ANALYSIS OF CONSUMER INVESTMENT BEHAVIOUR

1. Your Annual Household(Family) Income?

1. Below 1.2 lakh 3. 3-5 lakh
2. 1.2-3 lakh 4. Above 5 lakh
1. Which age group do you fall in?
1. 16-25 years 3. 36-45 years
2. 26-35 years 4. 46-55 years
3. 55 years & above
1. Which of the following best describes your current stage of life?
1. Marital Status - Single/Married
2. Number of Children - ___________
3. About to - Retire/Retired
1. Which of the financial products you are aware of?(You can mark more than one options)
□ IPO 5. Commodities
□ Mutual fund 6. Fixed deposit
□ Insurance 7. Real Estate
□ Share market 8. Post office/PPF
□ All of the above

1. Which of the financial products do you prefer investing in? (Rank your preferences)
1. IPO 5. Commodities
2. Mutual fund 6, Fixed depost
3. Insurance 7. Real Estate
4. Share market 8. Post office/PPF

1. What is your total amount of investment during the year?

1. Up to 1 lakh 3. 2 – 3 lakh
2. 1 – 2 lakh 4. 3 – 5 lakh
1. More than 5 lakh

1. What is your risk appetite?

1. High 3. Low
2. Medium 4. Risk-free

1. Duration of investment?(You can mark more than one options)

1. Less than 1 year 4. 5-10 years
2. 1-3 years 5. More than 10 years
3. 3-5 years

1. Which type of medium would you prefer for your investment? (You can mark more than one options)
1. Self-investment
2. Individual agent
3. Agency

1. What influences your investment decisions?

1. Self-analysis of market
 2. Suggestions by friends /relatives
3. Professional Advice
4. News/tips
5. Past experience

1. What source of fund do you use to invest?

1. Savings or personal fund
2. Loan
3. Pledging (Getting finance against Security)

1. Which stand would you take if recession occurs?

1. Sell all of the investments..
2. Sell a portion of your portfolio to cut your losses and reinvest into more secure investment sectors.
3. Hold the investment and sell nothing
4. Invest more funds to lower your average investment price.

1. The data below shows the highest one-year gain and highest one-year loss on three different
hypothetical investments of Rs 1,00,000. Given the potential gain or loss in any one year, where
would you invest your money?
1. Fund A Max Gain Rs 5000 Max Loss Rs 1000
2. Fund B Max Gain Rs 25000 Max Loss Rs 12000
3. Fund C Max Gain Rs 50000 Max Loss Rs 40000

1. Which type of mutual fund do you prefer to invest in? (Rank your preferences)
• EQUITY FUNDS
1. Equity diversified
2. Equity balanced
3. Sector specific
4. Growth funds
5. Dividend yield funds
• 6. DEBT FUNDS
• 7. MONEY MARKET ( HIGHLY LIQUID FUND )

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1. Which insurance plan would you prefer? (Rank your preferences)

1. Term plan
2. Whole life plan
3. Endowment plan
4. Highest NAV plan ( ULIP plan)
5. Children plan
6. Pension Plan

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1. What is the purpose for your Investment?

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2. What are your expectations if you intend to invest through Agency? (Rank your preferences)
1. High Returns
2. Tips(Professional Guidance)
3. After Sales Service)
4.
1. Customer profile
• Name ____________________________________
• Gender ____________________________________
 • Contact no ____________________________________
• Email id ____________________________________
• Occupation ____________________________________
1. Are you interested in investing in short term (in next 6 months)? If yes then in which financial
product?
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