VISION

“To be the premier organizations operating locally and internationally that

provided the complete range of financial services to all segments under one
roof.

MISSION
“To develop and deliver the most innovative products, manage customers
experience, deliver quality service that contributes to brand strength,
establishes a competitive advantage and enhances profitability, thus
providing value to the stakeholders of the bank.
INTRODUCTION

History Overview
Bank Alfalah Limited was incorporated on June 21st, 1997 as a public
limited company under the Companies Ordinance 1984. Its banking
operations commenced from November 1st, 1997. The bank is engaged in
commercial banking and related services as defined in the Banking
companies ordinance, 1962. The Bank is currently operating through
235 branches in 88 cities, with the registered office at Bank Alfalah Building,
Karachi. Some of the main branches are located in all of the major
cities including:
Lahore, Kasur, Islamabad, Gawadar, Peshawar, Faisalabad, Quetta,
Rawalpindi, Sukkur,
Sialkot, Multan, Murree, and Attock District etc.

Since its inception, as the new identity of H.C.E.B after the privatization
in 1997, the management of the bank has implemented strategies and
policies to carve a distinct position for the bank in the market place.
Strengthened with the banking of the Abu Dhabi Group and driven by
the strategic goals set out by its board of management, the Bank has
invested in revolutionary technology to have an extensive range of products
and services.

The portfolio concentrates on all aspects of conventional banking as

well as the financial needs of corporate sector. Dynamic and high value
product includes Car Financing, Home Financing, Rupee Travelers
Cheques, Credits Cards, Debit Cards, On line Banking, ATM and
consumer Durables. In addition to this, Islamic Banking Division is a recent
initiative, which operates as separate branch. It offers Shariah
Compliant products through a network of five branches, which will
increase to 50 by the year 2007. The bank is committed to combine all
its energies and resources to bring high value, security and satisfaction
to its customers, employees and shareholder. The Bank has invested in
revolutionary technology to have an extensive range of products and
services. This facilitates commitment to a culture of innovation and seeks
out synergies with client and service providers to ensure uninterrupted
services to its customers.

PRODUCTS
COMPREHENSIVE AND DIVERSIFIED PRODUCT PORTFOLIO
With the mission to provide all-encompassing banking services to the
customers, Bank Alfalah has a uniquely defined menu of financial products.
Currently it is one of the most comprehensive portfolios of personalized
financial solutions that are custom-tailored to serve the requirements not
only of conventional customers but also fulfill the needs of the corporate
sector:

 Car Financing
 Rupee Travelers Cheques
 Online Banking
 Credit Cards
 ATMs
 Home Financing
 Islamic Banking
 Corporate and Structured Financing

Car Financing
Car Financing is one of the major renowned products of Bank Alfalah and can
be utilized in terms of Financing of Used Vehicles, Loan against Car, Balance
Transfer Facility, Refinancing Facility (only for Alfalah Customers) and it is
characterized in terms of:
 Lowest Mark up
 Lower Insurance
 Quick Processing
 Lower Down Payment

Home Financing
Major features of Bank Alfalah Home Financing are Lowest Mark-up,
Quick Processing, Multiple Repayment Options and Free Valuation. It has
been bifurcated in terms of “Home Buyer, Home Construct, Home Improver,
and Home Balance Transfer Facility”.

 Financing Limit : up to Rs. 10,000,000/-

 Tenure : up to 20Years
 Equity Participation : 30% Borrower / 70% Bank
Rupee Travelers Cheques
Rupees Travelers Cheques are as good as cash and are accepted at
the major shops, travel agents, hotels business establishments and all over
the country and abroad. This service is being offered to facilitate instant fund
availability to travelers and business people who used to carry a large sum of
money with them.

Credits Cards
Bank Alfalah Visa Card is everywhere and globally accepted and
welcomed at locations displaying the VISA logo. It is accepted at nearly 30
million merchants and 870,000 ATMs in

more than 150 countries around the globe and over 10,000 establishments
in Pakistan. Alfalah VISA pays for shopping, travel, entertainment, meals and
much more.

Debit Cards
Bank Alfalah Limited presents Alfalah Halal Card, the first Visa Electron
International Debit Card which gives an unlimited access to current / savings
account with a simple swipe, at millions of retail shops and ATMs, worldwide.
The Alfalah Hill Card comes with a host of conveniences and benefits
combined with the wide reach of Visa Network enabling it to be accepted at
more than 840,000 ATMs and 13 million retail outlets around the world,
making it the most acceptable Debit Card available in Pakistan.

On Line Banking
To provide enhanced and value added products to customer bank is
constantly striving for additional facilities. Bank provide fully automated on-
line telephone banking facilities to its customers enabling them to carry out
banking transactions like balance inquiries, statement requests, product
information and exchange rate.

Automated Teller Machine (ATM)

The bank offers 24 hours self-service banking facilities to its customers
on country wide basis through deployment of Automated Teller Machine. This
system allows the banking facilities such as cash withdrawals, cash deposits,
and funds transfer, balance inquiries, account statements. Electronic cash
dispensing facilities are available in major cities of Pakistan. All ATMs are
linked through a state-of-the-art Satellite Based Communication System
which offers 24 hours real time service.

Islamic Banking
A separate division is a recently initiated, which operates as separate
branch. It offers Shariah Compliant products through a network of five
branches, which will increase to 50 by the year 2007. Islamic Banking has
launched following products with the perception that these are in accordance
with the Sharia Principles.
 Alfalah Masharaka Homes
 Murabaha Finance
 Alfalah Car Ijarah

Corporate and Structured Financing

The portfolio concentrates on all aspects of conventional banking as well
as the financial needs of corporate sector including dynamic and high value
product.
 Loaning against securities
 Letter of Credit
 Letter of Guarantee
 Demand Finance
 Cash Finance

SWOT Analysis
This SWOT analysis of Bank Alfalah Limited takes into consideration
the external as well as the internal environmental structure of the bank.

Strength
Bank Alfalah is considered to be a very successful bank in the financial
circles. A bank is place where the customers can safely keep their money as
long as they want. Some of the major strengths of the bank:

• Brand Name
• Goodwill and trust
• Islamic Banking
• Car Ijarah revenues
• Least Processing Time
• On-Line banking
• Comprehensive and diversified product portfolio
• Bad debt rate is low
• Excellent credit rating
• Phenomenal Growth
• Highly Professional and trained employees
• Crucial Location Of Branches
• Bank is financially strong and has a huge deposit reserve
• Bank Alfalah has a wide network of branches at the ideal
locations, catering the financial needs of its clients.
• Foreign Trade is the focus of bank. It has become an ideal
bank for the importers and exporters.