Akashdeep Makkar

Delhi, India
+91 9999 643 243
makkarakash@gmail.com

Summary
5+ years of industry experience in Business development, Analytics, developing statistical models, developing Campaigns
and Visualization. Implemented projects with Python, Base & Advance SAS. Extensive knowledge of procedures including
Uni-variate & Multivariate Analysis, Simple & Multiple Linear Regression, Logistic Regression, Anova, Post-Hoc Analysis, T-
test, Correlation. Developed new & modified existing Python & SAS programs to load data from the source and create
study specific data-sets. Handled ad-hoc projects, deliveries and provided data insights using Tableau.

Employment History
Optum, a UnitedHealth Group company Noida, Uttar Pradesh
Associate Data Scientist June 2019 - Present
Built End to End Digital Platform Adoption Campaigns and outreach program to enroll maximum healthcare
providers using Python
Researched and Developed Statistical Procedure to measure TTR (Total Target to Reach) and Metrics to Track for
all defined offline/online campaigns using Python
Automated the campaign effectiveness calculations using python which resulted in manpower saving of 2 FTE
Net Realized Campaign Efficiency as measured value of total operational efficacy improvement - $1M

American Express Gurugram, Haryana

Process Manager August 2018 - June 2019
Created Tableau based dynamic scorecards for 250+ sales & AD managers across EMEA region
Automated the scorecards resulted in saving of 0.5 FTE
Preparing data of different American express products to cater requests of various stakeholders across 16
countries of EMEA region primarily using Python, Excel and Tableau
Managing and measuring campaign performance for Europe, JAPA markets

Accenture Gurugram, Haryana

Senior Analyst May 2016 - July 2018
Co-Peril Insurance Card Movement : A SQL based project requiring client segmentation and profiling based on
transactional and client relationship data. Purpose of the project was to map transition of clients from uni-peril to
coperil insurance cards and assessing benefits using statistical techniques: ANOVA / GLM (TUKEY)
Building Propensity Model for targeted marketing of Bundled Insurance Product : Designed predictive model
measuring buyer’s propensity to purchase using model building techniques on SAS: PROC Logistic. Exploratory
data analysis was done using PROC Means, Proc Freq etc. Purpose of the model was to improve upon customer
targeting and increased sales conversion

Accenture Bengaluru, Karnataka

Software Engineering Analyst January 2015 - May 2016
Developed complex dashboards using Tableau and did Database validation
Provided data insights by writing SQL procedures, views to fulfill the visualization requirements
Extensively used advance features like linking data from various connections in one dashboard, filter data in
 multiple view and chart visualizations like Half Gauge, Dual Axis etc.

Skills
Python, Data Analysis, SAS Programming, Business Analysis, Linear Regression, Python, Logistic Regression, Predictive
modelling, SQL, Tableau, Agile, SAS Base, Data Insights, Big Data, Statistical modeling

Education
Guru Gobind Singh Indraprastha University Graduated June 2014
Bachelors of Technology

Narsee Monjee Insititute of Management Studies Enrolled August 2019

Post Graduate Diploma in Business Management

Certificates
Certified Base Programmer for SAS9
Agile Professional Certification from Accenture Agile Certification Program