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A Study on Brand Preference and Customer

Satisfaction of Laptops with special


Reference to Coimbatore city
I Personal Details
1: Name: ………………………………………………
2: Gender:
a) Male b) Female
3: Age:
a) Below20 b) 20-30 c) 30-45
d) Above 45
4: Occupation
a) Employee b) Business c) Professional
d) Student e) others (specify) …………………….
5: Annual Income:
a) Below50, 000 b) 50000-1lakh c) 1-2lakh
d) 2-3lakhs e) Above 3lakh
6: Marital Status:
a) Married b) Single
7: Nature of family:
a) Nuclear family b) Joint family
8: Number of family members:
a) Below 4 b) 4-6 c) above 6
II Product Awareness
1: Brand of Owning Laptop:
a) Dell b) Lenovo c) Sony
d) Toshiba e) Samsung f) Acer
g)Wipro h)Apple i) others(specify)………

2: Price of the laptop:


a) Below 20,000 b) 20,000 - 30,000 c) 30,000-40,000
d) Above 40,000
3: For how long you are using this Laptop:
a) Below 6month b) 6-12month c) 1-2year
d) Above 2 year
4: Source of information about the Laptop:
a) Newspaper Adds b) TV c) Friends& family
members d) Shopkeeper
e)Magazine Adds
f) In shop display g) Internet h) others (speci
fy)
5: What was the most influencing factor of your purchase?
a) In store display b) Price/value c) style/appeara
nce
d) Color/design e) Size/capacity f) warranty
g) Durability h) others (specify)
6: Rank the features of the Laptop;
Sl No Features Rank
1 Portability of the Laptop
2 Price of the Laptop
3 RAM capacity
4 Hard disk capacity
5 Processor
6 Wi-Fi Facility
7 Webcam
8 Bluetooth
9 Graphics
10 Security & Safety
11 Color & Design
12 Sound quality
13 Easy to use & convenient

7: Rank the problems of the Laptop;


Sl No Problems Rank
1 Battery back up
2 Heat production while in operation
3 Weight of the Laptop
4 Audibility of System Sound
5 Fingerprint Recognition facility
6 Memory Capacity of the Laptop
7 Processing speed
8 Warranty & Customer Service

8: Compare your laptop with the other available laptops;


a) Much better b) somewhat better c) About the same
d) Somewhat worse e) much worse f) don’t know
9: How likely are you to recommend this laptop to others?
a) Definitely will b) Probably will c) Not sure
d) Definitely will not e) probably will not

III customer Satisfaction level


Sl No Criteria Highly Satisfied Satisfied Neutral Dissatis
fied Highly Dissatisfied
1 Price of the Laptop
2 Portability of the Laptop
3 Memory capacity of the laptop
4 Battery backup
5 Sound quality
6 Graphics in the system
7 Accessories provided by the company
8 RAM speed.
9 Warranty
10 Customer care Services
11 Processor
12 Usage experience
13 After purchase services
Overall, how do you rate your laptop
a)Excellent b)Very good c) Good
e) Fair f) Poor
****Thank You****

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