Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
MICHELA PROVAGNA
BRANDING REBBECA HORSMAN
DAWN JACOB
PROJECT
MARCH 4, 2020
From the Ground Up: Building a Brand Still focuses on
creating/growing a brand from the start, but doesn’t
sound as rudimentary as “Bootcamp”. We wanted a
name that could potentially segue into a series of
events to continue reaching and involving more people.
Classic Strategic
Media presents
Learn how to enhance social
media skills and video production
opportunities to engage
audiences. This FREE event
is open to communication,
advertising, public relations,
marketing and business
profesionals in Northeast Ohio.
FREE EVENT!
6. How to Build your Personal Brand on
LinkedIn: Erica Larson
7. Using Video to Gain Engagement on Social
VISIT WWW.classicstrategicmedia. Media: Chris Inman
wordpress.com to register
Website +
Social
Platforms
Website
Twitter
BUSINESSES TO
CONTACT
4. Downtown River
5. Grumpy's Cafe
8. Aqua Doc
2. Sacred Hour: Massage and Skincare studio. Beautiful content on their website and social
media, but not a single video. Attempt to tell a story but are missing the mark. Behind the
scenes/DIY videos for at home viewers would be awesome. Two locations (Lakewood and
Rocky River)
3. BOMBA taco+bar: Lacking video on their social media/website. They have great images,
but they begin to appear repetitive, higher chance of engagement with videos. They have a
very obscure physical location and seem to have trouble driving traffic to their restaurant, let's
start with social media.
4. Downtown River: Organization promoting the Rocky River community. They have a decent
website, but it doesn’t truly showcase the “beautiful, quaint” small-town feel that they are
trying to convey through their written stories. No evidence of video use on the website. Have a
decent presence on Facebook, a weak Twitter presence and zero Instagram presence-- I think
they are really missing out here. Their Facebook content is bland, not driving engagement.
5. Grumpy’s Cafe: Tremont restaurant. Instagram is barely active, blurry bad quality pictures.
6. Melt Bar & Grilled: Large Instagram following, but incohesive posts. Logo needs updated.
Pictures of food are good, but they often post the same picture more than once.
7. Jack Frost Donuts: Posts repeat pictures on Instagram but does post consistently.
8. Aqua Doc: Chardon based lake and pond treatment management. The company is growing
and has 4 Ohio locations and 2 out of state locations. Their website and Instagram are adequate
but can use some video promotion to showcase final products.
9. Cohen & Company: Certified public accountant firm located in Downtown Cleveland. Their
only social media utilized is Facebook. Their posts are mostly about employee events and not
about services offered. An Instagram account and promotional videos can benefit them for
advertising, especially during tax season.