ANALYSIS AND

INTERPRETATION
GENDER ?

From the analysis of 22 respondents it’s found that 72.7% that is the
majority are women and 27.3% are male who likes Mountain Dew.

MARITIAL STATUS?

It is found that majority are single that is 95.5% are students or working
only 4.5% are married people and both prefer Mountain dew as their
drink.
AGE ?

Majority are teenagers who prefer drinking mountain dew .Rest are 45+
plus and 13-17 category who prefer mountain dew as their drink.

OCCUPATION ?

It is found that 77.3% are students who like drinking mountain dew ,
most of them are teenagers and the other people who prefer mountain
dew are business people, business executive etc.
HOW OFTEN DO YOU DRINK CAFFEINATED
BEVERAGES?

The question was how often they use caffeinated beverages and the
response was 54.5% occasionally used these caffeinated beverages and
the rest that is 22.7%,13.6%,9.1% used sometimes ,often and always.

WHAT IS YOUR PREFERRED CAFFEINATED

BEVERAGE?

Majority – 50% prefer coffee as their caffeinated drink and 31.8% as tea
and 18.2% energy drinks.
HOW IMPORTANT IS NUTRITION TO YOU?

68.2% says that nutrition is somewhat important to them whereas the

rest prefer nutrition as very important, neutral and not important.

DO YOU DRINK SOFT DRINKS?

54.5% Prefer soft drinks and the rest that is 31.8% and 13.6% somewhat
only prefer soft drinks.
HOW OFTEN DO YOU PURCHASE MOUNTAINE DEW
PRODUCTS?

63.6% often purchase mountain dew drinks and the other 13.6% and
22.7% sometimes or never purchase.

HAVE YOU HEARD ABOUT MOUNTAIN DEW?

81.8% Have hear about mountain dew the rest 18.2% not.
FROM WHERE DID YOU HEAR ABOUT MOUNTAIN
DEW?

59.1% have heard about mountain dew from TV ads the rest from
grocery stores and friends.

IS MOUNTAIN DEW READILY AVAILABLE?

72.7% says mountain dew is readily available and the rest 27.3% says
no.
DID ADVERTISING INFLUENCE YOU TO DRINK SOFT
DRINKS?

45.5% says ads influence them the rest responds as to it maybe or don’t
influence them.

DO YOU KNOW MOUNTAIN DEW IS AVAILABLE IN

MANY QUANTITIES?

68.2% says they are aware about the different quantities available in the
market. The rest 31.8% are not aware.
WHICH QUANTITY DO YOU PREFER MOST?

36.4% Prefer 500ml , 18.2% prefer 250ml , 600ml ,and Tin the rest 9.1%
prefer 2litre.
WHICH PRICE DO YOU PREFER MOST?

52.4% prefer 31-51 price range the rest 47.6% prefer 15-30 price range.
WHAT IS YOUR BRAND OPINION?

Majority is with the opinion good drink few have said awesome ,good
ect.
WHAT IS YOU MONTHLY CONSUMPTION?

Majority consume mountain dew 10 times or 3-5 times .

WHAT YOU KNOW ABOUT THE PRODUCT
MOUNTAIN DEW?

Awesome product is the majority review also there are other reviews
which seems to be very impressive of the product .
ARE YOU SATISFIED WITH MOUNTAIN DEW DRINK?

45.5% are satisfied with mountain dew rest 40.9 maybe satisfied.