K to 12 BASIC EDUCATION CURRICULUM

SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

Grade: 12 Semester: Second
Track Subject Title: Leadership and Management in Different Arts and Fields No. of Hours /Semester: 80 hours/ semester
Pre-requisite:

Track Subject Description: The learner demonstrates a basic understanding of concepts, elements and processes in arts management through appreciation, analysis and
practical application, as well as develop his/her self mastery for leadership in the arts.

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

Self Mastery - The learner… The learner… The learner…

General
AD_LMA12-IIIa-1
demonstrates values makes a self-assessment 1. explains the Personnel Development Course on
towards arts discipline checklist that measures knowing the self
and integrity personal strength and 2. exhibits discipline, (time, excellence and finance)
AD_LMA12-IIIa-2
weaknesses and integrity
Knowing the self 3. recognizes personal strengths, weaknesses and
AD_LMA12-IIIa-3
challenges in terms of multiple intelligences
exercises
4. identifies and discovers self according to multiple
AD_LMA12-IIIa-4
intelligences
Managing the self: Discipline
Basic Time demonstrates an records active participation to 1. explains the importance of time management in
Management and understanding of time exhibit time discipline and day to day life AD_LMA12-IIIa-5
Excellence discipline and excellence excellence
and establishes standards 2. exhibits punctuality in attendance in class and
AD_LMA12-IIIa-6
other activities and in submission of requirements
3. identifies and practice self improvement standards AD_LMA12-IIIa-7
4. comprehends the demands of the Philippine
Qualifications Framework (PQF) and ASEAN AD_LMA12-IIIa-8
Qualifications Framework (AQF)
5. displays a habit of striving for professional
AD_LMA12-IIIa-9
excellence (i.e. “pwede pa” instead of “pwede na)
Elements
Principles of Arts demonstrates an recognizes the uniqueness of 1. cites the elements of arts as may be practiced in
AD_LMA12-IIIb-10
Management understanding of the each art elements: arts management (Ed Morato’s)
principles of management harmony, balance, rhythm, 2. translates/relates the art elements in
using the elements of contrast and unity management (i.e. harmony, balance, line, AD_LMA12-IIIb-11
arts form, repetition, etc.)

CONTENTS CONTENT STANDARDS
Arts and Cultural demonstrates an
Forms: understanding of the
Managing Arts different art institutions
Content and and allied disciplines
Resources
Arts Organizations develops an
understanding and
awareness arts and
cultural organizations,
their role and functions in
the community in both
contemporary and
traditional forms
Artistic/cultural demonstrates an
human resource understanding of the
roles of the human
resource in the creative
industry: creative,
production and technical
staff
K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK
PERFORMANCE STANDARD LEARNING COMPETENCIES CODE
Develops a deeper 3. explains the importance of Philippine art and
AD_LMA12-IIIb-12
understanding of Philippine art cultural forms in the community
and cultural forms in the 4. conducts cultural mapping ( from Research 1 and
AD_LMA12-IIIb-13
community 2)
5. identifies, enumerates and locates different
Philippine organizations / content providers of art
AD_LMA12-IIIb-14
and cultural resources (Libraries, sources,
websites, etc.)
participates/involves oneself in 6. makes a report on the basic output of the
an arts and cultural research/basic cultural mapping of arts and AD_LMA12-IIIb-15
organization in the community cultural organizations in the community
and understands its role/ 7. enumerates or makes a list of group or
functions organizations in the creative industry value chain AD_LMA12-IIIb-16
as well as core and related industries
8. demonstrates an appreciation of arts and cultural
AD_LMA12-IIIb-17
organizations
9. enumerates arts and cultural organizational
structures, both contemporary and traditional AD_LMA12-IIIb-18
forms
10. explain or cites the contributions of national and
local arts organizations AD_LMA12-IIIb-19
11. explains the importance of arts organization in the
AD_LMA12-IIIb-20
community
12. enumerates different traditional arts organizations
AD_LMA12-IIIb-21
( i.e. Council of elders )
recognizes and establishes 13. distinguishes the different artists and cultural
awareness of the different workers of projects of the different art/cultural AD_LMA12-IIIb-22
artists and cultural workers in forms
the performing arts, visual, 14. determines the different roles of artists and
media arts and design forms cultural workers of projects in the different art AD_LMA12-IIIc-23
forms
demonstrates an 15. identifies, appreciates and understand the
understanding and awareness different traditional artists and cultural workers of AD_LMA12-IIIc-24
of the different traditional the different cultural art forms
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

artists in the different 16. establishes awareness appreciation of the roles of

traditional art and cultural the human resource of the different traditional art AD_LMA12-IIIc-25
forms and cultural forms

Process
Documentation develops comprehensive documents the event following
documentations of the procedures 1. collects data for documentation AD_LMA12-0a-t-26
arts event (appreciates
content documentation, 2. chooses/ selects the appropriate media to
archiving and AD_LMA12-0a-t-27
document event
preservation)
Project demonstrates an conducts /participates in 3. appreciates creative processes and creativity-
Conceptualization understanding and opportunity-seeking processes inducing exercises in problem solving
AD_LMA12-IIId-28
awareness of applying and creativity-inducing - unfreezing exercises
the processes of "artistic exercises in problem solving - tableau exercises
creation" such as 4. creates ideas or solutions in the problem solving
AD_LMA12-IIId-29
brainstorming, creative exercises
visualization, imagination 5. demonstrates awareness and appreciation of
"opportunity seeking" processes for product AD_LMA12-IIId-30
development, etc
6. identifies the different "opportunity seeking"
AD_LMA12-IIId-31
processes in problem solving exercises
demonstrates an makes a proposal and designs
understanding of project a concept for an arts
conceptualization by program/event; establishes
presenting a simple the event’s objectives
7. describes the elements in a project proposal,
proposal applying AD_LMA12-IIId-32
including the establishment of objectives
elements in planning the
project proposal for the
performing arts, visual
arts and media art forms
Project Planning demonstrates illustrates/maps the different 8. explain the importance of project planning for arts
AD_LMA12-IIIe-33
understanding and stages of planning for an arts organizations
awareness that arts event 9. determines the different stages of project
project planning and (ie. performing arts, visual, planning for the performing arts, visual arts and AD_LMA12-IIIe-34
process of planning are and media art forms) media art forms

CONTENTS CONTENT STANDARDS
essential to achieve goals
Self Mastery demonstrates values
Managing the self: towards arts discipline of
Discipline II excellence and integrity
Basic Financial demonstrates discipline in
Discipline handling finances of self
Self-Mastery: demonstrates an
Managing the self understanding of the
with others creative work
environment as an
employee and/or as a
freelance/ project-based
employee
demonstrates knowledge
and understanding of
basic business
communication skills
demonstrates
appreciation of the self as
an employee in an
organization
understands one's role in
the organization
Elements
Art Project demonstrates a deep
Typologies understanding and
K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK
PERFORMANCE STANDARD LEARNING COMPETENCIES CODE
creates identifying milestone 10. identifies key stages/ scheduled time frame of
points proposed project /arts event AD_LMA12-IIIe-35
11. records day to day work in progress AD_LMA12-IIIe-36
Applies knowledge and skills in 12. explains fiscal responsibility and accountability AD_LMA12-IIIf-37
handling finances of self and 13. demonstrates discipline in handling finances of
others by presenting actual self: budgeting, savings AD_LMA12-IIIf-38
financial reports
14. manages funds and be accountable for the
AD_LMA12-IIIf-39
expenses of the self
15. develops abilities to maintain positive self image AD_LMA12-IIIf-40
16. reports basic fiscal responsibility and
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accountability
exhibits proficiency in basic 17. shows discipline in handling finances of others:
AD_LMA12-IIIf-42
business communication skills responsibility and accountability
18. builds and maintains positive self image and
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relationships and work
19. discovers how work contributes to individuals and
to the organization AD_LMA12-IIIf-44
20. reviews business communications: job application,
resume writing for the arts, a consumer
AD_LMA12-IIIf-45
complaint, sponsorship letters
etc.
21. develops job interview skills for the arts AD_LMA12-IIIf-46
22. interacts positively and effectively with others AD_LMA12-IIIf-47
23. builds and maintains positive self image and
AD_LMA12-IIIf-48
relationships and work
builds collaborative/ teamwork 24. discovers how each one’s work contributes to the
AD_LMA12-IIIf-49
individuals and to the organization
25. develops a unified goal and commitment,
AD_LMA12-IIIf-50
collaborative environment
26. develops good work habits AD_LMA12-IIIf-51
decides on an appropriate 1. appreciates and distinguishes different project
AD_LMA12-IIIg-j-52
project type for the art event types

CONTENTS CONTENT STANDARDS
appreciation of the
different types of projects
of the different
performing arts, and of
visual, media art and
design forms
demonstrates awareness
and understanding of the
different cultural
traditional forms
Production and Programming
Production demonstrates an
understanding of the
production management
process of the different
performing, visual, media
and art design forms
The Art Materials/
Equipment
Art Spaces develops an appreciation
and understanding of the
different arts venues for
the art events and their
Programming space requirements
Basic Production develops an
Budget understanding of
programming concepts
K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK
PERFORMANCE STANDARD
relates the different types of
projects of the various art
forms to the context of the
community
develops concrete production
logistical requirements
demonstrates knowledge of
coordination skills
coordinates effectively among
production personnel: artists,
production and technical staff
identifies appropriate venues
for particular art events
schedules the program of art
events/activities
relates the budget items to the
different art forms
LEARNING COMPETENCIES CODE
2. discovers the different types of
projects of the various art forms to the type of
AD_LMA12-IIIg-j-53
needs and availability of resources
3. defines the different types of projects of the
different performing, visual, media art and design AD_LMA12-IIIg-j-54
forms
4. relates the different types of projects of the
various art forms to the type of needs and AD_LMA12-IIIg-j-55
availability of resources
5. identifies the uniqueness of the different cultural
AD_LMA12-IIIg-j-56
traditional forms
1. makes a checklist of production requirements,
both staffing and physical production AD_LMA12-IIIg-j-57
requirements
2. identifies physical production requirements
 production venue AD_LMA12-IIIg-j-58
 production design (sets, props)
3. communicates with the production staff AD_LMA12-IIIg-j-59
4. connects project requirements to potential project
AD_LMA12-IIIg-j-60
resources
5. identifies the different types of
AD_LMA12-IIIg-j-61
materials/equipment used in each type of project
6. lists down the types of art materials and
AD_LMA12-IIIg-j-62
equipment used in each type of project
7. relates the different possible venues for possible
AD_LMA12-IIIg-j-63
art events based on production requirements
8. identifies the different type of materials/
AD_LMA12-IIIg-j-64
equipment used in each type of projects
9. prepares a program of events AD_LMA12-IIIg-j-65
10. distinguishes the different budget items AD_LMA12-IIIg-j-66
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

identifies the different demonstrates skills for

11. analyzes the different budget items; costs out a
budget items for different budgeting/costing out of an AD_LMA12-IIIg-j-67
production budget
art forms; arts event
analyzes the different makes a project budget and
budget items for different an expense=income report for 12. makes an expense=income financial report AD_LMA12-IIIg-j-68
art forms the art event
Self-Mastery
Managing the self explores the creative builds and maintains positive
in an environment work environment as an self image and relationships understands how economic and social needs influence the
AD_LMA12-IVa-1
employee and as a and work nature and structure of work
freelance/project hiree
Elements
The Role of demonstrates an applies technologies to 1. identifies the appropriate technologies for certain
Technology understanding of the role management processes management processes (i.e. typography, graphic AD_LMA12-IVa-2
of technology in design)
managing the arts applies the different types of 2. identifies proper technological programs to be
AD_LMA12-IVa-3
technological programs in used in the art event
managing the arts 3. explains the importance of technology in
AD_LMA12-IVa-4
managing the arts
4. exhibits awareness and understanding of
technology in managing the arts
 web, internet, social media AD_LMA12-IVa-5
 applies ICT program managing the arts
database, power point, graphics
Process
Marketing I
The 4Ps: Product, demonstrates an understands and analyzes the 1. determines the 4Ps of Marketing of the arts event
Place, Promotion, understanding of the 4Ps 4Ps of Marketing AD_LMA12-IVb-d-6
Price of Marketing
Marketing demonstrates determines the use of different 2. identifies the different communication forms to
Communication: understanding and forms of communication to promote art events:
Promotion and awareness applying the promote the art event  print ads (flyers &invitations) AD_LMA12-IVb-d-7
Advertising different forms of  posters and tarpaulins
communication to  advertisements
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

promote art events identifies communication

process, the sender, channel,
message and receiver (SMCR)
3. identifies the different communication elements
and selection of appropriate AD_LMA12-IVb-d-8
(SMCR)
communication forms to
promote the art event

demonstrates an writes a communications 4. identifies and uses application of the appropriate

understanding of the proposal on how to promote communication forms/org to promote the art AD_LMA12-IVb-d-9
communication process and market the art event: event
(SMCR) 5. school level 5. maps the available communication forms/
AD_LMA12-IVb-d-10
6. community organization in the area
based/level 6. explores the different communication forms/orgs
AD_LMA12-IVb-d-11
in the area
Marketing II
Promotion, PR, demonstrates develops marketing messages 1. writes a brief information to promote and market
AD_LMA12-IVb-d-12
Advertising understanding and using different forms of the event
creativity in marketing technologies to promote the 2. identifies, explores the different technologies to
AD_LMA12-IVb-d-13
communication art event promote the art event
Audience Research demonstrate awareness makes an audience survey 3. understands basic audience analysis AD_LMA12-IVb-d-14
and understanding of design applying the basic sales 4. relates demographics to audience behavior
audience demographics strategy towards art forms AD_LMA12-IVb-d-15

5. identifies the different audience survey designs AD_LMA12-IVb-d-16

6. explains the importance of conducting audience
survey design AD_LMA12-IVb-d-17
Sales develops awareness and determines ticket pricing for
understanding of the the event 7. identifies basic sales strategies AD_LMA12-IVb-d-18
basic sales strategies 8. explains the appropriate ticket price for the
particular event
AD_LMA12-IVb-d-19
 Fund Raisings
 Arts for a Cause
Art and the Law comprehends principles relates/ translates the laws to 9. complies to the laws—identification of (possible)
behind ticketing (budget practical applications violations in their communities AD_LMA12-IVe-20
income=expense report)
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

develops awareness and performs basic application of 10. identifies and reports (possible) violations in their
understanding of the certain laws: e.g Oplan communities of basic constitutional rights:
basic laws governing arts Bantay Sining/Kultura:. -- Freedom of Expression
and culture identifying (possible) violations  Intellectual Property Rights
AD_LMA12-IVe-21
of these laws such as sale of  National Heritage Law
pirated DVDs, disrespect of  Indigenous People's Rights Law
cultural treasures etc.  Basic Taxation Systems:
o Income Tax, VAT, etc.
includes tax systems
Basic standard (deductions) in the financial
11. Basic understanding of the tax system and
deductions: transactions of the art event
required government deductions (SSS, Philhealth, AD_LMA12-IVe-22
SSS, Philhealth, etc applies TINs from BIR;
Pagibig)
prepare applications for SSS
PhilHealth ,etc.
Self Mastery: The understands the self and develops a “self challenging” 12. develops standards of excellence for his/her
AD_LMA12-IVe-23
self and the artistic his/her role in the attitude creation
product creation of the artistic
13. develop good personal work habits AD_LMA12-IVe-24
product or service
Leadership demonstrates an translates leadership 14. understands leadership structures and practices in
AD_ LMA12-IVe-25
understanding of structures to managing an arts the community
leadership structures and event 15. explores and improves decision making skills AD_LMA12-IVe-26
practices in the translates leadership by 16. identifies artists managers/leaders in the school
community example to their own and in the community AD_LMA12-IVe-27
leadership of their team/s
Process
Production comprehends leadership practices management skills
by example through active participation in
a culminating event
1. explains /compares/contrasts the different
AD_LMA12-IVf-i-28
management styles/skills of an arts event
puts up a mini arts
event/business (performing,
visual, media art or design)
Project Monitoring demonstrates develops risk management 2. considers unforeseen problems/situations that
understanding and tools (anticipates problems) may arise AD_LMA12-IVf-i-29
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CONTENTS CONTENT STANDARDS PERFORMANCE STANDARD LEARNING COMPETENCIES CODE

awareness of the 3. understands control in leadership as well as crisis

importance of management, (“show must go on”, “expect the AD_LMA12-IVf-i-30
supervision, monitoring unexpected”)
and anticipation
4. understands authority, supervision, control in
AD_LMA12-IVf-i-31
leadership
5. develops basic communication and negotiation
AD_LMA12-IVf-i-32
skills towards an environment of tolerance
6. understands the control in leadership AD_LMA12-IVf-i-33
Project Evaluation demonstrates an collects, tabulates and reports 7. understands conflict management AD_LMA12-IVj-34
understanding of how to the results of the audience
8. conducts and reports audience surveys AD_LMA12-IVj-35
use the data gathered survey
based on the results of 9. appreciates and nurtures audience feedback AD_LMA12-IVj-36
the survey for 10. develops positive criticism skills for evaluation
AD_LMA12-IVj-37
improvement (objective and subjective)
11. demonstrates positive attitude towards criticisms AD_LMA12-IVj-38
demonstrates evaluates the project
appreciation for analysis objectively and makes
of project evaluation and recommendations 12. translates self-challenging attitude to self criticism AD_LMA12-IVj-39
criticism
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – ARTS AND DESIGN TRACK

CODE BOOK LEGEND

SAMPLE CODE: AD_LMA12-IIIa-3

LEGEND SAMPLE

Track/ Strand Arts and Design Track AD

underscore_

First Entry Leadership and Management in

Track/Strand Subject LMA
Different Arts Fields

Grade Level 12 12

-
Roman Numeral
*Zero if no specific quarter
Quarter 3 III
Lowercase Letter
*Put a hyphen (-) in between letters to indicate Week 1 week a
more than a specific week
-
recognizes personal strengths,
weaknesses and challenges in terms
Arabic Number Competency 3
of multiple intelligences exercises