3/1/2020

Entrepreneurs
hip
Business Plan (AL BADAR CEMENT)

SUBMITTED TO: SIR SHAHRAYAR ANIS

SUBMITTED BY: TAMEEM SIDDIQUE (63132)
CLASS: ENTREPRENEURSHIP (104134)
[COMPANY NAME]
Table of Contents

TITTLE:...................................................................................................................................................2
PROBLEM:..............................................................................................................................................2
SOLUTION:.............................................................................................................................................2
UNDERLYING MAGIC:............................................................................................................................2
BUSINESS MODEL:.................................................................................................................................3
Swot analysis.....................................................................................................................................3
Strengths.......................................................................................................................................3
Weaknesses...................................................................................................................................3
Opportunities................................................................................................................................3
Threats...........................................................................................................................................3
margin...............................................................................................................................................3
brands................................................................................................................................................3
products............................................................................................................................................3
services..............................................................................................................................................4
Key resource......................................................................................................................................4
Core competencies............................................................................................................................4
Target customers...............................................................................................................................4
Distribution channel..........................................................................................................................4
TITTLE:
AL BADAR CEMENT

PROBLEM:
Large number of constructions are going on in Karachi. People and builders are looking for
reliable and trusted wholesalers and dealers of cement. The demand of cement is very high as
there are a small number of big dealers in Karachi that can provide cement without any
fluctuation. The area to cover is also very large and the dealers are few. There is
transportation problem as well as there are strike of transport and people have to wait for their
order for two to three days

SOLUTION:
As there is large number of constructions going on, and the market demand is very high, so
we will fulfill market demand as we have high capacity warehouses in different parts and
areas of Karachi. Due to ideal Locations of my shops it will be easy access for retailors and
end consumer as well. we are one of the dealers who is providing cement at wholesale rate
and retail rate as well because of easy access and good location of outlets we are also giving
good transportation service. We also have our own transportation vehicles so in which when
there is strike, we can provide you cement.
We are dealer of five major cement companies:
 Lucky Cement
 Falcon Cement
 Maple leaf Cement
 Thatta Cement
 DG Khan Cement
The retailors can buy cement from us at discounted rates - the higher the purchase, the higher
the discount. The dealers receive bonus at the end of the month from cement companies on
how much sales have been made.

UNDERLYING MAGIC:
What makes us different from the rest of the market is our approach towards the end user. As
we have greater verity of product, the retailors and the wholesalers have a larger pole to
choose from.
The unique selling point of my business that I have warehouses in different areas of Karachi
where my competitor doesn’t have. I can sell my cement at wholesale rate as well as at retail
rate and my warehouses give me advantage of storing my cement. I can cover a lot of area in
Karachi because of my warehouses. Also, If there is shortage or hoarding of cement. or the
price of the cement is expected to increase, the old and loyal customer can get cement at old
price.

BUSINESS MODEL:
My company will provide services to full the market and consumer demand. It will give
direct access to an end consumer to connect with a cement dealer. We will provide good
quality cement with easy access to everyone. We will a trust relationship with our consumer
by providing them facilities by giving them discount transportation during the strikes and by
giving them the availability of cement in large quantity

SWOT ANALYSIS
Strengths
 Dealership of five brand of Karachi
 Good warehouses location
 Own transportation
 Large number of storage capacity

Weaknesses
 High investment
 Area is distributed and I cannot sell my cement in my competitor’s area
 If demand increases more than my capacity, then I cant fulfill it on time
 B2B market I am not the producer or manufacturer I am just a dealer whose work is to take
product from the manufacturer and them give it to end user
 Advertising is limited only to companies and advertise their brand and product

Opportunities
 High demand
 Less number of competitor or big dealers
 High scope
 Large area to cover
 Construction
 Profit

Threats
 Credit
 Hard to recover the money

MARGIN
If we take the average cost per bag which is 710 PKR. The price at which I am selling a bag
is 715 to 720 PKR, then my average margin is 5 to 10 rupees per bag.

BRANDS
 Lucky Cement
 Falcon Cement
 Maple leaf Cement (white and gray)
 Thatta Cement
  DG Khan Cement

PRODUCTS
 OPC (Ordinary Portland cement)
 SRC (Sulphate Resisting cement)
 White Cement

SERVICES
 Transportation
 Warehouses
 Wholesale
 Retail
 Recovery

KEY RESOURCE
 Location of warehouses
 Safe and close warehouses
 Transport

CORE COMPETENCIES
 Strong supply chain
 Well distributed network
 Well located shops
 Consistent supply
 Transport availability
 Timely delivery

TARGET CUSTOMERS
 Retailor
 Builders
 Construction agencies
 Bond making companies
 Individual customers

DISTRIBUTION CHANNEL

Producer Transporter Dealer Retailor Consumer