A Report

On
Business Research
(Course: MGT-503)

Topic: Measurement of Market Potentiality for upcoming “Splash Soap”.

Submitted By:

Group - 6
MBA Program (12th Batch)
Section – A
Stream: Human Resource Management (HRM)
Department of Management Studies
University Of Dhaka

Date of Submission
30th May, 2011
 Members of the Group -6

Name Roll no.

Mostofa Ahmed 114
Ifat Ara Haidary 121
Farhana Sultana 136
Md. Mahmudur Rahman 139
Sanjay Kumar Paul 142
Lucky Ajmery 156
Naima Naznin Mitu 171
Utpal Roy 181
Jogodish Purakayastha 184
Zahir Ahmed 187

Submitted To -
Dr. Md. Serajul Islam
Professor
Department of Management Studies
University of Dhaka
 Letter of Transmittal

May 30, 2011

Dr. Md. Serajul Islam

Professor,

Department of management studies,

University of Dhaka

Subject: Submission of term paper on “ Research Proposal”.

Dear Sir,

We have the pleasure to submit the Term paper on “Measurement of Market Potentiality for
upcoming “Splash Soap”.
It is a matter of immense pleasure for us to have the opportunity to analysis on “Measurement
of Market Potentiality for upcoming “Splash Soap”.

We are grateful to you for allowing us to make the term paper on a research proposal. We are
certain that the knowledge and experience acquired while conducting the study will help us in
many ways in future.

We would like to mention that there might be some unintentional errors in the study .we hope
you will consider our shortcomings while you evaluate the study.

Thanking you,

Sincerely yours,

……………………………….

Group -6

Section – A, Batch – 12th

Human Resource Management

Department of Management Studies,

University of Dhaka

Acknowledgement

First, we thank our honorable course teacher Dr. Md. Serajul Islam, Professor, Department of
Management Studies, Faculty of Business Studies, University of Dhaka for providing us all
with guidance and support that we needed. His sincere guidance, untiring cooperation and
valuable suggestions and inspirations of creating unique report make us able to overcome all
the problems during our study and reach the successful completion of the report. He is
responsible for involving us in this study. He taught us how to ask questions and express our
ideas. He showed us different ways to approach a research problem and the need to be
persistent to accomplish any goal.

It is well known that practical knowledge in subject matter is essential to substantiate the
theoretical knowledge gathered in the educational institutions. In order to resolve the
dichotomy between these two areas, we were assigned to carry on report on making a
research proposal.
At the very beginning we would like to express our deepest gratitude to Almighty for giving
us the strength and composure to finish the task within scheduled time.

In writing this report we have drawn materials from a variety of sources, which have a
bearing on different facts of research articles and business research books. We oblige a
profound intellectual debt to various authors whose ideas and contribution have shaped our
thinking on this report

Thanks for all from our heart.

Table of Contents
 Title Page No

1.1. Introduction 1

1.1.1. Research Hypothesis 1

1.1.2 Scope 1

1.1.3 Limitations 1

1.1.4 Objectives 2

1.2 Methodology 2

1.2.1Questionnaire Development 2

1.2.2 Data collection Process 3

1.2.3 Data Analysis 3

1.2.4 Sampling Plan 4

1.3 Statement of the Problem 5

1.4 Major Analysis and Findings 5-9

1.5 Budget 10

1.5.1 Cost Budget 10

1.5.2 Time Budget 10

1.6 Conclusion 11

1.7 Recommendations 11

Bibliography

Appendix
 Bibliography

1) Kotlar P. & Armstrong G., Principles of marketing, Prentice Hall, 9th Ed.
2) Kothari C. R., Research Methology, New Age International Publishers, 2nd Ed.
3) Journals
4) Bangladesh Bureau of Statistics
5) Internet search
6) Personal Interview
 Appendix
Questionnaire for retailers

Survey Serial No…...

Name:

Name of the organization/shop:

Contract No:

Category: □ Wholesaler □Retailer

1. What are the following brands of soap you keep in your shop?
□ Lux □ Aromatic □Keya □ Cosco □Others

2. Rank the brands according to sale percentage

Brand Rank Brand Rank

Lux Cosco

Aromatic Others

Keya

3. How many customers want a specific brand during buying (in %)?
…………%.

4. Do you convince who have no brand choice to buy any specific brand?
□Yes □No

If yes; answer the question (5 and 6)

5. How frequently you convince them?
□Always □frequently □sometimes □few times

6. How many customers follow your suggestion to buy a specific brand? (In %)
……………%.

7. What are the reasons you think for which a customer consumes a specific brand:
□Low price □high quality □ market promotion
□others

8. Considerable factors for buying a product.

Category Rank(1,2,3,4,5)

Price

Quality

Market Promotion

Others

9. What type of additional incentives consumers expect?

10. What type of packaging you prefer for new soap?

□Light Color □Picture in the Box □ Deep Color □others
(Specified)

11. Any type of additional product or incentive.

□Shampoo □Washing Powder □ Soap Case □Others (Specified)

12. What percentage of Commission you get usually from Existence Company?
------(%)
13. How much commission do you expect from new company?
-------(%)

Questionnaire for consumers

Survey Serial No…...

Division: Area:

1. Do you have any specific brand choice?

□Yes □No □Sometime

2. Which brand do you prefer?

□ Lux □ Aromatic □Keya □ Cosco □Others

3. What options will you prefer of a product?

Category Rank(1,2,3,4,5)

Price

Quality

Brand

Availability

Market Promotion

Others

4. Is attractive packaging an important matter to create an image of the product on

your mind?

□Yes □No □Sometime

5. Do you prefer the toilet soaps which contains less fat?

□Yes □No □Sometime

6. Does the fragrance and flavor of toilet soap matter to you?

□Yes □No □Sometime

7. How many days you expect soap be used for an individual?

□15 days □20 days □25 days

8. Which size of soap do you prefer?

9. What new features do you think should be included in the existing soaps?

10. If more mini size soap within a reasonable price is brought to you, will it be more
convenient for you?

□Yes □No □Sometime