Consumer lifestyle is changing.

With media exposure, there is plethora of information

available in the market about a brand. Consumers' brand choice and decision-making process
is activated by the level of involvement brands can generate both in the form of product and
its attribute. Consumers place a number of attributes viz., price, quality, package, ingredients,
features and many more in their choice set. Each consumer will differ in certain aspects. This
differentiation has a direct influence on purchase, so referred as perception. Perception is the
psychological factor that affects consumer behaviour. It is how consumer perceives a
product's value based on the benefits obtained from the product's performance. Today, many
brands were available in the market in many designs, shape and style, colour, size, and in
different price range. Consumers are making their own choice based on their perception and
preference.

Customer satisfaction is an ultimate aim of all economic activity. Customer is largest

economic group who are affected by public and private economic decision. Customer
satisfaction deals with the characteristics of human behaviour. Marketing belong to human
behaviour as it deals with buying decisions. The advertisement copy writer has to study
psychology behind human behaviour in respect of satisfaction on his want. Customer
satisfaction is a method by which we study the needs of the customers and what they think
about the services provided and in general (in the terms of quality, cost, time and services)
and in this we find better ways no how the satisfaction can be evaluated and making the
services better.

Patanjali Ayurved Limited, the fastest growing FMCG Company in the country is a mineral
and herbal products company established in 2006 and headquartered in the industrial areas of
Haridwar. The company manufactures mineral and herbal products. Baba Ramdev
established the Patanjali Ayurved Limited in 2006 along with Acharya Balkrishna with the
objective of establishing science of Ayurveda in accordance and coordination with the latest
technology and ancient wisdom. Patanjali Ayurved Limited is the leading Ayurvedic
Company in India, which was incorporated in the year 2006. Patanjali Ayurved Limited
manufactures a wide range of Ayurvedic products that include home care, grocery, cosmetic,
personal care, health care, medicine, nutritional products, etc.

Patanjali started off manufacturing bulk ayurvedic medicines later branching its operations
into FMCG markets as well. Since, the FMCG market has low entry barriers, Patanjali soon
established itself as a major consumer goods’ manufacturer. The recent trends clearly imply
that the company’s priorities are shifting from medicines to consumer goods, perhaps because
the net revenues earned through FMCG are on par with ayurvedic medicines.

Customer make a perception about the product or company according to his personal
experience, if he is satisfied with the companies services/product then it create positive
perception or vice versa. If a company want grow in future then he consider the various
points which they can control within the organisation some of them are a follows: Don‟t
make false returns to customer – Patanjali provides the actual worth to their customer. They
provide swadeshi product to customer so that they can contribute something towards their
nation. Patanjali provide high quality swadeshi products at fair price which are organic and
natural.

The main vision of the company is to provide herbal and Ayurvedic products to customer as
well as they want to uplift the Indian economy more. They purchase their raw material from
the farmers so that they can raise their standard of living as well as provide the opportunity to
Acharya to share their knowledge with others. The main objective to start the company was
to remind the people about the Indian heritage which they have forgotten under the influence
of western culture.

The Patanjali had a positive attitude and were able to control the consumer perception by
offering natural products. Patanjali has a wide range of products with the theme of
Ayurvedic/herbal being common across all categories.

https://www.ibef.org/industry/fmcg/showcase/patanjali-ayurved-limited

http://stellarix.com/fusce/a-report-on-patanjali-ayurveda/