INTRODUCTION:

Textile is the largest manufacturing sector of Pakistan, contributing about 60% to total exports. It
accounts for 46% of total manufacturing and employs 38% of the total workforce in the
manufacturing sector. The entire range of textile products is produced in Pakistan. These products
are being produced on both the large scale and in cottage or small & medium units. The Pakistani
large-scale textile processing industry can be categorised into spinning, weaving, processing
(bleaching, dyeing, printing and finishing), garment and made ups

Pakistan’s share is less than one percent in the volume of total world textile trade of about US$18
trillion per annum. Pakistan is the 4th largest producer of cotton (~12mln bales/year), with the
third largest spinning capacity in Asia after China and India, and contributes 5% to the global
spinning capacity

APTMA, founded in 1952, represents the organized sector of textile spinning, weaving, and
composite mills. Currently its members' portfolio comprises 315 spinning units, 44 weaving, and
37 composite units. The registered installed capacity of these members is 9,661,366 spindles,
61,608 rotors, 10,452 shuttleless/air-jet looms and 1,897 conventional looms.

Pakistan usage is currently at 74% cotton and 26% manmade fiber, whereas the world fiber mix is
45% cotton and 55% non-made fiber.

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INTRODUCTION TO COMPANY:
Alkaram Textiles Textile Mills Pvt. Ltd. founded in 1986 as a vertically integrated composite
textile mill, Alkaram Textiles is a household name when it comes to Fashion Fabrics. Alkaram
Textiles mills create everything from shower curtains to apparel for men and women. Our ability
to create forward-thinking solutions that give our clients a competitive advantage is what sets up
apart.

Core services include:

 Fiber manufacturing
 Spinning
 Weaving
 Knitting
 Dyeing and printing of woven and knitted fabrics
 Designing
 Cutting and Stitching
With a constructed area of over one million square feet, Alkaram Textiles has the capacity to
fulfil small, medium and large scale orders. Offering a diversified range of products, our
customers can mix and match from a wide variety of print, yarn dyed, solids, dobby and jacquard.
Also deal in twill, sateen, basket weave and percale, knitted to woven fabric; and thread counts
ranging from 130 to 1000.

Alkaram Textiles boasts a wide range of products such as

Yarn Capabilities:

 All Types of Cotton Yarn from 7 Ne count up to 100 Ne count.

 All Types of Polyester blend Yarns & Knitted Yarns.
 All Types of Twisted and Special Yarns.
Yarn Products:

 Ring spun Yarn

 Compact spun Yarn
 Lycra Yarn
 Novelty Yarn
Fabric

 Greige fabric
Prints

 Plain dyed
 Dobby
 Jacquards
 Yarn Dyed fabrics
FINISHED PRODUCTS

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 Home Textiles

 Quilt covers/comforters
 Sheets from t144 to t1000
 Curtains
 Shower Curtains
 Kitchen linen
 Pyjama suits
 Bed in a bad
 Fashion apparel
Institutional Textiles
Healthcare Textiles:

 Patient Gowns of various types such as ICU, X-Ray, IV Gowns etc.

 Scrub Suits (Top & Bottom)
 Doctors and Nurses Uniforms
 Lab Coats
 Woven & Knitted Bedlinens
Workwear Textiles:

 Worker uniforms in both knitted as well as woven fabrics

 Complete range of Chef's uniforms such as Chef Coats, Chef Pants, Chef Caps, Chef
Aprons etc. Coveralls, Bib-Pants, Trousers, Shirts etc.
For work wear products we have capabilities to do the specialized treatments such as:

 Teflon Coating
 Fire Retardant Coating
 Water Repellant Coating
 Soil Released Coating
 Anti-Bacterial Coating
Garments:

 Fashion apparels
 Pajama suits

List of Membership of Trade Bodies and Organization

 All Pakistan Textile Processing Mills Association (APTPMA):

 All Pakistan Textile Mills Association (APTMA)
 Pakistan Yarn Merchants Association (PYMA)
 All Pakistan Textile Exporters Association (PTEA)
 All Pakistan Bed sheets & Upholstery Manufacturers Association (APBUMA)
 Pakistan Knitwear & Sweaters Exporters Association (PAKSEA)
 Pakistan Cotton Fashion Apparel Manufacturers & Exporters Association (PCFA)

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AWARDS AND CERTIFICATION:

 Certification Standards Approved

 ISO 9001
 ISO 14001
 GSV (Global Security Verification)
 SEDEX (Supplier Ethical Data Exchange) Member
 BSCI (Business for Social Compliance Initiative)
 GOTS (Global Organic Textile Standards) Different Buyers COC Approved
 AKTHS001 Health and Safety
 AKTMP001 Integrated Management Policy
 OEKO-TEX Class I
 OEKO-TEX Class II
 OCS 2014-2015
 Water Energy Conservation Plan

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 HIERARCHAY OF AL-KARAM

Board of Director
Chairman ,Inside & outside members
(Director)

Top Management
G.M, and D.G.M

Management Senior Staff

SR.Manager , Manager Dy.Managers,
and managerial status Asstt.Managers.

Incharges, Officers,
Supervisor,
Supervisory staff,
etc

Workforce

The Chief Executive Officer (CEO) directs the fortunes of the company. It helps that the CEO has
a good team that includes the Chief Operating Officer (COO) who leads the operations of a
company, and Chief Financial Officer (CFO) who manages the finances.

Management of the Alkaram Textiles Mills Ltd. is professionally qualified and broadly
experienced. The directors have held top positions in various textile bodies, export committees.

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CEO Masroor hasnain

HR Sohail khan Sr. Mgr

Munawwr Alam gm supply chain

Yahya baig Sr Gm Markeeting

Haider Ali Isphani

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Human Resource Development:

An important function of the department is to hire new workers and employees as and when needed. It
has set criteria for required skills for different jobs. The workforce at Alkaram Textiles Mills is
between 5001-10,000 employees. HR department is also responsible to briefs them about the
organization its policies sand codes of conduct their responsibilities and facilities.
Research & Development (R&D):

Research & Development (R&D) is one of the important department in selection and procurement of
raw cotton from all over the country. R&D manages the Technical & Administrative affairs of the
product development and production. This department provide coordination between different
department for processing of Better Cotton / Organic Cotton and providing assistance regarding
different aspect of standards. Also involves in various projects study along with the costing and
feasibility.
Marketing Dept. :
Alkaram focus on marketing for every seasonal brand and product. Due to the eye catching designs
Al-Karam is very famous among the women. The high quality fabrics are the core point of Al-Karam.
Al-Karam Provides the elegant Dresses for all the occasions & seasons. Similarly ready to wear
dresses are the main attraction for the Fashion lovers especially for women. The Al-Karam clothing
brand Provides high quality fabrics both printed & embroidered as well. Digital Marketing in
Pakistan has also been on the rise which has resulted in the Fashion Industry (specifically formal and
informal lawn brands), fast accepting this unique phenomenon.

Supply Chain:
At Alkaram textiles, under the supply chain dept several sub dept are working

 Ware House Management:-

Ware house management is responsible for overseeing and controlling of the ordering, storage
and use of components that will use in the production as well as the overseeing and controlling of
quantities of finished products for sale of every season.company prefer to use the FIFO (first in
first out) for the issuance of the inventory to different units and also to use the raw material before
any damage.
 Retail & Distribution:
Alkaram Textiles focuses on satisfying each customer via ease of access and the widest ranges.
Alkaram Textiles distribution channels are:-
 Alkaram Textiles fabric is distributed throughout Pakistan via a distribution network of
independent retail outlets and fabric stores.

Manufacturer
Outlets and fabric stores
Retailer/Customer

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  Distribution- A vast network of dealers, whole sellers, and retailers, our products reach
more than 200 outlets nationwide.

For local Sale

Manufacturer
Wholesalers
Retailer
Customer
Alkaram Textiles Studio is a retail chain that specializes in providing classy attire for men and
women, from local to international styles of clothing.
DECISION MAKING
The decision making system is important for an organization, if it is to succeed. Customarily there are
two extremes:
a. Centralized decision making
b. Decentralized decision making
At Alkaram Textiles it was strongly felt that the organization follows the centralized
system. Chairman and Directors are all in the organizational decisions. Even routine and daily affairs
are to be approved from the Top level management. DY Managers and Assistant Managers have little
power to make decisions only related to on-line production.

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EXTERNAL ENVIRONMENT AND ALKARAM TEXTILES:
The term external environment refers to factors and forces outside the organization that affect its
performance. It includes several different components. Such as:

I. Economic Factors
The economic component encompasses factors such as interest rates, inflation, changes in
disposable income, stock market fluctuations, and business cycle stages. Depreciation of
Pakistani rupee has raised the cost of imported inputs and makes it difficult for the company to
hold the market share.

II. Demographic Factors

The demographic component is concerned with trends in population characteristics such as age,
race, gender, education level, geographic location, income, and family composition. The rapid
change in the lifestyle and needs in different demographics also affect the demand of the
customers. Due to all these changes Alkaram Textiles is performing excellent for the excellence
organization as well as for the customer. With focus on modern women's personal and home
improvement needs, Alkaram Textiles offers the best brands under one roof for cosmetics.

III. Energy Crises

In recent years, the local providers of electricity have faced several issues in generating sufficient
quantities of power for the country. Alkaram Textiles has installed its own in-house co-generation
plant consisting of two 3.3 MW Solar-Caterpillar gas turbines and a Waste Heat Recovery Boiler.
Additional gas turbines and waste heat-recovery systems were also installed, resulting in a lower load
on the national electricity provider and highly efficient usage of energy.

IV. Global Recession

Global recession has badly affected the textile sector of Pakistan. This recession caused a very high
rate of inflation, ultimately it cause increase in the Alkaram Textiles’s product cost.

V. Domestic Issues
The State Bank of Pakistan has withdrawn export financing on all types of yarn. Moreover, all
Banking Companies offer a very high rate of mark up to all Textile Industries. There are a huge
number of problems that our Textile Industry is facing with respect to taxation. The greatest issue is
that there is almost no tax on exports that discourages the local industry to compete in international
market.
VI. Law and Order Situation

Deteriorating political, law and order situation in the Country is one of the major reasons of Industrial
down turn. Industrial activity cannot flourish in an atmosphere of disturbances and fear. Law and

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order situation demonstrated after Benazir’s assassination and became worse day by day in previous
govt. This affected the company’s production badly and company lost its market share. Pakistan's
textile exports have gone down during last govt. Exporters cannot effectively market their
products since buyers are not visiting Pakistan due to adverse travel advisory and it is getting
more and more difficult for the exporters to travel abroad. But now The European Union GSP
Plus status allows almost 20 per cent of Pakistani exports to enter the EU market at zero tariff and
70 per cent at preferential rates, its help company to increase its export volume.

MAJOR COMPETITORS
 Nishat Mills
 Gul Ahmed textile
 Sana Safinaz
 Khadi
 Sitara Mills
 Firdous Lawn
 Kohinoor Mills

The industry is also facing competition from other developing countries like Bangladesh,
India and China in its major export markets i.e. the EU and the USA. Also the current
recession in the West has resulted in a slowdown in demand for textile products.currently this
industry is facing great decline in its growth rate. The major reasons for this decline can be
the global recession, internal security concerns, the high cost of production due to increase in
the energy costs etc.

THREATS

New competitors
Alkaram Textiles’s competitors are Nishat, GulAhmed, Arzoo, Sitara, Kohinoor, Amtex but main
competitors are" Nishat Textile Mills and GulAhmed Textiles". Though Alkaram Textiles’s cannot
avoid competition but can stay ahead of them by reforming their strategies and educating our
entrepreneurs so as to move one step forward in every aspect.

Fashion life cycle

Today costumer is now more fashion conscious and more consumerist. Fashion changes day by day
these days. Among the most thriving segments of the apparel industry is the lawn business. Lawn
campaign advertisements have swept over the country. This has resulted in shortening the fashion
lifecycle thus increasing the fashion risk.
Marketing:
The local industry has been significantly influenced by international marketing methods and
strategies. Effective media campaigns and advertisement is essential for Imperial and textile industries

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to promote their product.  The aggressive advertising has resulted in rising consumerist behaviour
among the customer and strong customer loyalty to the product.

OPPERTUNITIES:

 Organization can expand product lines. Currently the Nishat not dealing in knitwear they can
expand their product line by producing knitwear. They have plants and the extra cost for the
production will be low for Nishat. And they also have better market repute.
 Organization can reduce the cost by proper utilization of resources. If the cost of different
matters which is not utilizing properly is controlled by the Nishat management they can produce
more in a few costs. It has to develop a further systematic process for controlling and managing
resources.
 Organization can hire more well-educated and experienced person. They can take advantages by
hiring more skilled people and they should hire young, fresh and energetic staff for their
betterment.
 Targeting the unexplored export markets with the help of aggressive sales and marketing will
pave the way for the textile growth.

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Conclusion

The sale of Alkarim’s products is increasing day by day due to its high quality, low price and Unique
design. It is manufacturing high quality products at low cost for valuable customers. It has done a lot
stabilization of prices in textile products Industry in presence of Multinational Companies. Its quality
standard is appreciated abroad and it is exported

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