Digital & Social Media Marketing

Assignment
0n

Social Media Marketing

SUBMITTED TO: Mr. Mithun Kumar Guha.

Professor, SOM.

SUBMITTED BY: Asra Samiya Siddiqui

(20182MBA0452)
II Year, MBA

DATE OF SUBMISSION: 28th April,2020

TABLE OF CONTENT
S.NO TITLE PAGE NO

1 Twitter 3-15

2 Facebook 16-28

2 LinkedIn 29-41

4 Google+ 42-54

5 YouTube 55-67

6 Instagram 68-79
10 TWITTER STATISTICS EVERY MARKETER SHOULD KNOW IN
2020.

If you’re just starting out with your ecommerce venture, social media is an avenue
you’ll want to include as part of your marketing strategy.

Facebook, Twitter, Instagram, Snapchat… these are channels that present a gold
mine of opportunities with massive potential to increase coverage and awareness
for your brand of the social media platforms, Twitter marketing can be particularly
complex, given its short life span and challenging character limit. 

So, to understand how to best optimize your Twitter strategy, you’ll first need to be
equipped with the most important Twitter stats that answer questions such as:

 How many people use Twitter?

 How popular is Twitter among consumers?
 What are some Twitter demographics to consider?

we’ll be discussing about 10 Twitter statistics to consider.

1. Number of Twitter Users

One of the first questions that come to mind when considering a Twitter marketing
campaign is probably: how many people use Twitter?

Twitter boasts 330 million monthly active users (as of 2019 Q1). Of these, more
than 40 percent, or more specifically, 145 million, use the service on a daily basis
(Twitter, 2019). 

This was the first quarterly growth in monthly active users for Twitter in a year,
which had been falling since its peak in the first quarter of 2018. 

The platform has come under fire in recent years, especially given the harassment
cases and its purported role in US politics. But Twitter has acted in response, with
its cleansing of up to 70 million fake accounts last year. 

It’s rather difficult, for now, to predict if this growth trend can be sustained. And
while it may still pale in comparison with Facebook’s statistic of 1.5 billion daily
users, come rise or come fall, there’s no doubt that the reach of Twitter for any
marketing campaign remains huge. 
Plus, consider the fact that roughly 500 million people access Twitter every month
without logging into an account. That’s 1.5 times the number of monthly active
users. Such Twitter statistics are a good reflection of the real reach of Twitter. 

2. Twitter Demographics: Age

Instagram and Snapchat may have snapped up the young demographic, but Twitter
has its own crowd to appeal to. 

Approximately six of every 10 (63 percent) Twitter users worldwide are between

35 and 65 years old (the VAB, 2018).

This paints a pretty clear picture of Twitter’s appeal for an audience that’s more
mature than those of Snapchat and Instagram.

The average adult Twitter user in the US appears to fall closer to the lower end of
that range – with a median age of 40.
3. Twitter Demographics: Gender

In terms of global gender demographics, Twitter is more popular among males

than females. 66 percent of Twitter users worldwide are male compared to just 34
percent females (DataReportal, 2019), which puts the ratio of males to females at
two to one.

This is also reflective of the gender demographics of Twitter users in the US, but
with a smaller margin. Twitter demographics in the US show 56 percent are males,
as opposed to 44 percent females.

Here’s another interesting statistic to ponder when building Twitter

campaigns: women reportedly tend to interact more with brands on social media
than men do. 
4. Average Time Spent on Twitter

The average time spent on Twitter clocks in at 3.39 minutes per session (Statista,
2019) – a statistic that shouldn’t surprise given the short lifespan (15 to 20
minutes) of a tweet.

Twitter’s popularity as an outlet for news has been on the rise, and it’s one of the
top reasons people use Twitter.

It’s a popular medium to communicate breaking news. In fact, journalists make up

nearly a quarter of all verified accounts on Twitter.

The bite-sized news in the form of tweets makes for easy and quick consumption.
This explains the relatively short amount of time spent per session on Twitter
compared with social media giant Facebook, whose average session is 4.96
minutes. And when it comes to time spent on Twitter, it also helps to know the best
time and day to post on Twitter.
5. Twitter App Store Downloads

There were 11.7 million App Store downloads of the Twitter app in the first
quarter of 2019 – registering a year-over-year increase of 3.6 percent (Sensor
Tower, 2019).

It was also the highest number of app store downloads per quarter for Twitter since
2015. 

But despite the increase, the Twitter app is outside the top ten list of most-
downloaded iOS apps. It ranks 16th on the list pretty far behind its main
competitors – Instagram, Facebook, and Snapchat.

The app isn’t doing too well either on the Google Play store, even failing to make
the top 20.
6. Twitter Popularity Among B2B Marketers

If you need more Twitter statistics to convince you of the platform’s potential,
here’s another. 

67 percent of all B2B businesses are using Twitter as a digital marketing tool

(Statista, 2018). And given the number of active Twitter users, this figure really
shouldn’t come as a surprise. 

Social media has given rise to the possibility of engaging personally with
consumers. So much so that the brand-customer relationship has gone from one
that’s uni-directional to bi- and even multi-directional. 

In other words, brand messaging is no longer a simple one-sided conversation

whereby consumers only listen. They are now well-equipped to react, respond, and
interact not only with brands and their messages but also with other consumers
who are also engaging. 

That said, it’s become increasingly important for brands to not only be present on
Twitter but also interactive and engaging.
In fact, 77 percent of Twitter users have a better impression of a brand when they
respond to a tweet. And six out of ten users expect a brand to respond to any
customer service requests within one hour.

7. Tweets Statistics

Consider the following Twitter statistics:

 Half a billion tweets are sent out each day (Mention, 2018).

 That equates to 5,787 tweets per second.
 The average Twitter user follows just five brands.

Marketing on Twitter isn’t going to be a walk in the park, given the stiff
competition. But that’s not to say it’s not possible.

When launching a social media marketing plan, keep in mind these Twitter
statistics. More specifically, think about the ideal times to tweet to reach your key
market(s).
Play around with your tweet schedule and analyse your tweets statistics to
determine the best time to send out a tweet. 

Social media tools like Buffer and Hootsuite can lend a hand for scheduling and
analysis of your tweets to figure out the best times to reach your target audience.

8. Twitter Popularity in the US

The majority of Twitter users come from the United States, with more than 47
million accounts. This is followed by Japan and the United Kingdom.

It’s one of the top five social media sites in the US and it is estimated that over 20
percent  of US internet users access Twitter on a monthly basis (EMarketer, 2018). 

As a matter of fact, seven of the ten most-followed Twitter accounts hail from the
land of the free. These include the accounts of Katy Perry, Barack Obama, Taylor
Swift, Lady Gaga, Ellen DeGeneres, YouTube (the only brand in the top ten), and
Justin Timberlake. 
If you’re wondering, Twitter comes in at 16th place with just over 56 million
followers. 

9. Most-used Emoji in Tweets

Of the 3,000+ emojis currently in the Unicode Standard, the “Face With Tears of
Joy” emoji is the most popular on Twitter and has been used more than two billion
times (Emojitracker, 2019).

A big smiley face with tears oozing out the sides of grinning eyes, 😂 is “used to
show something is funny or pleasing”.

And far as Twitter statistics show, three out of four emojis tweeted are positive,
with those reflecting a state of joy being tweeted more than sad, angry, fearful, and
disgusted ones.

Unsurprisingly, the amount of positive emojis tweeted increases towards the

weekend. 

77.7 percent of emojis used on Fridays and Saturdays reflect a positive mode – 1.9

percent higher than any other day.
10. Twitter Influence on Consumption Habits

 Four out of ten Twitter users carried out a purchase after having come across it on
the social media platform (Digital Marketing Institute, 2019). 

This is a great reflection of the increasing influence social media has on

consumer’s purchase habits and highlights just how important it is for brands to be
present on social media.

Getting your brand involved on Twitter, however, revolves around more than just
being interactive and engaging. There’s also the power of social media influencers
to consider.

According to Twitter, purchase intent of users increased over five-fold when were

exposed to tweets from both influencers and brands, as opposed to 2.7 times with
just brand tweets.

Getting involved in Twitter campaigns with influencers has clear benefits for
business.
Conclusion

If you have just one takeaway from these Twitter statistics, let it be that it is one of
the most important social media sites that should form part of your brand strategy.

And with 330 million active users, there’s a huge pool of consumers to tap on and
engage with. So, if you’re not already on there, your ecommerce business may lose
out because chances are your competitors are already there.

Summary: Twitter Statistics

Here’s a summary of the Twitter statistics you need to know in 2020:

1. There are 330 million monthly active users and 145 million daily active
users on Twitter.
2. 63 percent of all Twitter users worldwide are between 35 and 65.
3. The ratio of female to male Twitter users is roughly one to two: 34 percent
female and 66 percent male.
4. The average session on Twitter is 3.39 minutes.
5. There were 11.7 million downloads of Twitter on the App Store in the first
quarter of 2019.
6. 75 percent of B2B businesses market their products and/or services on
Twitter.
7. 500 million tweets are sent out per day.
8. More than 20 percent of all US internet users access Twitter at least once per
month.
9. The “Face with Tears of Joy” emoji is the most popular emoji on Twitter
and has been used more than two billion times.
10.40 percent of Twitter users carried out a purchase after seeing it on Twitter.
SOURCE:

https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/

https://journals.flvc.org/demcom/article/view/118963/116879

https://www.oberlo.in/statistics

https://www.google.com/search?sxsrf=ALeKk018hiyn-JEm-WQIOmIAtLfw4pBJTw
%3A1588101122928&ei=AoCoXveMOObG4-EP7K2Z2AU&q=https%3A%2F%2Fwww.statista.com
%2Fslatistics%2F259382%2Fsocial-media-platforms-used-by-b2b-and-b2c-marketers-worldwide
%2F&oq=https%3A%2F%2Fwww.statista.com%2Fslatistics%2F259382%2Fsocial-media-platforms-used-
by-b2b-and-b2c-marketers-worldwide
%2F&gs_lcp=CgZwc3ktYWIQAzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQ
JzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQJzIHCCMQ6gIQJ1DNsgJYzbICYKDAAmgDcAB
4AIABAIgBAJIBAJgBA6ABAaABAqoBB2d3cy13aXqwAQo&sclient=psy-
ab&ved=0ahUKEwj3lbLa6YvpAhVm4zgGHexWBlsQ4dUDCAw&uact=5

https://khoros.com/resources/social-media-demographics-guide

https://www.emarketer.com/Report/US-Social-Network-Users-eMarketers-Estimates-
20182022/2002222

https://www.bigcommerce.com/blog/influencer-marketing-statistics/#what-is-influencer-marketing

https://www.researchgate.net/figure/Twitter-Real-Time-Emoji-Tracker-Source-http-emojitrackercom-
2016_fig12_331841014

10 FACEBOOK STATISTICS EVERY MARKETER SHOULD KNOW IN

2020
The use of Facebook has become part of our routine. We don’t even notice it
anymore. We pick up our phones, or open up our laptops, and go straight to
Facebook to see what’s going on. In fact, Facebook has entered our lives so
effortlessly, that at this point it’s hard to imagine a life before Facebook. Whether
it’s politics or our private lives, Facebook has made information sharing easier than
it ever was before. I mean, how else would you connect with your friends? Or
share your stories? Or know what events to go to? Or…there is so much more that
we depend on Facebook for.

Undeniably, Facebook connects more people than any company ever has in the
past. And, businesses know this too. The popularity of social media, and in
particular that of Facebook has made brands rethink their marketing strategies and
how they deal with customers. And now, millions of businesses around the world
rely on Facebook to connect with people. That’s why it’s crucial that businesses,
and precisely marketers stay ahead of Facebook trends in order to make the most
out of their marketing efforts.

Here’s a list of Facebook statistics that you need to know about in 2020:

1. Facebook – The King of Social Media

When it comes to social media, Facebook remains the undefeated champion. Based
on the statistics, Facebook is the leading social platform, reaching 60.6 percent of
internet users (Facebook, 2018).

Since its creation, Facebook has ruled the world of social media, and it seems like
there’s no stopping the giant. There are many strong competitors like Instagram,
Snapchat, Twitter and a number of others that are trying to compete, but Facebook
still stands strong among the competition. Facebook has the most active users out
of all the social media platforms, and people spend hours a day scrolling through
their Facebook feeds. For many people, Facebook isn’t just a social media
platform, it’s a way of life. One of the reasons why Facebook has been able to
maintain its staggering growth is due to its ability to meet its user’s needs. Over the
years, Facebook has surpassed all expectations and has evolved to meet the needs
of its growing user base. That’s why for many years Facebook has reigned as the
market leader, while many other social networking sites like Myspace and Bebo
have come and gone. The success of Facebook has a lot to do with its willingness
to adapt to the latest trends and the changes in user needs.

2. How Many People Use Facebook?

 Faceboo
k has 2.45 billion monthly active users (Facebook, 2019). If that number doesn’t
blow you away, it also has 1.62 billion users that are visiting the social networking
site on a daily basis. This means that users were visiting at least one of Facebook’s
core product which includes Facebook, WhatsApp, Instagram, or Messenger.
Facebook first hit the 1 billion monthly active user mark in October 2012, and
crossed the 2 billion active user mark almost 5 years later, in June 2017.
Facebook has reached such a massive audience that it’s become impossible for
marketers to ignore. And since a large portion of Facebook users visit the site on a
daily basis, it makes them a great potential audience for your digital marketing
efforts. Facebook’s mantra has always been about bringing the world closer
together, and in the 15 years since its launch, it has not only achieved that, but it
has exploded in popularity.

3. Businesses Use Facebook Pages

Facebook has more than 80 million small businesses around the world using
Facebook Pages (Facebook, 2018). Your Facebook Page is a place where you can
share your business name, address, contact details, and a description about the
products or services that your business offers. It gives you the possibility to
increase the online presence of your business.

The reason why so many people are using Facebook Pages for their business, is
because of the benefits linked to having one. Through Facebook, businesses can
reach one of the world’s largest communities. By creating a Facebook Page for
your business, you can build an audience and connect with people who are
interested in what your business has to offer. Your Facebook Business Page also
helps to make it easy for people to find out more about your business, or to get in
touch with you. It provides a platform where people can connect with your
products or services, and strengthen customer relationships.

Customers have the possibility to post questions to your Facebook Page, and your
team can respond, which saves time and streamlines communication. A Facebook
Business Page is a free opportunity for your business to increase brand
awareness and promote positive word-of-mouth.
If you’re looking to get started, here are 19 easy steps to setting up a killer
Facebook Business Page.

4. How Many Americans Use Facebook?

Seven
out of
ten
(69%)
adults in
the
U.S. clai
m that
they use Facebook (Pew Research Center, 2019). What’s interesting to note is that
the share of U.S. adults using social media, including Facebook, is mostly
unchanged since 2018. This is despite a series of controversies over privacy, fake
news, and censorship on social media, especially Facebook. 

Facebook and YouTube continue to be the most widely used social media
platforms among U.S. adults. Where YouTube and Facebook seem to do better
among the adults, Snapchat and Instagram seem to be a preferred choice of social
media platform among young adults. The growth in adoption of social media
platforms among U.S. users seems to have slowed down over the past decade. The
percentage of adults who say that they use social media platforms such as
Facebook, LinkedIn, Pinterest and others over the years largely remains the same.
The only social media platform to have seen considerable growth during this
period has been Instagram.

Age doesn’t seem to be much of a differentiating factor for users when it comes to
Facebook usage. 68 percent of those that are in the ages 50 to 64, and nearly half of
those 65 and older claim to be using Facebook. Knowing the preferred social
media platform of U.S. adults can be invaluable information for marketers who are
looking to target this market.

5. Young Adults Prefer to Use Facebook

Contrary to popular belief, Facebook still remains the dominant social media
platform for young adults. 65 percent of Facebook users are under the age of
35 (Statista, 2019), which means that they fall under the age demographic of
Millennials and Generation Z. This Facebook statistic also shows us that for the
most part, young adults prefer to use similar social media platforms to interact with
others their age.
Despite other social media platforms such as Snapchat gaining popularity among
young adults, Facebook still has the attention of Millennials and Gen Z.
Understanding Facebook demographics helps to drive your brand’s online presence
and guides you on how your business can benefit from marketing through the right
channels. Getting to know what platform your target market is using most of the
time helps to determine which platform makes the most sense for your business to
utilize. This brings you a step closer to improving engagement with your target
audience instead of wasting your marketing efforts by promoting on platforms that
your target audience isn’t active on.

6. Facebook Users Choose Mobile Over Desktop

One of the reasons why Facebook has become such a huge social network
worldwide is due to its mobile accessibility. Unrestricted access through multiple
mobile apps, as well as its mobile website has given Facebook an edge over
competitors that didn’t think of mobile first. 96 percent of active Facebook users
accessed the social media platform via mobile devices, which includes tablets or
smartphones (DataReportal, 2019). That means that only 4 percent of Facebook
active users logged in on desktop devices to use the social media platform.
Due to Facebook’s reach on mobile devices, it comes as no surprise that it ranks as
one of the most-downloaded apps worldwide. For instance, in the Google Play
Store, Facebook Messenger, Messenger Lite, and Facebook are frequently ranked
among the top most downloaded apps every month. This Facebook statistic also
helps to emphasize how important it is to optimize your content for mobile
devices. With user comfort becoming the primary goal, mobile accessibility is
something that marketers can’t afford to ignore.

7. Average Time Spent on Facebook

When it comes to time spent on Facebook, users spend an average of 58.5 minutes
on the social media platform each day (Recode, 2018). So, as well as being the
most popular social media platform, Facebook users are also visiting the site
multiple times per day. Whether it’s scrolling down your newsfeed while waiting
in line for your groceries, on the train to work, or that last scroll before you go to
sleep — no one can disagree that Facebook plays a significant role in our daily
lives.

In comparison to other big social media sites, people spend almost the same
amount of time on Instagram (53 minutes), and a little less on Snapchat (49.5
minutes). For marketers, time spent on social media apps matters because the more
time people spend on these apps, the higher is the chance that they will see
advertisements. So, at this point it’s a game of who can grab the user’s attention,
and in the best way possible. That’s why it also helps to know the best time to post
on Facebook, and other social media channels. From a user’s perspective, this

Facebook statistic is interesting because Facebook launched a tool in 2018 which

lets you see how long you’ve spent on the Facebook app. It also lets you set a time
limit, and receive an automated reminder, if you’ve spent more time than what
you’ve allotted for yourself. This helps just in case you think you’re frequenting
the app too often.

8. Marketers Love Using Facebook

Being the biggest social media site out there, Facebook gets its fair share of
attention from marketers as well. For instance in the US 86 percent of marketers
are using Facebook for advertising (EMarketer, 2018).
Regardless of the size of your business, Facebook is a great place to start
your social media marketing efforts. Almost all types of content work well when it
comes to sharing on Facebook, which makes it easy to get started on. Through
Facebook not only do marketers reach out to their target audience, but they can
also use the social media platform to interact with their customers and enhance
their relationship with them. Facebook advertising also helps marketers use the
information they have to refine their strategies and target their audience in a more
cost and time efficient manner.

9. Products Discovery via Facebook

Facebook is connecting people to brands and products. In fact, 78 percent of

American consumers have discovered retail products to buy via Facebook (Kleiner
Perkins, 2018). The survey suggests that more than half of the people have used
Facebook to actively look for products, with the majority of them discovering new
products on Facebook’s News Feed, Pages, and Groups.

Facebook is becoming increasingly important as a discovery platform. Users don’t

just spend time on the platform to get in touch with others, or to share more about
their lives, but also to browse, research, and find inspiration. This information can
also be of value to marketers, in order to help them improve the customer journey.
Understanding what the customer is looking for can lead to marketers making it
easier for people to discover products on mobile and as a result business driving
more sales.

10. Video Usage on Facebook

Facebook is the most popular channel for businesses to share video content. The
latest Facebook stats show that 81 percent of businesses prefer to share their video
content on Facebook, in comparison to other social media platforms (Buffer,
2019). This beats giants like YouTube and Instagram as a channel to share video
content on.

Businesses can take advantage of Facebook videos as a great tool to increase their
engagement with their audience. Videos can be a good conversation starter on your
page among your followers. You can also include a call to action on your video,
that will encourage people to hit the “like” button on your page, so you can
continue to build your Facebook following. Also, if you’re just getting into posting
videos on your Facebook page, make sure the thumbnail is clickable to increase the
viewership of your Facebook videos. Unlike with YouTube thumbnails, you can’t
customize the Facebook video thumbnails, so make sure that every frame of your
Facebook video is clear and high in quality.

Conclusion

That’s a wrap for the top 10 Facebook Statistics for 2020. It’s safe to say that in
this day and age your audience is using Facebook, and your competitors are too. In
order to stay on top of trends, you need to make sure that your Facebook strategy is
up-to-date. Especially with the use of Facebook evolving over the years, it’s
important for marketers to step up their game in light of these Facebook statistics
for 2020. If done right, Facebook can be a game changer for you and your
business.

Summary: Facebook Statistics

Here’s a summary of the Facebook statistics you need to know in 2020:

1. Facebook is the leading social platform, reaching 60.6 percent of internet

users.
2. 2.45 billion monthly active users use Facebook. It also has 1.62 billion users
that are visiting the social networking site on a daily basis.
3. More than 80 million small businesses around the world are using Facebook
Pages.
4. Seven out of ten (69%) adults in the U.S. claim that they use Facebook. 
5. 65 percent of Facebook users are under the age of 35.
6. 96 percent of active Facebook users accessed the social media platform via
mobile devices.
7. 58.5 minutes in the average time users spend on Facebook each day.
8. 86 percent of US marketers are using Facebook for advertising.
 9. 78 percent of American consumers have discovered retail products to buy
via Facebook.
10.81 percent of businesses prefer to share their video content on Facebook.

SOURCE:

https://www.facebook.com/zuck/posts/10107243286682221

https://datareportal.com/

https://www.emarketer.com/search1/?query=facebook

https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data

https://www.statista.com/statistics/730315/instagram-stories-dau/

10 LINKEDIN STATISTICS EVERY MARKETER SHOULD KNOW IN

2020.
Embarking on an ecommerce venture and not quite sure how to begin marketing?
Considering the ever-increasing use of social media, this is a great first step when
it comes to your internet marketing strategy.

From Facebook and Twitter to YouTube and Snapchat, your target audience can be

found across many different social media platforms. But before launching yourself
into social media marketing, you should consider the demographics and users of
each of these platforms and their potential.

LinkedIn is one of the most popular social media sites in the world today and it
calls itself “the world’s largest professional network.” Given its more formal and
professional image, a LinkedIn strategy can differ greatly from that of other social
media sites. 

To understand how to optimize your LinkedIn marketing strategy, you’ll first need
to understand the different LinkedIn demographics, including the number of
LinkedIn users, its gender divide, LinkedIn’s advertising statistics, etc.

We’ll be discussing 10 important LinkedIn statistics.

1. Number of LinkedIn Users

LinkedIn boasts over 660 million users in more than 200 countries and territories
across the globe (LinkedIn, 2019). 

Officially launched in 2003, LinkedIn’s growth has been nothing short of

phenomenal. In just two years, it amassed 1.6 million members. 

Even so, this initial LinkedIn growth rate was relatively slow compared to the spurt
it achieved after going public in 2011. In the five years that followed, LinkedIn
nearly tripled its user base from 160 million to 400 million in. Just a year later in
2017, it crossed the half a billion mark. 

Today, nearly half of the total number of LinkedIn users are monthly active users.
And if that’s not a powerful enough LinkedIn statistic, consider this LinkedIn
growth figure: more than two new members sign up for LinkedIn every second.
That’s over 172,800 new users per day! 

2. LinkedIn Demographics: Gender

Looking at LinkedIn’s demographics, and more specifically at the gender divide,
the professional network is more popular among males than females. 

57 percent of LinkedIn users worldwide are male, compared to 43 percent of

females (Statista, 2019). LinkedIn statistics also suggest very different engagement
habits with the platform between men and women. 

Women are slightly more selective about their job applications and feel that they
have to satisfy 100 percent of the stated requirements before applying (compared
to just 60 percent by males). Interestingly, women also apply to 20 percent fewer
jobs than men. 

The tables turn, however, after the application process: women are 16 percent more
likely than men to get hired after applying. 

3. LinkedIn Demographics: Age

When setting up a LinkedIn ad campaign, you should also consider the LinkedIn
age demographic.

37 percent of US adults – or more than one out of every three – aged between 30
and 49-years old use LinkedIn (Pew Research Centre, 2019). This is the largest age
group US LinkedIn users fall into, after which is the 18 to 29 years old age group
making up 28 percent.

In terms of global usage, the majority of LinkedIn users – or 38 percent, to be

exact – are between 25 and 34 years old. 35- to 54-year-olds account for 30 percent
of the platform’s total user base, followed by 24 percent of users in the 18- to 24-
year-old category.

It is also this latter group in which LinkedIn’s popularity is growing the fastest. As
it stands, 18- to 24-year-olds make up a quarter of LinkedIn’s overall advertising
audience.

4. LinkedIn Demographics: Education

When planning a LinkedIn ad campaign, it’s also important to consider other
LinkedIn demographics such as the academic backgrounds of your target audience.

You may be interested to know that half of all US adults with college degrees use
LinkedIn (Pew Research Centre, 2018). In comparison, just 42 percent, 39 percent,
and 32 percent of all college graduates in the US use Instagram, Pinterest, and
Twitter respectively. 

The usage of LinkedIn among US college graduates is, however, much lower than
that of YouTube and Facebook. 85 percent and 77 percent of US adults who have
graduated from college use YouTube and Facebook respectively.

5. LinkedIn Demographics: Job Seniority

 With over half
a million LinkedIn users, there are plenty of interest and targeting options for
marketers who want to advertise on LinkedIn. To do that, aside from
understanding your target audience, you also need to understand the type of
audience that’s on LinkedIn.

LinkedIn is the biggest business social media site. This means that the audience
you’re targeting is made up of professionals who engage on the platform on a
business level. Since LinkedIn allows you to research and target your audience by
seniority, it is important for marketers to understand the demographics of those
professionals on the site.

According to LinkedIn, of all its users, 90 million are senior-level influencers

(LinkedIn, 2019). That makes up nearly 15 percent of its more than 660 million
users worldwide. 

At 63 million, almost one in ten LinkedIn users are decision-makers. About 40

million are mass affluent users, 17 million are categorized as opinion leaders and
10 million are C-level executives.

6. LinkedIn for Business

As a professional network, LinkedIn is popular not only among job seekers but
also businesses, with more than 30 million companies listed on the platform
(LinkedIn, 2019). 

However, this doesn’t mean that all of these 30+ million businesses listings are
created and managed by their respective companies as LinkedIn automatically
generates business listings when a user adds experiences from organizations that
are yet to be listed. 

Even then, this still means that LinkedIn is about halfway to its goal of getting all
70 million companies in the world to have a profile on its network.

As it stands, these registered companies are listing over 20 million jobs on the
platform. These LinkedIn statistics only go to show the dominance of the platform
in the professional work environment.

In fact, LinkedIn statistics show that every single Fortune 500 company is
represented on the platform by at least one upper-level representative.

7. LinkedIn’s Popularity Among B2B Marketers

Of all the social media sites, LinkedIn is the second-most popular platform among
B2B marketers, just behind Facebook (Social Media Examiner, 2019). 

Four out of every five B2B marketers use LinkedIn, compared to 91 percent of
B2B marketers who use Facebook. That puts it ahead of Twitter, Instagram, and
YouTube, which are used by 67 percent, 66 percent, and 54 percent of B2B
marketers respectively. 

Despite its popularity among B2B marketers, the professional network doesn’t
seem to be quite as popular as a marketing platform for businesses as its rival,
Facebook. Just 14 percent of marketers chose LinkedIn as the most important
platform for their business, while 61 percent chose Facebook.

Marketing activities on LinkedIn may, however, be on the rise. 70 percent of B2B

marketers are planning on increasing their organic activities on the platform –
something to consider for your LinkedIn strategy.

8. Reach of LinkedIn Ads

The previous LinkedIn statistic should come as no surprise, considering that
LinkedIn is an advertising goldmine that’s constantly growing. This is especially
important for brands and companies that are trying to connect with professionals
around the globe to be aware of.

To understand LinkedIn advertising, it’s important to know the potential of your

advertising reach. The latest LinkedIn statistics show that as of January
2020, 663.3 million people can be targeted with LinkedIn ads (DataReportal,
2020). That represents a 1.6 percent quarterly growth of LinkedIn’s reach. 

Of these, the US offers the largest group of LinkedIn advertising audiences with a
reach of 160 million users. In fact, LinkedIn users in the US have the most
potential to be reached via advertisements, with 2.5 times as powerful a reach as
second-placed India with 62 million users and third-placed China with 50 million
users

9. LinkedIn’s Role in Buyer’s Journey

Given the increasingly widespread use of social media these days, it should come
as no surprise that social networks today have immense influence over a buyer’s
purchase decision. 

In fact, it is estimated that more than seven out of ten buyers are influenced by

social media when deciding to purchase a product or service.

Of all the social networks, LinkedIn seems to have the upper hand. 52 percent of
buyers list LinkedIn as the most influential channel during their research process
(Demandbase, 2018). This is followed by 42 percent of buyers who list blogs as
having the biggest influence on their research.

In general, buyers who rely on social media for their purchase decision do so to get
recommendations and opinions and to connect with sellers. 
10. LinkedIn’s Mobile Traffic

With the rise of the usage of mobile devices, mobile web traffic has logically
increased along with it. As a matter of fact, overall mobile traffic is expected
to increase five-fold between 2018 and 2024.

To further put things into perspective, the average smartphone user in the US
currently consumes 8.6GB of data per month. This is expected to increase to 50GB
come 2024. 

Currently, the majority of overall internet usage is mobile, and LinkedIn is

certainly no exception to this: 57 percent of LinkedIn’s traffic comes from mobile
devices (LinkedIn, 2018).

Even though this is a relatively low figure compared to Facebook (at 88 percent)
and YouTube (at 70 percent), the fact that LinkedIn gets most of its traffic from
mobile devices should be a big enough motivation for ecommerce store owners to
consider a mobile commerce strategy – at least for their LinkedIn marketing
efforts.

Conclusion

These LinkedIn statistics serve to help you better understand the platform and its
users. That way, you can mine its potential to the maximum to drive traffic from
LinkedIn to your website. 

Whether you’re including LinkedIn as part of your sales process or simply using it

as a free marketing channel for your ecommerce business, it’s a channel that’s not
to be missed out on.

Summary: LinkedIn Statistics

Here’s a summary of the LinkedIn statistics you need to know in 2020:

1. LinkedIn has over 660 million users in more than 200 countries and
territories across the globe. 
2. 57 percent of LinkedIn users are male and 43 percent are female.
3. 37 percent of US adults who use LinkedIn are between 30 and 49 years old.
4. Half of all US adults with college degrees use LinkedIn.
5. Nearly 15 percent of all LinkedIn users are senior-level influencers.
6. There are more than 30 million companies listed on LinkedIn.
7. LinkedIn is the second-most popular social media platform among B2B
marketers.
8. The US offers the largest group of LinkedIn advertising audience with a
reach of 160 million users.
 9. 52 percent of buyers says LinkedIn has the most influence on their research
process before purchasing a product.
10.57 percent of LinkedIn’s traffic is mobile.

SOURCE:

https://khoros.com/resources/social-media-demographics-guide

https://www.emarketer.com/Report/US-Social-Network-Users-eMarketers-Estimates-
20182022/2002222

https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/

https://about.linkedin.com/

https://www.statista.com/statistics/933964/distribution-of-users-on-linkedin-worldwide-gender/

https://www.pewresearch.org/search/LINKEDIN

https://www.omnicoreagency.com/linkedin-statistics/
10 GOOGLE STATISTICS EVERY MARKETER SHOULD KNOW IN 2020

We’re all constantly curious. That’s why search engines exist: to make our lives
easier, and to quench our never-ending thirst for information. 

Thanks to search engines, we have an immeasurable amount of information

available to us at the touch of a button. It’s hard to imagine how life was like
before such easy access to information. So much so, that Google has become
synonymous with the internet. 

Digging into these Google search statistics will help you understand user
behaviour, and internet search trends, as well as how you can optimize your
website in order to make the most out of your resources. Or, they could just be
interesting if you’re looking for some fast facts about Google. So, let’s get started
with the top ten Google Search Statistics that you need to know for 2020:
1. Google Is the Most Visited Website

It comes as no surprise that Google is the most visited website. To put a number on
it, Google has been visited 62.19 billion times this year (Similarweb, 2019). 

Everyday billions of users rely on Google to carry out their daily searches. But,
apart from being a search engine, Google also provides a bunch of other services.
This includes Gmail, their popular email service, as well as Google news, Google
shopping, and serving as a video and images platform as well.

Another fun fact is that around 7.2 percent of this traffic comes from people
Googling the term “Google”.
2. Google Dominates the Search Engine Market

With Google being the most visited website in the world, Google dominates the
search engine market. In fact, as of July 2019, Google holds 92.18 percent of the
market share (Gs.statcounter, 2019). 

To put this stat into perspective, let’s compare the search engine market share of
Google with other popular search engines out there. Bing has 2.32 percent of the
market share, Yahoo! has 1.6 percent of the total market share, and both Baidu,
and Yandex each own less than a percent of the total market share. 

Since the introduction of Google search in 1997, all the other search engines have
faced quite a hard time trying to reach the same level as Google. Over the past
decade, Google has maintained a high market share of the search engine market.
And it makes the majority of its revenue through advertising. But over the course
of time, Google has also expanded its services to mail, productivity tools, mobile
devices, and other ventures. This combination has also resulted in Google earning
one of the highest tech company revenues in 2018.
3. How Many Google Searches Are Conducted per Day?

We know that there’s a lot of searches carried out on Google every day, but how
many exactly? Google processes over 3.5 billion searches per
day (Internetlivestats, 2019). 

If you break this statistic down, it means that Google processes over 40,000 search
queries every second on average. Let’s also take a look at how Google’s searches
per year have progressed. In 1998, Google was processing over 10,000 search
queries per day. In comparison, by the end of 2006, the same number of searches
would be processed by Google in a single second. So, in less than a decade,
Google went from becoming barely known to an integral part of the everyday life
of searchers, all around the world. 

Google searches’ growth rate expanded significantly in the first decade of the 21st
century, but it started to decline in 2009 and 2010 and it’s currently estimated to be
at around ten percent per year.

4. Number of Mobile Google Searches

With mobile gaining popularity almost everywhere, Google search is no exception.
Mobile is first even on Google. When we take a look at the number of Google
searches based on the device, 63 percent of Google’s US organic search
traffic originated from mobile devices (Merkleinc, 2019).

Mobile search refers to Google searches carried out using a mobile device such as
a smartphone or a tablet. Since the last quarter of 2013, mobile searches on Google
in the United States have increased. When comparing the types of searches on
different devices, users on tablets or smartphones are more likely to conduct local
searches, looking for answers to a particular query that is more likely to be location
based. Searches carried out using mobile devices are typically done with less
complex results in mind, which could include fast facts, rather than learning
complex subjects.

5. What Is the Most Searched Query on Google?

So, by now we know that people search a lot on Google, but what is the most
searched query on Google? As of October 2019, Facebook was the most searched
keyword on Google (Ahrefs, 2019). 

Not surprisingly, the list of most searched queries is dominated by branded

searches. The second most searched term is YouTube and the third is Amazon. The
top three most searched queries on Google all have a search volume of above 100
million searches in a month. This search volume shows how many times a
keyword gets searched on Google per month. But since the search demand on
many keywords fluctuates from one month to another, the number is calculated as
the annual average.

6. How Often Do We Use Google Search?

Without even taking a look at this stat, we know that we’re really dependant on
Google. Multiple times per day, we’re turning to Google to resolve our queries for
us. To be precise, 84 percent of respondents use Google 3+ times a day or
more often (Moz, 2019). 

Google search has seen many changes in the past few years. Google has also
introduced many new components to the normal search results that we were getting
around a decade ago. With the updates, many quick searches are answered even
faster thanks to Featured Snippets, or Knowledge Panels. We get better results for
what we might be searching for in terms of videos or images, where this might’ve
been the preferred choice of searchers in the first place. Taking it a step further,
Google also introduced the “People Also Ask” boxes, which help searchers dig
further into their original query by showing them further questions that might be
relevant to them.
7. Almost Half of All Product Searches Begin on Google

Just like many other searches, Google is also a starting point for almost half of the
product searches. 46 percent of product searches begin on Google (Jumpshot,
2018). With the latest data, Amazon surpasses Google when it comes to product
searches, with 54 percent of searches starting on Amazon. The Jumpshot report
shows us that Amazon and Google have been switching places from 2015 to 2018
in terms of being the preferred platform for user’s starting their product search. 

This can also be really useful for marketers that are trying to understand the buyer
journey and how they can make the lives of their customers easier. Knowing where
product searches start from can help marketers know their potential impact
throughout the different stages of the customer buyer journey. This can be useful to
make sure that they’re providing the right information to searchers to help them
make the right purchase decision.
8. Google Search Usage on Desktop

Google search also dominates on Desktop. 90.47 percent of all worldwide

searches made on desktops are done via Google (Statista, 2019).

These statistics remind us that Google is indeed the market leader. But other search
engines such as Yahoo!, Bing, and Baidu still have a large audience and can’t be
ignored. They average between five and ten percent of the market share. What’s
interesting to note is that even though Google has the highest market share, month
over month it has been decreasing slightly. At the same time, other search engines
like Baidu have seen an increase in market share.
9. Importance of the First SERP Page

If you’re looking for something on Google, chances are you’re going to stay on the
first page. In fact, 90 percent of survey respondents said they were likely to click
on the first set of results (Searchengineland, 2018). Chances are, if you can’t find
your desired results on the first page, you’ll end up changing your query, instead of
looking at the second page.

The same survey also revealed that 60 percent of mobile users were “very likely”
to click on the first two or three search results they saw. This increasingly lays
emphasis on the fact that organic rankings matter. The most important reason you
want to rank higher is to increase your visibility to users. Especially if you’re a
business, you should strive to be on the first page of Google SERPs. You
drastically reduce your visibility by going beyond page one of Google.
10. Organic Searches’ Results 

Organic search produced 23 percent of all site visits in Q2 2019 (Merkle, 2019).
The report shows us that organic search fell by percent year-over-year in Q2 2019.
Organic search visits were down across all devices, but this trend was the most
visible on mobile phones. 

The main reason for this drop in organic searches could be because of a growth in
paid search and direct site visits. This doesn’t mean that organic search results are
no longer important, but that other sources are gaining visibility. The main reason
why organic results will remain your best friend is because organic traffic is
targeted. If you cater your results to provide a solution to a specific user query,
chances are that you’ll be more likely to gain a new customer. 

Conclusion: Google Search Statistics 

It’s clear that Google continues to dominate the search market. But that doesn’t
mean that other search engines should be ignored. Search engines like Bing, Baidu,
and others continue to gain importance. That’s why it’s important for marketers to
keep other search engines in mind to be able to target niche audiences. 

Not just that, but platforms such as Facebook and Amazon have also maintained
their growth over the years. Understanding Google’s search trends can open doors
of possibility for marketers to improve their CTRs and conversion rates. 

Conclusion: Google Search Statistics 

It’s clear that Google continues to dominate the search market overwhelmingly.
But that doesn’t mean that other search engines should be ignored. Search engines
like Bing, Baidu, and other continue to gain importance. That’s why it’s important
for marketers to keep other search engines in mind to be able to target niche
audiences. Not just that, but platforms such as Facebook and Amazon have also
maintained their growth over the years. Understanding Google’s search trends can
open doors of possibility for marketers to improve their CTRs and conversion
rates. 

Summary: Google Search Statistics 2020 

1. Google has been visited 62.19 billion times this year.

2. Google has 92.18 percent of the market share as of July 2019. 
3. Google processes over 3.5 billion searches per day.
4. 63 percent of Google’s US organic search traffic originated from mobile
devices.
5. Facebook was the most searched keyword on Google. 
6. 84 percent of respondents use Google 3+ times a day or more often.
 7. 46 percent of product searches begin on Google.
8. 90.47 percent of all worldwide searches made on desktops are done via
Google.
9. 90 percent of survey respondents said they were likely to click on the first
set of results.
10.Organic search produced 23 percent of all site visits.

SOURCE:

https://www.similarweb.com/website/google.com

https://gs.statcounter.com/search-engine-market-share

https://www.internetlivestats.com/google-search-statistics/

https://mysiteauditor.com/blog/8-seo-experts-reveal-fascinating-predictions-for-2016/

https://www.merkleinc.com/thought-leadership/digital-marketing-report

https://seoparrots.com/seo-results/?gclid=CjwKCAjwqJ_1BRBZEiwAv73uwFdc5n6cYL-
KGuPtLQ-XC0oPtieUsz4U-M1GysiWMCrz16fM-f8wTBoCzQQQAvD_BwE
10 YOUTUBE STATISTICS EVERY MARKETER SHOULD KNOW IN
2020

It’s safe to say that YouTube is

the most popular video platform out there. The simplicity of YouTube is one of the
many reasons why it has exploded in popularity over the years. YouTube makes it
so easy for content creators to share their content with a large audience. And as a
result, there’s a wide range of content to choose from. So, whether it’s endless
beauty tutorials, product reviews, gaming channels, or hours of unboxing videos
— YouTube has it all. In the millions of YouTube channels out there, you’re
guaranteed to find at least a few that strike you as interesting. Let’s just say, on
YouTube there’s something for everyone. 

The first ever video uploaded to YouTube was on April 23rd 2005, showing one of
the founders at the zoo, unambiguously titled “me at the zoo”. Since then,
YouTube has come a long, long way. It went from 0 to 1 billion viewers in a
decade…that’s quite a journey. But it isn’t just fun and games. There’s more to
YouTube. This amazing platform can help you grow your ecommerce business in
2020.  

Here are the top 10 YouTube statistics that you need to know about in 2020.
1. Monthly Active YouTube Users

YouTube has 2 billion users worldwide (Statista, 2019). Statista gives us

information about the most popular social networks worldwide as of April 2019
and the number of active users they have on a monthly basis. The only social
network that has more monthly active users than YouTube is Facebook. 

To point out, these monthly active users are people who logged-in to the site at
least once per month. It’s important to mention this since there are still a number of
people who watch videos on YouTube without using Google Accounts. This
YouTube user statistic can be of huge value to marketers in 2020. When close to 2
billion users are logging in every month to watch videos on YouTube, there’s an
active market that marketers have the potential to tap into. And since a large
portion of YouTube users visit the social network on a daily basis, it proves to be a
great platform for your digital marketing efforts.
2.YouTube –The Second Most Popular Social Media Platform

If the first YouTube statistic we shared didn’t get your attention, this one surely
will. 79 percent of internet users say they have a YouTube account (Datareportal,
2019).

Created in 2005 by three former PayPal employees, YouTube has grown

exponentially over the years. Google bought YouTube in 2006 for US$1.65 billion,
and now YouTube operates as one of Google’s subsidiaries. Since the creation of
YouTube, its mission has been to provide fast and easy video access to users, and
the ability to share videos frequently. And since then, it has grown beyond
expectation. It’s no secret that YouTube is a continuously growing social media
platform, but there are many reasons that have contributed to its success today.
One of the main reasons YouTube manages to hold its dominant place in the
industry is because of how accessible it is. YouTube makes it so easy to get started
and share your content with a large audience. The simplicity with which people
can get started on YouTube has contributed immensely to attracting millions of
content creators around the world. 

3.YouTube Speaks Your Language

Users can navigate YouTube in a total of 80 different languages. This covers 95
percent of the Internet population (YouTube, 2019). For comparison
purposes, Facebook is available in 43 languages. The language in which YouTube
content can be accessed is based on the user’s language settings, not their location.
This means that if you’re travelling to any part of the world you can continue to
easily access YouTube in your preferred language. 

As a marketer, this YouTube statistic can prove to be valuable when you’re

considering your marketing efforts based on your target audience. With the
possibility of reaching an audience in 80 different languages, YouTube has kept its
potential reach high, and as a marketer that reach extends to you. If you’re creating
your own videos, you should make sure to optimize your content based on your
target market. Some handy tips to optimize your YouTube videos for a global
audience include translating video captions, translating video titles and
descriptions, and to engage with your YouTube audience in the language that they
are commenting on your videos in. Showing your audience that you’re willing to
make some extra effort for their comfort will go a long way in helping you gain
more subscribers and potentially customers as well.

4. YouTube Usage by Generation

When it comes to the usage of YouTube based on generation, at least 90 percent of
U.S. internet users aged 18 to 44 years accessed YouTube (Wear flint, 2018). This
qualifies them as active users. For Millennials in both the US and UK markets, the
most used social network is YouTube. This YouTube statistic also goes to show
the preference of visual content among other types. What’s even more surprising is
that the same study shows that 51 percent of elderly people, over the age of 75,
who are using the internet are also watching videos on YouTube. 

Understanding the usage of YouTube based on age group can help marketers
understand if their target market is present on YouTube or not. Using YouTube ads
could be a powerful tool for businesses that are sure that their target audience is
using the social network platform. 

5. People Enjoy Watching Videos on YouTube Everyday

Everyday people watch one billion hours of videos on YouTube and generate
billions of views (YouTube, 2019). Let’s do the math. If every single person on
earth watched a video, that’s around 8.4 minutes per day per person. That’s a
mind-blowing number that just adds to the credibility of video as a content source
for people. Another interesting fact is that searches related to the term “how to” are
growing 70 percent year over year, according to searchengineland.com. This
means that when users are searching for ways to learn something, they rely on
video content.

Marketers should be leveraging the power of video and cater their content
according to the growing preference of video content. There are endless ways that
you can start creating video content on YouTube. Maybe you can create a
YouTube channel where you can share updates with your audience, or interact with
them and solve their queries or concerns. Or let’s say you have an online store and
would like to share videos of your products on YouTube with your audience. You
can even add a link to your YouTube profile on your ecommerce store, so your
audience knows that they can find you there. And when it comes to posting videos
on YouTube daily, it doesn’t hurt to know the best time to post on YouTube, so
you can make sure that your audience is active, and more likely to view your
content.

6. Importance of YouTube for Businesses

As the importance of video content is becoming evident, more and more businesses
are turning to video. 62 percent of businesses use YouTube as a channel to post
video content (Buffer, 2019). It’s the second most popular channel for businesses
to share their video content, with Facebook securing first place, again.

YouTube may have gained a lot of popularity as a platform for personal video
viewing, but it has also been a valuable tool for businesses. In the recent years,
more businesses have started to use YouTube as a channel to communicate with
their existing customers and expose themselves to potential customers. And with
the massive reach it has, it’s no shocker that businesses are turning to YouTube to
expand their marketing efforts.
Sharing has been made easy through the use of YouTube, and it goes both ways.
Not only can businesses easily share their news with their audience, or improve
their brand’s visibility, but at the same time they can use YouTube as a channel to
communicate with their market and receive feedback from them. This can be done
through engagement with the audience in the YouTube comments.

YouTube gives brands the possibility to customize how their channel looks. To
take full advantage of this, businesses should update their YouTube channel to
reflect their brand identity, in order to stand out among the competition. Although
it can be really easy to setup a YouTube channel, the hard part is to keep working
on it, and posting regularly to increase subscribers and keep your audience
engaged.

7. YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. We’re spending more time on our mobile phones than
ever before. That’s why this next YouTube stat comes as no big surprise. More
than 70 percent of YouTube watch time comes from mobile devices (YouTube,
2019).
You and your business simply can’t afford to ignore the huge potential that mobile
has to offer to your brand’s visibility. It’s evident that mobile views have increased
much faster than desktop consumption, and because of this it’s important to stay up
to date with mobile video trends so that your audience is presented with the content
that they want to see. Now while YouTube content is optimized for mobile by
default, the important thing to understand is how you can improve the mobile
experience for your audience. Content creators need to keep an eye on their
YouTube stats and data for mobile viewers through third party analytics providers,
such as comScore. ComScore for YouTube and its Partner Channels across its core
audience measurement services.

8. People Discover New Products on YouTube

Video is a powerful marketing tool. 90 percent of people say they discover new

brands or products on YouTube (Thinkwithgoogle, 2019). Now while it doesn’t
necessarily convince people to buy your products or services, it does get the
message across. Consumers rely on video content during every step of the journey.
And this piece of information is extremely valuable to marketers.
YouTube can help popularize your product. If you’re trying to get into a new
market, or increase exposure of a product, you can make a video of that product
showcasing its benefits. With video content becoming increasingly competitive,
the key to remember is creativity. The more creative your content is, the higher the
chances that you’ll get your audience hooked to your style, and curious for more. If
your business is trying to make the most out of its video content, you should make
sure that your video content empowers people to take action. You can keep a few
things in mind such as positioning your brand as an expert in your category or
niche, by engaging with your audience, answering their questions and concerns,
and sharing your brand’s ethos and ideas

9. 720,000 Hours of Video Uploaded to YouTube Daily 

500 hours of video are uploaded to YouTube every minute worldwide (Tube filter,
2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of
video uploaded every day to YouTube. Wow. To put this into perspective, it would
take you close to 82 years to watch the number of videos uploaded to YouTube in
only an hour. That’s a lifetime of watching YouTube videos. 

And while these numbers are staggering, it’s nothing compared to the watch time
on YouTube. With the amount of new content uploaded to YouTube every minute,
it’s no wonder that YouTube is growing its reach as a channel. And that’s why
businesses can’t afford to ignore YouTube. Businesses can benefit from the use of
YouTube by building a community and interacting with their customers, by
showing their products, or by advertising on the platform.

10. Youtube Owns a Third of Mobile Traffic.

A new report reveals the applications that are responsible for the most downstream
mobile traffic. YouTube accounts for the most megabytes, with 37 percent of all
mobile internet traffic (Statista, 2019). This is way ahead of Facebook, which is in
second place with 8.4 percent, and Snapchat with 8.3 percent. For users that are
browsing on cellular data as opposed to a WIFI connection, YouTube takes the
lead. This YouTube statistic means that users are consuming more content per
megabyte on YouTube than any other app. This is also ahead of other video
streaming apps such as Netflix. Short-form videos do better when it comes to
mobile devices, and that’s a main reason why YouTube does much better than
Netflix. Movies and TV series do much better with the audience on desktop, or
when connected to WIFI.

Another main reason why YouTube accounts for more than a third of all mobile
traffic is because video streaming uses more megabytes than standard browsing.
Nonetheless, it still brings attention to the fact that a huge chunk of people are
investing their time into watching videos, even on mobile. If anything, this
YouTube statistic brings more credibility to YouTube as a platform with enormous
reach. This YouTube statistic also allows us to understand more about the types of
video that users prefer to watch on mobile devices. Users want short-form videos
which they can watch anywhere at any time.

Conclusion

YouTube is the future of entertainment. It has been for a few years now. And that’s
why you and your business should be aware of these important YouTube statistics,
so you don’t overlook YouTube when it comes to your marketing strategy.

Summary: YouTube Statistics

Here’s a summary of the YouTube statistics you need to know in 2020:

1. YouTube has 2 billion users worldwide.

2. 79 percent of Internet users have their own YouTube account.
3. You can navigate YouTube in a total of 80 different languages which covers
95% of the Internet population.
4. 94 percent of American users between the age range of 18-44-year-old
accessed YouTube at least once a month.
5. Everyday people watch one billion hours of video on YouTube.
 6. 62 percent of businesses use YouTube as a channel to post video content.
7. More than 70 percent of YouTube watch time comes from mobile devices.
8.  90 percent of people say they discover new brands or products on YouTube.
9. 400 hours of video are uploaded to YouTube every minute worldwide.
10.YouTube is Responsible for 37 percent of All Mobile Internet Traffic.

SOURCE:

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

https://datareportal.com/?
utm_source=Statista&utm_medium=Data_Citation_Hyperlink&utm_campaign-Data_Partners

https://www.youtube.com/intl/en-GB/about/press/

https://castfromclay.co.uk/main-findings-social-media-demographics-uk-usa-2018

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/

https://www.tubefilter.com/2019/05/07/number-hours-video-uploaded-to-youtube-per-minute/

https://www.statista.com/chart/17321/global-downstream-mobile-traffic-by-app/
10 INSTAGRAM STATISTICS EVERY MARKETER SHOULD KNOW IN
2020

Whether it’s brunch, business, or the beach, we’re all wondering – is it

Instagrammable?

Instagram has grown immensely over the years, and it continues to broaden its
horizons. The photo-sharing app has gone a long way from once being a favourite
for vacationers sharing their holiday pictures to now appealing to all kinds of
influencers, advertisers, and brands.

At this point, it’s safe to say that your audience is using Instagram, and your
competitors too. But keeping on top of Instagram trends becomes a little
complicated at times. Your target customers might be scrolling away on their feeds
right now, the question for marketers is how and why they should be present on
Instagram.

The top 10 Instagram statistics for 2020 to shed some light on the rising
importance of Instagram.
1. How Many People Use Instagram?

As of June 2018, Instagram has reached the 1 billion monthly active user

mark (TechCrunch, 2018). That’s a big milestone for the mainly mobile photo
sharing network! More than 500 million active users are using the platform daily.
As of now, the Instagram app is one of the most popular social networks
worldwide. A little over 5 years ago, in June 2013, Instagram had 130 million
monthly active users. Since then, it’s grown 10 times.

Instagram is a social network that allows users to share and edit both photos and
videos. Out of the social networks, only Facebook and Youtube have more daily
active users than Instagram. Once used mainly by teens and young millennials,
Instagram continues to grow as one of the most popular social media platforms,
and the data tells us that it’s not going to change anytime soon.

So, if you were questioning whether your brand should spend the time and money
to invest in Instagram, the tremendous number of monthly active users should be
an indication
2. Instagram Hashtags Usage

Ever since the concept of using hashtags to tag and identify topics on social media
was invented in 2007 (by Twitter), its usage has exploded and is today considered
a quintessential element of social media.

Instagram is certainly no exception to this. From companies and Instagram

influencers to even the average Joe, the use of hashtags on Instagram is popular
and widespread. 

This is so much so that the latest Instagram statistics show that an average
Instagram post contains as many as 10.7 hashtags (HubSpot, 2020). 

But if you’re thinking of going all out on hashtags to try and reach new users and
grow your audience, think again. Studies have shown that with Instagram hashtags,
it isn’t a case of the more the merrier. In fact, engagement decreases for posts with
six or more hashtags, so try to use five or fewer. 

And if you want to get strategic, you may be interested to know that the most
popular hashtag on Instagram, #love, has been used over two million times. So
while it may emit that warm fuzzy feeling in your viewers, your post could be
drowned out by the two million other posts with the same hashtag. 

For reference, #photography, #instagood, #fashion, #art ,#make up the next four
most popular Instagram hashtags.

3. Young Adults Love Instagram

71% of the billion monthly active users on the Instagram app are under the age of
35 (Statista, 2019). This statistic provides information on the distribution of
Instagram users worldwide as of January 2019. The single most popular age range
is users between the ages of 25-34, followed by users between the ages of 18-24.
Does your target audience include this demographic?

Understanding social media demographics will help you determine which

platforms make the most sense for your brand to utilize. This way you’ll be sure
that you’re not spending time creating content for a platform where your audience
doesn’t have a presence. If your target market consists of young adults, you know
that Instagram is the right place for you to be. Once you know this, you can start
producing the right type of Instagram content that fits your user’s needs and adding
all the right Instagram captions.

4. How Much Time Do People Spend on Instagram Daily on Average?

People spend almost as much time on Instagram as they do on Facebook.

The amount of time Android users dedicate to Instagram is approaching that of
Facebook — In June 2018 Facebook users’ spent an average of 58 minutes per day
on the platform compared to Instagram users’ 53 minutes per day (Recode 2018).
The time spent on Instagram matters because the more time people spend in the
app, the more advertisements they see, and the more opportunities they have to
notice your brand. Instagram also revealed that introducing the Instagram Story
feature increased the amount of time people were spending on the app every day.
But not only does the time spent on Instagram matter, but also the time of day that
users are most active on the platform. That way, you’ll get to know the best time to
post on Instagram for your brand.
5. Businesses are Using Instagram

With Instagram becoming increasingly popular, an estimated 71% of US

businesses claim that they use Instagram for business (Mention, 2018). The same
study also reveals that 7 out of 10 hashtags on Instagram are branded. And more
than 80% of businesses consider Instagram engagement as the most important
metric. Instagram engagement may be one of the most important KPIs for many
marketers, but it’s not a straightforward task to measure it. With the Instagram
platform rapidly evolving, it’s hard to keep up with the updates and what to
measure.

Businesses have a great opportunity to use Instagram for social media marketing.

Not only is there a huge market, but there’s an interested audience that you can
reach without spending large sums of money. If you’re looking for tips and ideas
for how your brand can advertise on Instagram, we’ve got you covered with
these eye-catching Instagram post ideas.

6. Instagram Sponsored Content Growth

The trend of influencers publishing sponsored content on Instagram continues to
grow with no signs of letting up. Over the course of the year from February 2018
to February 2019, the number of Instagram influencers using the #ad hashtag
grew by 133 percent (Social bakers, 2019).

In fact, in the first quarter of 2019, nearly 25,000 Instagram accounts published
with the #ad hashtag. 

Since posts by influencers with a larger following are likely to have more views
and reach, it’s expected that these accounts are more sought after for influencer
marketing campaigns than those with fewer followers. 

This is reflected in the number of times these high-profile influencers have used
the #ad hashtag. More than one quarter (26 percent) of influencers with over a
million followers use #ad in their posts. In comparison, less than one in five of
influencers with fewer than one million followers and just around two percent
of micro-influencers with fewer than ten thousand do so.
And it’s not just the sponsored posts by influencers that are growing in popularity.
Across all Instagram posts over this time period, the use of #ad increased by 120
percent. 

7. Instagram Stories Usage

In August 2016, Instagram launched Instagram stories. This game-changing feature

allows users to take photos or videos which disappear after 24-hours. After
launching this feature, people started sharing way more on Instagram. 500 million
Instagram accounts use Instagram Stories every day (Instagram, 2018). Not just
that but 1/3 of the most viewed IG stories are from businesses.  

Before Instagram stories, people were mostly sharing their important moments,
which weren’t usually on a daily basis. Instagram nailed the hammer on the head
with Instagram stories, giving people a better reason to share their everyday
moments without actually having to keep the content on their profile. This is also a
great opportunity for businesses to increase their visibility. There’s a post showing
just how you can also start using Instagram stories to build your audience.

8. Instagrammers Follow Brands

50% of Instagram users follow at least one business (Mention, 2018) meaning that
businesses have a great opportunity to increase their reach through Instagram.
Whether you’re a local brand or businesses around the world, you have the
potential to improve your brand by using Instagram.

With an Instagram Business profile, brands can add their additional contact
information that isn’t an option available for personal profiles. This includes a
business phone number and address. If you’ve got an Instagram Business
profile you also have access to Instagram analytics which can provide you data
about impressions and reach per post, as well as more information about your
demographic. This can help you to understand what type of content your audience
likes the most. So, whether it’s food, clothes, or any niche that you’re interested in,
you can be hopeful that there are users who are interested to follow you or your
brand on Instagram.

9. Instagram Engagement Matters

Instagram engagement is on the rise for brands. It increased by 29% between
October 2017 and May 2018 (Socialbakers, 2018). This means that brands can
generate over 4x more interactions on Instagram compared to Facebook.

While we understand that Instagram engagement is important for brands, the

question still remains about what Instagram engagement actually is and how it’s
measured. Instagram engagement is the degree of involvement that your followers
show toward your Instagram content. This could be in the form of likes, comments,
or shares. Instagram is a visual content-based platform which is one of the reasons
why it has such high engagement. It offers a platform for different types of content
creation such as photos, videos, live videos, stories, and also the IGTV app. This
increases content creativity, as it gives you a wide variety of content types to
choose from. If you’re a brand or business, you should be making use of
Instagram’s potential to improve interactions. We’ve got a bunch of tips for you to
improve your Instagram engagement.

10. Instagram Has an Impact on Buyer’s Shopping Journey

We’ve already gone over the impact of Instagram for brands, but let’s take it a step
further. Instagram helps 80% of Instagrammers decide whether to buy a product or
service (Facebook, 2019). Instagram users report making a purchase decision
based on something that they saw while browsing the app. Influencer
marketing plays a huge role in influencing these purchase decisions too, so if your
brand is not including Instagram to your social media marketing, you’re missing
out on a huge opportunity. Especially if your business is targeting millennials. 

There’s a bunch of different tactics that you can use to impact the buyer decision
on Instagram. So whether it’s Instagram ads, engaging users with creative stories,
or including the relevant Instagram hashtags to be more discoverable, it all can
matter if you do it right.

Conclusion

Over the years Instagram has proven to be a powerful marketing tool for
businesses that are looking to expand both their visibility and reach.

Summary: Instagram Statistics

Here’s a summary of the Instagram statistics for 2020:

1. 1 billion monthly active Instagram users.

2. The average post on Instagram contains 10.7 hashtags.
3. 71% of the billion monthly active users on the Instagram app are under the
age of 35.
4. Instagram users spend an average of 53 minutes per day.
5. 500 million IG accounts use Instagram stories every day.
6. The use of the #ad hashtag on Instagram increased by 133% from February
2018 to February 2019.
7. Instagram can generate over 4 x more interactions on Instagram compared to
Facebook.
8. 71% of US businesses use Instagram.
9. Instagram helps 80% of Instagram users decide to buy a product or service.
10.50% of Instagrammers follow at least one business.

SOURCE:

https://techcrunch.com/2018/06/20/instagram-1-billion-users/

http://extfiles.etsy.com/worksheets/instagramstrategyguide.pdf

https://www.statista.com/statistics/325587/instagram-global-age-group/

https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data

https://mention.com/blog/instagram-engagement/

https://www.socialbakers.com/blog/must-know-influencer-trends-for-2019-the-complete-report