Discurso

Buenos días mi nombre es Andrea y por último vamos a hablar sobre las referencias bibliográficas
de nuestro proyecto.

1. Aquí se presenta una ilustración con la opinión de diferentes autores acerca del
emprendimiento, estos autores son personajes muy importantes a lo largo de la historia
debido a que han dejado importantes enseñanzas para generaciones futuras.

Primero tenemos a Karl Popper con su prueba y error. His philosophical ideas promoted creativity,
starting with the concept that knowledge grows through trial and error and conjecture.

Good morning my name is Andrea and finally we are going to talk about the bibliographic
references of our project.

 Here is an illustration with the opinion of different authors about the entrepreneurship,
these authors are very important characters along the history because they have left
important lessons for future generations.
1. First we have Karl Popper with his trial and error. His philosophical ideas promoted
creativity, starting with the concept that knowledge grows through trial and error and
conjecture.
2. here were have Joseph Schumpeter He believes that creativity or innovation is the key
factor in any entrepreneur’s field of specialization. However, Schumpeter viewed
innovation along with knowledge as the main catalysts of successful entrepreneurship. He
believed that creativity was necessary if an entrepreneur was to accumulate a lot of profits
in a heavily competitive market.

It is also very important that Schumpeter not an anarchist, firmly believed that entrepreneurs
helped to improve society by using their creative and innovative abilities to disrupt current
thinking

3. Now Aristotle with the art of persuasion

Aristotle theorized that, to persuade someone, you can’t simply rely on reason and logic.
You have to find a way to make your audience feel. Whether it’s hope, anger or eve
humor, marketers must connect their message to an emotion.
4. Charles Spinosa, Fernando Flores y Hubert Dreyfus for example, have demonstrated the
changing nature of entrepreneurship, and argue that entrepreneurship is a matter of
changing history and creating social change.

To the authors’ way of thinking, entrepreneurship changes people’s views of themselves, their
bodies, and their lives.

5. Friedrich Nietzsche said that All thought is metaphorical. he explained that The metaphors
or images both hamper us and liberate us, pictures become the entrepreneurship. Where
anything can happen. Pictures that liberate.
6. For Daniel Hjorth and Bengt Johannisson Entrepreneurship means questioning what is
already established and creating new patterns in the market, with the economic and social
risks this entails.
7. Here we have Scott Shane and Sankaran Venkataraman, who say that entrepreneurship: is
the scholarly examination of how, by whom, and with what effects opportunities to create
future goods and services are discovered, evaluated, and exploited.
8. And finally Adam Smith who defined an Entrepreneur as “an individual, who
undertakes the formation of an organization for commercial purposes by
recognizing the potential demand for goods and services, and thereby acts as an
economic agent and transforms demand into supply.