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Outbound
Social Ads:
Prospecting:
Facebook,
LinkedIn, Referral Partner Current Audience Organic Paid Search
LinkedIn,
Facebook, Cold
YouTube, Etc.
Email
3%+
15%+ 15%+ 15%+ 15%+ 15%+
Remarketing -
Lead Retargeting On
FB, GDN, Email
40%+
Survey And
Remarketing Free Trial
Booking
60%+
3-5% 3-5%
5-10%
Automated
Demo Remarketing
Onboarding
Demo Remarketing
Onboarding
20%+
Customer
Customer Experiences Value Case Study
Via Solution
80-92% 5-10%
Salesprocess.io Customer Acquisition Machine Schematic
Creator Name Nick Kozmin Lead Generation Conversion Promise Delivery
15%+
15%+
15% +
Remarketing
Opt-In (Facebook and
GDN)
5%+
40%+
Remarketing
Survey And
(Facebook and Free Trial
Booking
GDN, Email)
60%+ 5-10%
Remarketing
Automated
Demo (Facebook and
Onboarding
GDN)
Demo (Facebook and
Onboarding
GDN)
Customer
Customer Experiences Value Case Study
Via Solution
80%+ 10%+
800 + Contacts
Per Month
3% +
Remarketing
(Facebook and
GDN)
Lead (Expressed
Interest)
Video Sales
15-Minute 8%+ Letter/Webinar +
Discovery Phone Sales
Call Page/Mid-Funnel
Content
8%+ Remarketing
(Facebook, Email,
and GDN)
Survey And
40% + Booking
70% +
Remarketing
Demo (Facebook and
GDN)
20% +
Customer
Customer Experiences Value Case Study
Via Solution
80-90% 10%+
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THIS DOCUMENT IS PROTECTED BY U.S. AND INTERNATIONAL
COPYRIGHT LAWS. REPRODUCTION AND DISTRIBUTION OF THIS
DOCUMENT WITHOUT THE WRITTEN PERMISSION OF
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Content To
Channel Partner
(Podcast, Guest
Blog/Video, Paid
Promo/Partnerships)
15% +
Remarketing
Opt-In (Facebook and
GDN)
5%+
40%+
Remarketing
Survey And
(Facebook and Free Trial
Booking
GDN)
60%+ 5-10%
Remarketing
Automated
Demo (Facebook and
Onboarding
GDN)
Demo (Facebook and
Onboarding
GDN)
Customer
Customer Experiences Value Case Study
Via Solution
80%+ 10%+
Content To
Channel Partner
(Podcast, Guest
Blog/Video, Paid
Promo/Partnerships)
3%+ Remarketing
(Facebook and
GDN)
Lead (Expressed
Interest)
Video Sales
Letter/Webinar +
Sales
Page/Mid-Funnel
Remarketing Content
(Facebook and
GDN, Email, 5%+
Instagram,
Youtube)
Tripwire/Free Trial
Remarketing
(Facebook and
GDN, Email,
10% +
Instagram,
Youtube)
Update
Upsell 1
Update
Upsell 1
Remarketing
(Facebook and
GDN, Email, 10%+
Instagram,
Youtube)
Upsell 2
Customer
Customer Experiences Value Case Study
Via Solution
80-90%
10%
YouTube LinkedIn Facebook
15%+ 15%+
15%+
Remarketing
Opt-In (Facebook and
GDN)
Video Sales
Letter/Webinar +
Sales
Page/Mid-Funnel
Remarketing Content
(Facebook and
GDN, Email, 5%+
Instagram,
Youtube)
Tripwire/Free Trial
Remarketing
(Facebook and
GDN, Email,
10% +
Instagram,
Youtube)
Update
Upsell 1
Remarketing
(Facebook and
GDN, Email, 10%+
Instagram,
Youtube)
GDN, Email,
Instagram,
Youtube)
Upsell 2
Customer
Customer Experiences Value Case Study
Via Solution
80-90%
10%