Company Summary

What is BusTEA travel buddies?

 BusTea comes from two word which is
Bus , a double decker bus and also Tea
as our specialty.
 BusTEA Travel Buddies will be a food
truck operation in the areas of Cagayan,
serving customers with speed and and
your all time favorite drinks, milk tea
 On top of that, milk tea had the edge of
being “novel” and also being branded
as a “healthier” drink. And being said,
we composed something more unique
in our milk tea here at bus tea travel
buddies:
  Our milk tea source of ingredients will
be different from other milk tea
business
 as a “healthier” drink. And being said,
we composed something more unique
in our milk tea here at bus tea travel
buddies:
 Our milk tea source of ingredients will
be different from other milk tea
business

Company Ownership

The business is a partnership type. It will be

registered as a limited business, with
ownership 25%, - LykaBuela, 25% - Katherine
Shiao, 25% - KristellSumajit, 25% - Cherry Mae
Ibus
LykaBuela and Katherine Hsiao have more than
10 years of experience in food industry.
LykaBuela holds an CPA and MBA degree from
Cagayan States University.
Katherine Hsiao holds a degree in Bachelor of
Science in Business Management at St. Paul
University. A true entrepreneur by the heart
KristellSumajit finished a degree of Hotel and
Restaurant Management
Cherry Mae Ibus holds a degree in Accountancy
Objectives
 To provide satisfaction to consumers
/ customers with our newest invention
business on wheels
 To create new taste of favorite
savory dishes with the varieties of the
food we serve, upgraded burger and
your all time favorite drink , milk tea , to
satisfy your cravings whenever you are.
 Also, to promote healthy and budget
meals and snacks to customer

Mission
 Our main goal is to be one of the most
successful food bus in Cagayan.
 Our main focus is to provide a friendly,
comfortable atmosphere where the
customers can receive quality food, drinks
 and service at a great value whenever you
are.
 Our milktea will offer a variety of
choices to the customers
 Our food bus will also serve breakfast,
lunch, dinner meal and lastly, snack
beverages.

Key to Success
 Provide 100% satisfaction to our
customers
 Sell the products that are of the highest
quality, as well as keeping the customer
happy with all our product categories
 Create a unique, innovative,
entertaining menu that will bring us to
success
  Always remember the two most
important values in food business: brand
and image, as these two ingridients; are a
couple of main drivers in marketing
communication

Goals and Strategies

 Short-term Goal: Use the quality and
uniqueness of our service and advertising to
soon become well known throughout
Cagayan
 Long-term Goal: Expand the business to
other location / to serve our food all over
the Philippines
 Strategy: Work hard to have the best
tasting tea, meals and service in Cagayan
Market Analysis
Comparison
 Market size is Small while our bus has a
double decker
 The price of the market place is 5000000
while the double decker bus is 3000000

Target Customers
Office Workers
Students/Passerby
Residence

Competitors
Infinitea –higher price
Gong Cha- faraway
Cherry Blossom- few choices
Competitive Advantages
 Our milktea have different flavors that
you will surely love
 Mobility- the ability to move or be
moved freely and easily
 Meet customer satisfaction

Marketing Management
The marketing strategies that attract customer
to our bus is we provide variety of foods
PRODUCT
 Breakfast
 Lunch
 Dinner
 Beverages
 Snacks
This is the example of our food bus located
to:
PLACE
Around Sta Ana, Cagayan
Morning - Sun City Ventures Casino
Lunch- CEZA Casino
Snacks- Saint Anthony’s College
Dinner- Sta. Ana Public Market

PRICE
After conducting a review of some
competitors, our prices will be slightly lower
for lunch and dinner entrees of similar
quality. Maintaining low prices will help us to
remain competitive and build market share.
Unless our cost increases we do not
anticipate price increases.

PROMOTION
We plan to promote our business through
the following methods advertisement,
Facebook page and contact information
Social Media will allow us to connect with our
followers and provide menus , coupons and
location information. Major Social Media
platform will be Facebook
Organization and Management
Business Structure
MANAGER

OPERATIONAL MANAGER FINANCIAL MANAGERS

 Driver  Accountant
 Head chef  Cashier

 Assistant chef

 Manager
 Chef
 Assistant Chef
 Cashier
 Driver
 Office Administor
Roles and Responsibilities
Manager
 Responsible for providing direction for the
business
 Responsible for the day to day running of
business
 Responsible for fixing prices
 Responsible for payment salaries
Chef
 Responsible for preparing food
 Makes list and budget for kitchen supplies
 Makes sure that the meals being whipped
up tastes really good
Assistant Chef
 Assist the chef/ cook in the kitchen
 Ensures that all needed in cooking
ingridients are in supply
  Ensures that the kitchen area of the truck is
clean and hygienic at all times
 Responsible for washing cooking pots,
utensils and dishes when necessary
Cashier
 Receive payments
 Issues receipt to customers
 Prepare financial report at the end of every
working week
Driver
 Responsible for driving the food bus to sales
venues and back to base
 Ensures that the truck is in top shape at all
times
 Ensures maintenance schedules for the bus
are strictly followed
  Responsible for renewing the vehicle
licence, insurance and any other
documentation for the vehicle
Accountant
 Prepare payroll for the organization
 Prepare monthly financial report
 Manage the company e-mail and websites
 Interferes with our bankers
 Responsible for payment of tax and utility

bills