Fujifilm X-T3 Review: Mirrorless Camera With 4K Better Than DSLR - Bloomberg 4/3/19, 2)22 PM

The One

A Mirrorless Camera That Will

Supplement Your Smartphone
Mirrorless cameras are all the rage. And Fujifilm has one to separate you from
the rest of the snap pack.
By Evan Ortiz
March 26, 2019, 1:41 PM EDT

Photographer: Jessica Pettway Bloomberg Businessweek

The technology behind mirrorless cameras has improved so dramatically

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ARTICLE that they can shoot professional-grade images and high-quality 4K video at a
fraction of the size and weight of a digital single-lens reflex (DSLR) camera,
2:20
which requires a prism to reflect light back into your eye. In the past year,
In this article every major brand—including Nikon, Panasonic, and Canon—has jumped on
board. The Fujifilm X-T3 ($1,399), released in September, combines an
innovative autofocus and top-of-the-line color reproduction with an analog
design that harks back to the days of Henri Cartier-Bresson. It even has a
“film” setting that’ll apply old-school filters to pictures.

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Fujifilm X-T3 Review: Mirrorless Camera With 4K Better Than DSLR - Bloomberg 4/3/19, 2)22 PM

7731 The Competition

NIKON CORP
1,602.00 JPY • Nikon Corp. has a dedicated fan base and beloved family of camera lenses.
+31.00 +1.97%
In November it rolled out the Z6 ($1,999 for the body only), the first of two
7751 digital mirrorless cameras. At just 585 grams (1.3 pounds) it’s the lightest
CANON INC
option on this list.
3,234.00 JPY
-19.00 -0.58%

6752
PANASONIC
CORP • Sony Corp. has been playing the full-frame mirrorless game for longer than
991.50 JPY
most, and its Alpha7 III ($1,999 for the body only) offers a solid 24.2-
+3.90 +0.39%
megapixel option, a 693-point autofocus system, and one of the longest-
6758 lasting batteries available.
SONY CORP
4,725.00 JPY
+45.00 +0.96% • Canon Inc.’s first mirrorless camera, the $2,299 EOS R (body only), has a
high megapixel count, 30.3, and also provides superb video quality for
those looking for a full-frame camera that doesn’t trade size for strength.

The Case

Even if you’re a regular Fuji customer, it’s easy to start out overwhelmed by
all the buttons. But with just a little practice, they become second nature,
whether adjusting ISO (light sensitivity), shooting mode (single, rapid-
shooting, video), or shutter speed. Its image stabilization function works
Have a great with still pictures, helping reduce blur from shaky hands, and it’s
confidential tip for phenomenal with video. Tones reproduce well, colors are rich, and the
our reporters?
resolution is stunning—proof that mirrorless cameras are the direction to go.
GET IN TOUCH
A Nikon or Canon is more recognizable, but this is the camera that will
make people ask how you got that shot. $1,399
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