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6. Target Beneficiaries 45
9. Recommendations 53
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India has a vast production base for handicrafts (including carpets ),
handlooms, jute and jute products etc. The growth in these sectors has been
phenomenal in terms of employment and foreign exchange earnings. The
Handicrafts, handloom and jute sectors have contributed substantially to the
foreign exchange earnings. The growth of these sectors for the last five years
is significant. The Indian Cottage sector has seen rapid growth in the past and
is currently a Rs.60,000 crores plus industry.
In-spite of a vast production base in the above sectors, the opportunity for
international marketing of these products is not adequately available to the
Indian manufacturers / exporters.
Because of the higher marketing cost involved for introduction of any new
product in the foreign market, exporters are unable to undertake aggressive
marketing. Besides, the cost of participation in an international event abroad
is very high. It has also been observed that these events give opportunity
only to a handful of exporters who can spare substantial foreign exchange.
• • The need for an India specific cottage sector initiative was felt that could
attract leading importers and stores to India.
• • Most of the developed nations and even developing countries like China
have set up national level, wholesale trade Marts to provide a fillip to the
cottage sector exports.
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- - To improve the level of livelihood of craftsmen.
- - To launch Indian cottage sector in the world market for the first
time in an integrated manner among the leading importers,
departmental stores, buyers etc.
- - No such effort have been made till date by any Governmental
agency for the international marketing of the cottage sector with a
definite business plan and an objective to increase the share of
Indian Exports through state-of-art infrastructural international
marketing hub.
• • OTHER OBJECTIVES
- - To bring buyers from round the world throughout the year and
create new marketing opportunities for cottage sector.
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The exporting countries are wider in numbers and prominently include
China, S. Korea, Taiwan, Philippines, Malaysia, Indonesia, India, Sri
Lanka, Pakistan, Iran, Turkey, Mexico, Bangladesh and Vietnam.
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U.S.A.
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U.K.
GERMANY
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THE NETHERLANDS
ITALY
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AUSTRALIA
JAPAN
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NEED FOR ORGANIZATION OF REVERSE BUYER SELLER MEETS
The Indian handicrafts are sold in the international market due to its
unique artistry work and traditional work. But in present scenario the
new and newly develop items by our neighboring competitors
countries like, China, Taiwan, Philippines and Malaysia etc. are
gradually replacing the traditional Indian handicrafts. Due efforts
have been made in this direction and the liking of Indian cottage
products is continuously increasing in the world market and the sector
is witnessing a average growth of around 15% since last 10 years.
However, strong & urgent need has been felt to organize the buyer
seller meet through organization of product specific shows to support
the manufacturer and exporters of the cottage sector.
Four Reverse Buyer Seller buyer meets on the following product
groups have been organized from 19 – 22 January, 2006 at India Expo
Mart & Centre, Greater Noida in first year. Prominent Buyers /
Journalists have been invited from the targeted countries.
AREA
An area of more than 10,000 sq. mtrs was covered by the exhibitors.
PRODUCT CATEGORIES
More than 600 buyers were identified and recommended to visit the
product specific RBSMs under MAI scheme and were provided air
tickets and hotel.
IMPORTANT BUYERS
Some of the top buyers who visited RBSMs are listed below :
1. 1. CARREFOUR/ COLOMBIA,
2. 2. OLIMPICA / COLOMBIA
3. 3. COMERTEX / COLOMBIA
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1. 1. To motivate and invite potential buyers from the focused, non-
focused countries, financial assistance for Reverse Buyer-Seller
Meet is essential.
7. 7. The assistance for inviting buyers may also be considered for the
professionals on various subjects on exports strategies, consumer
preferences for education of the exporters, entrepreneurs with the
view to produce the products as per the requirement of the
consumers.