idea is to manufacture premium and exclusive fiber pots and sell it to Corporates, malls and

upper class every at domestic level, other manufacturers are fulfilling the need of the market
but they thought what different or extra we can do to this market. he got this idea through his
partner, their business depends upon the design of the pot, sometimes it happens other
manufactures tries to copy the design but they try to create new design and work on them
rather on existing designs. at the initial stage of the business due to lack of man force it was
difficult for him to manage all the departments, he was looking after sales, production,
marketing,
according to their speculation this business or the thought was for the exceptional market there
was less possibility of risk in the event if you work in the existing business sector there are high
chances of risk

The business is not as per expectation it is fulfilling 50% of expectation, they believe in to meet
the client face to face to crack the deal , this is there way of marketing to meet the costumer In
person and have the conversation, they want to expand the business by using the strategy to
bring the thing in the market which don’t exist in the market
He got this motivation from his past, family support was not so great, but he wanted to start his
own business, at any cost
there was a point where they were facing issues related marketing and funds, they were into
major loss they didn’t have funds to operate the business, this was there major learning and
started to improvise and start earning the profits, now they are running good and think to make
it a national company

he had this mindset that service will last till it best, but the product can last for longer period
everyone needs the product the thing is you are able to reach the market or not if you are able
to reach the market the you are successful
they have created such market that the customer himself generates inquiry for them
Creative Polymers was started 40 years ago they were into plastic reprocessing once he visited
roses nursery got in touch with the owner and had a discussion that most of them grow plants
in pots made up of clays, which was the costlier option then he taught of making an item out of
plastic which can not only carry plant but can also grow plants in it which is cheaper and
convenient for customers, the owner of roses nursery also helped him to understand the need
of the market and what will be the best for the market and they introduced the black poly bags
for plants in nursery industry, it was solely owned company, it was something creative and
related to polymers they gave name “ creative polymers” for the company, during the initial
age they have to find out what should be the thickness, size, volume, these were the some
areas where they had challenges they had done their R&D with the help of roses nursery their
business model is B2B they still don’t have any distributor at that time they didn’t have to
market their product as it was new in the market it already had demand so it was easier for
them they got their machinery from Baroda itself and funding from bank their factory is located
in halol got their first profit after 2 years, now as it is common product there are many
competitor, but they have great market they supply all over India, they are thinking to expand
their business in fertilizers, they differ their product through quality of the product they have
maintain the quality over 40 years, at initial stage they were with 4 employees now they are 20,
( clay pots had major issue with transportation ), During Demonetization they had seen major
loss for 6 moths they were not able to operate and recently after demonetization GST also
affected nursery industry as agriculture didn’t have GST but Govt. had implied on plastic of
ultimately nursery have to bear the cost, they have created their brand image and also they
keep contact with nurseries all over India also they advertise in magazine they are adopting
new technologies with changing the time

They started of manufacturing transparent bags but the problem was the were not able to
sustain for longer period in sunlight after R&D they discontinued it focused on black bags