Submitted in The Partial Fulfillment For The Degree of Master of Business "Administration" (Affiliated To Utter Pradesh Technical University, Lucknow)

RESEARCH REPORT
On
COMPARISION OF DIFFERENT SCHEMES
OF
UTI MUTUAL FUND
Submitted in the partial fulfillment for the degree of

Master of Business “Administration”
(Affiliated to Utter Pradesh Technical University, Lucknow)
Submitted by
Pooja Sinha
2005-2007
Department of Management
Northern India Engineering College

Sector 1, Dr. Akhilesh Das Nagar, Faizabad Road , Lucknow (U.P), India
PREFACE
These days institutes have started giving more and more stress on the
management training , as it is the first interface of a management
Student with the culture of the corporate world and it also gives the
First hand experience to use the knowledge acquired by them through
Their faculty in the class in the corporate world.
Our institute has also been looking in the same direction and is
determined to produce quality students who have a balanced
knowledge of both theoretical aspects and the practical knowledge as
well. In the same context we had to undergo a summer training of 6-8
weeks in a company.
To cover this aspect , which is the part of curriculum as well , we
Underwent training at Bharti Airtel . Here in we got to do a live
Project for the company , which was basically to know the
“ Promotion of VAS /PRS as a revenue enhancement tool for Bharti
Airtel “ , in the city of Lucknow .
Northern India Engineering college 2

Acknowledgement :
I am deeply indebted to Shalini Mam

( lecturer of NIEC
Bharti Airtel Ltd . Lucknow For allowing

me to do
the project training under his guidance .

I express my
acknowledgement with deep sense of

gratitude entire
Department . To make a project successful

it requires
dedication ; nevertheless along it one of the

most important
things required is co-operation. Live project

require a lot of
knowledge & professional / managerial skill in

order to handle

it . We would like to thanks all those who
made this project
a success .
( POOJA SINHA )
Excutive Summary
Company : UTI
Product : MUTUAL FUND
Objective Of The Project:
To compaire the different schemes of the UTI Mutual Fund.

- Awareness of customer.
- purpose of different schmes.
- customer satisfaction

Table of content:
 Problem Definition
 Introduction
 Company Profile
 Project details
 Objective
 Research Methodology
 Analysis of Data
 Finding and Recommendation
 Suggestions
 Conclusions
 Appendix
 Bibliography

PROBLEM
DEFINITION

 Find the awareness level of the customer with UTI
Mutual fund .
 What are the purpose of different schemes of uti Mutual

fund .
 Differences among the different schemes of UTI Mutual

Funds.

INTRODUCTION

INTRODUCTION
Mutual fund
The definition of a mutual fund is a form of collective investment that
pools money from many investors and invests their money in stocks,
bonds, dividends, short-term money market instruments, and/or other
securities.[1]
In a mutual fund, the fund manager trades the fund's underlying
securities, realizing capital gains or losses, and collects the dividend or
interest income. The investment proceeds are then passed along to the
individual investors. The value of a share of the mutual fund, known as
the net asset value per share (NAV), is calculated daily based on the
total value of the fund divided by the number of shares currently issued
and outstanding.
Legally known as an "open-end company" under the Investment
Company Act of 1940 (the primary regulatory statute governing
investment companies), a mutual fund is one of three basic types of

investment companies available in the United States.[2] Outside of the
United States (with the exception of Canada, which follows the U.S.
model), mutual fund is a generic term for various types of collective
investment vehicle. In the United Kingdom and western Europe
(including offshore jurisdictions), other forms of collective investment
vehicle are prevalent, including unit trusts, open-ended investment
companies (OEICs), SICAVs and unitized insurance funds.
In Australia the term "mutual fund" is generally not used; the name
"managed fund" is used instead. However, "managed fund" is somewhat
generic as the definition of a managed fund in Australia is any vehicle in
which investors' money is managed by a third party (NB: usually an
investment professional or organization). Most managed funds are
open-ended (i.e., there is no established maximum number of shares
that can be issued); however, this need not be the case. Additionally
the Australian government introduced a compulsory
superannuation/pension scheme which, although strictly speaking a
managed fund, is rarely identified by this term and is instead called a
"superannuation fund" because of its special tax concessions and
restrictions on when money invested in it can be accessed .
UTI Mutual Fund
UTI Mutual Fund is managed by UTI Asset Management

Company Private Limited (Estb: Jan 14, 2003) who has been
appointed by the UTI Trustee Company Private Limited for
managing the schemes of UTI Mutual Fund and the schemes
transferred / migrated from UTI Mutual Fund.
The UTI Asset Management Company has its registered office

at : UTI Tower, Gn Block, Bandra - Kurla Complex, Bandra

(East), Mumbai - 400 051 will provide professionally managed
back office support for all business services of UTI Mutual Fund
(excluding fund management) in accordance with the provisions
of the Investment Management Agreement, the Trust Deed, the
SEBI (Mutual Funds) Regulations and the objectives of the
schemes. State-of-the-art systems and communications are in
place to ensure a seamless flow across the various activities
undertaken by UTI AMC.
UTI AMC is a registered portfolio manager under the SEBI

(Portfolio Managers) Regulations, 1993 on February 3 2004, for
undertaking portfolio management services and also acts as the
manager and marketer to offshore funds through its 100 %
subsidiary, UTI International Limited, registered in Guernsey,
Channel Islands.
UTI Mutual Fund has come into existence with effect from 1st
February 2003. UTI Asset Management Company presently
manages a corpus of over Rs. 34500 Crore.
UTI Mutual Fund has a track record of managing a variety of

schemes catering to the needs of every class of citizenry. It has
a nationwide network consisting 70 UTI Financial Centers
(UFCs) and UTI International offices in London, Dubai and
Bahrain. With a view to reach to common investors at district
level, 4 satellite offices have also been opened in select towns
and districts. It has a well-qualified, professional fund
management team, who have been highly empowered to
manage funds with greater efficiency and accountability in the
sole interest of unit holders. The fund managers are also ably
supported with a strong in-house equity research department.
To ensure better management of funds, a risk management
department is also in operation.
It has reset and upgraded transparency standards for the

mutual funds industry. All the branches, UFCs and registrar
offices are connected on a robust IT network to ensure cost-
effective quick and efficient service. All these have evolved UTI

Mutual Fund to position as a dynamic, responsive, restructured,
efficient, and transparent and SEBI compliant entity.
SPONSORS
Three leading public sector banks – Bank of Baroda (BOB), Punjab
National Bank (PNB) and State Bank of India (SBI) and Life Insurance
Corporation of India (LIC), the largest public financial investment
institution and life insurer in India have entered into an agreement with
the Government of India as Sponsors of the UTI Mutual Fund.
Bank of Baroda
Bank of Baroda was established in July 1908 by Maharaja - Sir

Shivajirao Gaikwad III. During the period since inception, it has
always maintained its practice of sound value based banking to
emerge as one of the premier public sector Banks of the country
today. It has a track record of uninterrupted profits since inception in
1908. The financial strength of the Bank and its long tradition of
efficient customer service are drawn substantially from the extensive
reach of its 2,715 strong branch network (as of 31.03.2003) covering
almost every State and Union Territory in the Country. The Bank is
also one of the few Indian Banks with a formidable presence overseas
with 38 branches. Thus, the total branch network is 2,753 as at
31.03.2003.
Life Insurance Corporation of India
Life Insurance Corporation of India (LIC) is amongst the largest

insurance companies in the world, serving over 10 crore policy
holders and managing a Fund of over Rs.-186000 crores.
Punjab National Bank
PNB is a statutory body performing banking activities in terms of

Banking Companies (Acquisition and Transfer of undertaking) Act

1970 under which the Undertaking of the Bank was taken over by the
Central Government. The main object of the bank under the said Act
is as below:-
An act to provide for the acquisition and transfer of the undertaking of
certain banking companies, having regard to their size, resources
coverage and organisation, in order to further to control the heights
of the economy, to meet progressively and serve better, the needs of
the development of the economy and to promote the welfare of the
people, in conformity with the policy of the State towards securing the
principles laid down in clause (b) and (c) of Article 39 of the
Constitution of India and for matter connected therewith or incidental
therein.
Punjab National Bank has 4037 branches and 4 subsidiaries. The bank
has a deposit size of Rs.75813.49 crores as on 31.03.2003.
State Bank of India
The State Bank of India is the largest public sector bank in India with
9033 branches in India and 48 offices in 28 countries worldwide. In
addition to this, SBI also has 17 subsidiaries.
The sponsors are not responsible nor liable for any loss resulting from
the operation of all the schemes of UTI Mutual Fund beyond the
contribution of an amount of Rs.10,000/- made by them towards setting
up of the UTI Mutual Fund.
Liquid Funds Category :
UTI - Money Market Fund

An open-ended pure debt liquid plan, seeking to provide highest
possible current income, by investing in a diversified portfolio of
short-term money market securities.

UTI - Floating Rate Fund
To generate regular income through investment in a portfolio
comprising substantially of floating rate debt / money market
instruments and fixed rate debt / money market instruments
UTI - Liquid Fund - Cash Plan

The scheme seeks to generate steady & reasonable income with
low risk & high level of liquidity from a portfolio of money
market securities & high quality debt.
Income Funds Category:
UTI - G-Sec Fund - Investment Plan

An open-end Gilt-Fund with the objective to invest only in
Central Government securities including call money, treasury
bills and repos of varying maturities with a view to generate
credit risk free return...
UTI - G-Sec Fund - Short Term Plan

An open-end Gilt-Fund with the objective to invest only in
Central Government securities including call money, government
securities including call money, treasury bills and repose of
varying maturities with a view to generate credit risk free
return...

UTI - GILT Advantage Fund - LTP
To generate credit risk-free return through investments in
sovereign securities issued by the Central and / or a State
Government. LTP
UTI - Variable Investment Scheme
An open ended debt oriented fund with 100% investment in

Debt/G-sec. Investment can be made in the name of the
children up to the age of 15 years...
UTI - Bond Advantage Fund - LTP

It aims to generate attractive returns consistent with capital
preservation and liquidity...
UTI - Monthly Income Scheme

An open-ended debt oriented fund investing a minimum of 90%
in Debt and G-Sec and a maximum of 10% in equity
instruments. The fund aims to distribute income periodically.
Best suited to the investors
UTI - Liquid Fund - Short Term Plan

The scheme seeks to generate steady & reasonable income with
low risk & high level of liquidity from a portfolio of money
market securities & high quality debt.
UTI - MIS - Advantage Plan

To generate regular income through investments in fixed income
securities and capital appreciation / dividend income through
investment of a portion of net assets of the scheme in equity

and equity related
instruments so as to endeavour to make periodic income
distribution to Unit holders
UTI - Bond Fund

Open-end 100% pure debt fund, which invests in rated
corporate debt papers and government securities with relatively
low risk and easy liquidity.
UTI - Capital Protection Oriented Scheme
The scheme will invest in a portfolio predominantly of fixed

income securities that are maturing in line with duration of the
respective plans. Each Plan will have a separate portfolio. The
debt component of the portfolio structure shall have the highest
investment grade rating. The equity components of the scheme
will mainly focus on those companies / stocks that have
potential to appreciate in the medium to long run.
Asset Allocation Funds Category:
The UTI- Variable Investment Scheme is an open-ended scheme

with dynamic allocation between equity and debt classes
Index Funds Category:

UTI - Master Index Fund
UTI MIF is an open-ended passive fund with the primary

investment objective to invest in securities of companies
comprising the BSE sensex in the same weightage as these
companies have in BSE sensex...
UTI - Index Select Fund
An open-ended equity fund with the objective to invest in select

stocks of the BSE Sensex and the S & P CNX Nifty. The fund does
not replicate any of the indices but aims to attain performance
better than the performance of the indices.
UTI - Nifty Index Fund
UTI NIF is an open-ended passive fund with the objective to

invest in securities of companies comprising of the S&P CNX
Nifty in the same weightage as they have in S&P CNX Nifty...
UTI - Sunder
The objective of the scheme is to provide investment returns
that, before expenses, closely correspond to the performance
and yield of the basket of securities underlying the S&P CNX
NIFTY Index
Equity Funds Category

UTI - Equity Tax Saving Plan
An open-ended equity fund investing a minimum of 80% in

equity and equity related instruments. It aims at enabling
members to avail tax rebate under Section 88 of the IT Act and
provide them with the benefit.
UTI - MEPUS
The scheme primarily aims at securing for the investors capital
appreciation by investing the funds of the scheme in equity
shares of companies with good growth prospects its of growth
UTI - Mastreshare unit Scheme
An open-end equity fund aiming to provide benefit of capital

appreciation and income distribution through investment in
equity.
UTI - Master Plus Unit Scheme
An open-ended equity fund with an objective of long-term

capital appreciation through investments in equities and equity
related instruments, convertible debentures, derivatives in India
and also in overseas markets.
Balanced Funds Category
UTI - Balanced Fund

An open-ended balance fund investing between 40% to 60% in
equality related securities and the balance in debt (fixed income
securities) with a view to generate regular income together with
capital appreciation.
UTI - US 2002
An Open-ended balance fund. The scheme aims at providing
income distribution/ accumulation of income and capital
appreciation over a long term from a prudent portfolio mix of
equity and fixed income securities
UTI - Mahila Unit Scheme

An open-ended scheme with a minimum 70% investment in
Debt/G-Sec and a maximum 30% investment in equity. The fund
is designed to provide an enabler to adult female persons in
pooling their own savings and/ or gifts into an investment
vehicle so as to get periodic cash flow near to the time of any
chosen festival/ occasion or to allow income/ gains redeployed
in the scheme and repurchase units partially or fully as and
when desired.
UTI - Childrens Career Plan (Balanced)
An open-ended debt oriented fund with investment in Debt/G-

Sec of minimum 60% and a maximum of 40% in Equity.
Investment can be made in the name of the children upto the
age of 15 years so as to provide them, after they attain the age
of 18 years, a means to receive scholarship to meet the cost of
higher education and/or to help them in setting up a profession,
practice or business or enabling them to set up a home or
finance the cost of other social obligation.
UTI - CRTS
This is an open-end income oriented scheme. The scheme aims
at catering to the investment needs of charitable, religious,

educational trusts and similar institutions to provide them an
investment vehicle to avail of tax exemption and also to have
regular income.
UTI - ULIP
An open-ended balanced fund with an objective of investing not

more than 40% of the funds in equity and equity related
instruments and balance in debt and money market instruments
with low to medium risk
profile. Investment by an individual in the scheme is eligible for
exemption under section 88 of the IT Act 1961. In addition the
scheme also offers Life Insurance and Accident Insurance cover
UTI - Retirement Benefit Pension Fund

An open-ended balanced fund with a maximum equity allocation
of 40% and the balance in debt. This ensures to provide pension
to investors particularly self-employed persons after they attain
age of 58 years, in the form of periodical cash flow up to the
extent of repurchase value of their holding through systematic
withdrawal plan.
Fund Manager
Amandeep Chopra
UTI-Money Market Fund
Type Of Scheme Open Ended Liquid Fund
Date Of Inception 23/04/1997
Scheme Objective It seeks to provide highest possible current income, by investing in a

diversified portfolio of short-term money market securities.
Asset Allocation 100% Debt & Money Market
Face Value Rs.10/-
Min Investment Amt Rs. 10,000/-

Plan Latest Nav Date </STRONG<
</STRONG< font> font>
GROWTH RETAIL 21.2378 05/05/2007
INCOME RETAIL 17.7608 05/05/2007
DAILY DIVIDEND 17.635 05/05/2007
EntryLoad Entry Load Nil
Exit Load REP AT NAV
Portfolio DownLoad
FactSheet DownLoad
Application Form / KIM DownLoad
Dividend View
Offer Document DownLoad
Registrars Karvy Computershare Pvt. Ltd.
Income Funds Category
UTI - G-Sec Fund - Investment Plan

An open-end Gilt-Fund with the objective to invest only
in Central Government securities including call money,
treasury bills and repos of varying maturities with a
view to generate credit risk free return...

UTI - G-Sec Fund - Short Term Plan
An open-end Gilt-Fund with the objective to invest
only in Central Government securities including call
money, overnment securities including call money,
treasury bills and repos of varying maturities with a
view to generate credit risk free return...

UTI - GILT Advantage Fund - LTP
To generate credit risk-free return through
An open ended debt oriented fund with 100%
investments in sovereign securities issued by the
investment in Debt/G-sec. Investment can be made in
Central and / or a State Government. LTP
the name of the children upto the age of 15 years...

UTI - Bond Advantage Fund - LTP UTI - Monthly Income Scheme
It aims to generate attractive returns consistent with An open-ended debt oriented fund investing a
capital preservation and liquidity... minimum of 90% in Debt and G-Sec and a maximum
of 10% in equity instruments. The fund aims to
distribute income periodically. Best suited to the
investors...

UTI - Liquid Fund - Short Term Plan

UTI - MIS - Advantage Plan
The scheme seeks to generate steady & reasonable
income with low risk & high level of liquidity from a To generate regular income through investments in
portfolio of money market securities & high quality fixed income securities and capital appreciation /
debt. dividend income through investment of a portion of
net assets of the scheme in equity and equity related
instruments so as to endeavor to make periodic
income distribution to Unit holders.

UTI - Bond Fund UTI - Capital Protection Oriented Scheme

Open-end 100% pure debt fund, which invests in rated The scheme will invest in a portfolio predominantly of
corporate debt papers and government securities with fixed income securities that are maturing in line with
relatively low risk and easy liquidity. duration of the respective plans. Each Plan will have a
separate portfolio. The debt component of the portfolio
structure shall have the highest investment grade
rating. The equity components of the scheme will
mainly focus on those companies / stocks that have
potential to appreciate in the medium to long run.


The UTI- Variable Investment Scheme is an open-ended scheme with dynamic allocation between equity and debt classes.
Index Funds Category
UTI - Master Index Fund

UTI MIF is an open-ended passive fund with the UTI - Index Select Fund
primary investment objective to invest in securities of
companies comprising the BSE sensex in the same An open-ended equity fund with the objective to
weightage as these companies have in BSE sensex... invest in select stocks of the BSE Sensex and the S &
P CNX Nifty. The fund does not replicate any of the
indices but aims to attain performance better than the
performance of the indices.

UTI - Nifty Index Fund UTI - Sunder

UTI NIF is an open-ended passive fund with the The objective of the scheme is to provide investment
objective to invest in securities of companies returns that, before expenses, closely correspond to
comprising of the S&P CNX Nifty in the same the performance and yield of the basket of securities
weightage as they have in S&P CNX Nifty... underlying the S&P CNX NIFTY Index.

UTI - Gold Exchange Traded Fund
To endeavour to provide returns that, before
expenses, closely track the performance and yield of
Gold. However the performance of the scheme may
differ from that of the underlying asset due to
tracking error.

PROJECT
DETAILS

Research Methodology:
Research type:
Descriptive research includes surveys and fact finding enquiries of different
kinds the major purpose of descriptive research is description of the state of
affairs as it exists at present .in social science and business research we
quite often use the term ex post facto research for example frequency of
shopping preference of people or similar data.

Research design in case of descriptive Research:
A research Design is purely and simply the framework or plan for a study
that guides the collection and analysis of data.
Descriptive research studies are those studies which are concerned with
describing the characteristics of a particular individual or of a group
whereas diagnostic research studies determines the frequency with which
something occurs or its association with something else.
in descriptive research as well as in diagnostic studies the researcher must
able to define clearly ,what he wants to measure and must find adequate
methods for measuring it along with a lea rut definition of population he
wants to study.
The design in such studies is rigid and not flexible and must focus attention
on the following:
1) Formulating the objective of the study.
2) Designing the methods of data collection.
3) Selecting the sample.
4) Collecting the data.
5) Processing and analyzing the data.
6) Reporting the findings.

1. Objective of the study:
Compares the different schemes of UTI Mutual fund provided by
UTI LTD.
1. How investment in UTI Mutual Fund is benefited to the investor.
2. Which schemes attracts more to the investor .
3. Which schemes provide the maximum satisfaction to customer.
4. What are the purpose for different schemes of Mutual Fund.

2. Method of Data Collection :Questionnaire method
Data Sources:
Primary Data was collected through personal interviews.
Secondary Data Internet and Magazines secondary source of data collection. The
Manuals in the organization were also consulted.
3. Sample Size : 100
Sampling : Random sampling

4. Analysis of data:
Analysis means computation of certain indices or searching for pattern for
relationship that exist among group .in case of survey or experimental data it
involves estimating the value of unknown parameter of population and
testing the hypothesis for drawing interferes
Types of Analysis:
1) Descriptive analysis
2) Inferential analysis.
3) Canonical analysis.
4) Cluster analysis
5) Time series analysis.
Method of Data Analysis:
Descriptive Analysis used in this Project.
Descriptive Analysis:
It is largely the study of distribution of variables. It may be of various
types, but Multi Decrement Analysis used in this method
Multi Decrement Analysis: - it enables the researcher to classify
persons or object into two or more categories each category is
provided with a score with this scoring system various objects on
persons are scored which from the basis of classification .it enables

the researcher to know that which category the person or object
belongs.
Analysis of data:
Customer Group:
 Age Group:
15-25 25-35 35-45 Above 45
2% 41% 32% 5%

5% 22%
32%
15-25 Years
41%
25-35 Years
35-45 Years
Above 45
 Gender :
Male Female
33% 67%

33%
Male
Female
67%
 Qualification :
Intermediate Graduate P graduate Technical

16% 29% 33% 22%

22% 16%
29% Intermediate
33% Graduate
Post-Graduate
Technical
 Designation :
Student Professional Businessman Other

37% 25% 21% 17%

17%
37%
21%
Student
25% Proffetional
Businessman
Other
1. Are you aware with Mutual Fund services provided by UTI?
Very Satisfied Dissatisfied Very

Satisfied Dissatisfied
38% 41% 20% 1%

20% 1%
38%
Very Saisfied
41% Satisfied
Dissatisfied
Very dissatisfied
2. Explanation of Various plans schemes and benefits provided by UTI.

19% 44% 36% 1%

1% 19%
36%
44%
Very Saisfied
Satisfied
Dissatisfied
Very dissatisfied

3. Did you try to get in touch with the broker after investment in Mutual Fund?

44% 27% 27% 2%
2%
27%
44%
27%
Very Satisfied
Satisfied
Dissatisfied
Very Dissatisfied

4. Quality of services provided by UTI.

29% 61% 9% 1%
9% 1%
29%
61%
Very Satisfied
Satisfied
Dissatisfied
Very Dissatisfied

5. Ease of understanding the schemes of UTI Mutual Fund.

41% 50% 8% 1%
8% 1%
41%
50%
Very Satisfied
Satisfied
Dissatisfied
Very Dissatisfied

6. Quality of information provided by the Broker.

20% 43% 36% 1%
1% 20%
36%
Very Satisfied
43%
Satisfied
Dissatisfied
Very Dissatisfied

7. How do you rate the way problem was solved.

15% 59% 25% 1%
1% 15%
25%
Very Satisfied
59%
Satisfied
Dissatisfied
Very Dissatisfied

8. Friendly & courteous attitude of the broker.

59% 37% 4% 0%
4% 0%
37%
Very Satisfied
Satisfied
59% Dissatisfied
Very Dissatisfied

9. Are you satisfied with the mode of payment of investment of UTI mutual fund?

21% 72% 7% 0%
7% 0%
22%
Very Satisfied
Satisfied
Dissatisfied
71%
Very Dissatisfied

10. How much money would you like to spend in investment in mutual fund?
0-50 Rs 50-100 Rs 100-200 Rs above 200 Rs None

33% 47% 17% 2% 1%
47%
50%
33%
40%
30% 17%
0-50 Rs
20%
2% 1% 50-100 Rs
10%
100-200 Rs
0% Above 200 Rs
1
None

11. Rate advertising effectiveness.

26 65% 8% 1%
8% 1%
26%
Very Satisfied
Satisfied
65%
Dissatisfied
Very Dissatisfied

12. Ease of understanding masseges in advertising.

21 61% 18% 0%
18% 0% 21%
Very Satisfied
Satisfied
61% Dissatisfied
Very Dissatisfied

13. Extent of help provided in growing your business.

14% 53% 32% 1%
1% 14%
32%
Very Satisfied
Satisfied
53%
Dissatisfied
Very Dissatisfied

14. over all quality of services.

28% 57% 14% 1%
14% 1%
28%
Very Satisfied
Satisfied
57%
Dissatisfied
Very Dissatisfied

15. Value for money.

18% 45% 35% 2%
2% 18%
35%
Very Satisfied
Satisfied
45%
Dissatisfied
Very Dissatisfied

16. Understand customer needs
.

15% 64% 19% 2%
64%
80%
60%
40% 19%
15%
20% 2% Vary Satisfied
Satisfied
0% Dissatisfied
1
Very Dissatisfied
17. Over all satisfaction level on scale 1-4.

31% 53% 14% 2%
53%
60%
50%
31%
40%
30% 14%
10% Satisfied
0% Dissatisfied
1
Very Dissatisfied

18. Time taken to solve the query.

13% 47% 38% 2%
47%
38%
50%
40%
30%
13%
20%
2% Vary Satisfied
10%
Satisfied
0% Dissatisfied
1
Very Dissatisfied

19. You have a good business relation with company.

12% 23% 63% 2%
63%
80%
60%
23%
40%
12%
Satisfied
0% Dissatisfied
1
Very Dissatisfied

20. Advise on preventing problem recurrence.

9% 25% 65% 2%
25%
25%
20%
15% 9%
6%
5%
Satisfied
0% Dissatisfied
1
Very Dissatisfied

21. Would you like to recommend to investment in mutual fund to your friends
and relatives?

61% 19% 18% 2%
80% 61%
60%
40% 19% 18%

Satisfied
0% Dissatisfied
1
Very Dissatisfied

22. Is a company that’s keeps its commitments?

36% 43% 19% 2%
43%
50% 36%
40%
19%
30%
20%
2% Vary Satisfied
10%
Satisfied
0% Dissatisfied
1
Very Dissatisfied

23. How would you rate Equity, Balance, Income ,Index & Liquid schemes on a scale
of 1-4.
1 2 3 4
Liquid 10% 11% 9% 5%
Equity 7% 13% 19% 61%
Index 0% 27% 56% 17%
Balance 60% 25% 6% 9%
Income 30% 22% 10% 5%
70%
60%
50%
Series1
40%
Series2
30%
Series3
20% Series4
10%
0%
Liquid Equity Index Balance Income

24. Did the investment / Redemption process is customer friendly?
Yes 90%
10%
No
10%
90%
Yes
No

25. Did you complain about any problemin investment in mutual fund?
Yes 16%
84%
No
16%
84%
Yes
No

26. Was mutual fund investment with in time frame ?
Yes 78%
No 22%
22%
78%
Yes
No

27. How do you get information about UTI mutual fund ?
Customer Sales Friends Advertisment No

care persons information
57% 16% 16% 8% 3%
8% 3%
16%
57%
16%
customer care
sales persons
friends
Advertisement
No information
28. How long you are INVESTIN in mutual funds ?

1 2 3 4 5
With One month Two months Three Not using
connection months
46% 25% 9% 6% 14%
46%
50%
45%
40%
35% 25% With Connection
30% One Months
25% Two Months
14%
20% Three Months
9%
15% 6% Not Using
10%
5%
0%
1

FINDINGS AND RECOMMENDATION
FINDING:
1) UTI mutual fund schemes are investor friendly and investor have
different – different type of schemes according to requirements.
2) Highly risk taker investor want to invest in the Index schemes or equity
schemes because it provide highest return but it is very risky as
compare to other schemes.
3) Risk averse investor want to invest in the balance schemes because this
type of customer want safety and moderate return as compare to other
schemes.
4) Moderate risk taker investor want to invest in the income schemes
because this type of customer want Regular Income Like Retired
persons and Housewives etc.

Recommendations:
UTI needs to improve awreness of the customer with eespect to

mutual fund.Some customer have no information about Mutual fund .
Another problem ,customer does not satisfied with mode of

investmentll . But customer have investment related problems like
redemption takes more time.
Customers are dissatisfied with broker due to take long time for solve
the problem and quality of information provided by the brokers are not
satisfied for the customer .
Investor want to touch with broker after investing money in the

investment schemes.

SUGGESSTIONS

UTI needs to improve awreness of the customer with eespect to mutual
fund.Some customer have no information about Mutual fund .
Another problem ,customer does not satisfied with mode of

investmentll . But customer have investment related problems like
redemption takes more time.
Customers are dissatisfied with broker due to take long time for solve
the problem and quality of information provided by the brokers are not
satisfied for the customer .
Investor want to touch with broker after investing money in the

investment schemes.

CONCLUSIONS
After analyzing, the all collected data the conclusion resulted is
as following.

1) People have a very knowledge about all schemes of the UTI Mutual
fund.In lucknow only few person know the Mutual fund who that lives in
Urban areas. Rular area of people don’t know the mutual funds.
2) Explanation of plans schems and benefits would inform to the
customer .
3) Most of the customer will try to get in touch with the broker after
investment.
4) Most of the customer want any additional benefit from their lnvestment.
5) Maximum customer gets information throughbroker.
6) Generally, people are very resistant to invest in the mutual fund
provided by UTI.
7) 60% of the customer prefer Balance schemes at First Position ,40% of
the customer prefer Equity schemes at First position and 7% of the
customer prefer Income shemes at first position , 5% customer prefer
Index schemes first position.

ANNEXURE
QUESTIONNAIRE:

1. Are you aware with mutual fund provided by UTI?
2. Explanation of plans, schemes and benefits of
Name Ofinvesting
Customerin:UTI mutual fund.
Age
3. Group: 15-25____,
Did you 25-35____,
try to get 35-45____,
in touch with Above
the broker 45____,
after
Gender :investing in UTI
Male______ MF?
, Female________,
4. What: type
Qualification of additional Graduation___,
Intermediate___, Advantages in Mutual
Post Gradation___,Technical____,
Fund?
Designation : Student____, Prof.____, Businessmen____, Other____,
5. Which schemes attract you more ?
Area (DLC) : _________,
Contact
6. No.
How: do
__________________________,
you get information about UTI mutual fund.
7. How long you are investing in UTI mutual fund?
8. Did the investment process is customer friendly?
9. Did you complain about any problem in investment

schemes?
10. Ease of using investment schemes.
11. Quality of information provided by the broker.

12. How do you rate the way problem was solved.
13. Friendly or courteous attitude of the broker.
14. Are you satisfied with the mode of payment of

investment?
15. How much money would you like to spend on mutual
Fund.
16. Rate of advertising effectiveness.
17. Ease of understanding messages in advertising.
18. Extent of help provided in growing your business.
19. Over all quality of services.
20. Value fir money.
21. Understand customer needs.

22. Over all satisfaction level on a scale of 1-4.
23. Time taken to solve your query.
24. You have a good business relationship with company.
25. Advice on preventing problem recurrence.
26. Would you like to recommend UTI Mutual Fund to

your friends & relatives.
27. Is a company that’s keep its commitments.
28. How would you rate liquid ,Income ,Balance,Equity

and Index schemes on a scale of 1-4.
1. Liquid
2. Income
3. Balance
4. Index
5.Equity
Note : 1 . Very satisfied
2 . Satisfied
3 . Dissatisfied
4 . Very Dissatisfied
Note : 1. FM / Radio

2. Game
3. Incoming call alert( song)
4. Balance Appears on screen
5. Picture message
6. None
Note : 1. Dynamic Locking/Call waiting/Alarm
2. Call forwording
3. Voice mail
4. Astrology
5. None

BIBLIOGRAPHY
 www.google.co.in
 www.economoicstimes.com
 Research Metholodgy “C.R.Kothari”

 Marketing Management “Philip Kotler”
 www.yahoo.com

Submitted in The Partial Fulfillment For The Degree of Master of Business "Administration" (Affiliated To Utter Pradesh Technical University, Lucknow)

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RESEARCH REPORT

Submitted in the partial fulfillment for the degree of

Northern India Engineering College

management training , as it is the first interface of a management

First hand experience to use the knowledge acquired by them through

Their faculty in the class in the corporate world.

determined to produce quality students who have a balanced

knowledge of both theoretical aspects and the practical knowledge as

well. In the same context we had to undergo a summer training of 6-8

To cover this aspect , which is the part of curriculum as well , we

Underwent training at Bharti Airtel . Here in we got to do a live

Project for the company , which was basically to know the

“ Promotion of VAS /PRS as a revenue enhancement tool for Bharti

Airtel “ , in the city of Lucknow .

Northern India Engineering college 2

I am deeply indebted to Shalini Mam

Bharti Airtel Ltd . Lucknow For allowing

the project training under his guidance .

acknowledgement with deep sense of

Department . To make a project successful

dedication ; nevertheless along it one of the

things required is co-operation. Live project

knowledge & professional / managerial skill in

Northern India Engineering college 3

Product : MUTUAL FUND

Objective Of The Project:

To compaire the different schemes of the UTI Mutual Fund.

Northern India Engineering college 4

Northern India Engineering college 5

Northern India Engineering college 6

 What are the purpose of different schemes of uti Mutual

 Differences among the different schemes of UTI Mutual

Northern India Engineering college 7

Northern India Engineering college 8

Northern India Engineering college 9

UTI Mutual Fund

UTI Mutual Fund is managed by UTI Asset Management

The UTI Asset Management Company has its registered office

Northern India Engineering college 10

UTI AMC is a registered portfolio manager under the SEBI

UTI Mutual Fund has a track record of managing a variety of

It has reset and upgraded transparency standards for the

Northern India Engineering college 11

Bank of Baroda was established in July 1908 by Maharaja - Sir

Life Insurance Corporation of India

Life Insurance Corporation of India (LIC) is amongst the largest

Punjab National Bank

PNB is a statutory body performing banking activities in terms of

Northern India Engineering college 12

State Bank of India

Liquid Funds Category :

UTI - Money Market Fund

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UTI - Liquid Fund - Cash Plan

Income Funds Category:

UTI - G-Sec Fund - Investment Plan

UTI - G-Sec Fund - Short Term Plan

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UTI - Variable Investment Scheme

An open ended debt oriented fund with 100% investment in

UTI - Bond Advantage Fund - LTP

UTI - Monthly Income Scheme

UTI - Liquid Fund - Short Term Plan