National Open and Distance University

Academic and Research Vice-Rectory

Guide for the use of Educational Resources

1. General description of the course

School or Academic School of Administrative, Accounting, Economic and

Unit Business Sciences
Level of education Professional
Training Field Disciplinary training
Course name Management Game
Course code 102026
Type of course Methodological Make-up test Yes ☐ No X
Number of credits 3

2. Description of the activity

Virtual Remote
Resourc Web Multimedia Oth Whic
simulat X laborato
e Type resource resource er h:
or ry
Number of
Type of activity: Individual X Collaborative 12
weeks
Mid
Moment of the Unit 1
First X X Final
evaluation: Unit 2
Unit 3
Environment where the resource is
Evaluative weight of the
used:
activity (if any):
Practical Learning
Start date of the activity: Closing Date of the activity:
February 1st, 2020 May 22nd, 2020
Issues addressed by the resource:
Unit 1. Business Creation
 Entrepreneurship
 Business Plan
 Financial Statements
 Commercial Financing

Unit 2. Business Marketing

  Marketing Planning
 Pricing
 Sales Management

Unit 3. Business Strategies

 Strategic-organizational diagnosis
 Designing the Organizational Strategy
 Business Strategy
 Types of Business Strategies
Activities to develop:

For Phase 0:
1. Each student must access the simulator "Business Simulation Game", link:
http://servicios.ipyme.org/simulador/intro.htm where they must authenticate info with an email
and a password, remember to have updated "flash player".
2. Once inside the simulator, The student must start with the process of company
creation, choosing one of the sectors: textile, trade or food, indicating the
name of the company.
3. When you click "play" you must enter the first tab on the left "Definition and
Creation", answering each of the "tests" that are presented in the simulator,
where you should:
a. Analyze the best option for creation.
b. Calculate the initial investments and make the projections of sales, costs
and monthly expenses.
c. Determine the capital needs and the benefits that are projected to reach
(keep in mind that the values in the simulator are in "Euros", for which
you should consult the MRR Market Representative Rate, for that
currency).
d. Determine the best location depending on the type of product or service
to be sold.
e. And. Quantify the requirements of necessary locative adjustments.
f. Fill out the business plan test.

Note: You must take evidence of each step through screenshots.

In this phase, it is necessary to share with your tutor the user and password to
access the simulator "Business Simulation Game", to check the development of this
phase.
For Phase 1:
4. After defining with your collaborative group the company to work, among those presented, each
student must access the simulator "Business Simulation Game", link:
http://servicios.ipyme.org/simulador/intro.htm where you must authenticate info using the
access credentials of the student that has created the chosen company, remember to have
updated "flash player" for correct operation.
5. Once inside the simulator, you must click on "play", then enter the second tab
on the left "Internal Operations", where you must respond to each of the
"tests" that are presented in the simulator, in which you can:
a. Review the technical aspects of operation, market (sales projections)
and personnel needs in the company.
b. Raise the motivation strategies to use.
c. Identify the occupational risks that may arise in the company.
d. Determine the necessary equipment and the way to get them, taking
into account the Leasing option that best suits the business situation.
e. And. Explain the advantages of an integrated business management
system.
f. Review the optimal period of rotation for inventories.

Note: You must take evidence of each step through screenshots.

For Phase 2:
6. each student must access the simulator "Business Simulation Game", link:
http://servicios.ipyme.org/simulador/intro.htm where you must authenticate info using the
access credentials of the student that has created the chosen company, remember to have
updated "flash player" for correct operation.
7. Once inside the simulator, you must click on "play", then enter the third tab on
the left "External Operation", where you must respond to each of the "tests"
that are presented in the simulator, with which you can identify the main
aspects for the construction of the Marketing Plan, therefore you must:
a. Perform the price setting process according to the method you select.
b. Identify the segment of the market to which direct the products or
services of the company.
c. Propose the most appropriate brand for the product or service.
d. Determine the promotion methods to be used for the company's product
or service.

Note: You must take evidence of each step through screenshots

For Phase 3:
1. each student must access the simulator "Business Simulation Game", link:
http://servicios.ipyme.org/simulador/intro.htm where you must authenticate info using the
access credentials of the student that has created the chosen company, remember to have
updated "flash player" for correct operation.
2. Once inside the simulator, you must click on "play", then enter the fourth tab
on the left "Strategy", where you must respond to each of the "tests" that are
presented in the simulator, with which you can review some of the types of
business strategies, so you should:
a. Revisar los diversos modelos de estrategia de colaboración empresarial.
b. Perform the comparison process as a business strategy.
c. Identify the main indicators necessary for the management of the
company.
d. Quantify the value of the company.
e. Determine the various types of business strategies.
f. Review the characteristics of a Lead Manager, evaluating the type of
leader you are.
g. Review the various models of business collaboration strategy.

Note: You must take evidence of each step through screenshots.

Environment for its development: Practical Learning Environment

Report on the creation of the company.
Products to be
Report on the internal operation of the company.
delivered by the
Report on the external operation of the company.
student:
Report on the strategy of the company.
Type of
Individual X No product is delivered
product: Collaborative
Individual:

Phase 0.
 Screenshots and explanation of:
 Best option for the creation of the company.
 Calculation of initial investments, sales projections, costs and monthly
expenses.
 Capital needs and the benefits that are projected to obtain.
 Location of the company depending on the type of product or service to
be marketed.
 Necessary localization requirements.
 Test of the business plan.
Phase 1.
 Screenshots and explanation of:
 Technical aspects of operation, market (sales projections) and personnel
needs in the company.
 Planning the motivation strategies of the personnel to be used.
 Identification of the occupational risks that may arise in the company.
 Determination of the necessary equipment and how to acquire them,
taking into account the Leasing option.
 Explanation of the advantages of an integrated business management
system.
 Review of the optimal period of inventory rotation.

Phase 2.
 Screenshots and explanation of:
 Process of fixing the agreed price.
 Identification of the segment of the market to which to direct the
products or services of the company.
 Proposal of the most suitable brand for the product or service.
 Determination of promotion methods to be used for the company's
product or service.

Phase 3.
 Screenshots and explanation of:
 Comparison process as a business strategy.
 Main indicators necessary for the management of the company.
 Quantification of the value of the company.
 The various types of business strategies.
 Characteristics of a Lead Manager, evaluating the type of leader you are.
 Business collaboration strategy models.

Record all the references of the bibliographic sources, which will give theoretical,
conceptual and methodological support to your analysis, do not include theoretical
aspects.

It should not be a PDF file, since it does not allow feedback by the teacher.