2010

BUSINESS
COMMUNICATION
ASSIGNMENT
January 1, 2010

IMPORTANCE OF WRITTEN COMMUNICATION, MEMO WRITING, AGENDA,

MINUTE AGENDA AND REQUEST LETTER

28th December 2010

January 1, 2010

ASSIGNMENT OF BUSINESS COMMUNICATION

VIDHU OBEROI
PGDM IB 2010-2012
Roll No. 50

Submitted To: Dr. Sanjay Shrivastav

 THE IMPORTANCE OF WRITTEN COMMUNICATION

Intelligent, interesting and useful written pieces are important to the marketing of your
consultancy, and even more so these days where the internet age has revealed writing to be a
powerful tool in driving traffic and potential customers to your company website or blog…Good
written skills are priceless.
January 1, 2010

Writing is a skill, however, that will permeate every aspect of your business. Aside from
marketing, you will write to suppliers, clients and in some instances, fellow consultants. You will
create reports, design process implementation plans and draft specifications. In short, without
effective writing skills, you may be in trouble!

Practice Makes Perfect

Despite the fact that you may not enjoy writing, or not consider it a particular talent of yours, it is
critical that you develop what skill you do have, by using it as much as possible. Writing, as with
many skills, takes practice, as well as natural flair, to perfect, and while you may never create
beautiful prose, you will certainly develop a serviceable level of ability with time and practice!

Documents You Need to Create

There are a multitude of documents that your consulting business will need as you go along,
however, the important ones, to get started are as follows:

 Marketing materials for your business. These could be service brochures, whitepapers, or
research documents, but their main goal is to interest the reader in your business, and
your service.

 Press releases. These should be drawn up when you launch your business, and at every
newsworthy milestone that follows.

 Articles, blogs and newsletters, for off and online marketing of your company and your
website. Submit the former to industry journals and trade publications, and let the latter
work for you online!

 Reports and case studies. These can be for internal use, for example, when dealing with a
client, or for marketing purposes, indicating the ROI a particular course of action has
achieved.
  A book, which should be the last step, once you have honed your writing skills. Getting a
consulting book published will add credibility, are a great publicity tool, and can be a
profitable venture in their own right.

Help Is At Hand
Particularly in the case of marketing documents and even books, you do not have to go it
completely alone. While it is always best to prepare these types of documentation yourself, since
no one knows the subject matter better than you do, you can still hire a professional to assist.
January 1, 2010

Professional editors and proofreaders can take your rough draft, and add an element of polish to
it. Alternatively, if preferred, you can create a draft, and a collection of ideas and notes, and hire
a ghostwriter to create a professional document or publication.

Whichever way you choose to deal with written communication, the fact remains that in
business, important information is put in writing, so you had better sharpen up your writing
skills, if you want to stay competitive! Poor efforts in writing create an unprofessional and
slapdash appearance, which may not be your professional approach; however, if they are your
client’s first impression of you, you probably will not get the client
 MEMO
January 1, 2010

TO: Mr Gaurav Bharadbaj

FROM: Mr. Vidhu Oberoi ( Senior Sales Manager)

DATE: 28th DECEMBER 2010

SUBJECT : Explanation regarding to the declining in the sales

After seeing the annual sales report of mobile handsets form norther region we analyze that there
is a down in sale so meet me after the lunch at 3 pm with all your monthly sale report.
 NOKIA INDIA PVT LTD
CONNECTING PEOPLE

REGIONAL SALES DEPARTMENT

(Norther Region)
January 1, 2010

How to Increase Sales

28th December 2010
10:30 AM

Note: Lunch is provide in the office mess so kindly don’t keep your tiff

Type of Meeting: Business Meeting

Meeting Facilitator: Mr Akhilesh Sharma

Invitees: All the staff members of Northern Region including salse executives (NOKIA INDIA
PVT LTD)

I. All employees should come in business suits and tie is mandatory (for male )

II. We give only 7 minutes to each member to express your views

III. Open issues

a) Form the past few months sales are declining.
b) Reasons for declining the sales.
c) Suggestions from the employees to increase the sales
d) Some new innovative ideas to increase the sales.
e) New advertising strategies
f) Some ideas to get more focus for company’s goals
g) Conclusion after the lunch at 4 pm
h) Meeting disperse at 4:45 pm
 MINUTES OF A MEETING AGENDA

Name of the Organisation :

Propose : Growing the sales
January 1, 2010

Date/Time : 28th December 2010, 10:30 AM

S No. Discussion Action Responsible
1. Introduction/ History 10 minutes Mr. Kailash Verma
2. Declining in sales of mobile 46 minutes Mr. Ravi Rajpal
handsets
3. Reasons for declining in the 75 minutes Sales executives.
sales
4. Lunch 60 minutes
5. Sugessions 35 minutes Managers of
northern region
6. Innovative ideas 60 minutes Ms. Ankita
Aggarwal, Mr. Raj
Walia, Mr. Vidhu
Oberoi
7. Feedback Session 25 minutes Mr. Ravi Rajpal

8. Conclusion 10 minutes Ms. Sheena Kapoor

 REQUEST LETTER

Date: 28th December 2010

To
January 1, 2010

Mr. Prithviraj Kapoor

Sales Manager
SHIVA BAJAJ, A/309, Industrial Area
Sahibabad, 201010 (U.P)

From: Vidhu Oberoi

Purchase department
DOMBINOZ PIZZA
INDIRAPURAM, 201010 (U.P)

Subject: Required Bajaj Pulsar 135 CC

Dear Sir,
As you people know that DOMBINOZ PIZZA is a worldwide food chain for pizza and we are
best for our home delivery services. Now DOMBINOZ are opening there new marketing policy
in which they are upgrading there old policies. So we are planning to buy new motor bikes for
our staff members. We are sending you the list of vehicles required for the company.
S No. Vehicles Quantity Price Rs. (per
unit)
1. Bajaj Pulsar 135CC 80 46000/-
(without self)
2. Bajaj pulsar 150 CC 45 55000/-
(without self)
3. Bajaj Discover 135 37 45000/-
4. Bajaj discover 40 40000/-
(without self)

We also wanted to know that is there any discount offer are providing for our the customers, as
we all know that New Year is coming so kindly provide some discounting offers as our order is
in bulk. We also want to know that are giving some loan facilities is yes then provide me the
interest rate also.

We want form your side that kindly provide the price list of these bikes and also provide the
catalogue so that we can place order as soon as possible if it is acceptable by DOMBINOZ.
 THANKING YOU

YOURS FAITHFULLY

Mr. Vidhu Oberoi

January 1, 2010