POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Bataan Branch

COURSE TITLE : PURPOSIVE COMMUNICATION

COURSE CODE : GEED 10063
CREDIT UNITS : 3 units
COURSE PREREQUISITE : none
COURSE DESCRIPTION : Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a
multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize
the importance of conveying messages responsibly. The knowledge, skills, and insights that student gain from this course may be used in their academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and/ or web-based output for various purposes.

Institutional Learning Outcomes Program Outcomes Course Outcomes

1. Creative and Critical Thinking
Graduates use their imaginative as well as a rational thinking abilities to life
situations in order push boundaries, realize possibilities, and deepen their
interdisciplinary and general understanding of the world.
2. Effective Communication
Graduates are proficient in the four macro skills in communication (reading,
writing, listening, and speaking) and are able to use these skills in solving
problems. Making decisions, and articulating thoughts when engaging with
people in various circumstances.
3. Strong Service Orientation
Graduates exemplify the potentialities of an efficient, well-rounded and
responsible professional deeply committed to service excellence.
4. Community Engagement
Graduates take an active role in the promotion and fulfillment of various
advocacies (educational, social and environmental) for the advancement of
community welfare.
5. Adeptness in the Responsible Use of Technology
Graduates demonstrate optimized use of digital learning abilities, including
technical and numerical skills.
6. Passion to Lifelong Learning
Graduates are enabled to perform and function in the society by taking
responsibility in their quest to know more about the world through lifelong
learning.
7. High Level of Leadership and Organizational Skills
Graduates are developed to become the best professionals in their respective
disciplines by manifesting the appropriate skills and leaderships qualities.
8. Sense of Personal and Professional Ethics
Graduates show desirable attitudes and behavior either in their personal and
professional circumstances.
9. Sense of National and Global Responsiveness
Graduates’ deep sense of national compliments the need to live in a global
General Education Curriculum aims to develop the following competencies-
based outcomes:
A. INTELLECTUAL COMPETENCIES (Knowledge)
1. Analyze texts (written, visual, oral, etc.) critically
2. Demonstrate proficient and effective communication (writing, speaking,
and use of new techniques)
3. Use of basic concepts across the domains of knowledge
4. Demonstrate critical, analytical, and creative thinking
B. PERSONAL AND CIVIC RESPONSIBILITY (Values)
1. Examine the contemporary world from both Philippine and global
perspectives
2. Takes responsibility for knowing and being a Filipino
3. Reflect critically on shared concern
4. Contribute personally and meaningfully to the country's development
C. PRACTICAL SKILLS (Skills)
1. Work effectively in a group
2. Use current technology to assist and facilitate learning and speech
3. Manage one's knowledge, skills, and values for responsible and productive
living
4. Organize one's self for lifelong learning
At the end of the semester, the student should be able to:
KNOWLEDGE
1. Describe the nature, elements, and functions of verbal and non-verbal
communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading,
viewing) skills; and
5. Summarize the principles of academic text structure
SKILLS
1. Convey ideas through oral audio-visual and/ or web-based presentations
for different target audiences in local and global settings using appropriate
registers.
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tome,
facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style,
conventions, and reference styles
VALUES
1. Adopt cultural and intercultural awareness and sensitivity in
communication of ideas
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world
village where one’s culture and other people culture are respected.

Course Plan

Week Topic Learning Outcomes Methodology Resources Assessment

First week Course Orientation Discuss the University policies in Lecture and Course syllabus Recitation of the University
accordance with the PUP student handbook Discussion on the Vision, Mission, Goals, and
1. Mission and Vision of PUP university mission PUP Student Handbook Objectives
2. Course content and requirements Explain the University Vision, Mission, and vision, overview
3. Classroom policies and regulations Goals, and Objectives of the course content
4. Grading system and requirements,
classroom policies,
and grading system

2nd to 3rd Communication processes, principles, Describe the nature, elements, and Lecture and class LED projector or traditional visual aids Quizzes and seatwork
week and ethics functions of verbal and non-verbal discussion on the identifying elements of
communication in various and elements and types 1. Audio and/ or video clips of various media (e.g. TV commercials, movies, communication
multicultural contexts of communication newscasts, etc.) (e.g. sender, message,
2. Texts from newspapers, magazines, journals channel, receiver, etc.)
Illustrate the process of communication Group work on
identifying elements Online and reading resources:
of communication in
various texts www.healthknowledge.org.ul/publichealth

http://promeng.edu/downicads/training-materials

Chase, R. & Shamo S. (2013) Elements of Effective Communication, 4th ed.

Washington, Utah: Plain and Precious Publishing.

Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings

and Purposes. Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.

4th week Communication and Globalization Explain how cultural and global issues
affect communication
Appreciate the impact of communication on
society and the world
2018
Class discussion of LED projector and reading materials Reaction paper/ Discussion
article forum on the impact of
“Communication Online and reading resources: globalization on how people
and Globalization- A communicate and vice versa
Challenge for Public Video "Connected but Alone?" in TED Talk
Policy” or video https://www.youtube.com/results?search.query=connected+but+alone
“Connected by Video Presentation showing
alone"; “The History Video "How Social Media Can Make History" the effect of globalization to
of English in Ten https://www.youtube.com/watch?v=ASZJEl5E0SY communication
Minutes"; and
"Wiring a Web for Video "The History of English in Ten Minutes"
https://www.youtube.com/watch?v=SfKjlJIAhew

5th to 7th Local and Global Communication in
week multicultural settings
Varieties and registers of spoken and
written language
8th week Evaluating messages and/ or images (e.g.
pictures, illustrations) of different types
of texts reflecting different cultures
(regional, Asian, Western, etc.)
1. What is the message?
2. What is the purpose of the
message?
3. How is the message conveyed
by the text and/or image?
4. Who is the target audience of
the message?
5. What other ways of presenting
the message are there?
9th week
Global Good"
Video "Wiring Web a for Global Good"
https://www.youtube.com/watch?v=y7rrJAC84FA
Article "Communication and Globalization- A Challenge for Public Policy" by
Marc Raboy
Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
and Purposes. Panday-Lahi Publishing House, Inc. 2018
Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
2018
Determine culturally appropriate terms, Lecture and class LED projector and reading materials Quiz and seatwork on using
expressions, and images (sensitivity to discussion on using culturally appropriate
gender, race, class, etc) culturally Online and reading resources: terms, expressions, and
appropriate terms, images; varieties and
Adopt cultural and intercultural awareness expressions and Video "Pop Culture in the Arab World" registers of language
and sensitivity in communication of ideas images; varieties and https://www.youtube.com/results?search_query=pop+culture+in+the+arab+world
registers of language. Reaction to the presence of
Video "David Crystal - World Englishes" World Englishes
Class discussion of https://www.youtube.com/watch?v=2_q9b9YqGRY
cultural
appropriateness in Article "British vs. American Vocabulary"
communicating as English Club
tackled in film/ video https://www.englishclub.com/vocabulary/british-american.htm
Uychoco et. Al (2018) pp. 22-27
Exercises on using
culturally Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
appropriate terms, and Purposes. Panday-Lahi Publishing House, Inc. 2018
expressions and
images Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
2018
Evaluate multimodal texts critically to Lecture and class LED projector and reading materials Reaction on the materials
enhance receptive (listening, reading, discussion on critical presented in class
viewing) skills reading and listening Authentic texts about cultural sensitivity from various media (text messages,
email messages, social media messages, newspaper, magazine, and journal Proposal on how to be
Convey ideas through oral, audio-visual, articles, printed and electronic advertisements culturally sensitive
and/or web-based presentations for Exercises on communicators
different target audiences in local and analyzing content of Online and reading resources:
global settings using appropriate registers various texts
https://mindspaceintuition.files.wordpress.com Presentation of group’s
Adopt awareness of audience and context evaluation of different
in presenting ideas Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings culture’s texts.
and Purposes. Panday-Lahi Publishing House, Inc. 2018
Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
2018
MIDTERM WEEK
 10th to Communication aids and strategies using
12th week tools of technology
13th week Communication for various purposes
1. To obtain, provide, and
disseminate information
2. To persuade and argue
3. To entertain
14th to Communication for work purposes (e.g.
15th week healthcare, education, business and
trade, law, media, science and
technology)
Convey ideas through oral, audio-visual, Lecture and class LED projector and reading materials Oral, audio-visual, and/ or
and/ or web-based presentations for discussion on web-based presentations to
different target audiences in local and preparing audio Texts and video clips from various sources promote cultural values
global settings using appropriate registers visual and web-
based presentations Online and reading resources: Multimodal Advocacy
Adopt awareness of audience and context Campaign
in presenting ideas https://creatingmultimodaltext.com/
Group work and
class discussion on Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
identifying problems and Purposes. Panday-Lahi Publishing House, Inc. 2018
with the research
presentation in the Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
video 2018
Convey ideas through oral, audio-visual, Lecture and class LED projector and reading materials Public announcements
and/ or web-based presentations for discussion on (audio/video, social media)
different target audiences in local and informative, Online and reading resources: about disaster preparedness
global settings using appropriate registers persuasive and
argumentative Sample texts reflecting different purposes (informative, persuasive, entertaining)
Create clear, coherent, and effective communication Editorial about
communication materials Handbook of Effective, Professional Communication environmental issues
Lecture and http://hplengr.wisc.edu/Prof_Comm.pdf
Present ideas persuasively using discussion of Types
appropriate language registers, tone, facial of Speeches and Uychoco, et.al. (2018) pp. 28-49; 187-218 Short entertainment speech
expressions, and gestures Public Speaking
(Read, Memorized, Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
Adopt awareness of audience and context Impromptu/ and Purposes. Panday-Lahi Publishing House, Inc. 2018
in presenting ideas Extemporaneous)
Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
2018
Short exercises:
asking for
information through
inquiry letter or
interview, response
to queries, incident
reports
Create clear, coherent, and effective Lecture and class LED projector and reading materials Workplace document
communication materials discussion on writing
effective Online and reading resources:
Present ideas persuasively using communication and Written/ oral presentation of
appropriate language registers, tone, facial oral presentations in Sample of communication materials from different workplace setting a program/proposal related
expressions, and gestures the workplace to the field of profession
Video "Giving Presentations Worth Listening to" Gordon Kangas at TED Talk
Adopt awareness of audience and context Analysis of different (youtube) Written outputs of business
in presenting ideas in communicating ideas communication letters
materials Uychoco, et.al. (2018) pp. 130-186
Chaney, et. al (2007) pp. 139-152
Writing exercises on
 communication Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
materials for the and Purposes. Panday-Lahi Publishing House, Inc. 2018
workplace (e.g.
minutes, memo, Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.
requests, 2018
business/technical/
incident reports,
letters)
16th to Communication for academic purposes Write and present academic papers using Lecture and class LED projector and reading materials Written output on literature
17th week (e.g. research-based journal or magazine appropriate tone, style, conventions, and discussion on review of a research topic.
article, etc.) reference styles communication for Online and reading resources:
academic purposes Research output
Adopt awareness of audience and context Uychoco, et. al (2018) pp. 71-111
in presenting ideas
Independent Almeida, et. al (2016) Oral presentation of the
Convey ideas through oral, audio-visual, research (topic research output
and/or web-based presentations for proposal, literature Nuñez, et. al. (2015)
different target audiences in local and review,
global settings using appropriate registers methodology) Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings
and Purposes. Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc.

2018
18th week FINAL WEEK

Suggested Readings and References

Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes. Panday-Lahi Publishing House, Inc. 2018

Almeida, Adelaida B, Gaerlan, Amelita A. and Manly, Norita E. Research Fundamentals: From Concept to Output. 2016

Chaney, Lillian H. and Martin, Jeanette S. Intercultural Business Communication, 4th ed. Pearson Education, Inc. 2007.

Guirdham, Maureen. Communicating across Cultures. MacMillan Press Ltd. 1999.

Nuñ ez, Domingo B. Action Research. Adriana Publsihing Co., Inc. 2015.

Uychoco, Marikit Yara A. and Santos, Maria Lorena. Communication for Society: Purposive Communication. 1 st edition. Rex Book Store, Inc. 2018.

Wakat, Geraldine S. et.al, Purposive Communication. Lorimar Publishing, Inc. 2018

PUP Student Handbook

Course Grading System

Class Standing 70%
Recitation
Individual/ Group Reports
Assignments
Quizzes
Attendance
 Midterm/ Final Examinations 30%
_______________
100% Midterm Grade + 2nd grading = FINAL GRADE

Classroom Policy
1. Projects deliverables/report works and other requirements will be given throughout the semester. Such requirements shall be due as announced in class. Late submission shall be penalized with grade deductions (5% per day) or shall no
longer be accepted, depending on the subject facilitator’s discretion.
2. Students are required to attend classes regularly, including possible make-up classes. The university guidelines on attendance and tardiness will be implemented.
3. The student will be held liable for the development of all modules covered by the project.
4. Any evidence of copying or cheating may result in a failing grade. Note that other university guidelines shall be used in dealing with this matter.
5. Students are advised to keep graded work until the semester has ended.
6. Contents of the syllabus are subject to modification with notification.
7. Mobile phones, radios or other listening devices are not allowed to be used inside lecture and laboratory rooms to prevent any distractive interruption of the class activity.
8. No foods, drinks, cigarettes nor children are allowed inside the lecture and laboratory rooms.
9. Withdrawal and dropping from the subject should be done in accordance with existing university policies and guidelines regarding the matter.

Consultation Time
Consultation time is on the vacant hours of the faculty.

Monday/Wednesday- 9:00 a.m to 10:00 a.m

Tuesday/ Thursday- 2:30 p.m to 3:30 p.m

Friday- 11:00 a.m to 12:00 nn

 Prepared by: Enhanced by: Reviewed by:

COMMISSION ON HIGHER EDUCATTON (CHED) Ms. MARY LYKA M. ROTAIRO, LPT Asst. Prof. RUBY JEAN S. MEDINA, MEM
Faculty Member from the Branch Head, All Academic Programs

Approved by:

Dir. LEONILA J. GENERALES, MBA

Branch Director

Prof. PASCUALITO B. GATAN, MBA

Vice President for Branches and Satellite Campuses

Revised March 21, 2020