“AN ORGANIZATIONAL STUDY ON SRI ALAMELU AMMAL MILLS

INDIA PRIVATE LIMITED” BATLAGUNDU

An internship training report submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

of

ANNA UNIVERSITY, CHENNAI

Submitted By

BAVATHARINI R K
921318631013

Under the guidance of

Dr.T.MUTHUPANDIAN,M.Tech.,MBA.,Ph.D

DEPARTMENT OF MANAGEMENT STUDIES

PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY,
DINDIGUL – 624 622, TAMILNADU

August 2019

i
 DEPARTMENT OF MANAGEMENT STUDIES
PSNA COLLEGE OF ENGINEERING AND TECHNOLOGY,
DINDIGUL – 624 622, TAMILNADU

This is to certify that, this is a bonafide record of project

By

BAVATHARINI R K
921318631013

Submitted in partial fulfillment of the requirements for the award of

degree of

MASTER OF BUSINESS ADMINISTRATION

of
ANNA UNIVERSITY, CHENNAI

Place : Dindigul

Date :

HOD
Department of Management Studies

Signature of the Faculty Guide:

Examiners:

ii
 BONAFIDE CERTIFICATE

Certified that the internship training report titled “AN ORGANIZATIONAL

STUDY ON SRI ALAMELU AMMAL MILLS INDIA PRIVATE

LIMITED” is the bonafide work of BAVATHARINI R K, who carried out the
research under my supervision. Certificate further, that to the best my knowledge, the
work reported herein does not form part of any other project report or dissertation on the
basis of which, a degree or award was conferred on an earlier occasion on this or any
other candidate.

Place : Dindigul
Date :

Dr.T.MUTHUPANDIAN,M.Tech.,MBA.,Ph.D
Professor, Department of Management Studies,
PSNA College of Engg & Tech,
Dindigul-624 622.

HOD
DEPARTMENT OF MANAGEMENT STUDIES

iii
 DECLARATION BY THE STUDENT

I BAVATHARINI R K the undersigned hereby declare that this project work

entitled “AN ORGANIZATIONAL STUDY ON SRI ALAMELU AMMAL

MILLS INDIA PRIVATE LIMITED” is my original work and submitted in

partial fulfillment of the requirements for the award of degree of MASTER OF
BUSINESS ADMINISTRATION, ANNA UNIVERSITY, CHENNAI.

Place: Dindigul
Date : (BAVATHARINI R K )

iv
 ACKNOWLEDGEMENT

My very special gratitude and heart felt thanks to our beloved Chairperson and
Directors for their blessings and wishes to carry our my project work.

I would like to express my deep gratitude to our Principal Dr. D.VASUDEVAN,

M.E.,Ph.D.,, for permitting me to undertake this project work.

It is my great pleasure to express my sincere gratitude and thanks to

Dr.S.MANIMARAN,B.E.,M.Tech.,MBA.,M.Phil.,Ph.D Head of the Department ,
Department of Management Studies for their valuable suggestions and support for my
project work.

I am extremely thankful to my project guide Dr.T,MUTHUPANDIAN,

M.Tech.,MBA.,Ph.,D ,Professor, Department of Management Studies for his kind
support and guidance to complete this project successfully.

I wish to express my sincere thanks to SRI ALAMELU AMMAL MILLS INDIA

PRIVATE LIMITED for allowing me to do this project in their reputed concern.

I am also thankful to all the faculty members, Department of Management Studies

for their support and co-operation during the course of my project work. I would also like
to thank my parents, friends and well wishers who encouraged me to complete this
project successfully.

Place: Dindigul

Date: (BAVATHARINI R K)
v
 LIST OF CONTENTS
S.No CHAPTERS PAGE
No
1 EXECUTIVE SUMMARY 1
2 INTRODUCTION 2
2.1)Background & History
2.2)Nature of the study
3 INDUSTRY PROFILE 4
3.1)Global Scenario
3.2)Indian Scenario
3.3)Key players in the industry
3.4)PEST Analysis
3.5)Porter’s 5 force Analysis

4 13
COMPANY PROFILE
4.1)Small description of the organization
4.2)The vision, Mission, Objectives
4.3)SWOT analysis
4.4)Products and Marketers
5 ORGANIZATION DESIGN AND STRUCTURE 18
6 BUSINESS LEVEL 19
FUNCTIONS
6.1)Operation Department
6.2) HR Department
6.3) Marketing Department
6.4) Finance Department
6.5) Technical Department
6.6) Materials Department

7 CASE STUDY 36
8 FINDINGS,SUGGESTIONS & CONCLUSION 39

9 REFERENCES/BIBLIOGRAPHY 41

vi
 LIST OF FIGURES
Fig.No FIGURES PAGE No.
3.1 Porter’s five forces 10
6.1 Production process 20
6.2 Blow room 21
6.3 Carding 22
6.4 Simplex 23
6.5 Cone winding 23

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 CHAPTER 1
EXECUTIVE SUMMARY
The Textile Sector in India ranks next to Agriculture. Textile is one of India’s oldest industries and has a
formidable presence in the national economy in as much as it contributes to about 14 per cent of
manufacturing value-addition, accounts for around one-third of our gross export earnings and provides
gainful employment to millions of people. The textile industry occupies a unique place in our country.
One of the earliest to come into existence in India, it accounts for 14% of the total Industrial production,
contributes to nearly 30% of the total exports and is the second largest employment generator after
agriculture.
Textile Industry is providing one of the most basic needs of people and the holds importance; maintaining
sustained growth for improving quality of life. It has a unique position as a self-reliant industry, from the
production of raw materials to the delivery of finished products, with substantial value-addition at each
stage of processing; it is a major contribution to the country's economy.
Objective of my report is to automate the entire spinning mill process and also monitor the internal mill
process efficiently.This report presents the results of a study carried out the brief overview of the
organization and its process.The brief discussion about the Indian and Global level scenario of the
organization.It includes the management structure.It is about the strategy used in the functional
department.The main part of the report is structured into descriptions of the company and two types of
analysis is made for the organization.they are
❖ SWOT Analysis
❖ PEST Analysis
SPMS provides opportunity to monitor all the process and relatively coordinate to each other.Maintain
perfect accounts and taxes.Every imported material ,stock and takes maintained in an individual database.
Advanced queries used perform different database functionality.Different report generation like profit,turn
over and growth of the company.Furthermore,Objective of my report is to minimize the human work and
control all the process automatically.
Sri Alamelu Ammal Mills India Private Limited has an arrangement of different department of the
dependent parts of functions and their interrelation in the structure form to provide the necessary efforts
of groups of individuals will be directed towards a common objective.

1
 CHAPTER 2
INTRODUCTION
The term textile derived from the Latin ‘texere’ (to weave) was originally applied to only woven fabrics.
Now, it is a general term for fibers, yarns and other material that can be made into fabrics or fabrics
produced by interlacing or any other construction method. Thus, textiles include threads, cords, ropes,
braids, lace, embroidery, nets and fabrics made by weaving, knitting, bonding, felting or tufting, etc.
Cotton silk, wool and flax fibers were used as textile materials in ancient Egypt. Cotton was used in India
by 3000 B.C. The silk production is mentioned in Chinese chronicles dating about the same period. Yarn
and cloth were dyed and printed from very early times. The cotton textile industry occupies a unique a
position in human life. A part creating to the most basic needs of man after food. This industry provides
employment and means of lively hood to a large segment of our Society. It is the oldest and biggest of all
major in India. Textile Industry is the most important Industry in the country both in terms of earning
Foreign Exchange and giving employment to lakes of workers. In our there are so many industries
flourishing. Textile Industry plays a vital role in our country.
2.1)BACKGROUND AND HISTORY:
The Indian textile industry has a great legacy, which is perhaps unmatched in the history of
India’s industrial development. India’s textile industry evolved and developed at a very early stage and its
manufacturing technology was amongst the best. Prior to colonization, India’s manually operated textile
machines were among the best in the world, and served as a model for production of the first textile
machines in newly industrialized Britain and Germany. Indian textiles were sought after for their finesse,
quality and design. The Chinese observer preference was given to the Indian weaving for its and delicacy’
Prestige trade textiles such as Patola from Patan and Ahmedabad, coast were sought after by the Malaysian
royalty and wealthy traders of the Philippines.
During the second half of the 17th century, cotton goods were imported from India. Because
of the competition with the wool and the linen industries, in 1700, the government placed a ban on
imported cotton goods. Cotton had become popular, however, and a home-based cotton industry sprung
up using the raw material improved from the colonies. Since much of the improved cotton came from
New England, ports on the west coast of Britain, such as Liverpool, Bristol and Glasgow, became
important in detraining the sites of the cotton industry.

2
 Textiles have historically formed an important component of India’s exports. Marco Polo’s
records show that Indian textiles used to be exported to China and South-East Asia. Textiles have also
comprised a significant portion of the Portuguese trade with India. These included embroidered
bedspreads, wall hangings and quits of embroidered wild silk on a cotton or jute ground. The attractiveness
of the fast dyed, multi-colored Indian prints on cotton (chintz) in Europe led to the formation of the London
East India Company in 1600, followed by Dutch and French counterparts. By the late 1600s there was
overwhelming demand for their governments to ban the import of these cottons from India. The legacy of
the Indian textile industry stemmed from its wealth in natural resources silk, cotton and jute. The textile
industry stemmed from its wealth in natural resources silk, cotton and jute, the technology used was
superior and the skills of the weavers gave the finished product a most beautiful and ethnic look.
The Indian textile industry with such a great pedigree could have gone only on way from
here. But same did not happen. The spinners and weavers no longer worked for themselves. The
equipment and the raw materials needed in the industry were far too expensive. The spinners and weavers
were now the workers, or employees, of the person who owned the factory and who could pay for the raw
materials. Instead of working for themselves, at home and at their own pace, the workers were now paid
a wage to carry out a job of in a cotton mill for a specific period of time each day. This also meant that, in
order to find work, many people needed to move into the areas where the cotton mills had been built.
2.2)NATURE OF THE STUDY:
Objectives of the Study:
➢ To understand the working nature and functions of the Sri Alamelu Ammal Mills.
➢ To gain practical Knowledge about various operation of spinning industry.
➢ To know the extent of company’s focused on relationship marketing.
➢ To study the preference and attitudes of the company.
➢ To determine the leave of product process of the company.
Limitations of the Study:
The study has certain limitations. The main of them are:-
• The complete details are not available from the firm and therefore scientific method could not be
employed.
• The information is collected from the different departments from the firm.
• The time allowed for the study is only a few weeks.
• It is not sufficient to make an intensive study of the unit.

3
 CHAPTER 3
INDUSTRY PROFILE
The Textile Industry occupies a unique place in our country. One of the earliest to come into existence in
India, it accounts for 14% of the total Industrial production, contributes to nearly 30% of the total exports
and is the second largest employment generator after agriculture. Textile Industry is providing one of the
most basic needs of people and the holds importance; maintaining sustained growth for improving quality
of life. It has a unique position as a self-reliant industry, from the production of raw materials to the
delivery of finished products, with substantial value-addition at each stage of processing; it is a major
contribution to the country's economy.
The Indian textile industry is one of the largest in the world with a massive raw material and textiles
manufacturing base. Our economy is largely dependent on the textile manufacturing and trade in addition
to other major industries. About 27% of the foreign exchange earnings are on account of export of textiles
and clothing alone. The textiles and clothing sector contributes about 14% to the industrial production and
3% to the gross domestic product of the country.
The Indian textile industry is as diverse as the country is and as complex an entity.Since India is among
the emerging countries with high GDP growth rate may foreign investors are investing in India. Today
textile products are not only sold through retail outlets but also through e-Commerce platforms such as
Flipkart, Myntra, Snapdeal, Amazon, and eBay. Indian textile industry is an organized, decentralized
sector and down the line, there are weavers, artisans as well as the farmers.
3.1)GLOBAL SCENARIO:

The textile industry encompasses the production and sale of materials such as cotton, yarn, fiber and
finished products or apparels. The global textile mills market might predictably reach the value of more
than 800 billion USD. The global apparel and non-apparel industry might exceed the value of almost 1000
billion USD in the next couple of years. The global textile exports market may fluctuate in the future as
more and more nations embrace domestic production.

The textile industry is an ever-growing market with key competitors being the countries China, European
Union, the United States and India. China’s textile exports went up by roughly 3% in the year 2018. China
is the leading textile manufacturing country and is almost worth 1/4th of the global textile industry with an
export value of more than 100 billion USD. The textile industry of the European Union has Germany,

4
Spain, France, Italy and Portugal on the forefront with a value of more than 1/5th of the global textile
industry and is currently valued at more than 160 billion USD. India is the third largest textile
manufacturing industry and holds an export value of more than 30 billion USD. India is responsible for
more than 6% of the total textile production globally and is valued at approximately 150 billion USD. India
is followed by the United States in the exports of textile. The United States has now become one of the
largest consumers of textile being responsible for almost 75% of the total textile imports. China, Japan,
India and United States dominate the global textile industry. The textile and apparel industry has been
growing proportionally with the changes in the world of garments. The leading production of cotton was
achieved by India, China and United States at around 6,200, 6,000 and 4,500 thousand metric tons produced
by the countries respectively. The Indian textile industry is valued at around 40 billion USD.

3.2)INDIAN SCENARIO:

Introduction:

India’s textiles sector is one of the oldest industries in Indian economy dating back several centuries.
India's overall textile exports during FY 2017-18 stood at US$ 39.2 billion in FY18 and is expected to
increase to US$ 82.00 billion by 2021 from US$ 31.65 billion in FY19*.
The Indian textiles industry is extremely varied, with the hand-spun and hand-woven textiles
sectors at one end of the spectrum, while the capital intensive sophisticated mills sector at the other end
of the spectrum. The decentralized power looms/ hosiery and knitting sector form the largest component
of the textiles sector. The close linkage of the textile industry to agriculture (for raw materials such as
cotton) and the ancient culture and traditions of the country in terms of textiles make the Indian textiles
sector unique in comparison to the industries of other countries.
The Indian textile industry has the capacity to produce a wide variety of products suitable to
different market segments, both within India and across the world.
Market Size:
The Indian textiles industry, currently estimated at around US$ 150 billion, is expected to reach US$ 250
billion by 2019. India’s textiles industry contributed seven per cent of the industry output (in value terms)
of India in 2017-18.It contributed two per cent to the GDP of India and employs more than 45 million
people in 2017-18.The sector contributed 15 per cent to the export earnings of India in 2017-18.The
production of raw cotton in India is estimated to have reached 36.1 million bales in FY19^.

5
Investment:
The textiles sector has witnessed a spurt in investment during the last five years. The industry (including
dyed and printed) attracted Foreign Direct Investment (FDI) worth US$ 3.09 billion during April 2000 to
December 2018.
Some of the major investments in the Indian textiles industry are as follows:

• In May 2018, textiles sector recorded investments worth Rs 27,000 crore (US$ 4.19 billion)
since June 2017.

Government Initiatives:

The Indian government has come up with a number of export promotion policies for the textiles sector. It
has also allowed 100 per cent FDI in the Indian textiles sector under the automatic route.
Initiatives taken by Government of India are:

• The Directorate General of Foreign Trade (DGFT) has revised rates for incentives under the
Merchandise Exports from India Scheme (MEIS) for two subsectors of Textiles Industry -
Readymade garments and Made ups - from 2 per cent to 4 per cent.
• As of August 2018, the Government of India has increased the basic custom duty to 20 per cent
from 10 per cent on 501 textile products, to boost Make in India and indigenous production.
• The Government of India announced a Special Package to boost exports by US$ 31 billion, create
one crore job opportunity and attract investments worth Rs 80,000 crore (US$ 11.93 billion) during
2018-2020. As of August 2018 it generated additional investments worth Rs 25,345 crore (US$
3.78 billion) and exports worth Rs 57.28 billion (US$ 854.42 million).

Achievements: Following are the achievements of the government in the past four years:

• I-ATUFS, a web-based claims monitoring and tracking mechanism was launched on April 21,
2016.
• 381 new block level clusters were sanctioned.
• 20 new textile parks were sanctioned
• Employment increased to 8.62 million in FY18 from 8.03 in FY15.

6
Road Ahead:

The future for the Indian textile industry looks promising, buoyed by both strong domestic consumption
as well as export demand. With consumerism and disposable income on the rise, the retail sector has
experienced a rapid growth in the past decade with the entry of several international players like Marks &
Spencer, Guess and Next into the Indian market.
High economic growth has resulted in higher disposable income. This has led to rise in demand for
products creating a huge domestic market.
3.3)KEY PLAYERS IN THE INDUSTRY:
Apparel industry is a combined network of several players who play a vital part in the industry. The
major players in the apparel industry are

a. Manufacturer Exporters: These are the persons who do the manufacturing of apparels and also do
the export. They have their own import export code (IEC) number and also own production facilities. The
orders will be in the name of manufacturer exporter and they deal with buyers directly. As they have own
production facilities they take more responsibility so make more profit.

b. Merchant Exporters: These are the persons who take orders from the buyers and get it done from the
others and export in their name. They have their own IEC number but they do not have own production
facilities. The orders will be in the name of merchant exporter and they deal with buyers directly. As they
do not have own production facilities, they take less responsibility and make less profit when compared
to manufacturer exporters. Now a day most of the merchant exporters have become manufacturer exporter
because starting a garment factory does not require a high investment as such that of spinning, processing
etc. and also not a complicated one.

c. Buying office/house: Buying office or house is a buyers own representative or branch office in the
country of production. Sometimes it is a liaison office of the buyers which is given as a business contract
to a local business partner. A buying office deals with only one buyer and a liaison office also normally
deal with one buyer but sometimes if it deals with more than one buyer then they should not be a
competitor to one another. Only big buyers afford to open a buying office because of the volume of
business they placed in the country of manufacturing. The functions of a buying office are as follows –

7
 a) Order placing and follow up.
b) Giving approvals, conducting inspections and factory audits etc.
c) Receiving and sending samples from exporter to buyer or vice versa.
d) Supplier sourcing and development.
e) Product and business development.
f) Helping in shipment and documentation.
g) Providing consultancy to the exporters.
h) Accompanying buyer while their visit to the country.
i) Performance appraisal of the exporters.

d. Buying agents: Buying agents are the inter-mediators between the buyers and exporters. They work
on commission basis (3-6%). Sometimes there may be more than one buying agents involved in a
particular order then the commission is divided accordingly. They deal with many buyers and many
exporters. Small and medium buyers do business through buying agents as they cannot afford to open a
buying office because of the low volume of business. The orders will be in the name of exporters only.
Though an exporter may deal with buyers directly without buying agents after the first business deal but
still buying agents are very much helpful to both the exporters and buyers for various reasons. The
functions of a buying agent are as follows –

a) Order placing and follow up.

b) Normally they do not do any approvals.
c) Accompanying buyer while their visit to their country.

e. Job workers: The job workers are the persons who do only the productions functions. They have own
production facilities and do not have any IEC number. They do business on unit rate or piece rate basis.
They do not know much about the buyers and they do not deal with buyers directly. Now a day job work
is being done for almost all the processes in the apparel industry such as knitting, dyeing, printing,
embroidery, CMT, inspection etc.

f. Suppliers: These are the persons who supply the raw materials and accessories to the exporters. They
may be the suppliers of yarn, fabric, sewing thread, machinery and spare part, services like logistics,

8
documentation, banking etc. The selection of suppliers is a vital factor for an apparel exporter. An exporter
should select a supplier who is reliable and a reputed one.

3.4)PEST ANALYSIS:
A PEST (Political, Economic, Social and Technological) analysis is a major part of the environmental
scanning section of strategic management and it is used by companies during market research and strategic
analysis. Using a PEST analysis helps a business to understand various macro environmental factors that
they need to take into consideration when determining the decline or growth of a particular market.
Political Factors:

-Tax Policy: Due to changes in politics several taxes are implemented such as GST.

-Employment Laws: Several laws to be followed in industry like Labour law, Compensation law.

-Environmental regulations: Environment of the company should be kept clean inside and outside of the
organization.

-Trade and tariff restrictions: In this company they are trading the goods to foreign company so due to
International trade they are facing trade and tariff restrictions.

Economic Factors:

-Economic growth: Since the company involves in international trade and exporting it increases the
growth of the nation.

-Interest rates: Interest rate of the company changes increases or decreases according to the growth and
inflation rates.

-Inflation rates: Inflation of the company is purely based on the changes in price of the product.

Social Factors:

-Population growth rate: The overall population of the company is around 250 employees.

-Age distribution: The overall average age of the employees is around 40.

-Consumer behaviour: They produce the goods according to the customer needs.

-Religion and Culture itself: They are not fit to same religion and culture.

9
Technological Factors:

-Distribution and Communication Channels.

-Technology incentives.

-Automation.

-Rate of Technological change.

-Environmental and ecological aspect.

-Barriers to entry.

-Production Level.

-Outsourcing decisions.

3.5)PORTER’S 5 FORCE ANALYSIS:

Fig3.1 Porter’s five force analysis

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Barriers to entry:

Barriers to entry measure how easy or difficult it is for new entrants to enter into the industry, This can
involve for example for our company:

▪ This includes Cost advantages

▪ Access to production inputs and financing.
▪ Government policies and taxation.
▪ Production cycle and learning curve.
▪ Capital requirements.
▪ Access to distribution channels.

Threat of Substitutes:
The following needs to be analysed:
▪ To find cost of the customer to switch to competing products and services.
▪ How likely are customers to switch.
▪ What is the price-Performance trade –off of substitutes.

Competitive Rivalry:
▪ Is one player very dominant or all equal in strength/size-There are many competitors in spinning
mill.
▪ How fast does the industry grow-With few years this company becomes more famous among the
competitors company.
▪ Is the product differentiated-They differentiate their products by producing it in god quality at
lower cost.

Bargaining power of buyers:

How strong the position of buyers is. For example, can customers work to gather to order large volumes
to squeeze your profit margins? The following is a list of other examples:
▪ Buyer volume and concentration-The buyer mainly concentrate to the buy quality product to lower
price.

11
 ▪ Competitive price-They compare the same products with different competitors to identity the
cheaper rate.
▪ Availability of substitutes-If they find substitute to our products there is higher to chance to switch
to other product.

Bargaining power of suppliers:

This relates to what your suppliers can do in relationship with you.
▪ How strong is the position of sellers-Here they are strong in producing quality product at lower
price.
▪ Is there a monopoly-No it is not a monopoly market since there are many sellers available in the
market to sell the product.
▪ Are there other suppliers with the same inputs available-Yes, there are several sellers are available
to sell the product.

12
 CHAPTER 4

COMPANY PROFILE

Sri Alamelu Ammal Mills India Private Limited is a Private incorporated on 03 November 2004. It is
classified as Non-government Company and is registered at Registrar of Companies, Coimbatore. Its
authorized share capital is Rs. 20,000,000 and its paid up capital is Rs. 10,825,000. It is involved in
Spinning, weaving and finishing of textiles.
Sri Alamelu Ammal Mills India Private Limited's Annual General Meeting (AGM) was last held on
28 September 2018 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 March 2018.
DIRECTORS:
The company has 2 directors and no reported key management personnel.
The longest serving directors currently on board are Dwarakanathan and Periyasamy Indra who were
appointed on 03 November, 2004. They have been on the board for more than 14 years.Dwarakanathan
has the largest number of other directorships with a seat at a total of 3 companies. In total, the company
is connected to 2 other companies through its directors.
Sri Alamelu Ammal Mills India Private Limited's Corporate Identification Number is (CIN)
U17111TZ2004PTC011415 and its registration number is 11415.Its Email address is
arunagiriraja@gmail.com and its registered address is 13/341 DINDIGUL-BATLAGUNDU
HIGHWAY SITHAREVU VILLAGE OTTUPATTI TN 624708 IN.
Current status of Sri Alamelu Ammal Mills India Private Limited is - Active.
To comply with internationals standards the company has already got accredition with 5S, ISO 9000, SA
8000, OEKO TEX, GOTS.

13
4.1)SMALL DESCRIPTION OF THE COMPANY:

CIN U17111TZ2004PTC011415
Company Name Sri Alamelu Ammal Mills India Private
Limited.
Registration authorities RoC-Coimbatore.
Company category Company limited by shares
Company Subcategory Indian Non-Government Company
Date of Incorporation 03/11/2004
Age of the Company 14 Years 7 Months 24 Days
Activity Spinning, weaving and finishing of textiles.
Registration Number 011415
Registered for activities 17111
Date of Balance sheet 2018-03-31
Date of Last Annual General Meeting 2018-09-28
Company Certification ISO 9001:2000, SA8000

4.2)VISION OF THE COMPANY:

To be a leading company providing superior quality products and services at competitive prices. We want
be a globally innovative and competitive business providing 100% genuine services to our customers. We
are committed to total customer satisfaction by providing quality products & services.

MISSION OF THE COMPANY:

• To manufacture International quality yarn, fabric and ultimately the finished textile garments with
the highest level of competitiveness on all parameters.
• To be an ethically responsible organization in all aspects of the business.
• To effectively harness and integrate all available technology across various elements of the textile
chain.
• To cater to product innovation by mastering value added areas like processing and finishing.

14
OBJECTIVES OF THE COMPANY:

Main objective is to ensure the quality of textiles and textile machinery both for internal consumption
and export purposes. It includes:

➢ To achieve overall quality improvement of the products of textile industry by providing testing
(including eco-parameters) and technical services.
➢ To enhance overall skill levels through Integrated Skill Development Scheme (ISDS).
➢ To estimate the domestic consumption of textiles in the household sector.
➢ To inculcate quality culture in Indian Textile Industry & trade by installing multi management
system standards. Efficient functioning by monitoring activities through the RFD system.
➢ Improving Internal Efficiency/ responsiveness for service delivery to the Ministry / Department.

4.3)SWOT ANALYSIS:

The Indian textile industry occupies a unique and important place in India. One of the earliest industries
to come into existence in the country. The sector accounts for 14% of the total Industrial production,
conduces to about 30% of the total exports and is the second largest employment creator after agriculture.
SWOT analysis of spinning mill.
Strengths:
• Spinning Mill Cotton Mills has a management team that prides itself with vast knowledge in the
textile industry, which makes the company produce products that are required in the market.
• Availability of skilled manpower at a low cost provides an advantage for the company to reduce
its expenditure.
• Sufficient and abundant raw material helps the company maintain its production flow and hence
maintain market supply and consumer satisfaction.
• Investment in cutting edge technological machinery ensures that the products supplied to
customers meet the desired international standards.
• The company’s profits and financial investment provides a stable cash flow for expansion and
diversification in other related fields.
• The activity of the rupee against the dollar, has positively affected the Indian cotton industry,
opening up space for competition to competitively trade in the global market.

15
Weaknesses:
• Investment in advanced technological means of production requires some highly trained personnel
which come at a cost for the company due to the scarcity of trained machine operators and
maintainers.
• Changing global prices on cotton products might affect production costs resulting to extra costs
for the company.
Opportunities:
• The growing fashion industry directly affects the textile industry which is an advantage for the
cotton industry and cotton products.
• The favourable government laws on Foreign Direct Investment are favourable for the growth of
the cotton industry.
• The growth of the domestic and foreign market for cotton products is sufficient opportunity for
growth and expansion of the company.
• Availability of good cotton and at favourable prices around the plant reduces on cost of raw
material acquisition.
• The growing global need for cotton has led to product diversification and development.
• The availability of good quality cotton in India could make the country gain a significant global
market share, expanding the market for yarn producers to sell their products to other countries.
• Domestic retailing is yet to be exploited yet there is a big potential for growth in the sector.
Threats:
• Balance between quality and pricing is a challenge but this is slowly being controlled by the
growing reputation that Indian cotton is of good quality.
• Unfavourable labour laws have also proved a challenge but the company has been a big contributor
on Community Social Responsibility by building a medical clinic that provides free healthcare for
the workers and their immediate family members.
• High interest rates have made it difficult to access bank loans for expansion.
• High cost of power and other indirect tax tariffs for raw materials has also increased the cost of
production of the company.

16
4.4)PRODUCTS AND MARKETERS:
Products:
• Cone yarn both combed & semi combed, (100% cotton).
• Knitted socks
• Readymade Garments. Counts: from: 16/1 NE to30/1 NE.
Marketers:
❖ DECATHLON SPORTS INDIA PRIVATE LIMITED
❖ MARKS AND SPENCER
❖ KAUFLAND (100% cotton)
❖ AMSCAN ASIA INTERNATIONAL LIMITED
❖ FIRST STEPS BABY WEAR LIMITED
❖ MOTHERCARE
❖ TESCO
❖ NEXT
❖ SAINSBURY
❖ BEST CORPORATION PRIVATE LIMITED

17
 CHAPTER 5
ORGANIZATION DESIGN AND STRUCTURE
The management system of the organization is well organized and divided into various departments as
enlisted be

18
 CHAPTER 6
BUSINESS LEVEL FUNCTIONS

In Sri Alamelu Ammal Mills India Private Limited,There are six departments
➢ Operation
➢ Human resource
➢ Marketing
➢ Finance
➢ Technical
➢ Materials

6.1)OPERATION DEPARTMENT:
The most important task of the production management is to deal with decision-making related to production process so that
the goods manufactured are according to the specifications in the required quantity, at minimize and as per schedule.
The modern spinning mill is a perfect structure of right working of spinning mill with all precautionaries,
quality measures, waste controls and need for quality raw material. One important observation of modern
spinning mill is that there is considerable reduction in departmental pollution and sweeping wastes in
departments. The humidification factor has also played vital role in maintaining quality of yarn as well as
health of the workers. The computerized operations of machines in maximum departments of spinning
mill have also contributed to the productivity by reducing detention time of machines and maintenance
works.

19
The process flow in a spinning mill is as follows;

Fig 6.1 Production Process

1. Mixing:
This is the first process which is carried out manually by labours. In mixing 1% to 2% soft waste is added
to the virgin cotton. Mixing enables the technicians to reduce the raw material cost for particular yarn.
Mixing enables technicians to mix superior and inferior cotton in a certain proportion as required in the
market of the yarn. Therefore in a spinning mill mixing is a vital process which enables raw material cost
reduction as well as to keep cotton lint with same moisture content. Mixing also enables the cotton lint to
open up easily in the blow-room and carding process. In general practice, a mixing oil is mixed in water
and at every layer of mixing this solution is sprayed over the layer. This is done to reduce the micro dust

20
pollution in the departments. Micro dust and small fibers are the main components which cause thick and
thin places in yarn. To achieve better evenness in yarn the departmental pollution of short fibers should
be reduced to minimum. After mixing the mixed cotton is carried to blow – room.
2. Blow Room:

Fig 6.2 Blow room

It is the first department where the cotton is subjected to machines. It is called „Blow –room‟ because the
process of material takes place with the help of air currents. The material is blown from machine to
machine through the pipe lines. The cotton for each mixing is fed into the plant in the blow room where
external impurities are removed. The compressed cotton opened into small tufts and a lightly compressed
continuous sheet known as LAPS are rolled upon cylindrical rod. The waste obtained in the process are
droppings, quality fly and lap bits. In the case of chute feed blow room the cotton converted into sliver
bye-passing carding. The basic functions of blow room are opening, cleaning, and dust removal, blending
and evenly feeding the material on the card.

21
3. Carding:

Fig 6.3 Carding

In this department, the cotton is completely opened into individual filters. Cleared by removal of NEPS
and foreign matters and silver is produced which is collected in cans. The waste in the process is sliver
waste cylinder fly, flat strips, roller strips and sweepings. Blow room is the starting of the spinning
operation where the fibre is opened, cleaned, mixed, micro dust removed and evened thus passed to
carding machine without increasing fibre rupture, fibre neps , broken seed particles and without removing
more good fibers. The basic functions of blow room are opening, cleaning, dust removal, blending and
evenly feeding the material on the card.
4. Combing:
In combing process cotton fibers are separated by needles and predetermined part of sharp fibers is
removed as waste and sliver is formed with suitable drafting. The fibers are arranged in parallel format
combing is an optional process of manufacturing better quality and finer counts as yarn. This precedes the
drawing and sliver laps process feeding.
5. Drawing:
In the drawing frame, sliver is produced by combing a specified number of sliver and stretching them
proportionately, the waste arising in the process is sliver waste and sweeping.

22
6. Simplex(Speed frame):

Fig 6.4 Simplex

In this process, the thickness of drawing sliver is reduced and sliver is give twist and wound on the
bobbing. The production depends upon the spindle speed and twist per inch, number of spindles etc. the
waste collected in the process is roving ends and sweepings.
7. Ring frame(Spinning):
The final yarn is spun on ring frame by drafting and twisting the rove from simplex. The draft end twists
vary depending upon the count, quality of yarn required. The yarn is collected by winding on cops.
8. Cone winding:

Fig 6.5 Cone winding

The yarn from ring frame is wound in cones suitable for market. In this process faults like thin and thick
places are removed by passing through slit cleaner. The auto corner has facility of electronically cleaning
the yarn and splicing instead of knotting in the conventional cone winder. Saleable hard waste is obtained
in this process.
23
9. Double winding:
Two yarn threads are wound parallel on a cheese on double winder.
10. Doubling:
The yarn received from double winding is twisted on ring doubling machine and wound on cops. This
yarn is taken to cone winding department for winding on cones for market.
11. Packing:
The yarn is packed in the poly woven bags for the market and for the distributors.
Loading:
The cotton yarn cones will be loaded to very carefully without getting wet and all.
• One cone’s weight will be 1.25Kgs.
• One bag will having of 40 cones and the weight of one bag will be 50Kgs.
• 160 bags will be there in one load.

Unloading:
The raw cottons will be coming in bail forms weighing from 180Kgs to 200Kgs. The raw cotton will be
coming from Gujarat, Andhra Pradesh etc. The raw cotton will be carried out carefully out to the godowns
and from their each bail will be taken for cotton mixing and for the production of yarn.

6.2)HR DEPARTMENT:

In Sri Alamelu Ammal Mills,the employees are the backbone that plays a stupendous role in its
development and productive activities ,the personnel department has the task of keeping the organization
together as an outgoing entity in the face of external and internal stresses and is of considerable
importance. Here employee becoming surplus will not be retrenched but will be redeployed suitably filling
up the existing vacancies. Whenever vacancies arise in future, the surplus staff will be posted as per
seniority. Necessary alternations in the duties and responsibilities of remaining staff members shall be
made for the effective and smooth functioning of the mills.

The resultant surplus staff fills temporary vacancies and carries out alternative duties and
responsibilities as per direction of the management until they are allocated to permanent position.

It is agreed that the staff members in all sections shall work as a team and every one shall attend to
other members work also as and when required.

24
HR policies & frame working:
General Manager, HR and his team in consultation with Management develops HR policies. The HR
policies in organizations relate to corporate nationality, fair employment, family oriented personnel, health
care, and place of work or domestic violence policies. Effective HR policies and practices not only draw
boundaries for employees but also recognize and address their needs.
There is a tendency amongst employees to test limits and act creatively in workplace
situations, so business houses also need a strategy for developing, communicating and implementing HR
policies that reflect their standards of acceptable behavior.

Activities:

• Manpower Planning.
• Recruitment.
• Training and Development.
• Induction.
• Wages and salary Administration.
• Statutory Compliances.
• Leave Administration.
• Grievance Redresser.
• Personal Counselling.
• Compensation and Benefits.
• Welfare.
• Performance Evaluation.
Functions of HR department:
Sources of recruitment:
In Sri Alamelu Ammal Mills direct recruitment method is used frequently for recruitment .The company
also have internal recruitment for filling the post by efficient and skilled workers from the rank , promotion
and Corporation have preferred local candidates who belongs to surroundings.
There will be notice displayed on the notice board of the company and outside of the company and like
that workers will be recruited.

25
Methods of selection:
The General Manager will conduct the interview, and from that he will appoint the employee. While
selection they will try to avoid very sick person and old persons
Training & Development for employees:
There will be regular training & development programs for all levels of employees,that is Senior
Management to lowest level workers regularly.
Training Analysis:
• Review of current training
• Task analysis (of new or modified system)
• Identification of training gap
• Statement of training requirement
• Assessment of training options
• Cost benefit analysis of training options

Assessment of training effectiveness

The assessment of the training is mainly done by monitoring the work of the employee, if that person is
well working then the training was effective if the person is not working properly then the training was
not effective. Every month there will be an orientation class for the development of the employees.

Induction & Orientation:

Induction & orientation is given to the newly joined employees. A group induction is organised for the
newly joined group of employees once in 6 or 12 months. There will be orientation classes given to the
whole employees once in six month.

Performance appraisal system:

The performance appraisal system in the company is that when a person joins the company at first he will
be a trainee and after completion of two years then he will be a permanent employee. So for the trainee,
they will be earning a low wage and when he becomes permanent the wage also increases. By each year
the salary or the wage also increases according to the number of years he worked in the firm.

26
Motivation methods:
There are motivation classes and all conducted by various persons and attendance award is given to all
employees who are present in the mill for a certain number of days.
• Salary hike
• Bonuses
• Incentives
• Allowances
• Other Facilities

Labour welfare facilities:

Some of the welfare activities undergone in the company are as follows,
▪ First Aid Appliances
▪ Canteen
▪ Hostel
▪ Toilets
▪ Aprons Masks and Caps
Pay role processing:
Pay role is according to the hierarchy of the organization. For the Managers and for the staff as per the
Government norms the salary will be there.
Employee Structure:
Employees are categorized in to:
➢ Employees under staff regulation
➢ Employees understanding order
Total Number of Employees-500
Wage structure:
The employees in the production unit are employed basically as trainees. The wages given to them are
administrated
For Newly Appointed Rs 75/day
Below 2 years Rs 110/day
Below 3 years Rs 130/day
Below 4 years Rs 150/day

27
Scheduling:
Production department functions around a clock by day and night shifts.
The three shifts are
6.00AM – 2.00PM
2.00PM – 10.00PM
10.00PM – 6.00AM
Shifts constitutes of 8 hours including 1 hour break. So the industry works around the clock day and
night.

6.3)MARKETING DEPARTMENT:

Presently about 95 employees are working in the marketing department of Sri Alamelu Ammal Mills.
Whole the marketing department working under kind control of Director Marketing manager.
Sri Alamelu Ammal Mills India Private Limited are one of the manufacturer of yarn, socks readymade
garments in India. The manufacturer and exporter of quality Cotton yarn for knitting from India both in
carded and combed. Equipped with brand new modern spinning mills having installed capacity of 36,000
spindles. Their present market is Korea, Canada, Egypt, Sri Lanka & Germany.
Our last year Export sales of yarn alone: USD. 13.00 Millions.
Our production capacity about 30.00 tons per day. Also manufacturing & exporting of KNITTED
SOCKS & HOSIERY GARMENTS.
Product profile:

Cotton yarn is the product and they will be in yarn cones.

• One cone’s weight will be 1.25Kgs.

• One bag will having of 40 cones and the weight of one bag will be 50Kgs.
• 160 bags will be there in one load.

Functions of Marketing Department:

Marketing Strategy:

According to the customer need and requirement the production takes place. And the quality of the yarn
also will be highly maintained. Mainly the change of the demand will be like the yarn’s count so according
to the change of the demand for the yarn, the market demanded yarn will be produced.

28
 • Contacting Old Customers
• New and Innovative Product Development
• More Quality Conscious
• With the increase of competition, they have become more quality conscious. In order to achieve
their quality standards, they maintaining better quality by getting yarn from pre-approved
sources, tighter fabrics inspection in folding and providing service to their customers.
• Marketing strategies includes,
1. Meeting with buyers
2. Company profile
3. Buyer Visits
4. Free Sample
5. Contacts with agents.

Promotional Strategy:

Sri Alamelu Ammal Mills run advertising and promotion campaign on large scale. The promotion of
products can be classified in two ways,

I. Direct Marketing. II. Indirect Marketing.

Direct Marketing:

Promotional activities include presentations, free samples.

Indirect Marketing:

Indirect marketing is done through agents. Sri Alamelu Ammal has direct contact with agents who
deal with customers on behalf of Sri Alamelu Ammal. The agents make arrangement between both
the parties buyers and sellers. The agents received commission for their services.

Product distribution channels:

Sri Alamelu Ammal will be mainly taking care of the product, they will be calling for tender and who
quotes the best price to them the yarn will be sold. If there is no sales then the yarns will be taken to the
godowns.

29
Target achievement methods:

The target is fixed only after the confirmation of the value of goods in market and if the demand for the
goods in the market is high or if any order is placed then according to the order, the production process
takes place.

Marketing product lines: The product lines of the cotton mill was marketed using the same channels and
by the same strategy. As per the orders and all received soon they will be producing the cotton yarn as fast
as they can and their by supplying to them.

Identification of customer expectation: Each customer will be looking for their own standards of cotton
yarn so each of them need a totally different product. So according to the customer requirement and
satisfaction they are produce the cotton yarn and that should meet the customer expectation.

Customer fulfillment and service:

As there will be orders from various customers then soon without making any delay they will be
producing the yarn and soon it will be delivered to them. As part from the company they will be very keen
about the standards of the yarn and all, as per the order they are producing high quality yarns and that will
be delivered to them.

Customer order receive and follow up:

The company will be getting different quotations and all from various companies and all from that they
will be choosing the best that will be beneficial to the company. On the other side a major part of the
orders and all will be taken by Sri Alamelu Ammal Mills and they will be allotting to which customer
they have to give the yarns. When the orders are received soon the production for the order starts up and
soon it will be delivered to them.

Marketing tools & techniques: These are the marketing tools and techniques used by the marketing
department. The marketing department will set out to identify the include public relations, trade and
consumer promotions, point-of-sale materials, editorial, publicity and sales literature.

This type of market research enables the organization to identify the most appropriate marketing mix. The
mix should consist of:

• The right product

• Sold at the right price

30
 • In the right place
• Using the most suitable promotional techniques

Market demand for their product:

As cloth is one of the basic necessity for man so for producing cloth there is the need for the yarn so every
year the demand for the yarn is increasing.

Demand analysis:

While the production is going on Sri Alamelu Ammal Mils will be looking for the sales by giving add on
newspapers and all and likewise there will be some quotations and from all that they will be looking for
which product they gets more orders and by analyzing those things Sri Alamelu Ammal Mills will be
saying that what type of yarn to be produced.

Methods of overcoming competitors:

The best method of overcoming the competitors are by supplying the best verity of yarn with high quality.
And selling that yarn by market rate price. By this the customers will be always be there.

Product publicity:

There is no big publicity for the product but product sales tender notice will be advertised in internet and
in newspapers as well.

Customer relationship management:

The overall goals are to find,

1) Attract, and win new clients

2) Nurture and retain those the company already has,
3) Entice former clients back into the fold, and
4) Reduce the costs of marketing and client service.

When an implementation is effective, people, processes, and technology work in synergy to increase
profitability, and reduce operational costs.

Market segmentation:

Market segmentation is mainly like

➢ Domestic

31
 ➢ State
➢ National
➢ International

Advertisement & sales promotion:

As the population is increasing day by day, the need for the cloth also increases as it is one of the basic
essentials for man. And so for producing the cloth the yarn is required. There have been a steady increase
of the demand for the yarn. As part of sales there have not been any high advertisement but providing the
high quality yarn is one of the promotion that the company is getting. Apart from all these there have been
quotations for sales and all which will be published in websites.

• Sign Board.
• Print Media.
• Calendar and diary.
• Magazines.
• E-mail and post mail.

6.4)FINANCE DEPARTMENT:

Finance function is concerned with the procurement of funds and there effective utilization it the business.
Financial manager should consider the alternative uses and sources of funds. In short, finance function is
defined as provision of money at the time when it needed.

• To check all the vouchers, bills, receipts.

• To draw money from the bank for any cash transactions.
• To pay the amount due to the supplier outstanding and creditors.
• To pay the amount to the tender purchases.
• To check all the register relating to accounts section.
• The accounts department should pay salaries, wages and other monetary benefits to the workers
and staffs.

32
General Records of the company:

1) Daily wages record

2) Material requisition book
3) Pass book
4) Stores record
5) Cash book

Following books are maintained in accounts department:

1) Daily Journals
2) Sales book
3) Purchases book
4) Ledger
5) Trading Account
6) Profit & Loss Account
7) Balance sheet

Fringe benefits given to employees

• Company car
• Accommodation or reimbursement of rental charges
• Medical bills reimbursement or free medical care for employee (extending for the family as well
and/ or children)
• Subsidized meals. Employees are given discounted meal coupons at the office cafeteria or given a
fixed allowance for meals of their choice
• Gifts in cash or kind during festivals
• Every employee will be registered in Employee State Insurance Corporation.

6.5)TECHNICAL DEPARTMENT:

Objectives

1. Ensure the protection and security of data.

2. Minimize duplication of effort, services and resources.

33
Software configuration

• ESSL[enterprise Software Solutions Lab]

• Microsoft office
• Tally-9

ESSL is used to assist the attendance system. Personal Attendance Monitoring System (PAMS) is the
most modern technology to record the attendance of the employees within the organizations.

Benefits

❖ Reduce the time required to schedule employees

❖ Eliminate unauthorized hours
❖ Eliminate the need to calculate vacation, sick or compensation time accruals
❖ Be more productive, efficient and profitable
❖ Assign resources more effectively and reduce the time needed to schedule employees
❖ Altogether eliminate the need to calculate time cards ,Improves employee productivity
❖ Microsoft office is used for other office related activities.
❖ Tally-9 software is used for keeping the accounts and all.

Database administration

Tally9, Microsoft Access are the two databases which is used in the company. The administrator has the
privilege to edit and handle the data in the database.

6.6)MATERIALS DEPARTMENT: Starting from the time, the raw material enters the mill gate and
goes out of the mill gate in the form of finished products; it is handled at all stages within mill boundaries
such as within and between raw material stores, various section of production department, machine to
machine and finished product stores. A material may be handled even 50 times or more before it changes
to finished product.

Proper material handling offers benefits for:

• Improving productivity
• Increasing the handling capacity
• Reducing man-power
• Eliminating idle time of machines, equipment and workers

34
 • Reduce fatigue incurred by the workers
• Increasing safety and minimizing accidents locate and stock material better and in less space

Material Handling Equipments:

A wide range of material handling equipment’s is available in this mills which are suitable to the most of
the industrial requirements. Material handling equipment’s are classed as:
1. Industrial trucks: manual and powered
2. Cranes: overhead bridge crane, jib crane and gantry crane
3. Hoists: chain type manual, electrical and pneumatic
4. Conveyors: belt conveyors, roller conveyor, drag conveyor, bucket conveyor, pipe line (pneumatic)
conveyor, chain or cable conveyor
In this mills, there are many types of materials viz. raw materials, purchased components, material in
process, finished goods, packing material, maintenance and repair supplies, scrape and waste etc. These
materials are of various size, shape and specific features. For this purpose, mostly special and some general
type material handling equipment’s are used in textile industries.

35
 CHAPTER 7
CASE STUDY
Sri Alamelu Ammal Mills India Private Limited, is a leading manufacturer, exporter and supplier of world
class textile products. The company has integrated facilities for manufacturing superior quality Cotton
Yarn, Socks and Garments. Their products are known for consistent quality with competitive prices. The
Mill caters to the requirement of domestic and international market with innovative and exhaustive
product range. The Company operates through textiles segment. The Company manufactures and exports
100% combed cotton yarn for knitting and weaving. It also manufactures specialty yarn. It manufactures
a range of cotton yarn, including Ring Yarn, Compact Yarn. It provides the regular supplies to the
consumer all over the nation and also meeting the needs of other countries. The organization has been
successfully operating various types of manufacturing plants for producing various brand, qualities, and
quantities of yarn.
This case will recognize the HR (Human Resource) problems in this organization. It is
essential for every textile industry to adopt the suggested human resource practices for the development
of organization. The study tries to bring out the challenges and issues faced by the textile industries HR
in the current scenario. After details examining of the data, we find out the major different challenges such
as new technology changes, Lack of training, Low educated employees, Safety measures, lagging in
Technical skills. This organization is not showing much important to the performance of the organization.
Hence these are the challenges in front of HR.
The compensation policy of this mill, when compared to other similar mills, is very
less still the employees don’t have many grievances due to other benefits provided by the mill. But the
company is facing countable number of problems in supplying the materials in recent past days. Problems
like quality issues mismatch in packing materials (placing material A in box of material B) incorrect
labelling of material on time etc.
The management views the case as there are loop holes in the system of various
departments and hand over the responsibility to HR department to solve the issue. When the HR manager
goes through the issues he realized that the issues are not relating to system but it relates to the employees.
• The company hired new employees for higher level post without considering the potential internal
candidates.

36
 • The newly hired employees are placed with higher packages than that of existing employees in the
same cadre.
In the above case even the organization provides and stands by the concept employee
equality when it fails to recognize the potential talents of existing employee they felt dissatisfaction
towards the organization and they showed in the way of quality issues and slow down production. The
concept of slow down production is a type of strike done by employee. The industrial Relations states that
when the employee want to show their dissatisfaction to the management but don’t want to go for strike
they follow slow down strike. Human beings can be easily motivated by Rewards and recognition than
that of money. Employee Recognition is one such factor when the management fails to do so it will Detroit
the employees to a great extent. In this case also the employee are not satisfied even after all facilities just
because of the reason they are not recognized.
Questions:
1) How to tackle the situation when new technological changes in Sri Alamelu Ammal mills?
2) The organization is facing the problem like lack of training to workers. How to solve this?
3) Sometimes the organization makes wrong decision. This may reflect the future growth. How to
manage these type of issues?
4) Organization does not consider the problem faced by workers in technical skills as well as hygiene
factor of workers?
5) If you are in the role of HR manager what will be your immediate response step to solve this recent
case happened in the organization?

Solutions:

1) In the upcoming, days the fast speed of technological development is seen and it increases the
demand for high skilled and well-qualified human resource. This involve that workers, particularly
older workers who may not have been ready to changes with new technology, for this purpose
need to engage in training activities to remain capable in the work force.
2) It’s a need to providing training. Internal training was used to develop skills in the use of machinery
and equipment in the working area.

37
3) There are several problems are often including, like training textile sector focus, production and
training environment. Each of these will have the greatest impact on the final decision. It’s more
important because it affecting HR life, livelihoods, and safety. Decision making is an important
part in professional lives.
4) Theory of hygiene factor states that there are certain factors related to employees the presence of
which will not create major impact but the absence of such things will lead to a demotivation to
the employees. So the organization take some more care to workers health.
5) If I was in the post of HR manager. I will try to discuss the issue and ask the management for new
recruiting rather than considering available potential talents. I will personally analyses the reasons
provided by the management and if acceptable I will discuss the same with the employees.
Everything is possible when discussion is done. So I will discuss and convince the employee that
this wont happen again the organization. I will initiate the collective bargaining process for
reasonable salary hike for the existing employees.

38
 CHAPTER 8
FINDINGS, SUGGESTIONS, CONCLUSION

FINDINGS:

❖ Active Associates produce only quality product for that they are handling some set of procedure
to follow.
❖ Safety measures are taken and each employee is well equipped for the risk in his job.
❖ Proper grievances handling is done.
❖ The company maintain an employee friendly atmosphere.
❖ Marketing department have good performance in all areas like supply chain management, service
offered to customers, warehousing etc.

SUGGESTIONS:
1) To overcome the competition the company should concentrate on the strength and weakness of its
competitor. Naturally the company will be the best in the industry.
2) The reasonable facilities provided to the staff and workers should improve to make a right
environment to them.
3) The company found that quality products results from quality raw materials. So the company
should follow the same purchase procedure.
4) Hi-Tech machineries should be operated technically improved skilled worker to improve the
efficiency of the new machineries.
5) The company should put its full potential in all function area at particular frequency to monitor the
all activities performed by the company.

39
CONCLUSION:

From the Study of this company, the researcher understood the functions and features of the company.
This company is improving their quality, goodwill, market value and they are giving job opportunity so
many people. They are the strength of the company’s growth.
The institutional training at Sri Alamelu Ammal Mills India Private Limited helped to have a good
knowledge about how a company operates and the consequent focuses relating to the business activities.
In the short span of training the company management provides me a good exposure to the working and
management work out in the detail run. It enhanced about plants production process in details ,which
paved way for rich experience in plant supervision it also provide with information regards the exports
financial and human resources activities and documentation in the organization ,which was new area
entrance for me. The training has helped to know the various delegations that is found in the organization
and responds ability each delegates have the training has given a deep sense of understanding how an
organization takes efforts in bringing in product as an effective one and how it can be good in competing
with its competitors. The organizations growth decides their tireless effort in bringing it up .The expansion
and establishment of the organizations in various places and in various forms denotes their financial
efficiency and capabilities.

40
 CHAPTER 9
REFERENCES
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Textile Committee, Ministry of Textiles, GOI
4. S.Muthuvelu, R.Ramani, “Yam Numbering system and Weaving Calculations”, Published by
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Journals:
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3. Bangladesh: Economic and Social Challenges of Globalization, University Press Ltd., Dhaka,
2002.
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MFA Regime”, ICFAI University Press, March 2005, p.23.
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 13. Arun N.Jariwala, “Powerloom Sector in India”, Textile Review, Vol.2, Issue 6, June 2007,
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Growth”, Texsummit 2007 - Ministry of Textiles, Textile India Progress, January 2008, p.l 1

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