SCHEME OF VALUATION

SECTION –A
1 Management is a process of getting things done with the aim of achieving goals 1marks
effectively and efficiently.
OR
Management is the art of getting things done through and with the help of
others in order to achieve the specific organizational objectives.
[Any one]
2 Henry Fayol. 1 marks

3. d) Natural Environment. 1 marks

4 Wearing ID Card in college campus. [any other rule] 1 marks

5 d) Rights 1 marks

6 b) Films 1 marks

7 Supervision [any one point out of 4] 1 marks

8 Return on Investment. 1 marks

9 Capital structure refers to the mix between owner’s funds(equity) and barrowed 1 marks
funds(debts).

10 A) Treasury bills 1 marks

11 Marketer refers to any person who takes more active part in the process of 1 marks
exchange.

12 Right to safety [ any other rights] 1 marks

SECTION – B
13 [1] Growth in size 1+1
[2] Specialization.
[ any other two points]
14 [1] Providing managers with useful insights into reality. 1+1
[2] Scientific decisions
[any two points]
15 1+1
BASIS UNITY OF COMMAND UNITY OF DIRECTION
Meaning One subordinate should Each group of activities having
receive orders from one same objective must have one
superior and should be head and one plan.
responsible to only one
superior.
Aim It prevents dual subordination. It prevents overlapping of
activities.
[any two difference]
1+1
Planning means setting objectives and targets and formulating an action plan to
16
achieve them.
17 According to The Haimman , “Organizing is the process of defining and 2marks
grouping the activities of the enterprises and establishing authority
relationships among them”. [ any other definition]

18 [1] Intelligence test 1+1

[2] Aptitude test [write any two]

19 [1] Motivation is an internal feeling. 1+1

[2] Motivation can be either positive or negative.
(write any two)
20 Break even analysis is a technique used by managers to study the relationship 2marks
between costs, volume and profits.

21 [1] To ensure availability of funds whenever required. 1+1

[2] To see that the firm does not raise resources (i.e., funds) unnecessarily.

22 [1] Training of intermediaries of the securities market. 1+1

[2] Conducting research and publishing information useful to all participants
(write any two points)

23 [1] Part the process VS wider term:- selling is only a part of the process of 1+1
marketing. But marketing much wider term consisting of number of activities
[2] Transfer of title VS satisfying customer needs: - Selling is concerned with
affecting transfer of the title and possession of goods from sellers to buyers. But
marketing activities concentrates on satisfaction of the customers needs and
wants ( write any two points with explanation).

24 [1] consumer ignorance 1+1=2

[2] Unorganised consumers [any two points]

SECTION- C
25 [1] Method study 1
[2] Motion Study 1
[3] Time Study 1
[4] Fatigue Study (with Explanation) 1

26 [1] Totality of External forces 1

[2] Specific and General forces 1
[3] Inter- relatedness 1
[4] Dynamic nature (write any Four points with explanations) 1

27 [1] Planning focuses on achieving objectives. 1

[2] Planning is a pervasive. 1
[3] Planning is continuous. 1
[4] Planning is futuristic. (write any Four points with explanations) 1

28 [1] Improve skills and knowledge due to training lead to better carrier of the 1
individuals.
[2] Increased performance by an individual’s helps him to earn more. 1
[3]Training makes the employee more efficient to handle machines. Thus it 1
reduces the chances of industrial accidents.
[4] Training increases the satisfaction and moral of employees. 1
29 [1] Setting performance standards. 1
[2] Measurement of actual performance. 1
[3]Comparing actual performance with standards. 1
[4] Analyzing deviation. (First four steps with brief explanation). 1

30 [1] Cost. 1
[2] Risk. 1
[3] Floatation cost. 1
[4] Cash flow position of the company. 1
(Any four factors with brief explanation).

31 [1] Nature of business. 1

[2] Scale of Operation. 1
[3] Diversification. 1
[4] Growth prospectus. (Any four points with brief explanation). 1

32 [1] Product 1
[2] Price 1
[3] place 1
[4] Promotion ( with brief explanation) 1

33 [1] Direct channel ( Zero level channel) 1

[2] Indirect channels
a) Manufacture – Retailer-Customer ( one level channel) 1
b) Manufacture –Wholesaler- Retailer-Customer ( Two level channel) 1
c) Manufacture –Agent -Wholesaler- Retailer-Customer ( Three level 1
channel)
(With brief explanation).

34 [1] Be aware about various goods services available in the market so that an 1
intelligent and wise choice can be made.
[2] Buy only standardized goods have they provide quality assurance. 1
[3] Read labels carefully. 1
[4] Be honesty in your dealings. 1
( Any four points)

SECTION-D
35 Management as an Art: Art is the skillful and personal application of existing 3+3+2=8
knowledge to achieve desired results.
Features of an Art:
[1] Existence of theoretical knowledge
[2] Personalized applications
[3] Based on practice and creativity

Management as a Science: Science is a systematic body of knowledge .

Features of Science:
[1] Systematized body of knowledge.
[2] Principles based on experimentation
[3] Universal validity

Conclusion: The practice of management is an Art. The practice of manager is

based on the principles it is a Science. Thus , management is both a science and
an art. Further, management as an art and a science are not mutually exclusive,
but complement each other.
36 Advantages of formal organization:
[1] It is easier to fix responsibility since mutual relationships clearly defined.
[2] There is no ambiguity in the role that each member has to play as duties are
specified.
[3] Unity of command is maintained through an established chain of command.
[4] It provides stability to the organization.
[5] It leads to effective accomplishment of goals by providing a framework for
the operations to be performed.
5+3=8
Disadvantages:
[1] The formal communication may lead to procedural delays as the established
chain of command has to the followed which increases the time taken for
decision making.
[2] Poor organization practices may not provide adequate recognition to
creative talent.
[3] It is difficult to understand all human relationships in an enterprise as it
places more emphasis on structure and work.

37 EXTERNAL SOURCE: 1
[1] Direct recruitment 1
[2] Casual callers 1
[3] Advertisement 1
[4] Employment exchange 1
[5] Placement agencies 1
[6] Campus recruitment 1
[7] Web publishing 1
[8] Labour contractors [any eight points with brief explanation]

38 [1] Maximum individual contribution 1

[2] Harmony of objectives 1
[3] Unity of command 1
[4] Appropriateness of direction techniques. 1
[5] Managerial communication 1
[6] Use of informal organization 1
[7] Leadership 1
[8] Follow through [with brief explanation] 1

According to securities contract Act, 1956, stock exchange means , “any body
39 of individuals, whether incorporated or not, constituted for the purpose of 2+6=8
assisting, regulating or controlling the business of buying and selling or dealing
in securities”.
Functions of stock exchange:
[1] Providing liquidity and marketability to existing securities.
[2] Pricing of securities
[3] Safety of transaction
[4] Contribution to economic growth
[5] Spreading of equity cult
[6] Providing scope for speculation [points with brief explanation]

40 Merits or advantages of advertising: 4+4=8

[1] Mass reach
[2] Enhancing customer satisfaction and confidence
[3] Expressiveness
[4] Economy
 Limitations of advertising:
[1] Less forceful
[2] Lack of Feedback
[3] Inflexibility
[4] Low Effectiveness
[points with brief explanation]

SECTION-E
41 As a manager, I would like to follow the following logical steps in planning 5
process executing a project.
Planning process

1.Setting up of objectives

2. Developing planning premises

3.Identification of alternative course of action

4. Evaluating alternative course of action

5. Selecting the best alternative

6. Implementing the plan

7. Follow up action.

42 Organization chart showing divisional and functional structure: 5 marks

Managing Director

Cosmetics Garments Footwear Skincare

Human resource Marketing Research and Development Purchasing

43 [1] Rebate 5marks

[2] Discount
[3] Refunds
[4] Product combination
[5] Quantity gift [write any 5 points]
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35 PÀ¯:É C¥ÉÃQëvÀ ¥À°vÁA±ÀUÀ¼À£ÀÄß ¸Á¢ü¸À®Ä, C¹ÛvÀéz° À ègÀĪÀ eÁÕ£Àª£ À ÀÄß P˱À®å¥ÀÆtð ªÀÄvÀÄÛ
ªÀAiÀÄQÛPÀªÁV C£Àé¬Ä¸ÀĪÀÅzÀ£ÀÄß PÀ¯É J£ÀÄßvÁÛgÉ.
®PÀëtUÀ¼ÀÄ: 3+3+2=8
[1] ¸ÉÊzÁÞAwPÀ eÁУz À À C¹ÜvÀé
[2] ªÉÊAiÀÄQÛPÀ UÉƽ¹zÀ ¸À£Àé¬Ä¸ÀÄ«PÉ
[3] DZÀgÀuÉ ªÀÄvÀÄÛ ¸ÀÈd£À²Ã®vÉUÀ¼À ªÉÄÃ¯É DzsÁjvÀ
«eÁÕ£À : «eÁÕ£ÀªÀÅ ¸ÁªÀiÁ£Àå ¸ÀvÀå CxÀªÀ ¸ÁªÀiÁ£Àå ¤AiÀÄ£ÀUÀ¼À DZÀgÀuÉAiÀÄ£ÀÄß «ªÀj¸ÀĪÀ
PÀæªÄÀ §zÀݪÁzÀ eÁÕ£ÀªÁVzÉ.
®PÀëtUÀ¼ÀÄ :
[1] PÀæªÄÀ §zÀݪÁzÀ eÁÕ£À
[2] ¥ÀæAiÉÆÃUÀ DzsÁjvÀ vÀvÀéUÀ¼ÀÄ
[3] ¸ÁªÀðwæPÀ ¹AzsÀÄvÀé
G¥À¸ÀAºÁgÀ: ªÉÄð£À ZÀZÉð¬ÄAzÀ ¤ªÀÅ, ¤ªÀðºÀuÉAiÀÄÄ PÀ¯É ªÀÄvÀÄÛ «eÁÕ£ÀUÀ¼ÉgÀqÀgÀ ®PÀëtUÀ¼À£ÀÄß
ºÉÆA¢zÉ JA§ÄzÀ£ÄÀ ß CxÉÊð¹PÉÆArgÀÄwÛÃj. ¤ªÀðºÀuA É iÀÄ DZÀgÀuÉAiÀÄÄ MAzÀÄ PÀ¯A
É iÀiÁVzÉ.
DzÁUÀÆå, ªÀåªÀ¸ÁÜ¥ÀPÀgÀ DZÀgÀuÉUÀ¼ÀÄ ¤ªÀðºÀuÉAiÀÄ vÀvéÀUÀ¼À£ÀÄß DzsÀj¹zÀÝgÉ, CªÀgÀÄ GvÀÛªÀĪÁV
PÉ®¸À ªÀiÁqÀ§ºÀÄzÁVzÉ. F vÀvÀéUÀ¼ÀÄ ¤ªÀðºÀuÉAiÀÄ£ÀÄß «eÁÕ£Àª£ À ÁßV gÀƦ¹ªÉ. DzÀÄzÀjAzÀ,
¤ªÀðºÀuÉAiÀÄÄ PÀ¯É ªÀÄvÀÄÛ «eÁÕ£ÀªÁV ¥ÀgÀ¸ÀàgÀ ¥ÀævåÉ ÃPÀªÁV®è,§zÀ°UÉ CªÀÅ ¥ÀgÀ¸ÀàgÀ ¥ÀÆgÀPÀªÁVªÉ.

36 O¥ÀZÁjPÀ ¸ÀAWÀl£ÉAiÀÄ C£ÀÄPÀÆ®UÀ¼ÀÄ:

[1] ¥ÀgÀ¸ÀàgÀ ¸ÀA§AzsÀUÀ¼À£ÀÄß ¤RgÀªÁV ªÁåSÁ夸ÀĪÀÅzÀjAzÀ ºÉÆuÉUÁjPÉAiÀÄ£ÀÄß ¤UÀ¢¥Àr¸ÀĪÀÅzÀÄ
¸ÀÄ®¨sÀªÁUÀÄvÀÛzÉ.
[2] ¥ÀæwAiÉƧ⠸Àz¸ À Àå£À PÀvÀðªÀåUÀ¼£
À ÀÄß ¤UÀ¢¥Àr¹gÀĪÀÅzÀjAzÀ CªÀgÀÄ ¤ªÀð»¸ÀĪÀ ¥ÁvÀæUÀ¼À §UÉÎ
UÉÆAzÀ®UÀ½gÀĪÀÅ¢®è.
[3] EzÀg° À è ¸ÁܦvÀ DzÉñÀ ¸ÀgÀtÂUÀ¼À ªÀÄÆ®PÀ KPÀgÀÆ¥ÀzÀ DeÉÕUÀ¼£ À ÀÄß ¤ªÀð»¸À¯ÁUÀÄvÀÛzÉ.
[4] ¤ªÀð»¸À¨ÃÉ PÁzÀ PÁAiÀÄðZÀlĪÀnPÉUÀ¼À ZËPÀlÖ£ÀÄß MzÀV¸ÀĪÀÅzÀÄ ªÀÄvÀÄÛ ¥ÀæwAiÉƧâ
GzÉÆåÃVAiÀÄÄ vÁ£ÀÄ ¤ªÀð»¸À¨ÉÃPÁzÀ ¥ÁvÀæzÀ §UÉÎ w½zÀÄPÉÆArzÁÝ£É JA§ÄªÀÅzÀ£ÀÄß
RavÀ¥r À ¸ÀĪÀÅzÀgÀ ªÀÄÆ®PÀ CzÀÄ UÀÄjUÀ¼À ¥ÀjuÁªÀÄPÁj ¸ÁzsÀ£ÉUÉ ºÉqɪiÀ ÁrPÉÆqÀÄvÀÛzÉ.
[5] EzÀÄ ¸ÀAWÀl£ÉUÉ ¹ÜgÀvÉAiÀÄ£ÀÄß ¤ÃqÀÄvÀÛzÉ.
5+3=8
C£Á£ÀÄPÀÆ®UÀ¼ÀÄ:
[1] O¥ÀZÁjPÀ ¸ÀAªÀºÀ£ÀªÅÀ PÁAiÀÄð«zsÁ£ÁvÀäPÀ «¼ÀA§PÉÌ zÁj ªÀiÁrPÉÆqÀ§ºÀÄzÀÄ.
[2] ¸ÀAWÀl£ÉAiÀÄ PɼÀze À ÉðAiÀÄ DZÀgÀuÉUÀ¼ÀÄ ¸ÀÈd£À²Ã® ¥Àæw¨ÉUÀ¼À£ÀÄß UÀÄgÀÄw¸À®Ä
C£ÀĪÀŪÀiÁrPÉÆqÀĪÀÅ¢®è.
[3] EzÀÄ gÀZÀ£É ªÀÄvÀÄÛ PÁAiÀÄðUÀ½UÉ ºÉaÑ£À ªÀĺÀvÀé ¤ÃqÀĪÀÅzÀjAzÀ G¢ÝªÄÉ AiÉÆAzÀgÀ°è ªÀiÁ£ÀªÀ
¸ÀA§AzsÀUÀ¼À£ÄÀ ß CxÀð ªÀiÁrPÉƼÀî®Ä PÀµÀÖªÁUÀÄvÀÛzÉ.
37 £ÉêÀÄPÁwAiÀÄ ¨ÁºÀåªÀÄÆ®UÀ¼ÀÄ: 8marks
[1] £ÉÃgÀ £ÉêÀÄPÁw
[2] £ÉÃgÀ ¹éÃPÀÈvÀ CfðUÀ¼ÀÄ
 [3] eÁ»gÁvÀÄ
[4] GzÉÆåÃUÀ «¤ªÀÄAiÀÄ PÉÃAzÀæUÀ¼ÀÄ
[5] ¤AiÉÆÃd£À ¸ÀA¸ÉÜUÀ¼ÀÄ ªÀÄvÀÄÛ ¤ªÀðºÀt ¸À®ºÉUÁgÀgÀÄ
[6] DªÀtð£ÉêÀÄPÁw
[7] GzÉÆåÃVUÀ¼À ²¥sÁgÀ¸ÀÄì
[8] PÁ«ÄðPÀ UÀÄwÛUÉzÁgÀgÀÄ
[AiÀiÁªÀÅzÁzÀgÀÄ JAlÄ ¨ÁºÀåªÀÄÆ®UÀ¼ÀÄ «ªÀgÀuÉAiÉÆA¢UÉ.]

38 eÁ»gÁw£À ¥ÀæAiÉÆÃd£ÀUÀ¼ÀÄ: 4+4=8

[1] ¸ÀªÄÀ ƺÀ vÀ®Ä¥ÀÄ«PÉ
[2] UÁæºÀPÀ vÀÈ¦Û ªÀÄvÀÄÛ ¨sÀgÀªÀ¸ÉAiÀÄ£ÀÄß ºÉaѸÀÄ«PÉ
[3] C©üªÀåQÛ¸ÀÄ«PÉ
[4] ¤vÀªåÀ AiÀÄ

eÁ»gÁw£À «ÄwUÀ¼ÀÄ:
[1] PÀrªÉÄ ±ÀQÛ±Á°
[2] ¥ÀæwQæAiÉÄAiÀÄ PÉÆgÀvÉ
[3] C£ÀªÀÄåvÉ
[4] PÀrªÉÄ ¥ÀjuÁªÀÄPÁjvÀ£À [¸ÀAQëÃ¥ÀÛ «ªÀgÀuÉAiÉÆA¢UÉ]

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41 AiÉÆÃf¸ÀÄ«PÉAiÀÄ ¥ÀæQæAiÉÄ 5

[1] GzÉÝñÀUÀ¼À£ÀÄß ¸Áܦ¸ÀĪÀÅzÀÄ

[2] ¥Àj«Äw CxÀªÀ GºÉUÀ¼À£ÀÄß C©üªÀÈ¢Ý ¥Àr¸ÀĪÀÅzÀÄ

[3] ¥ÀAiÀiÁðAiÀÄ PÁAiÀÄðªÀiÁUÀðUÀ¼À£ÀÄß UÀÄgÀÄw¸ÀĪÀÅzÀÄ

[4] ¥ÀAiÀiÁðAiÀÄ PÁAiÀÄðªÀiÁUÀðUÀ¼À£ÀÄß ªÀiË°éPÀj¸ÀĪÀÅzÀÄ

[5] ¥ÀAiÀiÁðAiÀÄ PÁAiÀÄðªÀiÁUÀðUÀ¼À£ÄÀ ß DAiÉÄ̪ÀiÁrPÉÆð¼ÀĪÀÅzÀÄ

[6] AiÉÆÃd£ÉAiÀÄ£ÀÄß eÁjUÉƽ¸ÀĪÀÅzÀÄ

[7] ªÀÄÄA§jPÉ

42 5
ªÀåªÀ¸ÁÜ¥ÀPÀ ¤zÉÃð±ÀPÀ

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ªÀiÁ£ÀªÀ ¸ÀA¥À£Æ
À ä® ªÀiÁgÁl ¥ÀæQæAiÉÄ ¸ÀA±ÉÆÃzsÀ£É Rjâü

43 ªÀiÁgÁl ¥ÀæªÀvÀð£Á ZÀlĪÀnPÉ 5

[1] jAiÀiÁ¬Äw
[2] ¸ÀÆr¤qÀĪÀÅzÀÄ
[3] »A¥ÁªÀw
[4] GvÀà£Àß AiÉÆÃd£ÉUÀ¼ÀÄ
[5] ¥ÀæªiÀ Át GqÀÄUÉÆgÉ [AiÀiÁªÀÅzÁzÀgÀÄ LzÀÄ ZÀlĪÀnPÉ]