Strategic Management | IBM-IC 2019

External & SWOT Analysis Form

Business/Company Name
Name & NIM

Instructions: Make sure to fill out all the tables and diagrams, answer all questions, and elaborate your
reasons about benchmark company. Submit the fill out form according to the deadline written in
Moodle.

Note: If you are confused how to fill in this form, refer to the reading materials and the lecture PPT.

PESTEL
Fill out the form below.

Political Factors:
What political factors have influence over the benchmark business/company?
Analyze the factors’ significance and impacts towards the benchmark business/company.

Economic Factors:
What economic factors have influence over the benchmark business/company?
Analyze the factors’ significance and impacts towards the benchmark business/company.

Social Factors:
What social factors have influence over the benchmark business/company?
Analyze the factors’ significance and impacts towards the benchmark business/company.

Technological Factors:
What technological factors have influence over the benchmark business/company?
Analyze the factors’ significance and impacts towards the benchmark business/company.

Environmental Factors:
 Strategic Management | IBM-IC 2019

What environmental factors have influence over the benchmark business/company?

Analyze the factors’ significance and impacts towards the benchmark business/company.

Legal Factors:
What legal factors have influence over the benchmark business/company?
Analyze the factors’ significance and impacts towards the benchmark business/company.

Porter’s Five Forces + 6th Force Analysis

Fill out the form below.

Bargaining Power of Suppliers:

Analyze the significance and impacts of Suppliers’ Bargaining Power towards the benchmark
business/company.

Bargaining Power of Buyers:

Analyze the significance and impacts of Buyers’ Bargaining Power towards the benchmark
business/company.

Threat of New Entrants:

Analyze the significance and impacts of Threat of New Entrants towards the benchmark
business/company.
 Strategic Management | IBM-IC 2019

Threat of Substitutes:
Analyze the significance and impacts of Threat of Substitutes towards the benchmark
business/company.

Competitive Rivalry:
Analyze the intensity of Competitive Rivalry in your industry where the benchmark business/company
is engaged.

Complements:
Identify complementary products/services to the benchmark business/company’s products/services.
To what extent those complements influence the benchmark business/company.

Simple SWOT Analysis

Fill out the table below about the benchmark company

Strengths Weaknesses
1. 1.
2. 2.
3. 3.

Opportunities Threats
1. 1.
2. 2.
3. 3.
 Strategic Management | IBM-IC 2019

SWOT Matrix
Fill out the matrix below for the benchmark company

3. Strengths 4. Weaknesses

• S1 • W1

• S2 • W2

• S3

1. Opportunities 5. SO Strategies 6. WO Strategies

• O1 - (S1, O3) - (W2, O1)

• O2 - (W1, O3)

• O3

2. Threats 7. ST Strategies 8. WT Strategies

• T1 - (S3, T3) - (W1, T2)

• T2 - (S2, T1)

• T3

Analysis: elaborate your reasons for each strategy stated in the matrix above.