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Introduction
around us.
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part of our lives, advertisements can
affect us?
Evaluation
-4-
advertisement to people. Then advertisement is
B. Functions of advertisement:
Providing information:
Increasing sales:
good or service
Promoting image:
the goods.
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C. Types of advertising:
Informative advertising:
newspaper
Persuasive advertising:
D. Types of advertisements:
Posters
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Banners
Leaflets/booklets
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TV
-8-
Radio
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Web Advertising
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Others
-- Building
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-- Bus stop & vehicles
E. Advertising media:
Television:
medium
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-advertisers may sponsor an entire
between programmes
Radio:
breaks in programmes
Newspaper:
advertisements
customers
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Direct mail:
Outdoor media:
people outdoor.
signboards
Transit advertising:
advertising panels
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exhibitions to advertise their products
Web advertising:
of the company.
Life style:
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the life style of potential customers
Emotion:
-some advertisements try to create
Personality symbol:
product.
Technical expertise:
technology in making.
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Scientific evidence:
other brands.
Personal appeal:
Success:
success.
Fear:
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Questionnaires
Analysis
Survey
This survey was carried out by our team to try to discover
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Questionnaire
Here is the questionnaire we gave to people:
Survey on advertising
No
______________________________________________
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Thank you very much!!!
Results
The table below shows the basic summary of the results of
20
Yes
15
No
10 unknown
5
NO. OF 0
1 2 3 4 5 6 7 8
PEOPLE
STATEMENT NUMBER
Conclusions
From the results above we can clarify that under
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two groups. Firstly, we can clearly see that
Discussion
creativity.
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Section A --- Positive advertising
informational.
Education
Some
advertisements are
sending the
educational
messages to the
public like as
directions.
For example:
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Advice
Some advertisements are
persuasive messages to
the public.
For example:
This advertisement
Information
Some advertisements are sending the
informational messages to
the public.
For example:
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According to the survey,
Q6. You look at ads when you want to
buy something
although advertising can
Yes
12
give us useful information, No
18
something.
20
15
vague or do not match to the 10 17
13
5
0
real situation. Yes No
According to the
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most ads are misleading
.
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(not match to real
situation)
The agency uses the leaflet to induce people.
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Section C--- Creativity advertising
Yes
No 1
Unknown
9
Q2. Tv Ad. are Creative
20
5
Yes
3
No
Unknown
22
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We have interviewed 30 persons about the
to watch advertisements.
20
Number of people
15
Q5. Most Ads are boring
10
18
5 10 20
17
2
0 Number of 15 12
interviewe
Yes No Unknown 10
r
5 1
From the other statistics, 0 we discovered that
Yes No Unknown
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advertisements.
advertisements:
services.
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drinking the beer in a advertisement of a beer
people’s attention.
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The advertisement of Vitasoy International
Distributing methods:
:
Some companies
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employ people to distribute leaflets in the
street.
Some
companies.
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camera to attract people’s attention.
a new movie.
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products.
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did these telecommunications service
A. Positive
The companies go through the advertisements
Example:
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can have TV channels via their 3G phones. The
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Cases 2: “1010” promoted a new Nokia 6230.
phone’s function.
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Cases 3: “PEOPLES” promoted the company’s
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B. Negative
Nowadays, under the vigorous competitio
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advertisement of the telecommunications
Example:
charges.
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Case 2: Sunday Advertisement (TV)
It is an advertisement of Sunday
services.
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fascinates more customers to use their service.
C. Creative
Nowadays, most of the companies try to
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and service charges plans in different ways.
channel.
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[貼 3G 果堆 leaflets]
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SUNDAY Communications Limited uses a
ringtone service.
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CTI promotes their new service charges plans by
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the slogan “Simple words, easy to understand”.
Conclusions
According to the result of above analysis, we
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Conclusion
According to the survey, Q1. Ad. in everywhere
Yes 19
that advertising is all
0 5 10 15 20
The Number Of People
around them.
object this.
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messages. Also, advertising encourages
this.
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main groups.
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to our life. Also this can affect us easily.
Reference
A. Book references
Nelson
3) Modern Advertising
[現代廣告概念 ] ---1997
Author: 劉建順
B. Leaflet references
1) TVB Weekly
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Arts [HKAPA]
C. Web Site
1) http://www.bluecross.com.hk/b5/aboutus/
tvc.htm
2) http://stripeboy.com/astalk/index.php
3) http://www.hkt.com/chi/
4) http://www.hkcsl.com/main_c.html
Editors’ Comment
Kitty lo
Michelle wong
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When I do the project I know more
about advertising for example positive,
negative and creativity. I learned how to
do a good project. First, we need discuss
what we topic will do and how to organize
our project. Then we have division of
labor, such as search information, take
photos, interview, etc. Last we collected
all of the information and put then in
order.
In process of doing the project, we
encountered some difficulties. Some times
we have different opinion. We cannot
make a decision fast. But we chose a
best way to solve the problem at last.
We can increase our friendship while we
solve the problem.
Through the project we know that
teamwork is very important.
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Bonnie ho
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Yvonne ng
EDITOR IN CHIEF
Yvonne Ng
EDITOR
Bonnie Ho (Creativity)
Kitty Lo (Positive)
Michelle Wong (Negative)
ART DIRECTOR
Bonnie Ho
QUESTIONAIRESES DISTRIBUTION
Bonnie Ho
Kitty Lo
Michelle Wong
Yvonne Ng
QUESTIONAIRES ANALYSIS
Yvonne Ng
PHOTO
Bonnie Ho
Yvonne Ng
REFERENCE COLLECTION
Bonnie Ho
Kitty Lo
Michelle Wong
Yvonne Ng
PUBLISHER
Yvonne Ng
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Additional
Information
Advertisings clippings
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Questionnaires
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