I.

Analyze
“Your Phone Can Wait”/“Driving Distracted”

Analyzing the Media, p. 268

Public Service Quantitative Information How Information is Shared

Announcement

Percentages of causes of car wrecks. By visual storytelling with animation.

23% of car wrecks were caused by
Your Phone Can Wait
cell phone usage. As that 2% was
from texting, the other 21% was cell
phone conversations.
This grabs attention fast because it
attracts our sense of sight, reasoning,
hearing, and at times, speech, too. A
short informative video that's
inspiring enough would automatically
motivate the audience to go through
into the details.

By showing visual elements,

Percentages of the rate of some
capturing the attention of the
distractions we have while driving,
audience, such as illustrations,
Driving Distracted highlighting some of them.
graphics, charts, or photographs.

Talking/listening mobile phone -

hand free: 5.2%
Talking on a handheld mobile
phone: 13.4%
Smoking: 9.9%
Beverage: 12.7%
Manifiest, map or navigation: 1.0%
Grooming/personal hygiene: 0.6%

II. Compare
It depends on the public where the information is going, one is more used in the scientific and academic field (poster) and
the other is used for informational and procedural activities (video).

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