Marketing Research

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SUBMITTED TO : SUBMITTED BY:
Nagrani sir VAIBHAV
GAURAV
NALIN
ADITI
 Marketing Research

 The systematic gathering, recording, and
analyzing of data about problems relating to the
marketing of goods and services.
 Marketing Research helps provide good
information to help in decision making.
Primary Research
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Secondary Research
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 Internal Sources
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 Company Accounts
 Internal Reports and Analysis
 Stock Analysis
 Retail data - loyalty cards, till data, etc.
 External Sources
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Government Statistics (ONS)
 EU - Euro Stat
 Trade publications
 Commercial Data - Gallup, Mintel, etc.
 Household Expenditure Survey
 Magazine surveys
 Other firms’ research
 Research documents – publications, journals, etc.
Sampling Methods
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Purpose
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ADVERTISEMENT EFFECTIVENESS OF GARNIER FRUCTIS
NAME:
AGE:
ADDRESS:
Q.1 - From question which says that how often you use Garnier products
a) Regularly
b) Rarely
c) Never
Q.2 - How did you get to know about Garnier products?
a. TV
b.Newspaper/Magazines
c.Word of Mouth
d.Internet
e.Any Other___________
Q.3 - What matters a lot for you in a print advertisement?
a) Creativity (b) Celebrity used (c) Message (d) Details about the product
Q.4 - Why are you using your current shampoo?
a) Quality b) Price
c) Packaging d) Advertisement
e) Fragrance

Q.5 - List the Names the brand that comes into your mind when you think of antidandruff shampoo?
a) Garnier b) Head and Shoulder
c) Pantene d) Himalaya
Q.6 - Whose advertisement you like most?
a) Clinic all clear b) Head & Shoulders
c) Pantene d) Garnier
e) Himalaya
Q.7 - Your suggestions on how Garnier could have made this advertisement more effective?
how did you get to know about garnier products?

T.V.

NEWSAPAPER/MAG
AZINE
INTERNET

WORD OF MOUTH

OTHERS
WHAT MATTERS MOST IN PRINT
ADVERTISEMENT ?

CELEBRITY

MESSAGE

CREATIVITY

DETAILS ABOUT
THE PRODUCT
WHY ARE YOU USING THE CURRENT
SHAMPOO ?

QUALITY
PRICE
PACKAGING
ADVERTISEMENT
FRAGRANCE
 YOUR PREFERENCE AS AN
ANTIDANDRUFF SHAMPOO ?

GARNIER

HEAD &
SHOULDER
PANTENE

HIMALAYA

OTHERS
WHOSE ADS YOU LIKE THE MOST ?

GARNIER
PANTENE
CLINIC ALL CLEAR
HEAD & SHOULDER
HIMALAYA
 Advantages of Market
Research on us
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 Helps focus attention on objectives
 Aids forecasting, planning and strategic
development
 May help to reduce risk of new product
development
 Communicates image, vision, etc.
 Globalisation makes market information valuable
(HSBC adverts!!)
Thank you
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