Design-Driven Innovation offers a provocative new view of innovation

thinking and practice.

Design Driven Innovation: Changing the
Rules of Competition by Radically Innovating Key Features
 Radical innovations come from interpreters the experts who
What Things Mean deeply understand and shape the markets they work in
Roberto Verganti  Design-driven innovation is about creating new markets and
Imprint: HARVARD pushing new meanings
 Against current conventional thinking, Verganti believes that
Pub Date: Jun-09 meaning can also drive technology or process
ISBN: 9781422124826
Format: Hardback Market
Subject Area: Innovation Followers of Verganti. Managers at all levels looking to drive innovation.
Trim size: 15.6cm × 23.5cm Scholars and practitioners interested and involved in innovation and desi
gn.
Price: AUS $55.00 NZ $65.00
Author

Roberto Verganti is Professor of Management of Innovationat

Politecnico di Milano. He is the founder of PRoject Science,a consulting
institute which advises global corporations on themanagement of
strategic innovation, and is the author of manyarticles in scientific
journals, as well as the article "InnovatingThrough Design," published in
the Harvard Business Review (December 2006).

Description
Until now, the literature on innovation has focused either on radical
innovation pushed by technology or incremental innovation pulled by the
market. In Design-Driven Innovation: How to Compete by Radically
Innovating What Things Means, Roberto Verganti introduces a third
strategy, a radical shift in perspective that introduces a bold new way of
competing. Design-driven innovations do not come from the market;
they create new markets. They don't push new technologies; they push
new meanings.

It's about having a vision, and taking that vision to your customers.
Think of game-changers like Nintendo's Wii or Apple's iPod. They
overturned our understanding of what a video game means and how we
listen to music. Customers had not asked for these new meanings, but
once they experienced them, it was love at first sight.

But where does the vision come from? With fascinating examples from
leading European and American companies, Verganti shows that for
truly breakthrough products and services, we must look beyond
customers and users to those he calls "interpreters" - the experts who
deeply understand and shape the markets they work in.
 Key Features
 Prune your innovation and business portfolio to liberate resources
Silver Lining for more promising initiatives
Anthony Scott  Adopt a radical new market-segmentation scheme that helps you
Imprint: HARVARD re-feature your offerings to reduce costs while delivering new
value to customers
Pub Date: Jun-09  Reinvent your innovation process to drive fresh growth
ISBN: 9781422139011  Mitigate innovation risks by conducting strategic experiments and
Format: Hardback forging alliances with customers and other external entities
Subject Area: Innovation  Appeal to increasingly value-conscious customers to fend off low-
cost attackers
Pages: 145
Trim size: 14cm × 21cm
Market
Followers of Anthony and the ideas of Christensen. Senior leaders
Price: AUS $45.00 NZ $50.00 looking to maintain growth. Innovators and entrepreneurs. Investors
and VCs.

Author

Scott D. Anthony is president of Innosight, an innovation consultancy,

and lead author of The Innovator's Guide to Growth: Putting Disruptive
Innovation to Work. At Innosight, he has worked with clients ranging
from national governments to leading consumer-products, media,
health-care, telecommunications, and software companies.

Description
Experts agree: The turbulence triggered by the economic shock of 2008
constitutes the "new normal." Unfortunately, too many managers have
become paralyzed by it, capable only of slashing costs indiscriminately.

Though examining spending during recessions makes sense, the

smartest executives do much more. As Scott Anthony reveals in The
Silver Lining, these leaders continue innovating by stopping ineffective
initiatives, changing key business processes, and starting more
productive behaviors. Result? Their companies emerge from downturns
stronger than ever.

Providing a wealth of ideas, tools, and examples from diverse industries,

Anthony explains how to safeguard your company's profitability during
even the toughest recessions.

In today's brutal economic climate, executives must pare costs to the

bone while planting and nurturing seeds for tomorrow's growth. The
Silver Lining explains how to master this seemingly impossible
challenge.
 around sustainability of enterprise and life as we know it in
organisations and individuals. Sustainability is now a true
competitive strategic advantage, and building it into the core of your
Strategy for Sustainability: A Business business is the only means to ensure that your company and your
Manifesto world will survive.
Adam Werbach
Imprint: HARVARD

Pub Date: Jun-09

ISBN: 9781422177709
Format: Hardback
Subject Area: Strategy
Pages: 224
Trim size: 15.6cm × 23.5cm

Price: AUS $39.95 NZ $45.00

Description

The definitive work on business strategy for sustainability by the

most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share

a common purpose and a passion for companies that do well by
doing good. So any strategy without sustainability at its core is just
plain irresponsible bad for business, bad for shareholders, bad for
the environment. These challenges represent unprecedented
opportunities for big brands such as Clorox, Dell, Toyota, Procter &
Gamble, Nike, and Wal-Mart that are implementing integral, rather
than tangential, strategies for sustainability. What these companies
are doing illuminates the book's practical framework for change,
which involves engaging employees, using transparency as a
business tool, and reaping the rewards of a networked organizational
structure.

Leave your quaint notions of corporate social responsibility and

environmentalism behind. Werbach is starting a whole new dialogue

Designing Care: Aligning the Nature and
Management of Health Care
Richard Bohmer
Imprint: HARVARD
Pub Date: Jun-09
ISBN: 9781422175606
Format: Hardback
Subject Area: General Business
Pages: 256
Trim size: 15.6cm × 23.5cm
Price: AUS $50.00 NZ $60.00
Bohmer shows that to reduce costs and manage care effectively,
sequential and iterative care situations require different
management systems. Through stories and cases drawn from years
in the field, he reveals how health-care providers can successfully
manage both modes. To do so, they must reevaluate traditional
roles and embrace continuous learning across the organization. The
benefits of this operational redesign? The predictable, responsive,
and lower-cost care today's health-care leaders and patients seek.
Key Features
 Health care is and has always been a problem-solving
process.
 Today, with more knowledge and expertise, certain
treatments become predictable while others remain
uncertain.
 In the end, these two types of treatment need to be managed
differently in order to be effective and reduce costs.

Market
Followers of Bohmer. Health Care Professionals and Executives.
Policy-makers on health care.

Author Biography

Richard Bohmer is a physician and the MBA Class of 1973 Senior

Description Lecturer of Business Administration at the Harvard Business School
Today's health-care providers face growing criticism from policy in the Technology and Operations (TOM) unit.
makers and patients alike. As costs continue to spiral upward and
concerns about quality of care escalate, the debate has focused on
how to finance health care. Yet funding solutions can't address the
underlying questions: Why have costs risen in the first place? And
how can we improve the quality and affordability of care?

In Designing Care, Harvard Business School professor Richard

Bohmer argues that these fundamental questions must be answered.
A medical doctor himself, Bohmer explains that health-care
professionals are tasked with providing two very different types of
care sequential and iterative. With sequential care, a patient can be
quickly diagnosed and given predictable, reliable, and low-cost care.
But in the case of iterative care, a patient's condition is unknown,
and tremendous resources may be required for diagnosis and
treatment, often with uncertain outcomes.
  Understand and take into account differences between your
employees
 Use a Performance and Potential grid to determine next steps
PMS: Developing Employees  Conduct a career development discussion
Harvard Business Press
Imprint: HARVARD
Market
Pub Date: Jun-09
Managers at All Levels.
ISBN: 9781422128855
Format: Paperback
Subject Area: Management
Pages: 96
Trim size: 12.7cm × 17.8cm

Price: AUS $22.00 NZ$25.00

Description

The Pocket Mentor series offers immediate solutions to the

challenges managers face on the job every day. Each book in the
series is packed with handy tools, self-tests, and real-life examples
to help you identify strengths and weaknesses and hone critical
skills. Whether you're at your desk, in a meeting, or on the road,
these portable guides enable you to tackle the daily demands of your
work with greater speed, savvy, and effectiveness.

Managing employee growth is critical to your organization's success.

But to develop your employees effectively, you must have certain
skills, such as the ability to seek out opportunities, set goals, and
provide feedback.

Key Features

This volume teaches you to:

 Assess developmental needs

 Market

Managers and Leaders at all Levels.

Harvard Business Review Classics: How to
Run A Meeting
Antony Jay
Imprint: HARVARD

Pub Date: Jun-09

ISBN: 9781422147900
Format: Paperback
Subject Area: Management
Pages: 64
Trim size: 10.8cm × 16.5cm

Price: AUS $17.00 NZ $19.00

Description

What makes for a great meeting? As a leader, how can you keep
discussions on point and productive?

In How to Run a Meeting, Antony Jay argues that too many leaders
fail to plan adequately for meetings. In this bestselling article, he
defines the characteristics that contribute to success , from keeping
formal minutes to acknowledging junior staff first. These guidelines
will help you get demonstrably better results from every meeting
you run.

Since 1922, Harvard Business Review has been a leading source of

breakthrough ideas in management practice. The Harvard Business
Review Classics series now offers you the opportunity to make these
seminal pieces a part of your permanent management library. Each
highly readable volume contains a groundbreaking idea that
continues to shape best practices and inspire countless managers
around the world.