Purposive Communication

RICHARD M. BAÑEZ, Ed.D

Assistant Professor IV, College of Teacher Education
BATANGAS STATE UNIVERSITY JPLC-MALVAR, PHILIPPINES
 TOPIC 3:
Evaluating Messages and Images
of Different Text types

 Evaluate multimodal texts

critically to enhance
receptive skills.
Semiotics

Semiotics
 signifier signified
Semiotics
Semiotics signifier

signified
 reading public space
Reading the World as Text

reading fonts

reading arts and humor

Reading public space
Reading fonts
Reading fonts
Reading arts and humour
Advocacy Ads
Evaluating Messages and Images
Medium Message
Method

Evaluating Texts
A. What it is saying?
B. How it goes about saying it?
C. Why it is delivered to you in a
particular way?

Content Rhetoric
Channel
Evaluating Messages and Images Message Method Medium

denotation
broadcasting description
narration illustrationprint
connotation
definition
classification billboards
comparison internet
argument
causation
Evaluating Messages and Images Message Method Medium

denotation
connotation
narration print
description broadcasting
illustration billboards
definition
internet
classification
comparison
causation
argument
 “Emina Uzicanin was just 5 years old.
Her family was living on the outskirts of
Sarajevo. On a sunny afternoon in May,
Emina was playing in a field behind her
Uncle’s house. There, she spotted two
little rabbits. As soon as she started
toward them, the rabbits took off. So she
began running. Five feet. Ten feet. That’s
when it happened. An ear-shattering
explosion ripped through Emina’s body,
severing her left leg and leaving the rest
of her badly scarred. Every 22 minutes
another innocent civilian is killed or
maimed by a land mine. Right now there
are over 60 million unexploded land
mines waiting just beneath the earth in
nearly 70 countries. We need your help to
rid the planet of land mines and to help
its victims like Emina.”

http://www.ncddr.org/products/researchexchange/v07n03/9_mines.html
Message
A. Of all the ways that the
horrible effects of land
mines could be
dramatized, why do you
think the team that
created this
advertisement decided on
this particular strategy?
B. What impact is the ad
striving for?
C. Why do you think this
particular individual was
chosen to represent land
mine victims?
Method
A. Note the ad’s
“environment.” What is the
overall effect of including
only an unattached branch
and not more specific
scenery (for example, a
foreign city)?
B. What if the victim were
pictured on crutches or
with artificial limb – how
would that alter the ad’s
effect?
C. What is the literal and
metaphorical significance
of the bare branch?
Medium
A. Look again at the
placement of the ad’s
main text.
B. Why was the text
designed in this fashion?
C. What purposes does the
type design serve?
 A. What life situation is
illustrated in the video?
B. How does the age of the
performer affect the
message of the song?
C. Do you think the
message of the video
would have been changed
Learning Task 1

if had been performed by

other person from
different age group?
D. Would you utilize this
video in teaching? When?
Why?
Learning Task 1

A. What life situation is illustrated in the video?

B. How does the age of the performer affect the message of the song?
C. Do you think the message of the video would have been changed if had
been performed by other person from different age group?
D. Would you utilize this video in teaching? When? Why?
 A. Examine the video of the
same song performed by
the same artist a decade
or few years after the first
video.
B. What have been lost or
gained from this version
of the video?
Learning Task 2

C. Does the purpose of

performing the song
remain the same from the
previous version? Why?
Why not?
D. Which version do you
like? Why?
Learning Task 2

A. Examine the video of the same song performed by the same artist a
decade or few years after the first video.
B. What have been lost or gained from this version of the video?
C. Does the purpose of performing the song remain the same from the
previous version? Why? Why not?
D. Which version do you like? Why?
 DECLAN GALBRAITH
Tell Me Why
(Official Music Video
2002)

A. Evaluate the following videos.

B. Which between the two contains worthwhile message? Which
Learning Task 3

does not? Why?

BRUNO MARS
The Lazy Song
(Official Video)
Learning Task 3
 DECLAN GALBRAITH
Tell Me Why
(Official Music Video
2002)

A. Evaluate the following videos.

B. Which between the two contains worthwhile message? Which
Learning Task 3

does not? Why?

BRUNO MARS
The Lazy Song
(Official Video)