Lean Canvas Design Thinking

1. Problem Proposed solution 3. Unique Value Unfair/ Advantage 2. Customer segment

Proposition
Gym Closures – lack of Taking a personalised It is cost free; it can be This approach can help
motivation, space or approach to fitness. This solution is the most done anywhere. It is a all Australians ranging
funds. Working out at home effective as no costs are personal approach and from young to old.
or outdoors using needed, it can be done can be modified with It can help Australian’s
Existing alternatives- equipment/tools anywhere. You can use household items. It is save money and create
already accessible to body weight to achieve creating accessible and lifestyle habits. It can
Personal Training them. your goals to keep fit and healthy habits. help busy Australians and
sessions – one on one healthy. You do not need others who might not be
training sessions– This allows individuals to rely on internet or privileged to afford gym
outdoors or at trainer’s to work out the way external sources. It is equipment or internet.
house. Online training that works best for personalised and up to the
sessions are available them and use tools individual on how much
also. such as YouTube, they do or how little.
Instagram ideas or
Online programs – items they have
through media apps (this around the house to High level concept
option can involve exercise. It is not
needing expensive detrimental to have This approach can help
equipment). these tools. create healthy habits for all
Australians. Individuals
Both these alternatives would not need to rely on
can be expensive and not gym facilities or external
all individuals might have programs to achieve their
access to internet or goals.
costs to buy these
10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College
services/ programs. Key Metrics Channels
(Success Indicators) (Communication)

Not applicable
This is personalised, it
comes down to the
individual to adapt this
themselves.

*Potential costs *Potential revenue streams

(this may not be applicable to everyone)
Costs apply when individuals feel they need
additional equipment, programs or services. This is Not applicable
not essential, there is many free services/programs
online or items at home which could be used for
weights (e.g. cans, books etc.) Cost is not needed.

10 STEA Innovations Class Lean Canvas Bec McKinney Shenton College