Introducing a All logos offered are created from the

same parent color palette. This palette was

created for year-round use, evoking a fun
brand new Live and vibrant feeling no matter the season.

at
As the Live at the Plaza event series

at the Plaza.
grows and potentially includes events in
all seasons, the new brand will be able to
evolve with it.

the
The pages following contain logo design
proposals for the Live at the Plaza event With this in mind, each logo’s single color
series. Each proposal spread offers a full variant can be any of the following colors.
color logo and information on the right
page, as well as variations on the left #274D5A
page. At the end of this document, please
find additional variations for each logo. #274D5A
Each design has the following variants: #46988E
+ full color
+ single color
#F9E180
+ white

Some designs also include variants with #FAAC6A

logo options space to denote the specific event (i.e

Summer Concert Series, Football Watch
Party, etc.)
#D46C4F

1
 Design 1

FONT: Thiket Regular This design features Government

Plaza’s gazebo silhouetted in
abcdefghijklmn front of a stylized aerial view of
Government Plaza.
opqrstuvwxyz
#274D5A
ABCDEFHIJKLMN
OPQRSTUVWXYZ #46988E

0123456789 #F9E180

#FAAC6A
See page 16 for variations.
#D46C4F

2 3
 Design 2

FONT: Chillvornia Regukar This design incorporates the

silhouette of Government Plaza’s
gazebo into a lively multicolor
abcdefghijklmn wordmark.

opqrstuvwxyz #274D5A

#46988E
ABCDEFHIJKLMN #F9E180
OPQRSTUVWXYZ
#FAAC6A

0123456789 #D46C4F
See page 17 for variations.

4 5
 Design 3

FONT: Kilbeuth Regular This two-color design features a

slightly transparent Government
Plaza’s gazebo behind a fun script
abcdefghijklmn wordmark.
opqrstuvwxyz
Variants for this design include a
white option, as well as an option
ABCDEFHIJKLMN with white text and a color object.

OPQRSTUVWXYZ
#44988E

0123456789 #274D5A

See page 18 for variations.

6 7
 Design 4A

FONT: Cubano Regular This single-color wordmark design

incorporates two current Live at the
abcdefghijklmn Plaza events into a playful blocky
font.
opqrstuvwxyz
This wordmark finds variability in its
color options. The red displayed can
ABCDEFHIJKLMN be swapped out for another color in
OPQRSTUVWXYZ the overarching color scheme for
different seasons or events.

0123456789
#D46C4F
See page 19 for variations.

8 9
 Design 4B

FONT: Cubano Regular This single-color wordmark design

incorporates two current Live at the
abcdefghijklmn Plaza events into a playful blocky
font.
opqrstuvwxyz
This wordmark finds variability in its
color options. The teal displayed can
ABCDEFHIJKLMN be swapped out for another color in
OPQRSTUVWXYZ the overarching color scheme for
different seasons or events.

0123456789
#44988E
See page 20 for variations.

10 11
 Design 5

FONT: Roller Cores Regular This design features linework

of Government Plaza’s gazebo
with a hand-drawn appearance,
abcdefghijklmn reminiscent of the event’s current
opqrstuvwxyz branding.

#274D5A
ABCDEFHIJKLMN
OPQRSTUVWXYZ #46988E

#F9E180
0123456789
#FAAC6A
See page 21 for variations.
#D46C4F

12 13
 Design 6

FONT: Arizona Shadow Medium This design uses a playfully rough

and uneven font with a handwritten
abcdefghijklmn feel alongside the simple silhouette
of the Goverment Plaza gazebo.
opqrstuvwxyz
#274D5A
ABCDEFHIJKLMN
#46988E
OPQRSTUVWXYZ
#FAAC6A
0123456789 #D46C4F

See page 22 for variations.

14 15
 Design 1 Variants Design 2 Variants

16 17
 Design 3 Variants Design 4A Variants

18 19
 Design 4B Variants Design 5 Variants

20 21
 Design 6 Variants Color Details

#274D5A #12262B

86 / 59 / 49 / 32 85 / 66 / 60/ 67

39 / 77 / 90 18 / 38 / 43

#46988E #F9E180
73 / 22 / 48 / 2 3 / 8 / 60 / 0
70 / 152 / 142 249 / 225 / 128

#FAAC6A #D46C4F
0 / 38 / 64 / 0 13 / 69 / 73 / 2
250 / 172 / 106 212 / 108 / 79

22 23