A Study on Online Shopping Behavior of Youths

In Bharatpur

1. Background:
Over the past decade, e-commerce has transformed the way the business is being done in
the developed world. It instantly became a successful model in regions like USA and Europe,
and now the developing economies are also using this tool to grow their business. Shopping
on the Internet is a relatively new shopping mode formed in 1993. Because of the many
advantages such as convenience, high-efficiency, and low cost, Internet shopping has
flourished. Internet is a medium that is soaring in polarity in almost every facet of the world
and is used for a numerous of causes by persons, governments, universities and businesses.
Nowadays, the term Internet is as a business tool for companies and individuals. Internet
became a new mediator between companies and their customers. Today, the Internet is a
public, cooperative and self-sustaining facility accessible to hundreds of millions of
individuals worldwide. Companies also are using the internet to express and communicate
the information and actually to present their goods as well as taking feedback of their
performance and get better their turnover and also customer's satisfaction. Some companies
in the world have begun to use the Internet to decrease marketing costs, and consequently
reducing the prices of their goods and services to keep a competitive market in the future.
In Nepal, many companies have started the trend of e-commerce trend in Nepal
decade ago, but the challenges are still the same. The actual sales have not been able to start
due to lack of knowledge, awareness and online payment systems. Selling globally and inside
the country is the same in years. Payment Gateways are being developed but they have their
limitation due to legal and security issues. The lack of proper knowledge and awareness
among the generation is the major hurdle in e-commerce. In past recent years due to
 education and reach to Internet among the many people in Nepal has brightened the future of
e-commerce. The interest of students in the field of IT, the growth of IT companies has
helped a lot in the awareness and interest in young generation for internet and IT, has directly
created more opportunities for the growth of e-commerce in Nepal.

2. Statement of Problem
This study helps to find out the following research questions.

 Whether income capability of customers effect online shopping or not?

 Whether buying behaviors of customer effect online shopping or not?
 Whether education level of customers effect online shopping or not?
 Whether level of technology effect online shopping or not?

3. Objectives of the Study

Many online shops offer discount coupons and re-hates. Due to increasing globalization
the importance of online business is increasing and making it more fast and convenient for
consumers. The main objective of this study is to know the factors affecting the online
shopping behavior of consumers in Nepal – Focusing youth of Bharatpur City. In order to
achieve it the specific objectives of the study are included as:

 To examine the impact of major determinants/ influencing factors on online buying

behavior of youth.

 To identify the key product and service categories selected by youths depending on their
profile and satisfaction on quality of products delivered.
 To analyze the income level differentiation of youth to select online product.
 To analyze the education level’s effect on youth to select online product.

4. Research Methodology:
A research Methodology is the fundamental core of a research project, study, or review of
literature. There are different parameters which include the consumer to buy online like
price, convenience, trust, availability, choice, comparison of products, less effort, shopping,
at any time, huge offers and discounts, safety etc. Moreover with online shopping, distance is
not a barrier for sending a gift on occasions. One can get several brands and products from
unlike sellers at one place. When you shop online, you can shop from retailers in other parts
of the country or even the world without being restricted by geographic area. Some on-line
shops have a provision to accept orders without stock and ship it across to you when the
stock becomes available. Products come to buyers direct from the manufacturer or seller
without the involvement of middlemen.
5. The research Methodologies for the study are:
6. RQ1. What are the major factors affecting the online purchase behavior of youths?
7. RQ2. Does information and products provided online affect online shopping?
8. RQ3. What are key products and categories selected by youths and does online shopping
provides better quality products?
9. RQ4. Do discount, delivery time and return policy motivates youths on online shopping?
10. RQ5. Do payment methods available in online sites affect shopping?