What Are Academic Communications?

Academic communication involves presenting ideas effectively and formally in a scholastic

environment. If you attend an institution of higher education, you can use these skills to contribute
to the academic conversation with your teachers and peers. Schools offering Applied
Communications degrees can also be found in these popular choices.

Academic Communication Defined

Many people intuitively know the proper way to communicate in different settings; for instance,
the way you speak to your friends is usually different than the way you speak to your parents.
Academic communication, also called scholarly communication, refers to methods of
communication that are highly structured and generally only used in pedagogical settings.
Academic communication can include the words and structures used to express ideas, as well as
the methods by which ideas are disseminated.

Questions of right and wrong arise whenever people communicate. Ethical communication is
fundamental to responsible thinking, decision making, and the development of relationships and
communities within and across contexts, cultures, channels, and media. Moreover, ethical
communication enhances human worth and dignity by fostering truthfulness, fairness,
responsibility, personal integrity, and respect for self and others. We believe that unethical
communication threatens the quality of all communication and consequently the well-being of
individuals and the society in which we live. Therefore we, are committed to practicing the
following principles of ethical communication:

• We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of

communication.

• We endorse freedom of expression, diversity of perspective, and tolerance of dissent to

achieve the informed and responsible decision making fundamental to a civil society.

• We strive to understand and respect other communicators before evaluating and responding
to their messages.

• We promote access to communication resources and opportunities as necessary to fulfill

human potential and contribute to the well-being of families, communities, and society.

• We promote communication climates of caring and mutual understanding that respect the
unique needs and characteristics of individual communicators.
• We condemn communication that degrades individuals and humanity through distortion,
intimidation, coercion, and violence, and through the expression of intolerance and hatred.

• We are committed to the courageous expression of personal convictions in pursuit of fairness

and justice.

• We advocate sharing information, opinions, and feelings when facing significant choices
while also respecting privacy and confidentiality.

• We accept responsibility for the short- and long-term consequences for our own
communication and expect the same of others.

Practical reasons behind the importance of communication skills for students

1. Communication skills help to learn more from teachers: – Students need practical and deeper
knowledge about the subject they are learning in school and college. For better learning from
teachers, they need to ask the question and they have to discuss their subjective and objective
doubts. When teachers understand where they are confused about the subject then they can teach
in their style, it will help students get high marks.

Most of the students do not ask the question because of fear, hesitation and low confidence.
Communication skills help them to listen, understand the point of view of teachers in the class.
After listening and understanding what teachers are speaking about students can ask better
questions with confidence and it will help them to gain more knowledge.

2. The quality of being friendly with others: –

It’s important to be friendly with others in school and college. Controlled verbal communication
and physical expression help them to make new friends. Studying with good friends relieve stress.
And it’s really important in a competitive environment and situation.

Good communication skills build strong friendships. It will give confidence. And students get
interested in visiting school and college daily. But all is possible when someone respects others,
communicate when it is important and show positive expression in a certain situation. That’s how
communication skills enhance the ability to understand and share the feelings of each other. It will
build a strong friendly relationship and that can often be converted into business partnerships and
love later in life.

3. Communication skills help in career development: –

Clear communication about the skills and knowledge, objective vocabulary in words while
communicating with interviewers, confident physical expressions help students to get a job after
the completion of the degree. That’s how effective communication makes a difference in the
personality of students. Many students face communication problem in the interview that’s why
learning and improved communication help them to build a career in their respective field.

4. Enhancement in teamwork and collaborative attitude: –

Positive behaviors, the gratitude of others, a collaborative effort in solving the problem with other
team member are a great example of effective communication in the workplace. Effective
communication increases productivity in business. It will improve the chances of promotion, earn
other members respect. That’s how communication skills enhance the teamwork and collaborative
attitude and it gives long term benefits.

In future students will communicate with clients by text, audio and video conferencing in the job.
If they are not effective in emails, tweets, and social engagement then it will negatively impact
their career progress. That’s why listening, writing and verbal communication by using the
Internet of things plays a big positive and negative role in students personal and career
development.

5. Communication skills develop professionalism in the students: –

Students in the future will become doctors then they need to communicate effectively with
patients. They need empathy, friendliness, professionalism in their speaking and attitude while
interacting with patients.

India or countries need good political, business and social leaders. In future students will become
a political/business, entrepreneur, bureaucrat, and leaders. And without communicating effectively
with people, and not listening problems people are facing not help them get votes, customers and
support of people. They have to listen, it’s their duty, they have to be patience, and they need to
manage anger and lots of other things.

As you know some of our current political leader’s verbal and non-verbal communication is a bad,
nasty and ill example that I think good teachers/parents never want to have similar in their
kids/students.

I am telling you because such negative communication is never will be good for the development
practices of the country. Such communication increases social tension, riots, a war in between us.

That’s why it’s really important for all us to think, understand and analyze the situation then speak.
Communication is an expression, and freedom of expression is our right but expressions should be
on right track, with right people, for the right cause, and on the right platform.
Learning and practicing communication skills help students in the future to handle such kind of
professional and social tensions. Following effective communication and avoiding the bad
example of communication will make them a great leader, professional and socially impactful.

All duties that we follow as a citizen, and do effectively with quality will help in the development
of our country. So, this is what I think, how improvement in communication skills can be very
helpful for students.

6. Communication skills are important for students in social networking: –

Communication in group activities, debate and family functions help students to analyze their
communication skills level and standard. In conversation listen to other people opinions is very
important to reach new conclusions about the subject. And it’s not possible without
communicating effectively with positive expression.

It’s really important to learn that, while communicating, students have to respect the feelings of
others. Many times, we talk with parents, friends, and in meetings and with employer very rudely.
It’s really important to communicate without causing distress to someone feelings.

That’s why communication skills are especially more important for students to learn because they
are more energetic, enthusiastic, passionate and open-minded. It’s not bad but overuse of such
things can impact badly about their personality in society. Not only offline but online.

Healthier communication with parents, teachers, colleges, cousins, classmates, and anyone can
build students more trustworthy. It will build self-esteem and increase the confidence in students
that will impact positively on their education.

7. Improvement in presence of mind and memory enhancement: –

When we communicate, listen, express and understand what we’re talking about, it will improve
our presence of mind. While communicating when we focus on listener not on the mobile phone
then it will help to enhance our brain power and memory.

Students need brainpower and sharp memory to become successful in everything they want to do,
to achieve their dreams. The uses of communication skills increase their focus and they are ready
for an answer because of the presence of mind. The presence of mind improves their vocabulary,
communication skills and enhances memory like a genius. Every student wants to become a
genius in their life but without the use of effective communication, it’s not possible.

So, these are reasons why communication skills are important for students to improve, learn and
use. There are various online communication courses in which they can improve their verbal and
non-verbal communication skills effectively. They can also learn communication skills from good
speakers, teachers, journalists, and parents.
Good communication skills are proof of a well-educated person. So, you can try to communicate
nicely with everyone and see the results of your communication. Respect everyone not on the
basis of caste, religion, job and social status but as being human.

Love, integrity, trust, honesty, and truthfulness are the foundation of communication skills. Use
the foundation of communication skills and you will understand how important effective
communication in our life.

Importance of Good Communication at the Workplace

Communication in the workplace is very important for companies to work efficiently and be
productive. Employees can experience increased morale, productivity and commitment if they can
communicate up and down a company’s communication chain. Employers who spend time and
energy to create open communication lines will quickly create trust among employees, resulting in
productivity, performance and overall morale. At the same time, employees who communicate
effectively with their colleagues, managers and customers continue to be valuable assets to a
company.

Poor communication in the workplace will inevitably lead to non-motivated staff that can begin to
question their confidence in their skills and organizations.

Importance of Good Communication at the Workplace

Communication in the workplace is very important for companies to work efficiently and be
productive. Employees can experience increased morale, productivity and commitment if they can
communicate up and down a company’s communication chain. Employers who spend time and
energy to create open communication lines will quickly create trust among employees, resulting in
productivity, performance and overall morale. At the same time, employees who communicate
effectively with their colleagues, managers and customers continue to be valuable assets to a
company.

Poor communication in the workplace will inevitably lead to non-motivated staff that can begin to
question their confidence in their skills and organizations.

The importance of strong communication runs deep within the workplace. Five important reasons
include:

Innovation

When employees have the opportunity to express their ideas openly, they are more likely to
present their ideas without fear of ridicule or retaliation. Innovation is highly dependent on this,
and an organization that promotes communication is more likely to be innovative.

Growth

Communication can be seen internally and externally. By associating yourself internally and by
establishing strong communication lines, you ensure the consistency of the externally delivered
message. Each growth project is based on solid communication and the fact that all internal or
external stakeholders are on the same page.

Effective Communication

When executives are strong communicators, they can better manage their teams. When you are a
strong communicator, it is much simpler to delegate activities, manage conflicts, motivate and
build relationships (all important responsibilities of an administrator). Effective communication
not only talks to people, but give them the opportunity to talk to each other. Strong communication
channels are essential.

Team Building

Creating effective teams requires communication and mutual cooperation. You will be effective in
building effective teams by implementing effective strategies such as those listed below to
improve communication. This will increase morale and employee satisfaction.

Giving A Voice to All

As mentioned earlier, employee satisfaction can be very much dependent on their having a voice
and being listened to, whether it is in regards to an idea they have had or about a complaint they
need to make. Consolidated communication lines should enable everyone to communicate freely
with their colleagues, peers and superiors at any level

How can you improve the communication of your workplace?

In the following, we explain some of the key areas where organizations can enhance and improve
communication between their teams.

Include everyone: make sure that the communication lines are always open. Search and actively
promote progress reports and project updates. This is especially important when it comes to
remote personnel.

Listen and show empathy – Communication is a two-way process and if you don’t listen and don’t
encourage dialogue with the other party, no job or person can survive for a long time. Listening
shows respect and allows you to become familiar with extraordinary problems that you may have
to solve as an employer.

Define Objectives and Expectations – Managers should provide clear and accessible goals for
teams and individuals that define exactly what is required for a particular project and that all of the
team is aware of the objectives of the project, the department and the workplace as a whole.

Send your message clearly – Make sure your message is clear and accessible to the intended
audience. To do this, it is important that you speak clearly and politely – to convey your message
clearly without confusion or offence.

Choose your medium carefully – Once you’ve created your message, you need to make sure it’s in
the best possible format. While face-to-face communication is the best way to build trust with
employees, it is not always an option. Take time to decide if the information provided on a printed
copy works better than an email or whether a general note is sufficient.

Communication ethics

Overview

Communication ethics concerns not only the individual, but is of great concern to businesses,
corporations, and professional entities. A business with unethical communication practices is not
as effective as one with ethical communication practices. For example, a business with unethical
communication practices may withhold evidence that it is harming the environment or breaking a
law through a lack of transparence; while a business with ethical communication practices will
immediately press a release to the affected parties. In this example, transparency makes the
business more effective because it notifies its clients, prospective or established,
providers/suppliers, or other affiliates of the potential environmental hazard or law violation. In
other words, in this example, transparency will encourage trust and good faith, that the effective
 Metro Manila College, Novaliches, Quezon City

College of Business Administration

Purposive Communication

Professor Arthur D. Antham

Name: __________________________________ Date: _______________

Year&Sec.:_____________ Time: _______________

Final Chapter Test

Instructions: Read the questions carefully before writing your answer.

Part1: Multiple Choices: Choose the best answer from the given choices. You can write your
answer on a separate paper or you can write it here.

1) Every human communication interaction, be it face-to-face, written, by telephone, or by other

means, has three critical components: Sending Communication, Receiving Communication and:

a) Response

b) Feedback

c) Comment

d) Criticism

2) Do you know someone who, when telling a story or relating some information, includes so
much irrelevant detail that you want to scream? To send effective messages, remember to focus
only on the_____ information, data or contexts.

a) applicable
b) related

c) appropriate

d) relevant

3) You would remind the employee how their actions drive company goals. Rather than focus your
communication on their failures, effective front-line leaders focus the conversation on:

a) consequences

b) marks

c) results

d) outcomes

4) Baseball Hall of Famer_____ is often credited for saying, “You can observe a lot just by
watching.” The same is true in communication.

a) Yogi Berra

b) Yoga Berra

c) Yogi Berri

d) Yoga Berri

5) As you create the message you need to transmit, ask yourself how this communication could
potentially drive overall company goals. For example, you might need to address a particular
employee on how to improve their:

a) shopper service

b) purchaser amenity
c) client facility

d) customer service

6) As you create and transmit your communication, watch for the reactions of your employees. Be
prepared to_____ of your employees and adjust communication to reach intended results.

a) speak the responses

b) read the reactions

c) deliver the replies

d) read the feedbacks

7) Most leaders think they are great in this skill. Without strong _____, you are doomed to be a
very mediocre supervisor of a team with low morale and low productivity.

a) communication skills

b) listening skills

c) attending skills

d) writing skills

8) The first component of communication is sending communications. Communication scholars

refer to this as: ______, a message;

a) encoding

b) training

c) encrypting

d) programming

9) This is the most important component of sending messages. Remember to always observe this,
the ultimate outcome of the communication, in your mind as you communicate with your
employees, colleagues and senior managers.

a) Avoid Irrelevant Details

b) Read Reactions

c) Focus on Results

d) Structure the Message

10) You may find this a bit elementary, but you would be amazed at how many well-meaning
leaders engage their mouths before their brains. This key component is:

a) Focus on Results

b) Avoid Irrelevant Details

c) Structure the Message

d) Think Before You Speak

11) Destructive, mean-spirited, intimidating, or demeaning feedback destroys morale, team spirit
and productivity. Moreover, it destroys your ability to effectively lead your team to achieve great
results.

a) Non-Judgmental

b) Focus on behavior—not personality

c) Concise

d) Constructive

12) Even though you may think an employee is an unmitigated jerk, feedback should focus on
their behaviors. Why? Because people can change behaviors.

a) Constructive
b) Focus on behavior—not personality

c) Concise

d) Non-Judgmental

13) After sending the message and receiving a response, it is time to offer feedback to complete
the communication process. Interestingly, feedback has two parts:

a) Avoid Irrelevant Details

b) clear purpose

c) giving and receiving

d) Structure the Message for the Receiver

14) Suspend your internal decisions and focus only on the issue at hand. For example, you may
not approve of a particular employee’s hairdo, choice of jewelry, style of music or even lifestyle
choice.

a) Focus on behavior—not personality

b) Concise

c) Constructive

d) Non-Judgmental

15) Every message you send should have a_____. For example, your outcome could be reaching a
specific goal, solving a customer issue, giving information, seeking information, relationship
building, etc.

a) giving and receiving

b) clear purpose
c) Structure the Message for the Receiver

d) Avoid Irrelevant Details

16) refers to words that mislead the reader and cause communication breakdown. It may also
result in barriers being erected between the writer and the reader.

a) Verbosity

b) Confusing language

c) Poor sentence structure

d) Information overload

17) A message is only considered successfully communicated when both the sender and the
receiver perceive and understand it in:

a) the matching way

b) the equivalent way

c) the same way

d) the analogous way

18) communication has been defined as the act of giving, receiving or exchanging information,
ideas and opinions so that the message is completely understood by:

a) every party

b) one party

c) both parties

d) all parties

19) Communication is a_____. However, while most people are born with the physical ability to
talk, not all can communicate well unless they make special efforts to develop and refine this skill
further.

a) cultured ability

b) learned skill

c) scholarly expertise

d) learnt talent

20) Avoid words which are ambiguous, bombastic, vague, sexist, exaggerated, inflated and
archaic. Remember to write in plain, good English.

a) Information overload

b) Poor sentence structure

c) Verbosity

d) Confusing language

21) The sender and receiver of a message may be of equal status within a hierarchy (e.g. managers
in an organization) or they may be at different levels (e.g. manager/employee, lecturer/student,
business owner/clients).

a) Cultural Differences

b) Status/Role

c) Communication Channels

d) Use of Language

22) means the use of too many words, so much so that they interfere with understanding. If this
persists, it may antagonize, confuse, and bore the reader.

a) Verbosity
b) Confusing language

c) Poor sentence structure

d) Information overload

23) To improve the use of this way of communication, observe people, pay attention to differences
between people and group interactions, rely on signals that match your words, and rely on body
language to show positive feelings.

a) unwritten signal

b) written signal

c) nonverbal signal

d) verbal signal

24) both within or outside the organization (for example, inter-departmental dealings and
communication with outside organizations or ethnic minorities) may impede the communication
process.

a) Status/Role

b) cultural differences,

c) Disabilities

d) Known or Unknown Receiver

25) often leads to fragmented writing and choppy sentences that impede understanding.

a) Information overload

b) Verbosity

c) Poor sentence structure

d) Confusing language

26) Improve the effectiveness of the communication process by relying on open body language
like having your arms uncrossed and being in an open stance.

a) nonverbal signals

b) verbal signal

c) written signal

d) unwritten signal

27) To write a good report, you need to know what you want to say. After you have decided on
what you want to say, list down all the points and arrange them in a logical and suitable sequence.

a) Revising

b) Writing

c) Editing

d) Planning

28) Try to keep your sentence(s) short and concise to ensure that they are correct, logical and easy
to understand. Word order is important for meaning.

a) Confusing language

b) Information overload

c) Poor sentence structure

d) Verbosity

29) are the one of the most important components of communicating topics that we are passionate
about. These signals include body movement, gestures, posture, vocal tone, body movements, eye
contact, breathing and muscle tension.

a) nonverbal signals

b) verbal signal

c) written signal

d) unwritten signal

30) This approach will ensure the clarity of your message and help you to avoid omitting relevant
details.

a) Revising

b) Writing

c) Planning

d) Editing

Part-2: ESSAY.

A. The following are practical reasons behind the importance of communication skills for
students. Elaborate.

1. Communication skills help to learn more from teachers

2. The quality of being friendly with others

3. Communication skills help in career development

4. Enhancement in teamwork and collaborative attitude

B. How can you improve the communication of your workplace? In the following, are some of
the key areas where organizations can enhance and improve communication between their teams.
Explain or Elaborate each of them.
1. Include everyone

2. Listen and show empathy

3. Define Objectives and Expectations

4. Send your message clearly