is based on 766 million iPhones used in May 2018.
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69 References
(in millions)
Description
The statistic shows the number of Apple iPhone users by device family in the United States from December
Source(s) comScore MobiLens 2014 to December 2016. In December 2014, there were 39.3 million users of iPhone 5/5S/5C in the United
States.
Conducted by comScore MobiLens
Age group n.a.
Published by comScore MobiLens
Original source 2017 U.S. Cross-Platform Future in Focus, page 27
Notes: n.a.
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70 References
Sales share of the Apple iPhone by model in the United States from 2014 to 2019
Apple iPhone shipments share by model in the U.S. 2014-2019
Description
In the fiscal quarter ending on June 30th, 2019, sales of Apple`s iPhone XR accounted for 48 percent of total
Source(s) Consumer Intelligence Research Partners ; Website (9to5mac.com; iPhone sales. Releasing new versions of its massively successful smartphone each year, Apple has been able to
patentlyapple.com); Statista estimates achieve consistently high quarterly sales of its iPhone products . iPhone Since the release of the original iPhone
in June of 2007, Apple`s line of smartphones has consistently ranked among the most popular devices in the
Conducted by Consumer Intelligence Research Partners ; Statista estimates
world in terms of market share . In the United States, nearly half of all smartphone users use an iPhone , and
Survey period 2014 to 2019 with over a billion phones sold throughout the products` history, there is no denying their widespread success.
Apple Although the iPhone is the company`s biggest revenue generator by far, Apple offers a multitude of
Region(s) United States products across a variety of consumer electronics categories. The company`s products include everything from a
line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world,
Number of respondents n.a. Apple`s revenue figures frequently double those of some other tech giants : Google and Microsoft.
Age group n.a.
Published by Statista
Publication date August 2019
Original source n.a.
Notes: n.a.
Back to statistic
71 References
Flagship smartphone screen size ranking as of 2017, by model/device (in inches)
Ranking of flagship smartphone screen size 2017, by model
Description
This statistic shows the screen size ranking of flagship smartphones by model worldwide, as of 2017. As of that
Source(s) ZDNet.com time, Samsung's Galaxy Note 8, with a screen size of 6.3", was the largest high-end smartphone on the global
market.
Conducted by ZDNet.com
Survey period 2017
Region(s) Worldwide
Age group n.a.
Published by ZDNet.com
Original source zdnet.com
Notes: n.a.
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72 References
Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in
millions)
iPhones installed base in the United States, China and ROW 2017
Description
In April 2017, 728 million iPhones were in use worldwide. China is the country where people used the most
Source(s) Newzoo iPhones, followed by Apple`s home market the United States - at that time, 228 million iPhones were in use in
China and 120 million in the U.S. iPhone in the United States Although more iPhones are in use in China than in
Conducted by Newzoo
the U.S., Apple has a greater presence in their home country more than anywhere else in the world. iPhone
Survey period April 2017 sales in the United States amounted to 22.4 million units in the fourth quarter of 2017 . In 2018, 45.1 percent of
U.S. smartphone users used an iPhone . As of March 2019, iPhone`s installed base in the United States
Region(s) Worldwide reached 193 million. According to a new Statista survey, when asked about how they feel about Apple on a gut
level, 67 percent U.S. consumers reported positive feelings . Although international sales have overtaken U.S.
Number of respondents n.a. sales to become Apple`s major revenue stream, the home ground remains immensely significant for the
company.
Age group n.a.
Published by Newzoo
Publication date June 2017
Original source newzoo.com
Notes: * Data is based on 728 million smartphones used in April 2017.
Back to statistic
73 References
(in millions)
Description
The statistic shows the number of Apple iPhone users by device family in the United States from December
Source(s) comScore MobiLens 2014 to December 2016. In December 2014, there were 39.3 million users of iPhone 5/5S/5C in the United
States.
Conducted by comScore MobiLens
Age group n.a.
Published by comScore MobiLens
Original source 2017 U.S. Cross-Platform Future in Focus, page 27
Notes: n.a.
Back to statistic
74 References
Worldwide gross app revenue of the Apple App Store from 2017 to 2019 (in billion U.S. dollars)
Apple App Store: annual gross app revenue 2017-2019
Description
This statistic presents the annual gross app revenues of the Apple App Store from 2017 to 2019. In the last
Source(s) Sensor Tower reported year, customers spent an estimated 54.2 billion U.S. dollars on on in-app purchases, subscriptions, and
premium appsin the Apple App store. Additional information The App Store was launched in 2008 to coincide
Conducted by Sensor Tower
with Apple`s iPhone 3G release. Apps can be downloaded directly to iOS devices such as the iPhone
Survey period 2017 to 2019 smartphone, the iPod Touch handheld computer, and the iPad tablet computer, or onto a personal computer via
iTunes. Many apps are available for free or utilize a freemium payment model, which allows the user to
Region(s) Worldwide download the app without upfront costs but generates revenues through in-app payments. At present, the
average price of apps and games is approximately one U.S. dollar. The most popular monetization models
Number of respondents n.a. according to global app developers are advertising and contract work, with paid downloads ranking just third.
The most popular app categories are gaming, business, and education, followed by lifestyle and entertainment
Age group n.a.
apps. The most popular iOS apps worldwide are Facebook, YouTube, and Instagram. In Apple`s fiscal period Q4
Special characteristics amount spent on in-app purchases, subscriptions, and premium apps 2018, the company sold 46.9 million iPhones and 9.67 million iPads .
Published by Sensor Tower
Original source sensortower.com
Notes: 2017 figures are from earlier reporting .
Back to statistic
75 References
Most popular Apple App Store categories in November 2019, by share of available apps
Most popular Apple App Store categories 2019
Description
The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In
Source(s) PocketGamer.biz November 2019, business apps were the second-most popular category, with a share of 10.12 percent of active
all apps being business apps. Apple app store categories - additional information Apple App Store is a platform
Conducted by PocketGamer.biz
in which users can browse and download applications for an Apple device. The App Store was launched in
Survey period November 2019 2008, and the number of apps available in the App Store has consistently grown since its release. Gaming apps
are the most popular apps based on availability, as about 25 percent of the all apps available fit in this category.
Region(s) Worldwide Gaming is also an app category with high mobile user engagement - in June 2016, 88 percent of digital gaming
time was spent via mobile apps. As of May 2019, Clash of Clans was the top grossing gaming app , generating
Number of respondents n.a. more than 1.54 million U.S. dollars in revenue per day. The average price for an gaming app game is about 49
cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps
Age group n.a.
with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps
Special characteristics current active applications frequently generate revenue through in-game item purchases.
Published by PocketGamer.biz
Original source pocketgamer.biz
Notes: n.a.
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76 References
Leading iPhone apps in the Apple App Store worldwide in November 2019, by revenue (in million
U.S. dollars)
Leading iPhone apps worldwide 2019, by revenue
Description
The graph presents the leading iPhone app titles in the Apple App Store worldwide in November 2019, ranked
Source(s) Priori Data by revenue. In the measured period, Monster Strike generated approximately 29.27 million U.S. dollars in
revenue globally. Most of the highest-grossing apps were gaming apps.
Conducted by Priori Data
Survey period November 2019
Region(s) Worldwide
Age group n.a.
Special characteristics iPhone apps only, excluding iPad apps
Published by Priori Data
Publication date December 2019
Original source prioridata.com
Notes: Figures were rounded.
Back to statistic
77 References
Average prices for apps in the Apple App Store as of November 2019 (in U.S. dollars)
Apple App Store: average app price 2019
Description
This statistic presents the average prices for apps in the Apple App Store as of November 2019. During the
Source(s) PocketGamer.biz survey period, it was found that the average price of an iOS gaming app was 51 cents. The average price of
apps and games was 0.86 U.S. dollars. Mobile apps are one of the most popular smartphone features. As of
Conducted by PocketGamer.biz
2019, gaming apps were the most popular iOS app category with more than 23 percent of all available apps
Survey period November 2019 being gaming apps. In May 2016, the number of apps submitted to the Apple App Store declined for the first time
before increasing again in the following year. When it comes to the number of available apps in the biggest app
Region(s) Worldwide stores , Google Play and the Apple App Store lead the ranking with 3.8 million and 2 million available apps
respectively. According to mobile app developers and publishers, the majority of apps are free to download.
Age group n.a.
Published by PocketGamer.biz
Original source pocketgamer.biz
Notes: n.a.
Back to statistic
78 References
Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in
U.S. dollars)
U.S. App Store revenue per active iPhone 2016-2017, by category
Description
This statistic presents the average Apple App Store revenue per active iPhone in the United States in 2016 and
Source(s) Sensor Tower 2017. In the most recent measured period, games accounted for 36 U.S. dollars spent per device.
Conducted by Sensor Tower
Survey period 2016 and 2017
Age group n.a.
Published by Sensor Tower
Publication date April 2018
Original source sensortower.com
Notes: *Forecast
Back to statistic
79 References

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iPhone

01 iPhone (smartphone) unit sales

02 iPhone sales market share

03 iPhone pricing & revenue

04 iOS (operating systems) market share

iOS version share of Apple devices worldwide 2016-2019 28

06 iPhone usage & apps

Apple App Store: average app price 2019 41

iPhone (smartphone) unit sales

Note: Worldwide; 2010 to 2019

Note: Worldwide; 4th quarter 2009 to 4th quarter 2019

Android iOS RIM Symbian Microsoft Bada Other

Note: Worldwide; 2009 to 2017

Note: Worldwide; 2007 to 2018

Note: Worldwide; 2007 to 2018

Note: Worldwide; 2010 to 2019

iPhone sales market share

Android iOS Windows Phone Other

87% 86.2% 87.4%

Note: Worldwide; 2014 to 2018

Samsung Apple Huawei LG Lenovo Xiaomi OPPO vivo Others

Note: Worldwide; 2007 to 2019

Note: Worldwide; 4th quarter 2009 to 4th quarter 2019

Note: Worldwide; 2007 to 2019

Note: North America; 2015 to 2018

iPhone pricing & revenue

Source(s): Apple; ID 263402

Further information regarding this statistic can be found on page 55.

Note: Worldwide; 2009 to 2019

Price in U.S. dollars in $

Note: Worldwide; 2019

Apple iPhone 5S (64GB) 74%

Note: Worldwide; 2017

Manufacturing costs in U.S. dollars

Note: Worldwide; 2018

Manufacturing costs in U.S. dollars

Note: Worldwide; 2017

Manufacturing costs in U.S. dollars

Mechanical/electromechanical components 50.95

Apps Processor 27.5

RF/PA Section 24.6

Power management components 16.05

User interface components 11.28

WLAN/BT modules 7.35

Battery pack(s) 4.45

Box contents 11.55

Note: Worldwide; 2017

iOS (operating systems) market share

Android iOS Microsoft RIM Symbian Other

Note: Worldwide; 2009 to 2017

Google Android Apple iOS Microsoft RIM/Blackberry Blackberry/Microsoft

Android iOS Windows Blackberry Others

Note: United States; 2013 to 2019

Earlier iOS 8 iOS 9 iOS 10 iOS 11 iOS 12 iOS 13

Note: Worldwide; 2016 to 2019

iPhone 7 iPhone 6S iPhone X iPhone 7 Plus

Note: Worldwide; 2015 to 2018

iPhone 7 Plus 10.8%

iPhone 6S Plus 6.8%

iPhone 6 Plus 5.8%

iPhone 8 Plus 4.3%

Note: Worldwide; May 2018

13.6 1.5 1 5.1