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Neoclassical Finance, Behavioural Finance and


Noise Traders: A Review and Assessment of the
Literature

Article in International Review of Financial Analysis · June 2015


DOI: 10.1016/j.irfa.2015.05.021

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International Review of Financial Analysis 41 (2015) 89–100

Contents lists available at ScienceDirect

International Review of Financial Analysis

Review

Neoclassical finance, behavioral finance and noise traders: A review and


assessment of the literature☆
Vikash Ramiah a,⁎, Xiaoming Xu b, Imad A. Moosa c
a
School of Commerce, University of South Australia, 37-44 North Terrace, Adelaide, South Australia, 5000, Australia
b
Beijing Technology and Business University, Lab Center of Business and Law, Liang-Xiang-Gao-Jiao-Yuan-Qu, Fang-Shan Dist, Beijing, P.R. China, 102488
c
School of Economics, Finance and Marketing, RMIT University, 445 Swanston Street, Melbourne, Victoria, 3000, Australia

a r t i c l e i n f o a b s t r a c t

Article history: While mainstream neoclassical finance ignores the role played by noise traders, a significant amount of empirical
Received 4 February 2015 evidence is available to show that noise traders are active market participants and that their participation gives
Received in revised form 4 May 2015 rise to market anomalies. Unlike neoclassical finance, behavioral finance allows for market inefficiency on the
Accepted 31 May 2015
grounds that market participants are subject to common human errors that arise from heuristics and biases. In
Available online 4 June 2015
this paper we review the literature on the behavior of noise traders and analyze the consequences of their presence
JEL classification:
in the market, starting with a distinction between neoclassical finance and behavioral finance. We identify the
G1 market anomalies that provide evidence for the tendency of markets to trade at irrational levels, demonstrate
G11 how noise trading is related to some market fundamentals, and describe the models used to quantify noise trader
risk.
Keywords: © 2015 Elsevier Inc. All rights reserved.
Behavioral finance
EMH
Noise trader risk
Market anomalies

Contents

1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
2. Neoclassical finance versus behavioral finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
3. Market anomalies and evidence for irrational behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
3.1. Momentum profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
3.2. Contrarian profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
3.3. Overreaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
3.4. Underreaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
3.5. Information pricing errors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
3.6. Technical analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
4. Noise trading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94
5. Noise trading and fundamentals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.1. Volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.2. Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.3. Firm size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.4. Leverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96
5.5. Capital expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
5.6. Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
6. Quantifying noise trader risk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
7. Conclusions and future remarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98

☆ We would like to thank the editor of this journal and an anonymous referee for useful comments. We are grateful to Afaf Moosa for drawing Fig. 1 and Petko Kalev for his help with
the revision of the paper.
⁎ Corresponding author at: UNISA.

http://dx.doi.org/10.1016/j.irfa.2015.05.021
1057-5219/© 2015 Elsevier Inc. All rights reserved.
90 V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100

1. Introduction in the early 1950s when Markowitz (1952) introduced portfolio optimi-
zation theory. That was followed by Modigliani and Miller (1958, 1963)
A “noise trader” is a term that is used to describe a market participant who put forward the capital structure irrelevance theorem. Sharpe
who makes investment decisions without the use of finance fundamen- (1964) and Lintner (1965) developed asset pricing models, including
tals, exhibits poor market timing, follows trends and tends to overreact the CAPM whereas Fama (1965, 1970) set out the conditions for various
or underreact to good and bad news. For instance, Black (1986) describes forms of market efficiency and put forward the efficient market
noise traders as investors who do not trade on the basis of information hypothesis. In the 1970s Black and Scholes (1973) pioneered option-
while Bender, Osler, and Simon (2013) find evidence indicating that pricing theory. In the 1990s, Fama and French (1993, 1996) created a
noise traders use technical analysis in the form of the “head-and- “thriving industry” out of their three-factor model, and since then no
shoulders” chart pattern. Lee, Shleifer, and Thaler (1991) demonstrate less than 50 factors have been tried in various modifications of the
that noise traders are active and that they do influence market prices. three-factor model (Subrahmanyam, 2010).
In terms of rationality, traders may be classified into information users In short, neoclassical finance tells us the following: (i) the market
(rational or information traders) and irrational (noise) traders. value of an asset should be aligned with its fundamental value;
Yet mainstream neoclassical finance does not recognize noise (ii) financial markets react quickly to new information; (iii) prices
traders, ignoring them on the grounds that their role is trivial. The follow a random walk process resulting from the random arrival of infor-
main pillar of neoclassical finance, the efficient market hypothesis mation; and (iv) no investor can consistently earn abnormal return in ex-
(EMH), postulates that financial asset prices reflect all available informa- cess of what is consistent with risk. While the contribution of neoclassical
tion because market participants are rational processors of information. finance is unquestionable, the doctrine has failed to provide valid expla-
Prior to the 1980s not much attention was paid to noise traders and nations for the persistence of market anomalies. Furthermore, the main
other forms of irrational behavior, but the observation of market pillars of neoclassical finance (the efficient market hypothesis and
anomalies changed that as the proponents of behavioral finance posed CAPM) have come under severe criticism since the global financial crisis
a challenge to the EMH. A significant amount of empirical evidence is (for a survey of the views for and against, see Moosa, 2013; Moosa &
available to show that noise traders are involved in liquidity trading
(Dow & Gorton, 1993; Foster & Viswanathan, 1990, 1993; Pagano &
Table 1
Roell, 1996), hedging (Dow & Gorton, 1994) and speculation (De Long, Timeline of research evolution in neoclassical finance.
Shleifer, Summers, & Waldman, 1990). The behavioral finance school
Author(s) Issue(s) Findings/Conclusions
of thought allows for market inefficiency on the grounds that market
participants are subject to common human errors that arise from Markowitz Portfolio The first stage of portfolio selection
heuristics and biases. (1952) selection involves the formation of relevant beliefs
on the basis of observation. The second
In this paper we review the literature on the behavior of noise stage starts with the relevant beliefs and
traders and analyze the consequences of their presence in the market. ends with the selection of a portfolio.
We start with a distinction between the mainstream neoclassical Modigliani and Capital structure Laying the foundations of a theory of the
finance and the behavioral finance schools of thought. This is followed Miller (1958) valuation of firms in a world of
uncertainty.
by a description of various market anomalies that provide evidence for
Modigliani and Capital structure A modified model that still shows
the tendency of markets to trade at irrational levels. We then move on Miller (1963) quantitatively large differences from the
to a discussion of noise trading and noise trader risk, followed by an traditional model.
examination of how noise trading is related to some market fundamen- Sharpe (1964) Asset pricing In equilibrium there is a simple linear
tals. Next we present the theoretical models used to quantify noise trader relation between the expected return and
the standard deviation of return for
risk and the related empirical evidence before we finish with some efficient combinations of risky assets.
concluding remarks and suggestions for future research. Lintner (1965) Asset pricing Establishing conditions under which
stocks are held long (short) in optimal
2. Neoclassical finance versus behavioral finance portfolios even when risk premia are
negative (positive).
Fama (1965) Efficient market Stock prices follow a random walk process
Haugen (1999) describes the evolution of finance as a separate hypothesis such that the actual price of a security at any
discipline by identifying three schools of thought: old finance, modern point in time is a good estimate of its intrinsic
finance and new finance. The old finance school focused on financial value.
statement analysis and the nature of financial claims. Modern finance Fama (1970) Efficient market Evidence in support of the EMH is
hypothesis extensive while contradictory evidence is
focuses on asset pricing and valuation based on rational economic sparse.
behavior. Under this paradigm, the market is always efficient, and devi- Black and Scholes Option pricing The development, for the first time, of a
ations from fundamental values are expected to be short-lived as they (1973) model that gives a theoretical estimate of
are eliminated by arbitrage. In the 1980s several papers challenged the price of a European-style option.
Jensen and Capital structure The agency cost theory states that an
the modern finance doctrine, leading to the emergence of the new
Meckling (1976) optimal capital structure is determined by
finance school of thought in the 1990s. The new finance doctrine deals minimizing the costs arising from conflict
with inefficient markets, primarily by adopting behavioral models. In between the parties involved.
this paper we distinguish between neoclassical finance (modern finance), Myers and Majluf Capital Structure The pecking order theory of capital structure
as the mainstream discipline, and behavioral finance (new finance) as (1984) rejects the idea of a well-defined target debt
ratio.
the unorthodox discipline. Recently we witnessed the emergence of Fama and French Asset pricing Identification of three stock-market
“quantitative behavioural finance” as a discipline (see, for example, (1993) factors: an overall market factor and
Duran & Caginalp, 2007). factors related to firm size and
Statman (1999) identifies the pillars of neoclassical finance (which book-to-market equity.
Fama and French Asset pricing Except for the continuation of short-term
he calls “standard finance”) as being “the arbitrage principles of Miller
(1996) returns, the anomalies largely disappear in
and Modigliani, the portfolio principles of Markowitz, the capital asset a three-factor model. The results are
pricing theory of Sharpe, Lintner, and Black, and the option-pricing theory consistent with rational ICAPM or APT
of Black, Scholes, and Merton”. He describes the discipline as “compelling” asset pricing.
because “it uses a minimum of tools to build a unified theory intended to Subrahmanyam CAPM and Identification of some 50 variables that have
(2010) extensions been used in extensions of the CAPM.
answer all the questions of finance”. The neoclassical finance era started
V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100 91

Ramiah, 2015). Table 1 presents a timeline for the evolution of research ongoing debate on the profitability of the high-frequency tactical
on neoclassical finance. asset allocation strategy known as momentum trading (also known
Behavioral finance can be defined as the application of psychology to as return continuation). Jegadeesh and Titman (1993) and Lee and
explain market anomalies. The focus on interpersonal behavior and the
role of social forces in governing behavior is known as social psycholo-
Table 2
gy. According to Statman (1999), “people are rational in standard
Timeline of research evolution in behavioral finance.
[neoclassical] finance; they are normal in behavioral finance”. Behavior-
al finance models allow for the possibility that market participants can Author(s) Issue(s) Findings/Conclusions
make mistakes in their valuations (cognitive errors). Research in behav- Selden (1912) Psychology of Movements of stock prices are
ioral finance covers a variety of topics such as representativeness bias, the stock dependent to a considerable degree on
market the mental attitude of market
overconfidence, self-serving bias, gambler's fallacy, hindsight, panic,
participants.
herding behavior, status quo, survivorship bias, money illusion, loss aver- Festinger, Riecken, and Social A state of cognitive dissonance arises
sion, attachment, disposition effect, recovery, familiarity, illusion of con- Schachter (1956) psychology when two simultaneously held
trol, home bias, conservatism and even narcissism. In many respects the cognitions are inconsistent. Because
assumptions underlying behavioral finance models are similar to those the experience of dissonance is
unpleasant, the person will strive to
used to construct traditional models, but the following differences are
reduce it by changing beliefs.
observed: (i) investors do not simply look at mean-variance configura- Pratt (1964) Utility and A consideration of utility functions,
tions to make investment decisions as they may be influenced by other risk risk aversion and risk as a proportion
non-statistical characteristics such as taste, preference and other psycho- of total assets.
Tversky and Kahneman Judgmental Development of the availability
logical factors; (ii) investors may perceive trends even though no
(1973) heuristics heuristic postulating that a person
obvious pattern is present; (iii) imperfect information exists in the evaluates the frequency of classes or
presence of trader heterogeneity; (iv) different investors tend to have the probability of events by
different investment opportunities, depending on taste, while herding availability.
behavior may result in a common taste; and (v) the market is not Tversky and Kahneman Judgmental Three heuristics are employed to
(1974) heuristics make judgment under uncertainty:
necessarily in equilibrium, and while arbitrage opportunities exist they
representativeness, availability and
may be subject to market sentiment. anchoring.
Table 2 presents a timeline for the evolution of research in behavioral Kahneman and Tversky Prospect People underweight outcomes that
finance. One of the earliest contributions was made by Selden (1912) who (1979) theory are merely probable in comparison
suggested, long before the emergence of behavioral finance as a discipline with outcomes that are obtained with
certainty.
or school of thought, that stock price movements depended crucially on Thaler (1980) Prospect Advocating the use of prospect theory
the mental attitude of market participants. It was, however, Tversky and theory as an alternative descriptive theory.
Kahneman (1973, 1974, 1981) who made the most significant contribu- Tversky and Kahneman Judgmental Introduction of the concept of framing.
tions to the field, including the development of the heuristics of availabil- (1981) heuristics
Shiller (1981) Efficient The efficient markets model is at best
ity, representativeness, anchoring and framing. Their most important
market an “academic” model and does not
contribution, however, was the development of prospect theory (Tversky hypothesis describe observed movements in
and Kahneman, 1979), which Thaler (1980) advocated as an alternative financial prices.
descriptive theory. Shiller (1981) was the first to describe the efficient De Bondt and Thaler Market People overreact systematically to
market hypothesis (the backbone of neoclassical finance) as an “academic (1985) inefficiency dramatic news events, which results
in substantial weak-form
model that bears little to reality”. Significant contributions have been inefficiencies in the stock market.
made about the expected utility theory (Yaari, 1987), status quo bias Yaari (1987)) Expected Modification to expected utility theory
(Samuelson & Zechauser, 1988), loss aversion (Kahneman, Knetsch, & utility theory to obtains the “dual theory of choice
Thaler, 1990), the equity premium puzzle (Benartzi & Thaler, 1995), and under risk”.
Samuelson and Zechauser Status quo Decision making experiments confirm
the disposition effect (Odean, 1998a). Needless to say, this list of impor-
(1988) bias the presence of status quo bias.
tant contributions is not exhaustive. Kahneman et al. (1990) Loss aversion Loss aversion and the endowment
effect persist even in market settings
3. Market anomalies and evidence for irrational behavior with opportunities to learn.
Shefrin and Statman Noise trading There is a heterogeneous capital
(1994) market where noise traders tend to
In this section we demonstrate that the EMH does not necessarily distort certain principles of finance.
hold at all times, giving rise to irrational behavior. Various market The behavioral efficient market
anomalies are described to demonstrate that the behavior of market hypothesis is presented.
participants can be inconsistent with asset pricing models such as the Benartzi and Thaler Equity The puzzle is explained in terms of
(1995) premium behavioral concepts: loss aversion
CAPM, the Fama-French (1993, 1996) three-factor model and the
puzzle combined with a prudent tendency to
Carhart (1997) four-factor model. Neoclassical finance theories fail to monitor wealth frequently.
provide adequate explanation as to why anomalous behavior persists Odean (1998a) Disposition Investors have a tendency to sell
while behavioral finance theories provide psychological explanations effect wining investments too soon and hold
for observed market phenomena. Fig. 1 is a schematic representation losing investments for too long.
Holt and Laury (2002) Risk aversion A simple lottery choice experiment
of how biases (heuristics) lead to observed market anomalies. In the shows differences in risk aversion
remainder of this section we describe some market anomalies—a between behavior under hypothetical
summary of the relevant findings are reported in Table 3. and real incentives.
Harrison and Rutstrom Prospect Expected utility theory and prospect
(2009) theory theory can be reconciled by using a
3.1. Momentum profit
mixture model.
Frydman, Barberis, Realization Activity in two areas of the brain,
Both individual investors and institutional investors are exposed to Camerer, Bossaerts, and utility which are important for economic
the challenge of asset allocation. Brinson, Hood, and Beebower (1986) Rangel (2014) decision making, exhibit activity
and Vora and McGinnis (2000) discuss the complexity for an individual, consistent with the predictions of
realization utility.
even at the most basic level, of portfolio selection. At present there is an
92 V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100

Fig. 1. Anomalies and biases.

Swaminathan (2000) argue that traders can take advantage of momen- Table 3
tum strategies by buying well-performing stocks while simultaneously Evidence on market anomalies.
short-selling poor-performing stocks. This finding is not confined to Anomaly Findings/Conclusions
the U.S. market: Rouwenhorst (1998) observes momentum profits in
Momentum profit Momentum profit persists across various stock markets,
12 European countries, Rouwenhorst (1999) documents momentum which provides a challenge to the efficient market hypothesis.
profits in emerging markets, Chan, Hameed, and Tong (2000) reveal While some explanations have been put forward for why
further evidence using 23 stock market indices, Hameed and Kusnadi momentum profit arises, little work has been done to explain
(2002) show similar behavior in Asian markets, and Connolly and momentum profit in terms of noise trader risk.
Contrarian profit Contrarian profit is produced by naïve investors who pay
Stivers (2003) present evidence for the British and Japanese markets. attention to recent information only. Extensive literature
Another vein of the literature is concerned with explaining why this supports the presence of contrarian profit in markets around
market anomaly persists. For this purpose, researchers have used asset the world.
pricing models, behavioral finance, macroeconomic factors, seasonality Overreaction Overreaction occurs when traders either overweight present
information or underweight past information. The literature
and a restricted set of finance variables. Applying the three-factor detects overreaction and explains why it arises. Noise trading
model, Fama and French (1998) fail to establish any relationship does not appear to explain overreaction.
between abnormal profits and three systematic risk factors. Behavioral Underreaction Interaction between information traders and noise traders
finance specialists, on the other hand, seek to explain observed momen- leads to underreaction. The literature suggests that investors
do not fully incorporate earning announcements into asset
tum profit with behavioral phenomena such as expectation extrapo-
pricing. Underreaction may subsequently lead to overreaction
lation (De Long et al., 1990), conservatism in expectations (Barberis, and momentum profit.
Shleifer, & Vishny, 1998), biased self-attribution (Daniel, Hirshleifer, Information Pricing errors are caused by overconfidence and
& Subrahmanyam, 1998), disposition effect (Grinblatt & Han, 2005), pricing errors self-attribution bias. The evidence shows that trading
volume is higher following periods of high returns as
and selective information conditioning (Hong, Lim, & Stein, 2000).
investment success leads to a higher degree of
Menkhoff and Schmidt (2005) describe momentum traders as investors overconfidence.
who seek to profit from trend analyses whereas Chordia and Technical analysis Technical analysis is used to detect “illusory correlation”.
Shivakumar (2002) find that momentum strategies perform well Trading volume is 60 per cent higher following the
emergence of head-and-shoulders patterns.
when macroeconomic conditions are good and that momentum profit
V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100 93

depends on trading volume, earnings and the size of the underlying Lakonishok, Shleifer, and Vishny (1994), Dreman and Berry (1995),
firm. Lobe and Rieks (2011) and by Farag (2014).
The following lessons can be drawn from the literature: As is the case with other anomalies, the literature is about detecting
(i) momentum profit persists across various stock markets, (ii) the overreaction and explaining why it arises. Odean (1998b) and Graham,
evidence provides a challenge to the efficient market hypothesis, Harvey, and Huang (2009) use psychological factors to point out that
(iii) the first wave of studies tend to detect momentum profits across overconfident investors tend to overrate their own beliefs, which in
various markets while the second wave focus on explaining why turn leads to excessive trading. Barberis et al. (1998) develop a model
momentum profit arises, (iv) momentum studies have attracted to examine the role of both overreaction and underreaction and use
increasing interest from finance academics, and (v) little work has the Tversky and Kahneman (1974) finding of representativeness bias
been done to explain momentum profit in terms of noise trader risk. to explain overreaction. Chen, Rui, and Wang (2005) show that Chinese
investors have a tendency to overreact to good news and underreact to
3.2. Contrarian profit bad news in a bullish market. Ramiah and Davidson (2007) introduce
the information-adjusted noise model to explain how noise traders
Lo and MacKinlay (1990) define a contrarian investment strategy as overreact to news arrival. They show that there is a relatively low
one that exploits negative serial dependence in asset returns by buying level of overreaction to news arrival in the Australian market. The
poorly-performing stocks and short-selling well-performing stocks. De literature indicates that while noise trading does not appear to explain
Bondt and Thaler (1985) were pioneers in suggesting the notion of overreaction, strong evidence indicates that it explains underreaction.
contrarian profit. They challenge the efficient market hypothesis by
arguing that contrarian profit is produced by naïve investors who tend 3.4. Underreaction
to pay more attention to recent information and less attention to prior
information, resulting in overreaction. As in the case of the momentum Ramiah and Davidson (2007) show that interaction between
anomaly, the profitability of contrarian strategies is supported by exten- information traders and noise traders leads to underreaction in the
sive literature. Several studies document contrarian profit in European Australian stock market. They study interaction between the two
markets, including Brouwer, Van Der Put, and Veld (1997)—covering categories of traders over the period 2000–2002 where they consider
France, Germany, Netherlands and the U.K.—Mun, Vasconcellos, and the arrival of 12,273 information items pertaining to 46 stocks. They
Kish (1999) who examine markets in France and Germany; Forner test market efficiency on a daily basis by determining whether
and Marhuenda (2003) who study the Spanish stock market; Novak underreaction, information pricing error (IPE) or overreaction prevails,
and Hamberg (2005) who investigate the Swedish market; and breaking down these different effects into positive and negative. Their
Antoniou, Galariotis, and Spyrou (2005) who conduct similar work findings show that the efficient market hypothesis holds in 40 per
on the Greek market. In the Asia Pacific region, Chin, Prevost, and cent of the cases. They conclude that noise traders appear to be present
Gottesman (2002) find contrarian profit in New Zealand; Yoshio, in the market in 60 per cent of the cases, classified into five per cent
Hideaki-Kiyoshi, and Toshifumi (2004) and Chou, Wei, and Chung overreaction, 25 per cent underreaction and around 35 per cent of IPE.
(2007) document contrarian behavior in Japan; Hameed and Ting Underreaction to firm-specific information is not a new phenomenon
(2000) examine the Malaysian stock market; Lo and Coggins (2006) as there is some literature on how investors react to accounting and finan-
and Ramiah, Mugwagwa, and Naughton (2011b) report contrarian cial information. A significant portion of the literature suggests that inves-
profit in Australia. tors do not fully incorporate earnings announcements into the pricing of
Numerous papers document the presence of contrarian profit in the assets—examples of these studies are Ball and Brown (1968), Bernard and
Chinese market. For instance, Kang, Liu, and Ni (2002) find statistically Thomas (1989), Bartov (1992), Narayanamoorthy (2006) and, more
significant short-term contrarian profit in China while Otchere and recently, You and Zhang (2011). Another recent study by Fischer
Chan (2003), Fung (1999) and Ramiah, Cheng, Orriols, Naughton, and (2012), which explores underreaction in certain sectors, finds that
Hallahan (2011a) report contrarian profit in the Hong Kong market. while traders underreact to earnings news (captured by post-earnings
By following the methodology of De Bondt and Thaler (1985), Otchere announcement drift), they overreact to product news in the form of
and Chan (2003) detect a small but significant degree of overreaction subsequent stock price reversals. It is worth noting that certain
prior to the advent of the Asian financial crisis. They argue that price studies—such as You and Zhang (2011) and Bernard (1992)—detect
reversals are more pronounced for winners than for losers, an observa- both overreaction and underreaction.
tion that they attribute to cultural differences. Ramiah et al. (2011a) Earlier papers, such as Bernard (1992), highlight the presence of
investigate the possibility of generating contrarian profit from stocks underreaction, which in turn can cause overreaction, implying that
that are cross-listed in Hong Kong, Mainland China, Australia, U.K., traders tend to underreact to initial earnings announcements and over-
U.S., Singapore and Europe. They document contrarian profit as high react subsequently. Studies carried out by Freeman and Tse (1989),
as 8.01 per cent per month for dually-listed stocks. The literature Bernard and Thomas (1990), Wiggins (1991), Mendenhall (1991), and
strongly supports the proposition that contrarian trading behavior is by Abarbanell and Bernard (1992) suggest that post-announcement
present in the Chinese stock market. drift occurs because asset prices fail to reflect current levels of earnings,
which means that subsequent earnings announcements come as a
3.3. Overreaction surprise to market participants. This framework involves a naïve expec-
tation model where prices are predictable, implicitly implying that fore-
Research in experimental psychology suggests that overreaction casting errors can be either positively or negatively autocorrelated.
occurs when traders assign too much weight to present information Bernard (1992) is intrigued by the existence of a naïve expectation
or too little weight to past information. De Bondt and Thaler (1985) approach, as he wonders why such a trend/autocorrelation in the lags
present the leading empirical study of the overreaction hypothesis, does not disappear. He argues that there may be some other kind of
providing evidence that challenges the efficient market hypothesis. systematic risk factors (including noise trader risk) that prevent reversals.
Subsequent papers, such as Chopra, Lakonishok, and Ritter (1992), The noise trader risk argument is also supported by Andreassen (1987)
reinforce the findings of De Bondt and Thaler in terms of asymmetry who suggests that certain systematic psychological forces can influence
in overreaction, suggesting that individuals tend to overreact more price behavior.
than institutions as individuals predominantly hold small-firm stocks Support for the underreaction hypothesis is found by Cutler, Poterba,
whereas institutional traders hold large-firm stocks. Further evidence and Summers (1991) who examine autocorrelation in various indexes
in support of the overreaction hypothesis has been produced by for different horizons and report positive autocorrelation in excess
94 V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100

returns for holding periods of 1 to 12 months. Evidence of autocorrelation volatility and irrational prices are consequences of overconfidence.
is used to support the underreaction hypothesis, implying a delayed Barber and Odean (2001) suggest that men are more overconfident
reaction as prices adjust slowly to new information (hence the emergence than women—consequently, men tend to trade more than women.
of trends in returns). Bernard and Thomas (1990) observe positive Ahmed and Duellman (2013) show that overconfident managers tend
autocorrelation in earnings in the first three quarters and a change into to overestimate future returns on their firms' investments and that
negative autocorrelation in the fourth quarter—such outcome is perceived they have a tendency to delay loss recognition.
as a mean-reverting process. Jegadeesh and Titman (1993) provide Self-attribution bias is another behavioral bias that explains why
further evidence as they detect autocorrelation over a 6-month horizon professionals make sub-optimal decisions—in this case because people
where such evidence is linked to momentum profit. The underreaction tend to have unrealistically positive views about themselves (Taylor &
hypothesis is used to explain momentum profit on the grounds that Brown, 1988). The behavioral finance literature shows that the effect
slow adjustment to new information leads to return continuation, of this bias is similar to that of overconfidence bias whereby traders
which means that winners continue to be winners and losers continue tend to trade excessively (Deaves, Lüders, & Luo, 2009; Glaser & Weber,
to lose. 2007; Graham et al., 2009). Like overconfidence, self-attribution makes
Following Edwards (1968), Barberis et al. (1998) use conservatism investors trade below the optimal trading point, leading to excessive
bias to explain underreaction. Within the cognitive psychology literature, trading and mistakes.
conservatism is a bias that may occur when human beings process
information such that there is a tendency to rely more on previous 3.6. Technical analysis
knowledge/information and less on new information. When applied to
the stock market, conservatism may make traders adjust slowly to new The efficient market hypothesis dictates that investors cannot earn
information. The recent literature shows that investors tend to underreact abnormal returns consistently when they trade on the basis of historical
to announcements about earnings, dividends, stock splits and others. In data. Technical analysts use charts to discern patterns that help them
their experiment, Barberis et al. find that individuals have a tendency to make their investment decisions—one of these patterns is the head-
update their posteriors in the right direction but by a smaller magnitude and-shoulders formation. Bender et al. (2013) use the head-and-
than what is required where the right direction and magnitude are shoulders pattern to identify “illusory correlation” in financial markets.
provided by a Bayesian framework. They provide evidence indicating that technical analysis is alive and
well, reporting that trading volume is over 60 per cent higher than nor-
3.5. Information pricing errors mal around the time when head-and-shoulders patterns are observed.
However, they provide evidence indicating that trading on these signals
The implication of the efficient market hypothesis is that informa- is not profitable, suggesting that this technique is an “illusion”. They
tion traders are sophisticated market participants who end up making explain that their findings about head-and-shoulders trading fit
the right investment decisions. Recent evidence, however, challenges Black's (1986) description of those who trade on noise as if it was
this proposition. For instance, Ramiah and Davidson (2007) detect in- information. They conclude that, in aggregate, technical analysis
formation pricing errors whereby information traders end up becoming contributes significantly to noise trading.
noise traders. A significant portion of the literature demonstrates that Campbell, Lo, and MacKinlay (1997) refer to technical analysis as the
professionals tend to make mistakes while another part of the literature “black sheep of the academic finance community.” Nevertheless, when
explains why they make mistakes. we look at the growing literature about momentum and contrarian
Cordell, Smith, and Terry (2011) argue that the dual burden phe- profit, we can see that technical analysis is becoming a matter of interest
nomenon explains why professionals make errors. This phenomenon for many finance academics. Kavajecz and Odders-White (2004) report
refers to the instance where people with less experience believe that that most investment banks and trading firms employ traders who rely
they know more with greater certainty than people who have more on technical analysis—the fact that these institutions are willing to
experience. Cordell et al. compare two groups of financial planners: invest in technical analysis implies that some benefits are associated
the first group has earned one certification whereas the second group with this technique. We gather from the studies of Park and Irwin
has more than one qualification and specialized skills. They report that (2007) and Billingsley and Chance (1996) that about 60 per cent of
the first group (with less knowledge) tends to be more confident, giving commodity trading advisors and between 30 and 40 per cent of currency
rise to the “dual burden phenomenon”. Griffin and Tversky (1992) show traders use technical analysis as a major tool in the decision making
that when predictability is low, financial analysts might even be more process. Sturm (2013) discusses the issue of whether market efficiency
overconfident than the novices because they put too much faith into and technical analysis can co-exist and argues that the presence of
the models and theories in which they believe. noise traders leads to deviations from fundamentals.
Overconfidence as a phenomenon in the work place has been docu-
mented by Frank (1935) who reported that traders were overconfident 4. Noise trading
about their ability and that overconfidence increased with the personal
importance of the task. Abreu and Mendes (2012) investigate the rela- Trading usually takes place when market agents assign different
tionship between investors' overconfidence and trading frequency, values to a particular asset. Following Black (1986) and Shefrin and
demonstrating that both overconfidence and non-overconfidence in Statman (1994), two categories of traders are present in the market: in-
information results in more trading. They contribute to the litera- formation (sophisticated) traders and noise traders. Shefrin and
ture by showing that overconfident investors trade less frequently Statman (1994) argue that information traders act on the basis of funda-
when they collect information via family and friends whereas non- mental information and process information rationally. The term “noise
overconfident investors trade more frequently when they use traders” appears frequently in popular financial websites—in other
specialized sources of information. Their findings are consistent words, it has become a household expression. In Table 4 we present
with the behavioral finance literature in that overconfidence boosts some definitions of noise traders taken from some popular websites as
trading volume. For example, Statman, Thorley, and Vorkink (2006) well as some formal definitions taken from academic articles.
provide evidence indicating that trading volume is higher following A number of studies have shown that trading on information
periods of high returns as investment success leads to a higher degree is profitable, including Easley, Hvidkjaer, and O’Hara (2002);
of overconfidence. De Bondt and Thaler (1995) argue that overconfi- Vachadze (2001); Blair, Poon, and Taylor (2001); Gervais, Kaniel,
dence is an important behavioral factor that explains the trading puzzle and Mingelgrin (2001); Pritamani and Singal (2001); Chen, Mohan,
whereas Odean (1998b) argues that a high level of trading volume, and Steiner (1999); Atkins and Basu (1995); Berry and Howe
V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100 95

Table 4
Popular and formal definitions of noise traders.

Author Definition

Invesopedia (http://www.investopedia.com/terms/n/noisetrader.asp) Investors who make decisions regarding buy and sell trades without the use of fundamental data.
These investors generally have poor timing, follow trends, and overreact to good and bad news.
Wikipedia (http://en.wikipedia.org/wiki/Noise_trader) A noise trader is a trader whose decisions to buy, sell or hold are irrational and erratic.
Financial Dictionary A noise trader is an investor who makes decisions on feelings, such as fear or greed, rather than
(http://financial-dictionary.thefreedictionary.com/Noise+Trader+Risk) fundamental or technical changes to a security.
Financial Dictionary A trader that makes investment decisions based on perceived market movements rather than a
(http://financial-dictionary.thefreedictionary.com/Noise+Trader) security's fundamentals. A noise trader buys when everyone else seems to be buying and sells
when everyone else seems to be selling.
Investwords (http://www.investorwords.com/11717/noise_trader.html) Investors who make their trading decisions without using any fundamental data. Typically, they
have poor timing and are much more apt to overreact to good or bad news about their investments.
Personal Finance (http://www.pfhub.com/noise-trader/) A noise trader as an investor who bases investment decisions on trends prevailing in the market
rather than fundamental factors and information.
Bloomfield, O’Hara, and Saar (2009) Noise traders do not possess fundamental information and have no exogenous reasons to trade.
De Long (2005) Noise traders trade on bad information or no information at all.
Tetlock (2006) Noise traders are agents who have hedging motives or irrational reasons to trade.
Osler (1998) Noise trading is not rationally based on the arrival of new information about asset values.

(1994); and Penman (1987). Unlike other behavioral finance segments, sentiment proxy and a series of independent advisory services rated
the noise trading literature is relatively thin although it has been growing by the editor of Investors' Intelligence. They estimate a GARCH model
rapidly since 2000. Noise traders have been identified as a major source of to evaluate the impact of sentiment on return and volatility to demon-
volatility, giving rise to what may be called “noise trader risk”. Black strate that changes in sentiment are negatively correlated with condi-
(1986) provides a definition for noise traders but fails to develop a tional volatility, implying that volatility goes up when investors
model that captures noise trading effects. become more bearish, and vice versa. However, Verma and Verma
Lee et al. (1991) attempt to capture the behavior of noise traders by (2006) suggest that volatility is more affected by bullish sentiment by
studying closed-end funds where typically a large pool of small inves- using the sentiment index of the American Association of Individual
tors conducts business. Closed-end funds, which are listed on major Investors (AAII) and an EGARCH model to check for asymmetric effects.
stock exchanges, invest almost exclusively in the securities of other Wang, Li, and Lin (2009), on the other hand, employ other models (such
publicly traded companies. The price of a closed-end fund tends to differ as GJR-GARCH, EGB2 and SWARCH models) to explore the effects of
from net asset value, which is referred to as the “closed-end fund investor sentiment on the Taiwan Futures Exchange. Using an
puzzle”. Lee et al. suggest a behavioral finance explanation in terms of EGARCH model, Uygur and Taş (2014) investigate the proposition that
“differential clienteles” whereby individual investors prefer mutual earnings shocks have more influence on conditional volatility in high
funds while institutional investors choose individual stocks to replicate sentiment periods in the U.S., Japan, Hong Kong, U.K., France, Germany
the portfolios. If small investors trade more on the basis of noise, then and Turkey. They find that earnings shocks have more influence on
the closed-end funds become more risky, which explains the discount conditional volatility when sentiment is high.
compared to the replicated portfolio. One implicit assumption underly- Low (2004) argues that noise traders can inflate asset price volatility,
ing this argument is that small investors trading on noise alter system- particularly during market downturns, which creates a debate on asym-
atic risk, which triggers a discussion of the risk associated with noise metric volatility. Avramov, Chordia, and Goyal (2006) argue that asym-
trading—that is, noise trader risk. De Long et al. (1990) argue that the metric volatility is governed by the trading dynamics of informed and
discount could be regarded as a measure of sentiment in the market, uninformed traders although they do not have a direct measure of in-
indicating that when noise traders are excessively bullish, the discount formed and uninformed trades. They assume that selling activity on
should decline—the reverse is expected when noise traders are bearish. negative-return days is dominated by uninformed (noise) traders and
Bodurtha, Kim, and Lee (1995) find that changes in country-fund that selling activity on positive-return days is dominated by informed
discounts reflect the risk associated with the sentiment of U.S. investors. traders. Kittiakarasakun, Tse, and Wang (2012) confirm the findings of
Brown (1999) shows that unusual levels of individual investor senti- Avramov et al. (2006) by using the trader identification of the computer
ment are associated with greater volatility of closed-end funds. Muller trade reconstruction data set, which distinguishes between informed
and Pfnuer (2013) examine the net asset value spread in real estate in- and uninformed trades. Likewise, Baklaci, Olgun, and Can (2011) show
vestment trusts (REITs) and postulate that the price of REITs may reflect that noise traders contribute significantly to volatility in spreads and
noise traders' sentiment. that the volatility impact is short lived.
Brown (1999) supports the hypothesis that irrational investors Currently there is an on-going debate on whether or not market
acting on noisy signals could cause systematic risk while Odean sentiment reflects the behavior of noise traders, but there is no general
(1998b) shows that volatility goes up with the intensity of noise trading. consensus on this issue. A number of researchers refer to market senti-
Nguyen and Daigler (2006) find that uninformed traders cause exces- ment effects as noise trading. In their explanation of the closed-end fund
sive variability in trading volume when they face return or volatility puzzle, Lee et al. (1991) argue that the risk factor caused by small inves-
shocks. De Long et al. (1990) argue that under certain conditions, tors may account for the difference between the net asset value and the
noise traders may earn more than rational traders—nonetheless, this price of the fund, suggesting that this can be used as evidence that noise
may not be due to the skills of rational investors but most likely because trader risk is priced. Using the Michigan consumer confidence index as a
they assume greater risk exposure. Furthermore, they show that some proxy for investor sentiment, Lemmon and Portniaguina (2006) show
“sophisticated users” (informed traders) convert into noise traders as that consumer confidence explains time variation in equity portfolio
it pays to do so. returns—this proposition is supported by other studies such as Baker
Following Shleifer and Summers (1990) and De Long et al. (1990), and Wurgler (2006) and Qiu and Welch (2004).
noise trader risk has to be evaluated in addition to basic market volatil- Baker and Wurgler (2007) estimate a different sentiment index by
ity. Several models have been developed to measure the volatility averaging six widely accepted proxies: trading volume, dividend
caused by noise traders at the start of the third millennium. Lee, Jiang, premium, closed-end fund discount, the number and first-day returns
and Indro (2002) use the Investors' Intelligence of New Rochelle as a on IPOs, and the equity share in new issues. Each proxy is regressed
96 V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100

on macroeconomic variables such as industrial production, growth have a tendency to accommodate the buying and selling pressures of
in employment, and a recession indicator to filter out the effects of uniformed investors or noise traders. Odean (1998b) provides evidence
macroeconomic news. Their results show that in periods of low (high) suggesting that overconfidence boosts trading volume and volatility,
sentiment, speculative stocks have greater (lower) future returns on leading to underreaction. Song, Tan, and Wu (2005) find that the
average than bond-like stocks. relationship between volatility and volume on the Chinese stock market
Brown and Cliff (2005) also explore the relationship between inves- is driven mainly by the number of trades.
tor sentiment and return and report that previous returns are important Furthermore, Groenewold, Tang, and Wu (2003) observe a contem-
determinants of sentiment indexes. Aase, Bjuland, and Øksendal (2012) poraneous V-shaped relationship between stock returns and market
show that noise traders do not lose on average while informed investors turnover in the Shanghai, Shenzhen and Hong Kong stock markets.
make zero expected profit. Davidson and Ramiah (2010) use two differ- Dennis and Mayhew (2002) investigate the relative importance of
ent proxies for noise trading, the change in behavioral error and the factors such as leverage ratio, volume and firm size to explain volatility,
residual behavioral error after controlling for firm-specific information. finding evidence for positive correlation between size and volume. They
They find evidence that these two proxies are related to return and con- also find that the problem of multicollinearity cannot be ignored in
tend that the absence of a relationship between noise trader behavior studies involving various fundamentals. There is rich literature on
and return implies that the market is behaviorally inefficient. They trading volume, but this literature does not address adequately the
also identify a positive relationship as “systematic noise effect” and a issue of how volume and noise trading are related.
negative relationship as “cash noise effect”.
5.2. Earnings
5. Noise trading and fundamentals
In an early piece of research, Ball and Brown (1968) develop the link
Ramiah and Davidson (2007) argue that using a sentiment index to between earnings announcements, expectations and stock prices. Other
capture the behavior of noise traders is not sufficient as various factors studies—such as Rendleman, Jones, and Latane (1982) and Easton and
(such as firm-specific information, portfolio rebalancing and liquidity) Harris (1991)—use earnings as an explanatory variable for stock returns.
affect trading behavior. To that end, they control for the arrival of Copeland, Dolgoff, and Moel (2004) support prior studies in that they
firm-specific information in their measure of noise trader risk. The find significant results when a cross-section of market-adjusted stock
literature on how firm-specific information affects noise trading is returns is regressed on changes in analyst expectation of short-term
rather thin. In the accounting literature, on the other hand, Chau, and long-term earnings. Uygur and Taş (2014) show that bad news
Dosmukhambetova, and Kallinterakis (2013) study the relationship (negative earnings shocks) cause more volatility than good news
between International Financial Reporting Standards (IFRS) and noise (positive earnings shocks). Like trading volume, the literature on
trading. They report that the adoption of IFRS has enhanced the stability earnings is extensive, but there is almost no literature on how earnings
and informational efficiency of capital markets by promoting affect noise trader risk, and vice versa.
information-based trading, which has the effect of reducing the impact
of noise traders. In the remainder of this section we discuss some of the 5.3. Firm size
relevant factors while Table 5 reports a summary of the relevant
findings. Fama and French (1993, 1996) posit that a three-factor model largely
captures average returns on U.S. stock market portfolios—this observa-
5.1. Volume tion is confirmed by Chui and Wei (1998). Drew, Naughton, and
Veeraraghavan (2003) extend this literature by showing a relationship
Kyle (1985) argues that in continuous auction equilibrium the between firm size, book-to-market equity and average stock returns
quantity traded by noise traders follows a Brownian motion process. for several Asian markets. Furthermore, they show that small and
This observation implies that an ex ante doubling of the quantities growth firms generate superior returns as compared with those of big
traded by noise traders induces insiders and market makers to double and value firms. The first study of Fama and French triggered a debate
the quantities they trade without exerting any effect on prices, leading among finance academics over the three factors. Unfortunately, the liter-
to the doubling of profits for insiders. Campbell, Grossman, and Wang ature hardly discusses the issue of whether noise traders prevail in the
(1993) find that trading volume and stock return autocorrelations are in- market for large, small, value or growth stocks.
versely related, suggesting that rational, risk-averse market participants
5.4. Leverage
Table 5
Evidence on the role of firm-specific information. If we start with the classic work of Modigliani and Miller (1963) and
Indicator Findings/Conclusions
Miller (1977), we find that a tax shield on interest payments on debt
places a premium on the value of a firm. However Miller's subsequent
Trading The literature does not address adequately the issue of how
incorporation of personal tax effects greatly reduces the tax advantages
volume volume and noise trading are related. Trading volume and return
autocorrelations are inversely related, giving rise to the tendency of debt. Modigliani (1982) contributed to this literature by suggesting
of informed traders to accommodate the market pressure created that an optimal capital structure may involve a trade-off between tax
by noise traders. shelters on debt, inflation, and personal tax effects. Few years later,
Earnings Very little in the literature on how earnings affect noise trader Myers and Majluf (1984) presented the pecking order theory to explain
risk, and vice versa.
Firm size Despite the importance of firm size in the Fama-French model,
the tendency to rely on internal funds and the preference for debt rather
the literature hardly deals with the issue of whether noise traders than equity. Myers (1977, 1984) and Flannery (1986), inter alia, focus
are found more (or less) in the markets for large or small stocks. on long-term financial management. Bowman (1980) shows empirical-
Leverage Although the finance literature deals with leverage extensively, ly that market value measurement of owners' equity is important for the
particularly in theories of capital structure, the literature is silent
assessment of the effect of financial leverage on risk. He finds that the
on how the behavior of noise traders is influenced by leverage.
Capital The literature does not examine the relation between capital market value of debt does not appear to be important, which can be
expenditure expenditure and the behavior of noise traders. attributed to noise. Ryan (1997) finds that systematic risk is positively
Sales While it is intuitive that negative sales announcements should be associated with financial leverage. The findings of Barkham and Ward
expected to reduce profitability, the literature does not examine (1999) imply that property stocks are likely to provide return that can
the issue of how sales affect the behavior of noise traders.
differ markedly from the return on the underlying assets over a relatively
V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100 97

long period of time. Although leverage is a major component of the belief that the distribution of next-period price has a mean ρt above its
finance literature, the relationship between leverage and noise trading true value. The implication of the work of De Long et al. is that an
is rarely, if at all, examined. element of noise trader risk, which neoclassical finance fails to consider,
leads to a misspecified CAPM.
5.5. Capital expenditure To that end, Shefrin and Statman (1994) develop a behavioral asset
pricing model (BAPM), which allows for heterogeneous traders and
Yang-Tzong, Alt, and Gordon (1993) contend that cost-cutting exer- produces behavioral beta, consisting of the traditional beta and noise
cises in inefficient capital expenditure tend to have a positive effect on trader risk. BAPM is similar to the traditional CAPM, except that that
the market value of firms. On the other hand, Copeland et al. (2004) the market portfolio is proxied by a sentiment index. The CAPM is
fail to find a statistically significant relationship between the return on represented by
shareholders' equity and capital expenditure. Surprisingly the literature  
on capital expenditure is relatively thin compared to other factors such ~r it −~rft ¼ α i þ βCi ~r mt −~r ft þ ~εit ð3Þ
as debt and firm size. We do not find any consideration of the relation-
ship between noise trading and capital expenditure. where ~r it is the return on asset i at time t, ~r ft is the risk- free rate at time t,
~r mt is the market return at time t, ~εit is the error term, αi is the intercept
5.6. Sales of the regression equation and βCi is the CAPM beta. Eq. (3) can be
re-written by replacing the CAPM beta with the behavioral beta (βBi )
There is no literature to date on how noise trader risk is related to or and the noise element (ηi). Hence
sales. The rationale for adding this variable can be found in a preliminary   
study conducted by Ramiah et al. (2011b) that considers sales ~r it −~rft ¼ α i þ βBi þ ηi ~r mt −~r ft þ ~εit ð4Þ
announcements by loser firms. They assume that traders acting on fun-
damentals incorporate a firm's sales figures into their asset allocation where the noise element (ηi), which is referred to as behavioral error
decisions. Intuitively, any negative sales announcement would be (BE), can be expressed as the difference between the CAPM beta and
expected to reduce profitability expectations for firm. the BAPM beta. This gives

6. Quantifying noise trader risk BEi ¼ ηi ¼ βCi −βBi ð5Þ

Several studies have been conducted to quantify noise, including The BAPM of Shefrin and Statman (1994) is used to estimate the
Sias, Starks, and Tinic (2001), De Long et al. (1990), Osler (1998), Lee behavioral beta from the following equation
et al. (2002), Verma and Verma (2006), Ramiah and Davidson (2007) h i
and Hu and Wang (2013). Others incorporate noise trading in their ~r it −~rft ¼ α i þ βB ~r Bmt −~r ft þ ~εit ð6Þ
models, including Blume and Easley (1994), Barberis et al. (1998),
Daniel et al. (1998) and Shefrin and Statman (1994). Sias et al. (2001)
where ~r mt is the return on the behavioral market portfolio, which is
B
use closed-end funds as their testing grounds, which represents a limi-
represented by a sentiment index made up of the “preferred stocks” of
tation in the sense that other categories of listed companies are
small investors.
overlooked. Osler (1998) identifies noise traders in the U.S. market
The methodology used to calculate BE involves the assumption that
using the “head-and-shoulder” chart pattern—again, this model is limited
indices would change only when there is a divergence in opinion caused
to trading based on technical analysis. Lee et al. (2002), Verma and
by irrational traders but fails to allow for new information arrival. To
Verma (2006) and Hu and Wang (2013) fail to control for the effects of
extract firm-specific information from BE, Ramiah and Davidson
firm-specific factors. The rest of this section focuses on Ramiah and
(2007) employ the information-adjusted noise model, which is written
Davidson (2007) and Davidson and Ramiah (2010) as a continuation of
as
the work of De Long et al. (1990) and Shefrin and Statman (1994).
The model proposed by De Long et al. (1990) can be represented by ΔBEit ¼ α þ γINFOit þ εit ð7Þ
two equations:
where INFO is a dummy variable that takes the value of one when there
rþt ptþ1 −ð1 þ r Þpt is a news announcement and zero otherwise. α is the mean change in
λst ¼   ð1Þ
2γ t σ 2ptþ1 the behavioral error caused by noise traders, γ is a measure of the con-
tribution of information traders to the behavioral error, and μ = α + γ
reflects the net change in the behavioral error following the interaction
rþt ptþ1 −ð1 þ r Þpt ρ
λnt ¼   þ  t  ð2Þ between noise and information traders—hence μ is a measure of noise
2γ t σ ptþ1
2 2γ t σ 2ptþ1 trader risk. This model can be used to detect overreaction, underreaction
and IPE.
where λst is the demand for risky assets by informed traders, λnt is the Davidson and Ramiah (2010) go one step further to find out if the
demand for risky assets by noise traders, r is a fixed dividend, pt is the proxies for noise trader risk (BE and μ ) are related to the return on
stock price at time t, γ is the coefficient of absolute risk aversion and the underlying asset. For this purpose they use the following equations
t σ ptþ1 is the one-period variance of pt + 1 at time t. It is assumed that in which return is a function of noise trader risk:
2

informed investors at time t perceive correctly the distribution of ~r it ¼ ϕ1;i þ ϕ2;i ΔBEt−1 þ ~εit ð8Þ
returns from holding risk assets. Noise traders, on the other hand,
misperceives the expected price of a risky asset by an independently ~r it ¼ φ1;i þ φ2;i μ t−1 þ ~εit
  ð9Þ
and identically distributed normal random variable, ρt~:N ρ ; σ 2p ,
where ρ⁎ is a measure of the average “bullishness” of noise traders and When Ramiah and Davidson (2007) apply their model to the
σ 2p is the variance of noise traders' misperception of the expected return Australian market, they find the market to be efficient 37 per cent of
per unit of the risky asset or some element of noise trader risk. It is the times and observe IPE (33 per cent), underreaction (24 per cent)
assumed that noise traders maximize their expected utility, given and overreaction (6 per cent) as market inefficiency. Xu, Ramiah,
next-period dividend, the one-period variance of pt + 1, and their false Moosa, and Davidson (in press) apply the model to the Chinese
98 V. Ramiah et al. / International Review of Financial Analysis 41 (2015) 89–100

market and report pronounced market inefficiency with overreaction Baklaci, H. F., Olgun, O., & Can, E. (2011). Noise traders: A new approach to understand the
(40 per cent), underreaction (18 per cent) and IPE (42 per cent). Both phantom of stock markets’. Applied Economics Letters, 18, 1035–1041.
Ball, R., & Brown, P. (1968). An empirical investigation of accounting income numbers.
of these studies show that noise trader risk is priced to a certain degree. Journal of Accounting Research, 6, 159–178.
Barber, B. M., & Odean, T. (2001). Boys will be boys: Gender, overconfidence, and com-
mon stock investment. Quarterly Journal of Economics, 116, 261–292.
7. Conclusions and future remarks Barberis, N., Shleifer, A., & Vishny, R. (1998). A model of investor sentiment. Journal of
Financial Economics, 49, 307–343.
This paper has outlined some major market anomalies that may Barkham, R. J., & Ward, C. W. R. (1999). Investor sentiment and noise traders: Discount to
net asset value in listed property companies in the UK. Journal of Real Estate Research,
indicate irrational trading. One possible cause of these anomalies is 18, 291–312.
noise trader risk, which was not a very well-documented area prior to Bartov, E. (1992). Patterns in unexpected earnings as an explanation for post-earnings
the year 2000. Since then, we have seen a number of papers attempting announcement drift. Accounting Review, 67, 610–622.
Benartzi, S., & Thaler, R. H. (1995). Myopic loss aversion and the equity premium puzzle.
to quantify the impact of noise trading on financial prices.
Quarterly Journal of Economics, 110, 73–92.
According to the literature, there are reasons to believe that traders Bender, J. C., Osler, C. L., & Simon, D. (2013). Noise trading and illusory correlations in U.S.
do not operate rationally. While mainstream neoclassical finance trivial- equity markets. Review of Finance, 17, 625–652.
Bernard, V. (1992). Stock price reactions to earnings announcements. In R. Thaler (Ed.),
izes the effects of noise trading, the growing interest in the area of
Advances in Behavioral Finance (pp. 303–340). New York: Russell Sage Foundation.
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