Actividad de aprendizaje 3

Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar las

necesidades y el
comportamiento de los consumidores para satisfacer sus deseos, teniendo en
cuenta
que la idea es exportar el producto seleccionado a un país de habla inglesa ya
establecido, entonces es importante tener en cuenta el vocabulario y las
estructuras
necesarias en inglés para elaborar una adecuada consulta y así lograr un mayor
conocimiento de las necesidades y expectativas de los clientes, y con ello obtener
una
mejor visión de lo que se pretende ofrecer al mercado internacional.
Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo
siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

o Where do you usually buy your cleaning products?
Usually I buy cleaning products in the Chain store. Almost always I am searching
economics products
o Do you consider yourself as a neat person? Why?
Of course, I am a neat person. The cleaning has been a flag in my family
o Do you feel satisfied with the cleaning products you buy? Why?
My bag feel satisfied because the salary increase is little. However, I think so it´s
economic are expensive.
o What kind of cleaning product would you like it to be improved? Why?
I would like it to be improved non-trademark products because I don't know that so
good. The products with trademark is very important. I think so we know of the
quality then the products are better and increase the sales.
o Mention 5 cleaning product brands you consider as the best ones
Trademark: Ariel, Fab, Puro, Lavomatic, Dersa.
o Which are the most important aspects to be taken into account to choose a
cleaning product brand?
The most important aspects are the quality. Also, the products must be friendly
with the environment. We need a world better.

o Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Imagine you're promoting a new product. Describe and write in ten lines the
reasons to convince your potential customers to buy your product. Ladies and
gentlemen, I have a new product for you. The product has the registration
established for marketing. This has the standards set for consumption and is a
product of excellent quality. I'm talking about coffee, an outstanding coffee. A key
factor in the quality of coffee is the balance between its different attributes and
characteristics. Coffee from Colombia is characterized as a beverage with a clean
cup, with acidity and body medium/high, pronounced and complete aroma. The
quality of the coffee drink is directly related to the skill of the preparer to transform
it into a pleasurable product. To ensure that the beverage is balanced, scented and
satisfying the tastes of a demanding consumer, it is necessary to take into account
not only the quality of the grains used and their origin, but also the practices of
coffee preparation.
2. Describa en inglés el tipo de población a la que pretende proyectar el
producto o
servicio, de acuerdo con el país ya seleccionado.

Few drinks in the world have become as popular and highly appreciated as a cup
of high quality coffee well prepared. Connoisseurs agree that this beverage is
capable of offering a complex taste and experience that goes beyond being a
simple, stimulating drink or satisfying thirst. Its exquisite aroma and flavor offer a
wide range of sensations that comfort the physical and spiritual state of those who
consume it.
According to this it is deduced that any type of population, whether from children,
youth or elderly people can consume this product to their liking, because it is a
product of excellent quality and with a variety of health benefits.
3. En base a la población descrita con anterioridad elabore una encuesta en
inglés para
ser aplicada a esta población.

1 Are you a regular consumer of coffee? (*)

Yes
No
2 How many cups of coffee do you take a day?
1
2
3
More than 3
3 What type of coffee do you prefer?
American
Cappuccino
of Flavors
Other
4 What brand or coffee product do you prefer? (*)
Nescafe
Portals
Starbrucks
Tip of the Sky
of pot
5 Would you consume coffee before or after sporting activity?
Yes
No
6 How long would you be willing to pay for coffee?
$10-20
$20-30
$30-40
More than $40
7 When you drink coffee do you take it alone or accompany it with a bread or
cookie?
Only
Accompanied
8 Do you consider coffee a healthy habit?
Yes
No
9 What time of day do you drink coffee?
Morning
Late
Night
Throughout the day
10 do you prefer to eat coffee at home or in an establishment?
At home
In an-Establishment