Blancia College Foundation Inc.

Mabini St., Molave Zamboanga del Sur

Elect 2
Pre-Midterm
July 26-27, 2016

Matching Type: Match the Items in Column A with Column B by writing the letter.

A B
1.Primary Information
2.Secondary Data
3.Conclusive Research
4.Problem Definition
5. Objectivity
6. marketing research
7. research design
8. Accuracy
9. Researchers
10.Exploratory research
a. Structured data collection and analysis for the solution of
a specific problem.
b.Statement of topic to be investigated in marketing
research.
c. New data which researcher or his associates must
compile first hand.
d.Those that have been previously gathered for purposes
other than solving the current problem under investigation.
e.To develop clear definition of the research problem by
utilizing informal analysis.
f. To collect, analyze and interpret the research data.
g. Research is conducted in un biased, open-minded
manner
h.The function that links the consumer, customer and the
public to the marketer through information.
i.The framework or plan for study used as guide in
collecting and analyzing data.
j.refers to the use of research tools that are carefully
constructed and utilized.

II. Modified True or False

___11. The best way to reach customer is through advertising and broadcasting.
___12. Secondary data is most effective in gathering new data.
___13.Company records are sometimes referred to as internal data.
___14.Marketing research process is needed and design projects to give decision makers useful
information.
___15.One important method of obtaining primary information is through personal interview.

III. Enumeration
16-19 Major Problems in Marketing Research
20-25 Composition comprising elements of marketing plan.
26-30 Scope of Marketing Research Activities

IV. Discussion
1. How important marketing research is?
2. In devising a marketing plan for fact-finding, why we need to study the following:
a. Product
b. Total Market
c. Distribution and distribution channels
d. Consumer
e. Competitors