ANALYTICS & DATA MASTERY

AND CERTIFICATION CL ASS

BOTTOM FUNNEL
GOALS & KPIS
WHERE WE ARE
IN THE
FUNNEL
@jtrondeau
WHERE WE ARE
IN THE
FUNNEL GOAL:
CONVERSION
@jtrondeau
 NUMBER OF GOODS SOLD
HOW MANY ITEMS YOU ARE SELLING

BOTTOM RETARGETING/SEGMENTING
SHOWS THE LOW HANGING FRUIT

FUNNEL AVERAGE ORDER VALUE

SHOWS HOW MUCH YOUR ORDERS ARE WORTH

GOALS REVENUE PER VISITOR

HOW MUCH A VISITOR TO YOUR SITE IS WORTH

DAYS TO CONVERSION

HOW LONG IT TAKES TO GET THE PURCHASE

@jtrondeau
 WEB ANALYTICS
FOR TRAFFIC DATA

WHERE WE’LL ECOMMERCE PROVIDER

FOR TRUE SALES AND REVENUE DATA

LOOK CRM
FOR BUYER FREQUENCY

PPC CHANNELS
FOR PAID TRAFFIC & RETARGETING DATA

@jtrondeau
NUMBER OF GOODS
SOLD
RETARGETING &
SEGMENTATION
 AVERAGE
ORDER VALUE
 REVENUE
PER VISITOR
 DAYS
TO CONVERSION
 BOTTOM FUNNEL
DEEP DIVE METRICS
 CHANNEL SPLIT (OFFERS)
HOW VISITORS GET TO YOUR OFFERS

BOTTOM BOUNCE RATE

FUNNEL HOW MANY VISITORS LEAVE YOUR OFFER PAGE

GOALS
PROMO EMAIL METRICS
HOW YOUR PROMO EMAILS PERFORM

INDIVIDUAL FUNNEL CONVERSIONS

HOW YOUR FUNNELS PERFORM
@jtrondeau
 WEB ANALYTICS
WEB DATA
WHERE WE’LL ECOMMERCE


LOOK SALES DATA

QUALITATIVE
USER/USABILITY DATA

@jtrondeau
 CHANNEL
SPLIT (OFFERS)
 BOUNCE
RATE (OFFERS)
PROMO EMAIL
METRICS
INDIVIDUAL FUNNEL
CONVERSION RATE
 APPLYING
BOTTOM OF FUNNEL
METRICS
BOTTOM OF CONVERSION

TRANSFORM LEADS INTO BUYERS

FUNNEL MAXIMIZE FUNNEL PERFORMANCE &

GOALS
ORDER VALUE

OPTIMIZE FUNNELS TO GET THE HIGHEST ORDER
VALUE AND CONVERSION RATE

@jtrondeau
KITCHTOOL.C0
Small or New Business
 KEY METRIC: UNIT TYPES SOLD

CRITICAL BOFU ARE YOU SELLING ENOUGH OF THE RIGHT PRODUCTS

METRICS
KEY METRIC: AVERAGE ORDER VALUE
HOW MUCH IS EACH SALE WORTH

DRILL DOWN METRIC: PROMO EMAIL METRICS

ARE YOUR EMAILS CONVERTING YOUR LEADS

@jtrondeau
YOURHOMEFIT.CO
Digital Business with Diverse Offerings
 KEY METRIC: DAYS TO CONVERSION
HOW QUICKLY CAN YOU TURN A VISITOR INTO A CUSTOMER

CRITICAL BOFU KEY METRIC: CUMULATIVE CONVERSION RATE

ARE YOUR FUNNEL CONVERSION RATES ACCEPTABLE

METRICS
KEY METRIC: REVENUE PER VISIT
HOW MUCH IS EACH VISITOR WORTH

DRILL DOWN METRIC: INDIVIDUAL FUNNEL

CONVERSION RATE
ARE ANY FUNNELS SKEWING YOUR OVERALL CONVERSION RATES

@jtrondeau
 DAVESCARS.CO
Service and Brick & Mortar Businesses
 KEY METRIC: DAYS TO CONVERSION

CRITICAL BOFU HOW QUICKLY CAN YOU TURN A VISITOR INTO A CUSTOMER

METRICS
KEY METRIC: AVERAGE ORDER VALUE
HOW MUCH IS EACH SALE WORTH

DRILL DOWN METRIC: PROMO EMAIL METRICS

HOW EFFECTIVE ARE YOUR EMAILS AT DRIVING SALES

@jtrondeau
 REMEMBER
You Know Your Business BEST - Pick
and Choose Metrics that Matter for
Your Business