SKIPS BATCH 2018-20

Business To Business Marketing

SUBMITTED TO:
Dr. Rajiv Joshi

SUBMITTED BY:
Name Roll No. Division
Govind Vaishnav 1820200 B
Pooja Babariya 1820225 B
Pranjal Porwal 1820226 B
Rinki Bishnoi 1820232 B
Shubham Rajguru 1820240 B
Table of Contents
Part 1:Introduction.............................................................................................................................3
Bizongo.............................................................................................................................................3
Product Categories.............................................................................................................................4
The major sector that Bizongo Serve.................................................................................................5
Part-2 Categorizing the products and Distribution Channel................................................................6
Categorizing the products..................................................................................................................6
Distribution Channel..........................................................................................................................8
Part 3: Sales management...................................................................................................................9
Bizongo business buying process......................................................................................................9
Inventory management and logistics practises.................................................................................10
Process to select suppliers...............................................................................................................10
Part 4 learning from the project.......................................................................................................11
 Part 1:Introduction
Bizongo

This B2B market is focused on buying and selling bulk packaging materials. Launched by Aniket
Deb, Sachin Agrawal and Ankit Tomar (graduates of IIT Bombay and IIT Delhi) in 2014, the startup
found an investor in Accel Partners.
It initially started as a platform for the chemical and plastic categories, but for now there are only
packaging products listed on the site.
The last news about Bizongo's financing was in October 2015, when Accel invested undisclosed value
in startup.
Their main USP is a team of experts and the ability to adapt to changing business environments.
MAIN CATEGORIES: Food packaging, Bottles, Flexible films, rigid and protective packaging,
Packaging Bags & Boxes, Crates, Pallets, Drums, Dustbins, Pouches and Bubblewraps..
MISSION: ‘Use technology to help businesses produce and source - reliable, responsible, sustainable
and smart packaging everywhere’
CORE VALUES: Our values come first. Everything else is Secondary.

 Collaboration: Stronger together; not just building a company but a community

 Upscale: Stay hungry to learn and hustle for sustainable growth.
 Leadership: Turn everyone into an entrepreneur. Inspire, nurture and solve problems.
 Transparency: Encourage open communication. Come forward and express freely.
sSack
Film
Product Categories
The major sector that Bizongo Serve

 Cosmetics Industry
 E-Commerce Industry
 Consumer Durables Industry
 Auto Ancillary Industry
 Engineering Industry
 FMCG Industry
 Logistics Industry
 Food and Beverage Industry
 Chemicals Industry
 Retail Industry
Part-2 Categorizing the products and Distribution
Channel
Categorizing the products
1. Catalogue items
They provide packaging services for various products as mentioned above in Product
Categorizes.
 Pouches and Tubes
 Labels and Sleeves
 Closures
 Caps
 Protective Packaging
 Wide Mouth Containers like Jars and Containers
 Paper Based Products such as Cups, Boxes and Envelopes
 Non Paper Based Products such as Cutlery, Tray and Bowls
 Carry Bags (Paper, Plastic or Eco Friendly)
 Material Handling for Bins, Seals etc.
 Cartons
 Metal Cans
 Sacks
 Shippers boxes for shipping products

2. Custom Built or Custom Design Items

Bizongo provides customization in most of the products as they provide packaging service but
it can be in different for different catalogue items as follows:

 Paper Based Products:

They have envelopes, Cups, Food Boxes etc. under paper based products. Let’s see what
customization they provide for Envelopes and Cups.

1. Envelopes:

Customization is available for:

 Artwork
 Thickness
 Size
 Colors
  Material
 GSM
 Closing Style

2. Cups

Standard Material is Poly Coated Paper suitable for Food and Beverages Industry.
Customization is available in:

 Volume
 Artwork
 GSM

3. Services provided by organization

For Buyers:

 Design Square
 Artwork Flow
 Procure Live
 Develop Plus

For Sellers
 Partner Hub
 Sellers Application- IOS, Android
Distribution Channel

Bizogo has its own distribution channel which is Website and Application. They don’t have
any third-party distribution channel. They follow Direct Distribution Channel in providing
online packaging services.

Figure 1 Send Enquiry

Figure 2 Bizongo Application

Figure 3 Bizongo
 Part 3: Sales management
Bizongo business buying process

Bijongo is a B2B platform with a vision that helps companies connect and innovate for future
generations. Bizongo has an app name bizongo seller where a business has to go to catalogue
and select the items they want and then they can place order.
 Inventory management and logistics practises

Tracking & Visibility

Whether it is about brand, purchases, activities or finances; Make orders a transparent process
thanks to the cooperation of all teams in one place.
Multiple Vendor Management
Save yourself the hassle of messy negotiations by communicating only with Bizongo for all
your product needs.
Practical Prices
Enjoy a unique advantage in the best class with extensive knowledge about the possibility of
the supplier and the bidding process to get quotes for the package.
Digitized Documentation
Easy to manage and access online documents about inbound purchases, POs and delivery
data several times.

Process to select suppliers

They consider following parameters to select suppliers:

 Cost
 Quality & Safety
 Delivery
 Service
 Social Responsibility
 Convenience/Simplicity
 Risk
 Agility
 Part 4 learning from the project

1. From this project we get to know about Bizongo.in which focuses on bulk “buying
and selling of packaging materials”
2. We learned the buying process of Bizongo and its role in Business to Business
marketing
3. We also learned about channel s of distribution, custom built items of Bizongo
4. How Bizongo deals in its inventory management and logistics practices.
5. Distribution channel is essential for a B2B company like Bizongo regardless of
market relies upon. Bizongo has been delivered Good and services through direct
distribution channel from his websites and application to the end user