ISSUE 20 - MARCH/APRIL 2020

TOUGH
TIMES FOR
AUSSIE
GROWERS
Key acquisitions in the global beverage market
ALSO IN THIS ISSUE • Latest research • USA market • FCOJ futures
Fruit Juice FOCUS • March/April 2020 1
2 Fruit Juice FOCUS • March/April 2020
 CONTENTS

04

04 USA market
14 18
06 News briefs

14 Australia

18 Drink acquisitions

20 FCOJ futures
24
21 AJC report

22 Crop round-up

24 Association news and listings

Fill the press with stories of innovation

Welcome to the March/April issue of Fruit Juice Focus. The juice industry needs to seek positive role
models to stand up for it. I’m starting to feel that juice is having a similar dilemma to the dairy industry
- the negatives out there are more readily available than the positives in the press and that’s got to
change. A small reprieve for dairy has come in the form of bad press for plant milk production and the
environmental effects, one headline from a Guardian reader made me smile - “so what are we supposed to drink now?”
Good point. Consumers are looking for new, functional, and often an ethical slant. You can create that perfect blend
- no animals involved - no deforestation - you have more control than you realise and the opportunity to create the
best back story. Watch out for Coca-Cola, who talk about ‘category blurring’ for the drinks industry, the company
aims to achieve ‘speed-to-market through leveraging an agile, test-and-learn launch model’, it has been reported.
Enjoy the issue.
Caroline Calder, Editor, Fruit Juice Focus
If you have any comments or feature suggestions
for future editions please contact me any time at From the publishers of:
caroline@fruitjuicefocus.com

Fruit Juice FOCUS • March/April 2020 3

FEATURE
USA
USA juice market update
Fruit juices in the USA special report from Zenith Global, takes a look at
what’s happening with traditional juice sales and consumer trends
According to the latest data from
food and beverage consultancy
Zenith Global, fruit juice accounted
for 7.8% of total soft drinks market
in the US in 2019, the third-largest
category behind carbonated soft
drinks (CSDs) and sports drinks. The
volume fell in 2019 by 3.3% to reach
6.1 billion litres.
Traditional orange juice in particular
has suffered as a result of changing
consumer habits. Household
consumption of orange juice has fallen
over the last 20 years, from three
quarters of all American households
to just two thirds purchasing often or
sometimes in 2019.
In value terms, fruit juice occupied
second place in the soft drinks market
at USD15.8 billion by the end of 2019,
a decline of -2.9% on previous year
performance.
4 Fruit Juice FOCUS • March/April 2020
Decline of traditional juice
sales
Whilst both volume and value have
been in decline for a number of
years, this began to slow in 2019,
thanks, in part, to a shift towards
premiumisation in the chilled 100%
juice segment. American consumers
do like their juice and, where the offer
is fresh, clean, chilled, with innovative
flavour combinations, they are willing
to pay a premium price.
Mature market with premium
products holding up
At the premium end of the category,
smaller convenience packaged brands
are positioned at an average price of
USD6.20 per litre. This positioning is
not the exception, as there are many
innovative 100% juice brands - from
global manufacturers to small batch
start ups - that are succeeding in the
fresh/premium/organic/natural juice
space. Examples of premium brands
include Suja, Evolution and Vive.
Within fruit juice the mainstream
segment is dominant with the
highest number of brands occupying
this space. It is a mature market
where, in some cases, there is little
differentiation across mainstream
brands in terms of innovation and
relatively low consumer loyalty. The
market leaders remain those of the
big soda brands, Tropicana, Naked
(both PepsiCo) and Minute Maid
(Coca-Cola).
Private label is also significant in
the US, for example in Walmart it is
branded under the Great Value label
and retails at around USD1.25 per litre.
This is significantly lower than other
economy brands such as Welch’s at an
average of USD1.69 per litre.
 FEATURE
USA

Figure 1. USA soft drinks market volume share, 2019

Source: Zenith Global

21.1%

6.3%
56.7%
7.8%

8.1%

CSD Sports drinks Fruit juice RTD tea Other soft drinks

Figure 2. USA fruit juice volume, 2017-22f

Source: Zenith Global

New innovations driving
interest
Back in 2015, Cold Press and High-
Pressure Processing (HPP) juices
began growing in popularity, driving
interest in a category in freefall and
bringing new consumers to the chilled
juice aisle. 100% chilled fruit juice
is the observed ‘sweet spot’ in the
wider fruit juice, nectars and fruit
drinks (FJNFD) market, all of which are
forecasted to post a slow decline in
consumption towards 2022.
Despite the last few years of decline,
fruit juice is showing signs of slow
recovery, however, brands have
been slow to respond to consumers
concerns about the sugar content
in fruit juice, although in most cases
this is natural sugar rather than added
sugar.
Health concerns and changing
consumer habits
A number of other factors have led
to falling sales in the US. Consumers
reported purchasing less fruit juice
6,800
6,600
6,400
6,200
6,000
5,800
5,600
5,400
2017 2018 2019
for a variety of reasons: juice is no
longer part of the breakfast occasion,
with modern families foregoing
traditional at-home breakfasts; the
extensive functional and healthful
beverage choices available; price
rises on raw orange juice; traditional
juice consumers changing with rapidly
evolving dietary needs. These cited
reasons could post an opportunity,
as American consumers like the
functional benefits of juice and there
are multiple consumption occasions
to tap into outside of breakfast.
2020f 2021f 2022f
Americans like juice but they
want innovation
The volume losses seen in fruit juice
over recent years are forecast to
slow, with the percentage of decline
contracting year on year as the
category starts to address the issues
around its negative image. Zenith
Global identified that flavours (including
taste fusions, experimental ingredients
and superfruits), functionality, organic
credentials and premium positioning
are all key trends to explore for
producers looking to gain ground.

Fruit Juice FOCUS • March/April 2020 5

NEWS BRIEFS
SINGAPORE
New nutrition summary label ‘Nutri-
Grade’
A new nutrition summary label called Nutri-Grade
will be introduced in Singapore to help consumers
better gauge how healthy pre-packaged drinks are at
a glance, the Ministry of Health (MOH) has announced.
The new label will be introduced from the end of
2021 to help consumers better gauge how healthy
pre-packaged drinks are at a glance, the Ministry of
Health announced this month. Similar plans are also
under way to introduce such labels to freshly prepared
beverages.
Explaining the need for the move during the ministry’s
Committee of Supply debate, Senior Minister of State
for Health Edwin Tong said: “Although we have made
progress in encouraging Singaporeans to exercise
more and eat healthier, our daily sugar intake remains
high. In particular, beverages contribute more than
half of our sugar intake.”
The labels on these beverages will be colour-coded
A (dark green), B (light green), C (orange) and D (red)
based on the amount of sugar and saturated fat
they contain. The dark green A label shows that the
beverage contains the lowest sugar and fat thresholds
while those with the red D corresponds to the highest
sugar and fat thresholds.
“This provides a quick, at-a-glance summary of
the nutritional quality of the beverage, allowing
consumers to compare across products at the point
of purchase,” Mr Tong said. Besides the grade, the
authorities will indicate the sugar level of the beverage
as a percentage of the total volume.
ChannelNewsAsia
US
Canines to the rescue on citrus greening
Scientists in the United States are training dogs to
detect a disease that is destroying the world’s orange
trees. The devastating disease was first documented
in Guangdong Province in southern China in the early
1900s. In Florida, where the disease emerged in 2005,
it has caused a more than 70% drop in the production
of oranges. It has spread to Texas, California, Georgia
and Louisiana and is threatening to wipe out the
USD3.35 billion US citrus industry.
6 Fruit Juice FOCUS • March/April 2020
Early detection is vital; and farmers try to find and
destroy infected trees as quickly as possible. However,
it turns out that canines are much more adept than
humans at identifying the sick trees.
Paw patrol
Plant epidemiologist Timothy Gottwald and colleagues
at the US Horticultural Research Laboratory in Fort
Pierce, Florida trained 20 dogs to sniff out Candidatus
Liberibacter asiaticus, the bacterium that causes HLB.
Every time the dogs correctly identified the bacterium
in a tree and sat down next to it, the researchers
rewarded them with play time with a toy. The dogs
were able to detect diseased trees with about 99%
accuracy – within two weeks of infection, according
to a paper published in the journal Proceedings of the
National Academy of Sciences.
By comparison, a DNA-based test – the only US
Department of Agriculture-approved method for
confirming the presence of HLB – detected less
than 3% of infected trees at two months. Gottwald’s
research suggests using sniffer dogs combined with
removal of infected trees is the most effective way
to suppress the spread of the disease, and would
allow the US citrus industry to remain economically
sustainable for another 10 years.
Independent
EU
Europe-wide IPSOS survey reveals expert
views about fruit juice
Once a foodstuff that was actively promoted to
boost vitamin C and folate intakes, fruit juice now sits
under a cloud of suspicion as a consequence of the
increased attention given to overall sugar intakes.
While the sugars in 100% fruit juice have been defined
as free sugars by WHO, several European countries
also acknowledge that a small glass of 100% fruit juice
can be part of a healthy, balanced diet and may count
as one portion of fruit. No expert opinion to date has
implicated moderate 100% fruit juice consumption in
overconsumption of energy, or the development of
obesity, cancer, or type 2diabetes.
In contrast, several randomised controlled trials
support the view that 100% fruit juice has a neutral
or positive impact on health. Undoubtedly, the
categorisation of some natural sugars as ‘free sugars’
has influenced HCPs’ views of foodstuffs, such as
100% fruit juice.
 NEWS BRIEFS

This may be taken a step further in the UK as Public
Health England proposes to include the sugars in
pureed fruit, vegetable and legume products as free
sugars, such as smooth vegetable soups, hummus,
extruded fruits, and tomato puree. The revised Nutrient
Profiling Model would also label 100% fruit juice as ‘high
fat, salt, sugar’ and restrict its advertising. Yet, 100%
fruit juice still sits within the Eatwell Guide as a portion
of fruit, which could lead to some confusion.
Misconceptions about 100% fruit juice may also
influence HCPs’ views, as more than a third of people
surveyed were uncertain or disbelieved that 100%
orange juice means that the only ingredient is orange
juice. Around a half believed wrongly that sugar had
been added, or were unsure, while just under seven in
ten were unaware that there are no preservatives in
100% fruit juice.
fruitjuicematters
CORONA VIRUS UPDATE
Fundecitrus and the organization of the International
Citrus Mechanical Harvesting Workshop announced
that, due to the worsening of the spread of Covid-19
in Brazil and in several countries in the world and the
recommendation by the epidemiological authorities
to avoid agglomerations to prevent this disease, the
workshop planned for end of March was postponed to
the second half of 2020.

Fruit & Vegetable

perfection
• Juices (NFC)
• Juice concentrate
• Puree
FOR T
• IQF INDU HE
STRY
• Organic
• Baby food
• Conventional

Tel +34 968 678887 • info@universaliberland.com • www.universaliberland.com

Fruit Juice FOCUS • March/April 2020 7

NEWS BRIEFS
WHO advice
The latest World Health Organisation (WHO) travel
advice can be found using the following link. What
effect the current outbreak will have on the juice
industry is not clear at this time, but a likely knock
on effect to trade should be anticipated with some
regions choosing to go out/shop less, hold fewer large
scale events, and considering cancelling travel plans.
https://www.who.int/emergencies/diseases/novel-
coronavirus-2019/travel-advice
The WHO gives advice on how to protect yourself:
• Wash your hands frequently with soap and water or
use an alcohol-based hand rub
• When coughing and sneezing, cover mouth and
nose with flexed elbow or tissue – discard tissue
immediately into a closed bin and clean your hands
with alcohol-based hand rub or soap and water
• Avoid direct contact with people who are coughing,
sneezing, or have a fever
• Avoid touching your eyes, nose, and mouth
• If you have fever, cough and difficulty breathing, seek
medical care early
WHO advice – companies
Coronavirus: international institutions guidance &
recommendations and reassurances:
WHO provides multiple reports, daily updates
and guidance’s which can be viewed on the
WHO dedicated page on Corona virus here and
recommendations about how to get workplace ready.
According to the World Health Organisation “Even
though the new coronavirus can stay on surfaces
for a few hours or up to several days (depending on
the type of surface), it is very unlikely that the virus
will persist on a surface after it has been moved,
travelled, and exposed to different conditions and
temperatures”. The risk is therefore minimal, but
operators shall continue focusing their efforts in
maintaining the highest levels of hygiene and food
safety in their activities.
EFSA: the unknown nature of the virus has led to
concerns and rumours about its potential transmission
through objects and fruits.
EFSA confirmed that there is currently no evidence
that food is a likely source or route of transmission of
the virus. EFSA states that experiences from previous
outbreaks of related coronaviruses, such as the severe
acute respiratory syndrome coronavirus (SARS-CoV)
and Middle East respiratory syndrome coronavirus
(MERS-CoV), show that transmission through food
consumption did not occur. At the moment, there
8 Fruit Juice FOCUS • March/April 2020
is no evidence to suggest that coronavirus is any
different in this respect. There should therefore be
no negative impact in sales of fresh produce, notably
those imported from affected regions or countries.
The WHO also has a list of myth-busters
https://www.who.int/emergencies/diseases/novel-
coronavirus-2019/advice-for-public/myth-busters
US
Ocean spray mixes juice with caffeine
A new hybrid beverage combining real fruit juice and
cold brew coffee has been launched by Ocean Spray
Cranberries. Ocean Spray Brew sees the near ninety-
year-old company move into the coffee category for
the first time.
Launching in two flavours – Cranberry Lemonade with
Cold Brew Coffee & Cranberry Blueberry with Cold
Brew Coffee – the beverage boasts 100% Colombian
coffee. As well as delivering a caffeine hit, the range
contains vitamin C and B with no added sugar, no
preservatives and no artificial colours or flavours.
“We’re bringing together the benefits of both health
and energy in a delicious and innovative way,” said Rizal
Hamdallah, Chief Global Innovation Officer at Ocean
Spray. “Brew is another example of Ocean Spray’s
commitment to accelerate innovation and focus on
building a health and wellness portfolio as part of our
farmer-owned cooperative’s transformation.”
CSPdailynews
US
Ronnoco Beverage Solutions acquires
Trident Beverage
Trident is a provider of beverage dispensers to
foodservice companies and other businesses in the
US. Founded in 2004, it supplies locations such as bars,
restaurants and schools with beverage dispensers
including juice dispensers, tea dispensers and bag-in-
box beverage dispensers.
Ronnoco claims that the acquisition of Trident will
expand the company’s service area footprint with
new channels, supplementing current product
categories and geographic distribution. Previously
known as Ronnoco Coffee, the company rebranded

as Ronnoco Beverage Solutions following its purchase
of US-based equipment supplier Beverage Solutions
Group in March 2018, as the company launched a
new strategic vision to provide a “one-stop beverage
solution.”
FoodBev
MEXICO
Mexico takes action to reduce obesity
levels
Mexican consumers will soon be confronted with
ominous black labels on food and beverages warning
that they contain: too much sugar, too much fat or too
many calories as the country tries to tackle one of the
world’s worst obesity and diabetes epidemics.
The compulsory new labelling system, which has
passed regulatory hurdles and is expected to be in
place next any time now , will mean goodbye to Tony
the Tiger, the Lucky Charms leprechaun, the Trix
rabbit, Fruit Loops’ Sam the Toucan and any other
cuddly cartoon creature used to entice children.
Following in the footsteps of Chile, where a similar
system has delivered results, some products could
garner several labels.
A bottle of juice could carry a sugar and calorie alert
and there will be separate recommendations over
caffeine and artificial sweetener content. Food giants
who make hefty profits in Mexico — Latin America’s
second-biggest economy is a world leader in soda
consumption and is the fifth biggest market for Nestlé
— were digging in for a fight.
Mexico pioneered the use of taxes on sodas and junk
food in 2014, a policy that has since been adopted,
with variations, in the UK and Portugal. But the
government’s latest National Health and Nutrition
Survey found diabetes, hypertension and high
cholesterol were all still on the rise.
More than eight out of 10 Mexicans including children
aged one to four drank sugary drinks, the survey
found. “The industry hasn’t realised that we’re in the
midst of an obesity epidemic in Mexico,” said Dr Juan
Rivera, director-general of the National Institute of
Public Health. “75% of adults and 35% of children and
adolescents are overweight or obese... The state has
a duty to protect public health.”
Financial Times
Fruit Juice FOCUS • March/April 2020
NEWS BRIEFS
US
Race for new beverage combinations
A team of technical experts is helping Coca-Cola
North America launch ‘breakthrough beverages’ in
emerging categories – including kombuchas with
less sugar, cultured ciders, keto-friendly smoothies
and cold-brew coffees – in record time, it has been
reported. Category blurring is now a predominant
theme across industry, as large and established
players quickly move into what was once considered
a playing field for small businesses and new entrants.
The company aims to achieve speed-to-market
through leveraging an ‘agile, test-and-learn launch
model.’
“Entrepreneurs dream of having the power of our
brands and scale of our distribution network and large
global companies like Coke want to be able to innovate
quickly, iteratively and stay competitive in emerging
spaces,” explains Susan Zaripheh, Group Director of
Transformational Innovation at Coca-Cola.
Foodingredientsfirst
INDIA
Functional juice is just getting started
Juice beverages get a probiotic edge as juice variations
grow in India
Researchers from Indian Council of Agricultural
Research and Indian Institute of Horticultural Research
have created probiotic pomegranate and mango
juices, which are chemical-free, and to commercially
launch them, they are signing an MoU with Makers of
Mysuru, a firm selling organic kokum juice.
Dr Harinder Singh Oberoi, principal scientist at the
Division of Post Harvest Technology and Agricultural
Engineering, ICAR-IIHR told TNSE that it took three
years to come out with this technology. “The right
amount bacteria has been added to the pulp to ensure
that they produce the right vitamins and proteins in
the body. The drinks will have a four-month shelf life,”
he said.
Oberoi was addressing a gathering at the inauguration
of the two-day long Sri Sri Savayava Krushi Mela being
held at Sri Sri Ravishankar Ashram last month.
NewIndianExpress
9
NEWS BRIEFS
UK
Juice consumption on the rise
The manufacture of fruit and vegetable juice was the
fastest growing sub sector in the UK food industry,
growing 17% from GBP654 million in 2017 to GBP768
million in 2018 – according to analysis of the latest
ONS PRODCOM data by Santander.
Research shows that more than half of people aged
16 to 24 consume juice drinks at least once a day.
Consumption of smoothies has seen the biggest
increase among all fruit juice drinks with Brits spending
GBP112 million alone on these last year alone.
Food and drink remained the largest UK manufacturing
sector in 2018, reporting sales of GBP71.8 billion – a 3%
increase on 2017. Overall UK manufacturing sales hit a
record high of GBP390.1 billion in 2018 – an increase of
GBP9.4 billion (2.5%) from the previous year.
Andrew Williams, Head of Food & Drink Sector,
Santander UK, said: “Food and drink manufacturing is
vital to the health of the economy and the UK is widely
seen as a global leader in product innovation. The last
decade has seen the food and drink industry shaken
up with huge shifts in consumer buying habits – from
growing interest in veganism to juice and smoothie
diets. Manufacturers are having to respond quicker
than ever to develop new products to meet customer
demand - a pattern which is likely to continue as Brits
explore the latest food fads.”
Santander
UK
Fighting for the juice industry
Treatt plc is in the front line of a so far successful
battle to slash sugar content in drink products in an
accelerating fight against obesity and ill health. The
Bury St Edmunds company is partnering with some
of the world’s biggest beverage producers in over 90
countries around the world.
Researchers, including those from Cambridge
University, have just reported that the Government’s
Soft Drinks Industry Levy (SDIL), introduced in April
2018 to help combat childhood obesity and related
conditions such as diabetes and heart disease,
has resulted in soft drinks manufacturers in the UK
lowering the sugar levels in their drinks, researchers
have found.
10 Fruit Juice FOCUS • March/April 2020
“Reducing sugar levels in everything from colas, energy
drinks and cordials to dairy shakes and tonic waters
has never been a higher priority for beverage brands
and their suppliers across the globe,” commented
Treatt’s CEO Daemonn Reeve. “That said, it’s no small
ask. Sugar does so much more to a drink than simply
make it sweet.
“When you take it away, you’re changing the whole
make up of a beverage – which is not what consumers
want. Health-savvy shoppers are after drinks that still
deliver a consistently great flavour experience, but
without the calories or artificial ingredients.
“Our 100 per cent natural solutions impart a fresh and
natural sweetness without adding any calories, sugar
or colour.”
The Soft Drinks Industry Levy applies to drinks
containing more than 5g of sugar per 100ml, but not
to fruit juice, milk-based drinks, alcoholic drinks, or
drinks from companies with sales of less than 1m
litres per year.
BusinessWeekly
JAMAICA
Government ministers supporting the
citrus industry
With an estimated total value of approximately USD5
billion to USD7 billion, Interim chief executive officer
at the National Fisheries Authority, Courtney Cole,
said that the citrus sector is essential to Jamaica’s
economy in terms of employment, export and local
consumption.
Approximately 96% of total citrus production is utilised
locally for the fresh fruit market or in processing, while
4% is exported. Cole said that the sector plays a key
role in rural development. “It is an integrated industry,
from on-farm production to distribution, processing,
and packaging of juice and jams,” he noted.
The citrus industry, has faced a downturn in
production over several years due to citrus greening
and citrus tristeza. Citrus production declined from
4.5 million boxes in 1999 to some 3.3 million boxes
in 2009; the year citrus greening was first identified
in Jamaica.
Production reached a low of about 1.6 million boxes
in 2017, which was nearly half of the 1999 levels. The
ministry has invested millions in the revival of the
industry through the production and distribution of
 clean plant material, training of farmers, the planting
and cultivation of fruits, among other things.
JamaicaObserver
GLOBAL
Is the future for juice blue?
The colour blue, specifically ‘classic blue’, was
identified by Pantone as the colour of the year for
2020.
In food and beverage, classic blue is suggestive of
a high anthocyanin content, according to Pantone.
Anthocyanins are flavonoids that function as
antioxidants. They are abundant in blue, purple and
red fruits. Firmenich, Geneva, Switzerland, has named
‘classic blueberry’ its flavour of the year for 2020.
“Developing a blue colour derived from natural sources
has been a long-standing industry challenge,” said
Maria Jose Alarcon, product experience marketing
manager for colours, Archer Daniels Midland Co.,
Cincinnati. “We offer the industry’s only, and patented,
acid-, light- and heat-stable blue colour derived from
the juice of the huito fruit (genipa Americana), which
is sourced from the Amazon region of Peru. The juice
makes it possible to achieve various shades of blue,
green, purple and brown from a natural source.”
Anthocyanins are associated with promoting health
and wellness, a feature many consumers increasingly
seek when selecting beverages. Health and wellness
beverages tend to be void of artificial ingredients. When
it comes to blue colouring, this may be challenging, as
the traditional certified colours Blue No. 1 and Blue No.
2 have set a standard for a desirable hue. Many of the
natural alternatives are unstable in common beverage
systems, mainly acidic pH. Producing stable natural
blue colours involves extensive research on potential
sources.
FoodBizNews

Simplify
your juice
spoilage testing
Our two new BAT media are QC’ed under ISO 17025
accreditation, and were both used together with our
superior filter membranes for validation of the new
IFU Method No. 12.

The new IFU Method No. 12 for testing of Alicyclobacillus spp.

in juices and juice-containing drinks, ingredients, and
in environmental samples has been published in 2019.

Read our Article:

SigmaAldrich.com/IFU-Method-12

The life science business of Merck operates as

MilliporeSigma in the U.S. and Canada.

© 2020 Merck KGaA, Darmstadt, Germany and/or its affiliates. All Rights Reserved.
Merck and the vibrant M are trademarks of Merck KGaA, Darmstadt, Germany or its
affiliates. All other trademarks are the property of their respective owners. Detailed
information on trademarks is available via publicly accessible resources.

30108

Fruit Juice FOCUS • March/April 2020 11

NEWS BRIEFS
GLOBAL
MMJ welcomes BevCanna acquisition of
cold-pressed juice company
Following the acquisition, the company expects to
introduce its own water-based hemp-derived CBD
infused product lines for sale through Little West’s
distribution network in 2020.
The California-based juice company offers a wide
range of well-curated, locally-sourced juices in North
America, including a line of hemp-derived CBD cold-
pressed juices. The CBD infused juices are crafted
using high-quality Nano-emulsified CBD that has 0%
THC.
These new blends combine locally-sourced fresh
produce with naturally-derived CBD, making Little
West’s products one of the only all-natural CBD
beverages on the market.
BevCanna chief commercialisation officer Emma
Andrews said: “Little West’s line of cold-pressed
juices will be a fantastic addition to our portfolio of
cannabis-infused beverages.
“Their products are created with a focus on health
and wellness, using the highest-quality, freshest
ingredients, and the taste is incredible.”
Proactiveinvestors
FINLAND
Health benefits from lingonberry juice
In a study conducted at the University of Helsinki,
the juice was found to lower the blood pressure of
hypertensive lab rats. It was already known that by
consuming berries that are rich in micronutrients
known as polyphenols, people can reduce their risk of
cardiovascular disease - lingonberries, blackcurrants
and cranberries.
Researcher Anne Kivimäki recently set about feeding
cold-pressed and diluted juice of all three of these
berries – separately, not mixed together – to different
groups of rats that had been genetically modified to
have high blood pressure.
After eight to 10 weeks of this diet (in which the
juice replaced the animals’ water) it was noted that
the higher the polyphenol levels of any of the juices,
the better they were at improving the function of
12 Fruit Juice FOCUS • March/April 2020
compromised blood vessels. The lingonberry juice
alone, however, also excelled at preventing the
expression of genes that are associated with low-
grade inflammation of the aorta.
This resulted in the rats that consumed the
lingonberry juice experiencing more of a drop in
their blood pressure than those that drank the other
juices. It is believed that also contributing to this drop
may have been the lingonberry juice’s effect on the
animals’ renin-angiotensin system, which regulates
blood pressure.
NewAtlas
GLOBAL
Juice has some amazing attributes
Laboratory tests show that lemon juice is a potent
destroyer of both HIV and sperm, Australian
researchers say. If planned tests in primates and
people are successful, lemon juice could be ideal
for women without easy access to safe barrier
contraceptives, such as condoms, says the team at
Melbourne University, led by Roger Short.
Short says a solution of 10% lemon juice produced a
1000-fold reduction in HIV activity in a lab sample. And
half a teaspoon of the juice wiped out two teaspoons
of sperm in 30 seconds. The high acidity of the juice is
responsible for killing HIV and sperm.
The great advantage of lemon or lime juice as an anti-
viral contraceptive is that the fruit can be grown very
cheaply in the developing world, says Short. Women
might use the juice by inserting a soaked piece of
sponge or cotton wool before intercourse, he says.
Women researchers in Short’s lab said using the juice
caused no pain.
This method of contraception was widespread in the
Mediterranean before the advent of modern methods,
such as the Pill. “I’m a great believer in history. People
would not have used it for 300 or 400 years if it did not
work,” Short told ABC-TV.
Julian Meldrum of the London-based National AIDS
Manual says: “The basic principle that acids such as
lemon juice can inactivate both sperm and HIV has
been known for some years.” However researchers
say the internal effects and long term effect need to
be investigated further.
NewScientist
Fruit Juice FOCUS • March/April 2020 13
FEATURE
Australia

TOUGH TIMES...
for Aussie growers
Problems down under continue to put pressure on juice industry while
leading businesses are urged to innovate to keep pace with changing
consumer tastes. One report says that poor prices could mean an end of
fresh Australian orange juice in five years, writes FJF.

It’s not just adverse weather
that’s affecting Australia – frosts,
bushfires, water, the citrus industry
is suffering from an onslaught of
issues that are making life tough.
The domestic citrus crop will be way
down in volumes, farming is proving
a tough livelihood for growers with
rising costs, and to top it consumer
demands are changing dramatically
which makes juice staples less
attractive to younger consumers as
they look at alternatives.
Weather issues
Citrus Australia, the industry body
representing the nation’s commercial
citrus growers, says major retailers
must lift prices to juice growers, who
are facing a decline in production
due to seasonal conditions. CEO
Nathan Hancock says prices paid
for fresh juice by supermarkets to
juice companies does not reflect the
seasonal environmental impacts of
frost and drought on the 2019/20
Valencia crop.
“This limits the amount of money that
juice processors can pay growers,
which will exacerbate the long-term
decline in juice variety production,” Mr
Hancock said.
“The juice growing industry is under
immense pressure and Australian
consumers may not have access to
fresh Australian orange juice in as little
as five years.
“The high cost of water and low
returns for juicing oranges mean less
incentive to irrigate and maintain the
crop.” Mr Hancock said growing juice
fruit is unprofitable based on current
rates, which barely cover the cost to
grow the fruit.
Operating environment
Operators in the Fruit Juice Drink
Manufacturing industry have faced a
difficult trading environment over the
past five years, according to analysts
IbisWorld.
Strong competition, both internally
from private labels and externally
from other beverages, has negatively
affected industry revenue. In addition,
slow growth in household disposable
income has caused consumer
preferences to shift to cheaper
alternatives over the period.

14 Fruit Juice FOCUS • March/April 2020


As a result, industry revenue is
expected to fall at an annualised 0.4%
over the five years through 2018-
19, to be worth AUD822.8 million.
However, revenue is anticipated to
increase by 0.8% in the current year,
due to rising health consciousness.
If the domestic market fails it is likely
we will see more imported frozen
products, or non-refrigerated juice
products, rather than fresh imports it
has been suggested.
Look to innovation
The Australian Beverages Council is
positive about the industry and sees
premium products as key to success
going forward. Since 2008, chilled
juice has been increasing in market
value at the expense of ambient juice,
growing in value by more than AUD140
million. While the overall value of
the juice market has been declining
since 2011, forecasts indicate value
losses will slow and value should
peak this year due to consumers
The juice growing industry is
under immense pressure and
Australian consumers may not
have access to fresh Australian
orange juice in as little as five years
opting for more premium chilled
products. Looking further ahead,
the expectation is that growth will
remain modest across the category
with the greatest promise of better
margins and sales in premium lines.
Clearly this will be contingent upon
the local supply of fruit regaining some
certainty over the forward horizon,
comments the Council.
Some of the premium lines introduced
by Members of Juice Australia include
combinations of fruit and vegetable
juices, greater density juices which
Fruit Juice FOCUS • March/April 2020
FEATURE
Australia
have been pressed or crushed, and
unique juice blends, many of which
include coconut water. Some producers
have also branched out into other
categories, such as non-dairy yoghurt
and sparkling juices or flavoured
waters.
Just recently, market research on
Australian fruit juice suggested
millennials and families with young
children are key targets for premium
juice products. The report found
millennials perceive juice consumption
as an indulgence, while families with
15
FEATURE
Australia
young children generally value high
quality ingredients as a key factor in
the decision-making process.
It could be noted that Australians
on average only consume about half
recommended fruit in their diet, so
perhaps innovation really is key here as
the country is far down the list when it
comes to consumption of juice. Their
favourite fruit is apparently apple,
followed by banana, favourite juice
consumed orange, followed by juice
blends such as tropical mixes.
Positive vibes despite
coronavirus concerns
The Citrus Australia Market Outlook
Forum wrapped up in Melbourne
recently with the industry looking
forward to the season ahead. Citrus
Australia Chair Ben Cant says “There
is a huge amount of opportunities in
export, and there are a lot of trees
that are going in,” he said. “There is a
lot of confidence in the industry that
our record trade figures are going
16
It could be noted that Australians
on average only consume about half
recommended fruit in their diet, so
perhaps innovation really is key
to continue going forward. Another
key message is getting to know your
consumer/customer and understand
the supply chain, through technology,
blockchain and genetic testing.
There is also a lot of technology and
it’s amazing the profound impact
technology is having on the industry.”
Another issue on the radar was the
Coronavirus, with China a key trading
partner with Australia, but Mr Cant
says it is a situation the industry will
monitor as the season gets closer.
“It can certainly go either way,” he
said. “That may be due to the reduced
economic activity, and consumer
Fruit Juice FOCUS • March/April 2020
behaviour focusing on essential
items, and purchasing items like citrus
will be reduced. But, that said, the
markets are empty of fruit and 1.3
billion Chinese people, a significant
portion, who are going to be looking
for a Vitamin C hit, to increase immune
levels. So, we are confident that there
might be a spike in sales this year.
Anecdotally, we saw that with trade
data, post-SARS in citrus sales. So, we
are hoping the Chinese will be back on
board and better than ever.”
Australian Beverages Council, IbisWorld,
Citrus Australia.
Fruit Juice FOCUS • March/April 2020 17
FEATURE
Markets

Food & Drink

acquisitions in 2019
2019 broke records again for the
number of food and drink transactions Figure 1. Global food and drink acquisitions 2014-19
around the world, with 789 registered Source: Zenith Global
on the Zenith Global mergers and
acquisitions database, an average of
800 777 789
15 each week, report Zenith Global.
The total is 12 more than in 2018 and 729
41% higher than 5 years ago. The 700
number has increased every year
624
since a dip in 2013. 600 594
559
The most active sectors were ingredients
on 65, dairy on 63, soft drinks on 57 and 500
packaging on 49. Beer on 38 was ahead
of spirits on 35 and wine on 28.
400
The top 15 sectors were the same
as 2018, with the exception of
300
CBD replacing confectionery. The 2014 2015 2016 2017 2018 2019
combination of plant-based (15) with
dairy-free (14) and meat-free (11)
totalled 40. Bottled water and water
coolers added up to 23. Vertical
Table 1. Global food and drink acquisitions by sector 2018-19
farming was a newcomer with 8. 6 were
listed under fruit juice. Rank Sector 2018 2019

The biggest increases were for CBD 1 Ingredients 62 65

(+19) and beer (+15). Many of the main 2 Dairy 57 63
categories saw declines, led by services
3 Soft drinks 65 57
(-19), confectionery (-18) and wine (-9).
4 Packaging 47 49
Among the 57 soft drinks transactions,
various included fruit juice interests. 5 Beer 23 38

• The biggest may have been the 6 Snacks 39 37

April purchase of Bolthouse Farms 7 Spirits 29 35
by Butterfly private equity from
8 Meat 33 31
Campbell Soup in the United States
for USD510 million. 9= Wine 37 28
• The smallest may have been the
Bakery 24 28
November rescue of Savse out of
administration by Life Health Foods in 11 Services 44 25
the United Kingdom. 12 General food 26 24
Beyond the soft drinks list, there were 6 13 Equipment 23 23
primarily related to fruit juice.
14= Nutrition 21 19
• In February, Racines bought Matahi in
CBD - 19
France.

18 Fruit Juice FOCUS • March/April 2020

 FEATURE
Markets

Figure 2. Global food and drink acquisitions over USD1 billion 2014-19
Source: Zenith Global
40
35
33
30 28
27
24
22
20

10

0
2014 2015 2016 2017 2018 2019

Table 2. Global food and drink transactions by country 2018-19

The Rank Country 2018 2019

biggest increases
TOP BUYERS

were for CBD

and beer
• The same month, a range of investors
led by 500 Startups provided
USD1.2 million of seed funding for
JuiceInnov8 in Thailand.
• In June, Project Juice merged with
Beaming Wellness in the United
States to form Superfood Holdings.
• In September, also in the United
States, Beaumont Juice purchased
the remaining shares of Lambeth
Groves from United Juice Companies
of America.
• In October, Canada’s Lassonde paid
USD80 million for Sun-Rype Products.
• In November, Dutch-based Refresco
acquired 3 facilities in France from UK-
based Britvic.
Coming back to the 789 total, 24
involved sums of USD1,000 million or
more. This is down from the 28 noted
1 United States 312 305
2 United Kingdom 94 93
3 France 39 51
4 Spain 29 35
5 Canada 26 25
TOP SELLERS
1 United States 329 328
2 United Kingdom 116 130
3= Spain 34 41
France 24 41
5 Australia 22 25
in 2018 and the lowest number in Campbell Soup was the only company
recent years apart from 2016. to agree 5 or more sales, followed by
Fonterra on 4, then Coca-Cola, Hain
Orkla, Pernod Ricard, Nestlé, Asahi,
Celestial and Nestlé on 3.
PepsiCo, Lactalis, Anheuser-Busch
InBev, Azelis, Berlin Packaging, Kirin and A total of 1,290 companies were
Waterlogic were the most acquisitive involved across 59 countries, with the
companies of 2019 with each responsible United States and United Kingdom
for 5 or more takeovers. Archer Daniels
most prominent overall.
Midland, Bimbo, Diageo, Emmi, JBS and
Refresco all made 4 purchases. Source: Zenith Global

Fruit Juice FOCUS • March/April 2020 19

TRADE REPORT
Market analysis
FCOJ and FCOJ
futures markets
FCOJ prices yo-yo as coronavirus adds to woes.
Leading analyst Jack Scoville reports.
FCOJ futures have had a relatively
wild ride in the last few weeks.
Prices went above 102.00 May for
the first time since the beginning
of the year in February and acted
ready to move higher and perhaps
significantly higher. Then, prices
stalled and futures moved back
down into the trading range between
98.00 and 102.00 for a few weeks
before dropping below support and
testing down to 92.15 May. Then the
Coronavirus hit and futures went
back up to the range. Now prices are
fading lower again.
It has been quite a ride and it is
somewhat disappointing that the
onslaught of the Coronavirus has not
really produced more demand for
FCOJ in the American market. After
all, Americans should want to try to
prevent getting the virus and one
way to do that is by drinking a glass of
Orange Juice each morning. But the
demand bump has been minimal and
20
this highlights the problems with the
market right now.
There are plenty of Oranges in Florida
right now for making FCOJ. The
crop is still being harvested but all
reports indicate that a bumper crop
has arrived. There are reports of
some production problems this year
in Mexico from earlier dryness, but
Brazil’s crops are looking good and will
offer plenty of competition for sales
abroad and here at home.
On the demand side, the Coronavirus
makes transportation that much more
difficult. The workers on the ships
could carry the disease and people
with the disease or even virus free
are not going out too much. So, the
demand might crop due to the virus
instead of increase.
FCJ futures can hold in the 90’s for the
foreseeable future either way. Prices
might be cheap enough although
historically prices have been even
Fruit Juice FOCUS • March/April 2020
lower that the current levels. But
there is no real reason for any kind of
a major up move in futures to develop
anytime soon. The best the market
can hope for is a choppy and sideways
trade rather than a V bottom and a
big move from here. We will need to
absorb the harvest before any kind of a
major rally can even be contemplated.
The amount of FCOJ made from the
current crop plus imports will go a long
way to deciding the longer term upside
price potential. For now one would
think that the price rally potential is
rather slim.
About the author
Jack Scoville is a futures market
analyst specializing in grains, softs,
rice, oilseeds, and tropical products
such as coffee and sugar. He offers
brokerage services to an international
clientele of agricultural producers,
processors, exporters, and other
professional traders.
 TRADE REPORT
Market analysis

AJC Intel, January 2020, by Kevin Barley

US AJC Imports for January up 29% reflecting major recovery by China.
The latest report from US Customs provides the details of
January 2020 US AJC imports. Imports showed a dramatic Figure 3. US AJC Imports from Europe monthly
recover, up 29% from the same period last year.

Figure 1. US AJC Imports by month

The switch from Europe to China is prominently displayed

in the following chart.

Figure 4. US AJC Market Share (per US Customs)

2020 Current YTD inc/(dec) inc/(dec) %change %change
gallons Month Month YTD Month YTD
China 4,958,798 4,958,798 4,424,006 4,424,006 827% 827%
South 269,853 269,853 73,099 73,099 37% 37%
America
Europe 1,524,127 1,524,127 (2,928,537) (2,928,537) -66% -66%
Other 24,891 24,891 (53,912) (53,912) -68% -68%
Total 6,777,668 6,777,668 1,514,656 1,514,656 29% 29%

China vs Europe
The recovery for January was driven by large quanties
of imports from China, up 827% from the prior year.
Europe was down 66% from the prior year. This reflects
the continued shift from a year ago when Europe was
the dominant supplier. Turkey leads the way for Europe, South America
providing 48% of this month’s total. South America is up 37% over last year in this first month.

Figure 2. US AJC Imports from China monthly Figure 5. US AJC Imports from South America
monthly

Fruit Juice FOCUS • March/April 2020 21

CROP ROUND-UP

Production of oranges from the key growing regions is expected to

decline in 2020/21, which should help to offset the continued retraction
in global uptake of orange solids and the apparent over supply of juice at
the moment.

GLOBAL ORANGE JUICE SUPPLY BRAZIL 2019/20 ORANGE

Global orange juice production for 2020/21 is forecast
to fall by 17% to 1.7 million tonnes (65 brix) due to
lower output from Brazil, says the USDA. Consumption
is projected to be flat and global trade is forecast to be
lower with smaller imports for the US and a sizable drop
in Brazil’s exports.
Brazil’s orange juice production is forecast to drop by 25%
to 992 000 tonnes with fewer oranges for processing.
Consumption and stocks are both forecast to be slightly
higher while exports are expected to be 27% lower.
Although US production of orange juice is forecast to be
steady at 330 000 tonnes, increased carry-in stocks has
boosted the total supply by 5%. In spite of the higher
available supply, consumption is still expected to be flat
and ending stocks are consequently forecast to rise.
Mexico’s orange juice production is projected to rise
slightly to 196 000 tonnes. Consumption in Mexico is
stable* and exports are predicted to climb, drawing down
stocks.
Production in the European Union is projected to be down
by 16% to 81 000 tonnes.
Consumption in the EU remains steady and imports are
offsetting the decline in production.
USDA
PRODUCTION AND PROCESSING
Production of oranges in São Paulo and the Minas Gerais
triangle in the 2019/20 season will reach 384.87 million
boxes (40.8kg), according to Fundecitrus.
The estimated volume of oranges used for processing
for the 2019/20 season is 325.18 million boxes, of which
294.75 million boxes processed by CitrusBR members.
CitrusBR estimates that the total consumption of oranges
on the domestic and export fresh markets will be 59.7
million boxes. The average juice yield is estimated to be
270.1 boxes per tonne of FCOJ.
Considering the above data, total orange juice production
during the 2019/20 season will be 1.20 million tonnes
(FCOJ 66 brix equivalent). This is 38% higher than
production during the previous season.
CitrusBR says global inventories of FCOJ equivalent in the
hands of CitrusBR members are estimated to be at 412
836 tonnes on 30 June 2020. If confirmed, this projection
will represent an increase of 159 655 tonnes compared
with the 253 181 tonnes on 30 June 2019.
Brazilian orange juice inventories
(FCOJ equivalent - 30 June - tonnes)
900000

800000

BRAZIL 2019/20 CROP FORECAST 700000

600000

500000
The 2019/2020 orange crop forecast update for São
400000
Paulo and Triângulo Mineiro/Southwest Minas Gerais
citrus belt is 384.87 million boxes (40.8kg). This figure
300000

corresponds to a decrease of 0.11% in relation to the 200000

previous forecast update published in December 2019 100000

and 1.03% smaller compared with the first crop forecast 0

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
announced in May 2019. Approximately 26.85 million
boxes of the total crop is estimated to be produced in the
Triângulo Mineiro region. CitrusBR
Findecitrus

22 Fruit Juice FOCUS • March/April 2020

 CROP ROUND-UP

FLORIDA 2019/20 ORANGE FLORIDA & TEXAS 2019/20

PRODUCTION
The USDA’s forecast for Florida’s 2019/20 orange crop
has been lowered to 71.0 million boxes, 1.0 million boxes
lower than the previous report. If realized, this would be
1% below last season’s final production.
The forecast for non-Valencia production is down 1.0
million boxes to 30.0 million boxes. Current fruit size
is below average and projected to be below average at
harvest. The Navel forecast, included in the non-Valencia
forecast, is unchanged at 800 000 boxes.
The forecast for Valencia production is unchanged from
the previous forecast at 41.0 million boxes. Current fruit
size is below average and is projected to be below average
at harvest, requiring 246 pieces to fill a 90lb box.
Droppage is above average and projected to be above
average at harvest. Harvest of Valencia oranges is still in
the early stages.
USDA
GRAPEFRUIT PRODUCTION
The USDA’s forecast for Florida’s 2019/20 grapefruit crop
has been lowered by 500 000 boxes to 5.40 million boxes. The
white grapefruit forecast is unchanged from the previous
forecast at 900 000 boxes. The red grapefruit forecast is down
500 000 boxes to 4.50 million boxes. The supply in Texas is
unchanged on the previous report at 6.20 million boxes.
USDA
SOUTHERN HEMISPHERE APPLE AND
PEAR PRODUCTION
The World Apple and Pear Association (WAPA) expects
apple production in the Southern Hemisphere to fall
marginally to 5.003 million tonnes, from 5.035 million
tonnes the year before. Pear production in the southern
hemisphere is forecast at 1.276 million tonnes in 2020,
down from 1.310 million tonnes the year before.
WAPA

Southern Hemisphere apple production (WAPA)

% diff
x 1000 tonnes 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 (f) F2020
& 2019
Argentina 920 840 776 744 760 774 545 557 550 550 0
Australia 260 293 289 275 309 301 306 292 288 255 -11
Brazil 1250 1184 1063 1165 1145 826 1329 1094 1101 1150 4
Chile 1784 1806 1746 1670 1708 1635 1675 1761 1665 1540 -8
New Zealand 513 476 550 478 554 539 506 576 554 586 6
South Africa 768 813 907 794 924 902 940 884 878 922 5
TOTAL “(mn tn) 5495 5412 5331 5126 5400 4977 5300 5165 5035 5003 -1

Southern Hemisphere pear production (WAPA)

% diff
x 1000 tonnes 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 (f) F2020
& 2019
Argentina 731 743 801 702 782 815 578 579 600 588 -2
Australia 130 124 129 107 104 100 102 105 94 93 -1
Chile 194 189 200 170 188 177 149 185 193 178 -7
New Zealand 11 9 12 10 12 12 11 14 12 11 -12
South Africa 360 361 379 399 415 432 436 423 411 406 -1
TOTAL “(mn tn) 1.427 1.426 1.521 1.388 1.5 1.535 1.276 1.305 1.31 1.276 -3

Source: WAPA

Fruit Juice FOCUS • March/April 2020 23

ASSOCIATIONS
Special report
International conference
on the development of
local associations and
professional bodies
Baku, Azerbaijan • 18th February
At the invitation of USAID, John
Collins, on behalf of the International
Fruit and Vegetable Juice Association
(IFU), took part in a panel discussion
on “Models of business and
professional associations from
around the world and why they
matter” at the conference on the
development of local associations
and professional bodies in Baku,
Azerbaijan.
Around 150 attendees participated
mainly a cross section of Azerbaijan
business representatives from a wide
range of industrial sectors.
The panel was moderated by Natig
Bakhishov (Executive Director/US
Azerbaijan Chamber of Commerce)
and the objective was to highlight
what associations contribute to the
economy and to their members. Also,
on the panel was Natalia Optel Belan
(Centre for International Private
Enterprise, USA) representing an
organisation that studies association
models and best practice, giving
examples of those structures. Yigit
Savci of Turkish Enterprise and
Business Confederation explained that
they were;
• Project based
• SME focused
• Develop digitalisation
24
• Support skill development with
academies with a focus on young
executives
• Aim to be more transformational
than reforming.
The 2nd panel was on the topic
“What Makes an Effective Business
or Professional Association?“ The
panel discussed what is necessary to
develop an association in Azerbaijan,
come up with ideas for development
and create an enabling environment
to promote thriving businesses as well
as associations, it was Moderated by
Samir Hamidov of USAID.
Hikmat Abdurahmanov (Assoc. of
Inter. Business and Technologies,
Uzbekistan) informed us that
Uzbekistan is a country that is opening
up. Border crossings used to take
hours but are now quick and efficient.
For most OECD countries there are
no VISA requirements and for others
there is an online visa service. They
are not a traditional association but
provide a platform for business and
entrepreneurship. The population is
33 million with 60% under 25.
The government is still quite
dominant, but things are improving
with a developing higher education
sector including the formation private
universities. Internet availability is
Fruit Juice FOCUS • March/April 2020
also getting better. Amel Belaid from
the ministry of agriculture discussed
the challenges to reach consensus
with some problems within the
farming community. Activities of
the association involve seminars on
training and standards, improved
quality and yield.
The 3rd panel: Working with USAID
and an overview of the Broad Agency
Announcement (BAA) Process was
moderated by Robert Claussen
(USAID) with panellists Kenul
Salimova, Samir Hamidov and Eileen
Lawless all from USAID Azerbaijan.
They explained how funding can be
supplied for projects, by contracts,
grants or co-operative agreements.
The processes were explained, which
are described on their website. They
will soon announce a new Broad
Agency Announcement (BAA) for
entrepreneur training in Azerbaijan.
 www.juicemarket.info

MARCH 2018

ISSN 1746-9805 (Online

)

IN THIS ISSUE:
ORANGE JUICE remains at 500 000 boxes.
ORANGE JUICE The forecast of Valencia
USA production is
The 2017/18 orange down 1.00 million boxes
crop in Brazil at 26.0 million
lasted longer than usual, The USDA’s current boxes. Current fruit
but it is now forecast on size is below
almost finished. Florida’s 2017/18 orange average and is projecte
crop is 45.0 d to be below
million boxes, down 1.00 average at harvest. Current
million boxes droppage
from the previous report. is above the maximu
APPLE JUICE If realised, m and projected
this would be 35% to be above the maximu
Industry sources predict lower than last m at harvest.
that Poland will season’s production.
produce no more than
160 000 tonnes of
For the previous
apple concentrate this 10 seasons, the Februar
season. y forecast Industry opinion
has deviated from final
production by
an average of 5%, with Going into the second
GRAPEFRUIT JUICE four seasons half of the
above and six below, season the drop rate
with differences for Valencia
There are a few processo fruit seems to have
rs in Flroida ranging from 16% stabilized, so
still running small volumes, below to 10%
but all plants above. the one million-box
should be closed by 15 cut to Valencia
March. production instead
The forecast for of the early-
non-Valencia midseason fruit was
production is unchang a surprise to the
LEMON JUICE ed at 19.0 million industry. Analysts suspect
boxes. Size and drop that it is
The availability of concentr components the smaller-than-av
ate in Ar- were final last month erage Valencia
gentina is extremely with sizing below
limited, but there fruit sizing that prompte
are sporadic offers on average, requiring 286 d the USDA
the spot market pieces of fruit to adjust the figure downwa
ahead of the new crop
there. to fill a 90lb box, and rd. Some
droppage above industry sources in Florida
the maximum at 62%. say they
do not expect the crop
GRAPE JUICE The Navel forecast, size to decline
included in the further, others meanwh
The 2018 winter grape non-Valencia portion ile, cite the old
crop in Argentina of the forecast, adage in Florida that
is now underway - says, ‘a small
the recent heavy
rains are not expected
to have an
impact on either volume
or quality. 250

PINEAPPLE JUICE
FCOJ FUTURES 190.30
Growing conditions for 21 MAR 2017
the Thai Summer 200
crop have been favourab 225.85
le and there 02 NOV 2016
is expected to be sufficient
supplies to
meet demand.
150

MANGO JUICE
European traders say
that there are
definite signs the market 100
has picked up
over the past month.

105.35
PASSION FRUIT JUICE 50 02 OCT 2015 131.40
21 JUN 2017
Producers in Ecuador
say the climate
there has changed significan

In the March 2020 edition...

tly over the US cents/lb solid nearby
past two months. contract, day close
0
3/1/11 3/6/11 3/11/11
3/4/12 3/9/12 3/2/13
3/7/13 3/12/13 3/5/14
3/10/14 3/3/15 3/8/15
3/1/16 3/6/16 3/11/16
No part of this public 3/9/17 3/2/18 3/4/17

ation (or the publication

in any form or by any itself) is permitted to
means without the prior be distributed or reprod
written permission of uced
the publisher.
Issue 149
www.juicemarket.info
Page 1

ORANGE JUICE - Improved weather conditions have led

to a more optimistic outlook on the forthcoming crop in
Brazil.
APPLE JUICE - Demand for medium acid supplies from
Poland is reportedly good and buyers are looking to cover
positions until the 2020/21 crop begins.
GRAPEFRUIT JUICE - The USDA’s forecast for production
from Florida’s 2019/20 grapefruit crop has been lowered
500 000 boxes to 5.40 million boxes.
LEMON JUICE - Growing conditions remain favourable for
the 2020 lemon crop in Argentina, which will begin at the
end of the month.
GRAPE JUICE - The 2020 grape crop in Argentina could be
down by 10-30% compared with 2019.
PINEAPPLE JUICE - The Winter pineapple crop in Thailand
is now over. The harvest was very poor and there is now a
severe shortage of fruit.
MANGO JUICE - The winter crop in Colombia wound up in
mid-February. Juice yields and ratios during the crop were
in line with expectations.
PASSION FRUIT JUICE - Production of passion fruit in
Ecuador during February has been better than expected.

Juice Market is a monthly report covering the fruit juice concentrate market, it includes data, news and
market reports to help producers and buyers make informed decisions.

For subscription details and to see a sample edition please contact:

Stefan Worsley: +44 (0) 7711 564219 • contact@juicemarket.info

www.juicemarket.info
Fruit Juice FOCUS • March/April 2020 25
ASSOCIATIONS
News & Events

ANTWERP: Juice BRAZIL:

Summit News International
• 14-15 October 2020
Workshop Citrus
Mechanical
• Antwerp, Belguim

The Juice Summit

2020 will take place
again in Antwerp on
the 14th and 15th
Harvesting
October. Organised by AIJN, IFU and SGF, it is a • 26 March 2020 - postponed
global, annual conference which guarantees the •B azuah Eventos - Av. Agostinho Sônego, 668,
presence of renowned industry leaders and experts Araraquara-SP, Brazil
of the European and international juice industries.
The Fundecitrus and
The Juice Summit offers a unique opportunity to the organization of
speak directly to your peers who share a similar the International
vision and passion and secure great visibility to your Citrus Mechanical
company. The agenda for 2020 will feature dynamic Harvesting Workshop
presentations by experts and industry leaders from announces that, due
across the world. Submit your proposal today if you to the worsening of
are interested in being one of them. the spread of Covid-19
This Call for Speakers is looking for the most in Brazil and in several countries in the world and the
relevant contributions, innovative initiatives and recommendation by the epidemiological authorities
solutions within the framework of sustainability, to avoid agglomerations to prevent this disease, the
new technologies/innovations in production/quality, workshop was postponed to the second half of 2020.
market insights worldwide, outlook and challenges Program and registration: https://www.fundecitrus.com.
in the juice supply chain and digitalization. br/evento/181
Interested parties are invited to submit their proposals
to events@sgf.org

SOUTH AFRICA: IFU Juice Conference 2020

• 19-20 May 2020 • Stellenbosch, Cape Town, South Africa

The IFU will hold its Regional Juice Conference in Stellenbosch/Cape Town,
South Africa. The conference will be held in conjunction with the South
African Fruit Juice Association (SAFJA) and combined with their annual
meetings. Looking at the global juice market and trends, South African juice
market, and supply chain, quality & technology, health & sustainability.
Tel: +44 (0) 7496 155650
E: dominique@ifu-fruitjuice.com
www.ifu-fruitjuice.com

Fruit Juice Focus encourages all country/region recognised juice associations to post events and news in this space
- the due date for editorial content for the May/June 2020 edition is the 1st May 2020

26 Fruit Juice FOCUS • March/April 2020

 ASSOCIATIONS
News & Events

IPPA: New Information Centre launches

Members of the International Pectin Producers Association (IPPA)
have joined forces to launch the Pectin Information Centre.
Available at ippa.info, the new industry-backed platform is set to become
the ultimate source of knowledge about pectin, its provenance, its
applications and technical and nutritional benefits in today’s food and
beverage sector. Pectin is sourced from fruit, which means it is perfectly
aligned with current consumer trends for foods and beverages that are
produced with nature-derived and label-friendly ingredients.
IPPA represents the world’s leading pectin producers: Cargill, CEAMSA, CP Kelco, DuPont, Herbstreith & Fox, Naturex,
JRS Silvateam Ingredients, DSM Andre Pectin and Dangshan Haisheng Pectin. IPPA promotes high standards within
the pectin industry by:
• Co-ordinating dialogue with international bodies and national regulatory authorities
• Ensuring member companies are fully informed of changes in regulatory requirements as early as possible
• Sharing information on scientific and analytical techniques that could help member companies conform to high
standards and meet regulatory requirements
• Encouraging scientific studies in areas of interest to the pectin industry and distributing the results of the latest
research
• Promoting the use of pectin as a safe and effective ingredient in foods, beverages and other products.

TURKEY: Juiceful IFU: Legislation

Istanbul Summit
• 10 September 2020
• Istanbul, Turkey
The Turkish Fruit Juice
Industry Association
(MEYED), is delighted
to invite to the 11th Juiceful Istanbul Summit.
The aims of this Summit are to make participants aware of
the current global industry developments, provide them
with an opportunity to broaden their network with major
players from emerging and developed markets, create new
trade opportunities for and with the Turkish Juice Industry
and facilitate access to other markets in the region.
Juiceful Istanbul has become the meeting place, not only
for the Turkish juice industry but also for companies from
abroad, who are interested as suppliers or buyers in the
domestic market or other emerging markets in the region.
Tel: +90 216 418 10 15
E: ipekisbitiren@meyed.org.tr
www.juicefulistanbul.org
Commission
• Dr David Hammond appointed chair
IFU are pleased to announce that
the Executive Committee of the
IFU have appointed Dr David
Hammond as Chair of the IFU
Legislation Committee. David
is well known to IFU members
and has been involved with the
association since 1990. As past
Chair of the Analytical Commission
he participated in the final codex task force meeting
set up for the development of the fruit juice standard
and progressed the adoption of IFU methods through
the codex methods of analysis commission. David
has led the development of a number of IFU methods
and recommendations and his contribution to the
work of IFU was recognised in 2019 with the IFU
Commission Excellence Award. David is a well-known
expert in the field of fruit juices, presenting papers
at a number of international meetings in the US,
Europe, Gulf, Australia, New Zealand and Taiwan.

Fruit Juice FOCUS • March/April 2020 27

ASSOCIATIONS
Fruit Juice Industry
If your association wishes to submit any event details or news items please email caroline@fruitjuicefocus.com
INTERNATIONAL
IFU. The International Fruit and Vegetable Juice
Association
23, Boulevard des Capucines-F 75002 Paris, France
Tel: +44 1934 627844 Mobile: +44 7850 910989
Email: john@ifu-fruitjuice.com
Web: www.ifu-fruitjuice.com
SGF International e.V.
Am Hahnenbusch 14b, 55268 Nieder-Olm, Germany
Tel: +49 6136 9228 12
Email: info@sgf.org Web: www.sgf.org
EUROPE
The European Fruit Juice Association
AIJN Secretariat, Rue de la Loi 221 box 5, B-1040
Brussels, Belgium
Tel: +32 (0)2 235 06 20; Fax: +32 (0)2 282 94 20
Email: aijn@aijn.org Web: www.aijn.org
AUSTRALIA
Fruit Juice Australia (FJA)
Australian Beverages Council, ABN: 12 115 440 166
2/2 Allen Street, Waterloo, NSW 2017
Tel: +61 2 9698 1122
Email: info@australianbeverages.org
Web: www.fruitjuiceaustralia.org
AUSTRIA
Verband der Fruchtsaft- und Fruchtsirupindustrie
Association of Beverage Producers Austria,
Zaunergasse 1-3, 1030 Wien, Austria
Tel: +43 (0) 1 713 15 05; Fax: +43 (0) 1 713 39 46
Email: getraenke@dielebensmittel.at
Web: www.getraenkeverband.at/fruchtsaft
BELGIUM
AJUNEC
Belgian Association of Producers, Bottlers and
Importers of Fruit juices and Fruit Drinks.
Rue de la Science 14, 1040 Brussels, Belgium
Tel: +32 (0)2 550 17 57 Email: contact@ajunec.be
BRAZIL
CitrusBR – Brazilian Association of citrus exporters
Rua Joaquim Floriano, 820 – room 193 – 04534-002 -
São Paulo – SP – Brazil
Tel: +55 11 2769-1205 Email: citrusbr@citrusbr.com
Web: www.citrusbr.com
CHINA
China Beverage Industry Association (CBIA)
No.2C, Dongsanhuanbeilu, Chaoyang District, Beijing
Tel : 86 10-84464668
Email: zyx@chinabeverage.org
Web: www.chinabeverage.org
28 Fruit Juice FOCUS • March/April 2020
DENMARK
Danish Fruit Juice and Jam Industries
1787 Copenhagen V, Denmark
Tel: +45 33 77 33 77; Fax: +45 33 77 34 20
Email: gh@di.dk Web: www.foedevarer.di.dk
FINLAND
Finnish Fruit & Vegetables Industries’ Association
PO Box 115, Pasilankatu 2, 00241, Helsinki, Finland
Tel: +358 914 88 72 28; Fax: +358 914 88 72 01
Email: elisa.piesala@etl.fi Web: www.etl.fi
FRANCE
UNIJUS - Union Nationale des Producteurs de Jus de
Fruits
Boulevard des Capucines 23, 75002, Paris, France
Tel: +33 1 47 42 82 82; Fax: +33 1 47 42 82 81
Email: aroyant@unijus.org Web: www.jusdefruits.org
GERMANY
The Association of the German Fruit Juice Industry (VdF)
Mainzer Straße 253, 53179, Bonn, Germany
Tel: +49 228 95 46 00; Fax: +49 228 954 60 30
Email: info@fruchtsaft.org
Web: www.fruchtsaft.org
QJF. Quality Juice Foundation
Am Hahnenbusch 14b, 55268 Nieder-Olm, Germany
Tel: +49 6136 9228 0
Email: info@qualityjuice.org
Web: www.qualityjuice.org
IRELAND
Irish Beverage Council
84/86 Lower Baggot Street, Dublin 2, Ireland
Tel: +353 1 6051622
Email: kevin.mcpartlan@ibec.ie
ITALY
A.I.I.P.A. – Associazione Italiana Industrie Prodotti
Alimentari
Corso di Porta Nuova 34, 20121, Milano, Italy
Tel: +39 02 65 41 84; Fax: +39 02 65 48 22
Email: f.peron@aiipa.it Web: www.aiipa.it
Federvini
Via Mentana 2/B, 00185, Roma, Italy
Tel: +39 06 44 69 421; Fax: +39 06 49 41 566
Email: federvini@federvini.it
Web: www.federvini.it
Conserve Italia Soc. Coop. Agricola
Via Paolo Poggi, 11, 40068, San Lozzaro Di Savena (Bo),
Italy
Tel: +39 051 6228 495; Fax: +39 051 6228 540
Email: gcapra@ccci.it Web: www.conserveitalia.it
 ASSOCIATIONS
Fruit Juice Industry

If you would like your association listed here please email caroline@fruitjuicefocus.com

JAPAN SOUTH AFRICA

Japanese Fruit Juice Association (JFJA) South African Fruit Juice Association (SAFJA)
Japan, 105-0012 258 Main Street, Paarl 7646, South Africa
Tel: 81 03 (3435)0731 Tel: +27 (0) 21 872 4145
Email: kaju-ins@orion.ocn.ne.jp, EmaiL: info@safja.co.za
kaju-kyo@cello.ocn.ne.jp Web: www.safja.co.za
Web: www.kaju-kyo.ecnet.jp
SPAIN
MIDDLE EAST The Spanish Association of Juice Manufacturers
Arab Beverages Association (ASOZUMOS)
Chtoura, Main Road, Mansour Center 2 , 2nd floor, C/Princesa 24, 28008, Madrid, Spain
Bekaa’, Lebanon
Tel: +34 91 559 24 52; Fax: +34 91 559 66 49
Tel: 00961 76 631451 Mob: 00961 3 246683 Email: asozumos@intelideas.com
Email: mouniraj@arabbeverages.org Web: www.asozumos.org
Web: www.arabbeverages.org
Web: www.abce.me/ SWEDEN
Swedish Juice Association
THE NETHERLANDS Livsmedelsföretagen (LI) – Swedish Food Federation
Dutch Association Soft Drinks, Waters, Juices - FWS Box 55680 (Storgatan 19), 102 15, Stockholm,
Postbus 179, 2501 CD, Den Haag, The Netherlands Sweden
Tel: +31 70 3180710; Fax: +31 70 3106173 Tel: +46 8 762 65 03; Fax: +46 8 762 65 12
Email: rgianotten@dranken.org Email: rasmus.backstrom@li.se
Web: www.fws.nl Web: www.li.se

NEW ZEALAND TURKEY

New Zealand Beverage Council (NBC) Turkish Fruit Juice Industry Association (MEYED)
PO Box 47, Auckland 1140, New Zealand Barbaros Mah. Akzambak Sok. Uphill Tower A1 Blok
Tel:  + 64 9 309 6100 Kat 1 D 6 34746 Ataşehir/ İstanbul - Türkiye
Email: info@beveragecouncil.org.nz Tel: +90 (216) 373 23 62
Web: nzbeveragecouncil.org.nz Email: meyed@meyed.org.tr
Web: www.meyed.org.tr
PERU
Procitrus (PCGA) UNITED KINGDOM
Av. Nicolás Arriola N° 314 Oficina 903 Urb. British Soft Drinks Association
Santa Catalina La Victoria, Lima 13 - Perú 20-22 Bedford Row, London, WC1R 4EB, UK
Tel: (51-1) 224-9026 Tel: +44 20-7405-0300; Fax: +44 20-7831-6014
E-mail: procitrus@procitrus.org Email: gavin@britishsoftdrinks.com
Web: www.procitrus.org Web: www.britishsoftdrinks.com
British Fruit Juice Association
POLAND
Shoelands House, Seale, Farnham, Surrey GU10 1HL, UK
Polish Association of Juice Producers (KUPS)
Ul. Rakowiecka 36, lok 339, 340, 02-532, Email: info@bfja.org
Warsaw, Poland Web: www.bfja.org
Tel: +48 22 6063863; Fax: +48 22 6464472
Email: biuro@kups.org.pl
USA
Juice Products Association
Web: www.kups.org.pl
529 14th Street, NW, Suite 750, Washington,
DC 20045, USA
RUSSIA
Russian Union of Juice Producers (RUJP) Tel: 202-591-2438
3/1, Arkhangelskiy pereulok, Moscow 101000, Russia Email: jpa@kellencompany.com
Web: www.juiceproducts.org
Tel/fax +7 (495) 628-99-19
Email: rsps@rsps.ru
Web: www.rsps.ru

Fruit Juice FOCUS • March/April 2020 29

PUBLICATION
Advertising/Editorial
Why you should be
including Fruit Juice
Focus (FJF) in your
advertising schedule:
• FJF is the online magazine from Juice Market
•F
 JF is distributed to Juice Market’s unique
database of 3500 industry contacts in 171
countries across the globe as well as Juice
Market subscribers plus a bonus distribution to
selected industry associations.
•T
 he database has been researched and
developed over the past 12 years.
•F
 JF is read by company directors, procurement
managers, traders, producers, importers/
exporters, investment bankers, bottlers,
packers, retailers, ingredient suppliers, shipping
brokers, as well as high level decision makers in
multinational supermarkets, drinks companies
and juice associations
•F
 JF includes feature articles on juice processing,
technical and marketing innovation, trade data,
news briefs, as well as a directory of industry
contacts plus information on events.
Full page adverts are offered at GBP800
and half page adverts at GBP550 per issue
(including a banner advert)
Contact us now for more information
and to book your advertising:
e: stefan@fruitjuicefocus.com
t: +44 (0) 7711 564 219
30 Fruit Juice FOCUS • March/April 2020
About Fruit Juice Focus
Fruit Juice Focus is published bi-monthly online and is
circulated to its associated publication Juice Market’s
unique database of industry contacts across the globe
as well as Juice Market subscribers and selected industry
associations. This database has been researched and
developed over the past 12 years. With a readership of
over 2000+ per issue, Fruit Juice Focus targets company
directors, procurement managers, traders, producers,
importers/exporters, investment bankers, bottlers,
packers, retailers, ingredient suppliers, shipping brokers,
as well as high level decision makers in multinational
supermarkets, drinks companies and juice associations.
To advertise in Fruit Juice Focus or to submit editorial
please contact Stefan Worsley as below. The next issue
will be the May/June 2020 edition due for publication
mid-May 2020.
Fruit Juice Focus
Published by Ernest Worsley Publishing Ltd,
21 Crendon Park, Tunbridge Wells, Kent,
United Kingdom
© 2020 Ernest Worsley Publishing Ltd.
All rights reserved.
Tel: +44 (0) 7711 564 219
Email: stefan@ernestworsleypublishing.com
www.ernestworsleypublishing.com
www.fruitjuicefocus.com
Publisher:
Stefan Worsley
stefan@ernestworsleypublishing.com
Editor:
Caroline Calder
caroline@fruitjuicefocus.com
+44 (0) 7786 993 797
Design:
David Barden Creative Ltd
www.davidbardencreative.co.uk
Contributors:
Jack Scoville, Kevin Barley
Copyright © 2020 Ernest Worsley Publishing Ltd. All rights reserved,
no part of this publication may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, electrical,
mechanical, digital, photocopying, recording or otherwise without the
prior written permission of the publisher.
While all reasonable care has been taken in the preparation of this
publication, no liability is accepted by the publisher nor by any of the
authors of the content of the publication for any loss or damage caused
to any person relying on any statement or omission in the publication.