Work Experience:
LA OTRA AGENCIA DIGITAL
Profile:
A progressive Professional with a particular
strength in driving performance, reducing
inefficiencies and cutting costs. I am a self-
motivated and focused person who has
over six years’ experience of working in digital
marketing roles. Resourceful, with a responsive,
cooperative and knowledgeable approach to work
as well as professional attitude to deal with all
operational issues that may arise. I consider that I
lead through the facilitation and empowerment of
others, but I am still willing to take personal
responsibility for all problems under me. Right
now I'm doing a master and also making
developing courses, that is like my hobby.
Contact Information:
+(57) 310-220-5077
matealva@gmail.com
Academic Background:
BA ECONOMICS
Universidad Santo Tomas, Bogotá, Colombia
MBA (CURRENTLY)
Escuela de Negocios de Barcelona, Barcelona, Spain
MA IN DIGITAL MARKETING (CURRENTLY)
Escuela de Negocios de Barcelona, Barcelona, Spain
Founder & CEO November, 2018 - Currently
Creation of strategies to achieve goals
and KPIs digitally for different brands
and industrial sectors.
Development of strategies and
implementation of social media,
Content, SEO, SEM, digital guidelines and
data analysis to obtain more results.
Web development with wordpress, php
and javascript.
I work for brands like:
1. LEROY MERLIN FRANCE
2. OFICINAS JM
3. PINTECMA
4. LA CASA JAGUAR
5. COLOMBO JAPONES CULTURAL CENTER
ICHIMOKU FIBONACCI
Head of Digital Marketing Mar, 2018 - Jan,
2019
Re-design Ichi's website.
Lead generation by SEO & SEM.
Increse the growth customer rate in 10%
per month.
Manage the email marketing & social
media strategy.
Use data & growth hacks to improve
Ichi's service.
Create content strategy.
Automate the sales process with
implementation of a CRM made for
digital marketing.
Help with the user interface design and
user experience improving.
FIG  TREE SAS - AVEC STAFFING

Marketing Executive June, 2016- March, Soft Skills

2018
Leadership 
Marketing manager for the recruitment
department (Facebook, LinkedIn, Indeed, Project Management
Referrals and ElEmpleo.com).
Analytical Thinking
Created the websites avecstaffing.com &
aidnest.com. Information search
I was able to save 20% on marketing budget.
Autodidact
Lead Gereration by SEO & SEM.
Was able to build a data base of 1,500 English Eagerness for continuous
speakers candidates for recruiting
department. learning
Manage the marketing team (1 frontend
Self Control
developer, 1 backend developer, 1 graphic
designer & 1 trainee).  Customer Orientation
Designed and implemented Marco to
calculate 4 of the company’s Sales reports
taking information from CRM system.
Purchasing and Imports.
Writing up reports on business operations for courses & certificates
the executive staff.
Inbound Marketing Career (Platzi) 

Outbound Marketing Carrer (Platzi)

Marketing basado en datos (Platzi)

Email Marketing (Platzi)

BAVARIA - SABMILLER
Estrategia y Marketing (Platzi)
Brand Developer Oct, 2013- Sept, 2015
Inbound (Hubspot)

Achieved a Sales Quota of more than 95% Google Ads (Google)

over a two-year period.
Google Analytics (Google)
Pareto customer management.
Digital Sales (Google)
Brought in 2 of Bavaria’s biggest accounts in
Bogota and increased the amount of product
that was brought consumed by current
account by 10% more.
Assisted with product forecasting and
program budget tracking.

Languages
Work and leadership a team of 6 sales agents
that every month attended 2.000 clients.
Determined sales expectations. Complied and
analyzed data to measure the success of  Español (nativo)
products.
English (90%)
 Hard Skills:
LA CASA JAGUAR

Marketing Executive Nov, 2012- Aug, 2013

Created the E-Commerce for lacasajaguar.co
Executed and spearheaded internal and
external business strategies to optimize
customer relationships.
Proactively reached out to new customers to
set up presentations/meetings.
Developed proposals, negotiated terms and
conditions, and implemented contractual
agreements with accountability for delivering
strong financial results.
Recognized for outstanding growth within first
six months.
Developed new product offering that grew
account revenue by 5% - 18%.
Directed and transformed overall strategy,
market intelligence, and research as well as
customer-centric activities that contributed
to company growth of 6% annually.

References
CRISTIAN LOZANO
CEO La Casa Jaguar
TEENS 4 INVESTMENT
Phone: +(57) 312-403-3382
Email: admin@lacasajaguar.co
Cofounder May, 2013 - Oct, 2013

Startup about financial education and stock TOMAS SOLÍS

market investment. Recruitment Analyst, CIAT 
With the Apps.co teaching I learned how to
Phone: +(57) 316-532-5658
build a startup.
recruitment@ciat.cgiar.org
Following all process, I was the second place
on that iteration.
I went to financial round of investment.
I had excellent mentors and I learned a lot of
TI processes.
www.renatocuellar.com

Renato Mateo Cuéllar Á.

@renatocuellar_

Renato Cuéllar

Renato Cuéllar