Sample - Global Mushroom Market

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Mushroom Market–Global Industry Analysis, Size, Share,

Growth, Trends, and Forecast 2019– 2027
2019

Table of Contents (1/18)
1. Global Mushroom Market - Executive Summary

1.1. Global Mushroom Market Country Analysis
1.2. Vertical Specific Market Penetration
1.3. Application – Product Mapping
1.4. Competition Blueprint
1.5. Technology Time Line Mapping
1.6. TMR Analysis and Recommendations
2. Market Overview
2.1. Market Introduction
2.2. Market Definition
2.3. Market Taxonomy
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Marketers Reach Out to Millennial
3.1.2. Desirable Health Claims by Manufacturers and Brand Owners
3.1.3. Shortened M&A Activity
3.1.4. Heightened Product Launch Frequency
3.1.5. Clean Label Products
3.1.6. Consumer Inclination Towards Natural Products
3.1.7. Rising demand for Organic, Additive-Free, Chemical-Free & Non-GMO products
2
3.1.8. Growing Demand for Natural Ingredients
3.2. Product Innovation / Development Trends

3.2.1. Cultural Customization to Target Specific Population and Ethnic Group
3.2.2. Creating New Delivery Mechanisms
3.2.3. Indication Specific Products
3.2.4. Shift Toward Natural Ingredients
3.2.5. Preferential Inclination towards Non-Modified Convenience Ingredients
3.2.6. Packaging to Suit Consumer Demand
4. Key Success Factors

4.1. Powerful Portfolio of Brands
4.2. Nuanced Marketing Campaigns
4.3. Exploiting Economies of Scale
4.4. Establishing Flexible Supply Chain to Optimize on Miracle Ingredients/ Products
4.5. Working in Close Vicinity of Policy
4.6. Strategic Promotional Activity
5. Product Launch Track & Trends
5.1. Key Product Launches in Last Three Years
5.2. Product Launch Frequency
5.3. Type of Launches
5.4. Regions and Countries in Focus
3
6. Market Dynamics
6.1. Macro-economic Factors
6.1.1. Rise in Consumption of Mushroom across Globe
6.1.2. Global and Regional Per Capita Beverages Consumption (kcal per capita per day)
6.1.3. Population of Key Countries
6.1.4. Organic Agriculture Worldwide Statistics, 2018 (Million Hectares)
6.1.4.1. Top 10 Countries with Largest Areas of Tea cultivation Land, 2016, Million Hectares
6.1.5. Food and Beverage Industry Overview
6.1.6. Global Modern Trade Penetration and Grocery Market by Key Countries
6.1.7. Change in Consumer Price Indexes (Percentage Change) 2019 (Forecast)
6.1.8. Global Retail Dynamics
6.2. Drivers
6.2.1. Increase in Consumption of Processed Foods Market
6.2.2. Rising Consumer Awareness About Health Benefits
6.2.3. Advancements In Packaging Technologies to Increase Shelf Life of Mushrooms
6.2.4. Increasing Consumption of “Superfoods”
6.2.5. Growing Culture of Hotels, restaurants, and Cafes
6.2.6. Increasing Demand for Authentic Cuisines
6.2.7. Increasing Research and Development Activities
6.2.8. Growing Prospects in Organic Farming
4
6.2.9. Others
6.3. Restraints
6.3.1. Regulatory concerns
6.3.2. Supply chain issues
6.3.3. Low Production of Mushrooms
6.3.4. Improper Storage of Mushrooms
6.3.5. Others
6.4. Market Opportunities
6.4.1. Opportunity for Small Scale Growers
6.4.2. Production of Mushroom-based Products
6.4.3. Organic Farming
6.4.4. Hydroponics
7. Sentiment Analysis
7.1. Consumer Sentiment Analysis
7.1.1. Consumer Buying Pattern
7.1.2. Development of the Specification
7.1.3. Social & Economic Influencers – Factors
7.1.4. Consumer preferences: Historical Scenario and Futuristic Approach
7.1.5. Prime Tendencies
7.1.6. Factors Affecting Consumer Preferences
5
7.1.7. Impact of labelling, claims, and certifications

7.1.8. Others
7.2. Social Media Sentiment Analysis
7.2.1. Consumer perception for products on social media Mushroom Types- Positive and Negative Mentions
7.2.2. Trending Brands
7.2.3. Social Media Mushroom Type Mentions (% of total mentions)
7.2.4. Trending Subject Titles
7.2.5. Others
8. Supply Chain Analysis
8.1. Profitability and Gross Margin Analysis By Competition
8.2. List of Active Participants- By Region
8.2.1. Raw Material Suppliers
8.2.2. Key Manufacturers
8.2.3. Integrators
8.2.4. Key Distributor/Retailers
9. Global Mushroom Market Pricing Analysis
9.1. Price Point Assessment by Mushroom Type
9.2. Regional Average Pricing Analysis
9.2.1. North America
9.2.2. Latin America
6
9.2.3. Europe
9.2.4. Asia Pacific Ex. Japan (APEJ)
9.2.5. Japan
9.2.6. Oceania
9.2.7. Middle East and Africa
9.3. Factors Influencing Pricing
10. Global Mushroom Market Analysis and Forecast
10.1. Market Size Analysis (2014-2018) and Forecast (2019-2026)
10.1.1. Market Value (US$ Mn) and Volume (Tons) and Y-o-Y Growth
10.1.2. Absolute $ Opportunity
10.2. Global Mushroom Market Scenario Forecast (Optimistic, Likely and Conservative Market Conditions)
10.2.1. Forecast Factors and Relevance of Impact
10.2.2. Regional Mushroom Market Business Summary
11. Global Mushroom Market Analysis By Mushroom Type

11.1. Introduction
11.1.1. Y-o-Y Growth Comparison By Mushroom Type
11.1.2. Basis Point Share (BPS) Analysis By Mushroom Type
11.2. Mushroom Market Size (US$ Mn) and Volume (MT) Analysis (2014-2018) & Forecast (2019-2026) By Mushroom
Type
11.2.1. Button Mushroom
11.2.2. Shiitake Mushroom
7
11.2.3. Oyster Mushroom

11.2.4. Paddy straw mushroom
11.2.5. Milky Mushroom
11.2.6. Wood Ear Mushroom
11.2.7. Winter Mushroom
11.2.8. Reishi Mushroom
11.2.9. Portobello Mushroom
11.2.10. Cremini Mushroom.
11.3. Market Attractiveness Analysis By Mushroom Type

12. Global Mushroom Market Analysis By Form
12.1. Introduction
12.1.1. Y-o-Y Growth Comparison By Form
12.1.2. Basis Point Share (BPS) Analysis By Form
12.2. Mushroom Market Size (US$ Mn) and Volume (MT) Analysis (2014-2018) & Forecast (2019-2026) By Form
12.2.1. Fresh
12.2.2. Processed
12.2.2.1. Dried
12.2.2.2. Frozen
12.2.2.3. Canned
12.3. Market Attractiveness Analysis By Form
8
13. Global Mushroom Market Analysis By End-Uses

13.1. Introduction
13.1.1. Y-o-Y Growth Comparison By End-Uses
13.1.2. Basis Point Share (BPS) Analysis By End-Uses
13.2. Mushroom Market Size (US$ Mn) and Volume (MT) Analysis (2014-2018) & Forecast (2019-2026) By End-Uses
13.2.1. Food Processing Industry
13.2.2. Retail/ Households
13.2.3. Food Services
13.3. Market Attractiveness Analysis By End-Uses

14. Global Mushroom Market Analysis By Nature
14.1. Introduction
14.1.1. Y-o-Y Growth Comparison By Nature
14.1.2. Basis Point Share (BPS) Analysis By Nature
14.2. Mushroom Market Size (US$ Mn) and Volume (MT) Analysis (2014-2018) & Forecast (2019-2026) By Nature
14.2.1. Organic
14.2.2. Conventional
14.3. Market Attractiveness Analysis By Nature

15. Global Mushroom Market Analysis and Forecast, By Region
15.1. Introduction
15.1.1. Basis Point Share (BPS) Analysis By Region
9
15.1.2. Y-o-Y Growth Projections By Region
15.2. Mushroom Market Size (US$ Mn) and Volume (MT) & Forecast (2019-2026) Analysis By Region
15.2.1. North America
15.2.2. Europe
15.2.3. APEJ
15.2.4. Japan
15.2.5. Oceania
15.2.6. Latin America
15.2.7. Middle East and Africa
15.3. Market Attractiveness Analysis By Region

16. North America Mushroom Market Analysis and Forecast
16.1. Introduction
16.1.1. Basis Point Share (BPS) Analysis By Country
16.1.2. Y-o-Y Growth Projections By Country
16.2. Mushroom Market Size (Value (US$) and Volume (MT) Analysis (2014-2019) and Forecast (2019-2026)
16.2.1. Market Attractiveness By Country
16.2.1.1. U.S.
16.2.1.2. Canada
16.2.2. By Nature
16.2.3. By Mushroom Type
10
16.2.4. By Form
16.2.5. By End-Uses
16.3. Market Attractiveness Analysis

16.3.1. By Country
16.3.2. By Nature
16.3.4. By Form
16.3.5. By End-Uses
16.4. Drivers and Restraints: Impact Analysis

17. Latin America Mushroom Market Analysis and Forecast
17.1. Introduction
17.1.3. Key Regulations
17.2.1. By Country
17.2.1.1. Brazil
17.2.1.2. Mexico
17.2.1.3. Chile
17.2.1.4. Peru
11
17.2.1.5. Argentina
17.2.1.6. Rest of Latin America
17.2.2. By Nature
17.2.4. By Form
17.2.5. By End-Uses

17.3.1. By Country
17.3.2. By Nature
17.3.4. By Form
17.3.5. By End-Uses

18. Europe Mushroom Market Analysis and Forecast
18.1. Introduction
18.2.1. By Country
12
18.2.1.1. EU-4 (Germany, France, Italy, Spain)

18.2.1.2. U.K.
18.2.1.3. BENELUX
18.2.1.4. Nordic
18.2.1.5. Russia
18.2.1.6. Poland
18.2.1.7. Rest of Europe
18.2.2. By Nature
18.2.4. By Form
18.2.5. By End-Uses

18.3.1. By Country
18.3.2. By Nature
18.3.4. By Form
18.3.5. By End-Uses

19. APEJ Mushroom Market Analysis and Forecast
19.1. Introduction
13

19.2.1. By Country
19.2.1.1. China
19.2.1.2. India
19.2.1.3. South Korea
19.2.1.4. ASEAN
19.2.2. By Nature
19.2.4. By Form
19.2.5. By End-Uses

19.3.1. By Country
19.3.2. By Nature
19.3.4. By Form
19.3.5. By End-Uses
14
20. Japan Mushroom Market Analysis and Forecast

20.1. Introduction
20.2.1. By Nature
20.2.3. By Form
20.2.4. By End-Uses

20.3.1. By Nature
20.3.3. By Form
20.3.4. By End-Uses

21. Oceania Mushroom Market Analysis and Forecast
21.1. Introduction
15
21.2.1. By Nature
21.2.3. By Form
21.2.4. By End-Uses

21.3.1. By Nature
21.3.3. By Form
21.3.4. By End-Uses

22. Middle East and Africa (MEA) Mushroom Market Analysis and Forecast
22.1. Introduction
22.2.1. By Country
22.2.1.1. GCC Countries
16
22.2.1.2. South Africa

22.2.1.3. North Africa
22.2.1.4. Rest of MEA
22.2.2. By Nature
22.2.4. By Form
22.2.5. By End-Uses

22.3.1. By Country
22.3.2. By Nature
22.3.4. By Form
22.3.5. By End-Uses

23. Competition Assessment
23.1. Global Mushroom Market Competition - a Dashboard View
23.2. Global Mushroom Market Structure Analysis
23.3. Global Mushroom Market Company Share Analysis
23.3.1. For Tier 1 Market Players, 2018
23.3.2. Company Market Share Analysis of Top 10 Players, By Region
17
23.4. Key Participants Market Presence (Intensity Mapping) by Region

24. Competition Deep-dive (Manufacturers/Suppliers)
24.1. Bonduelle Fresh Europe
24.1.1. Overview
24.1.2. Product Portfolio
24.1.3. Sales Footprint
24.1.4. Channel Footprint
24.1.4.1. Distributors List
24.1.4.2. End-Uses (Clients)
24.1.5. Strategy Overview
24.1.5.1. Marketing Strategy
24.1.5.2. Culture Strategy
24.1.5.3. Channel Strategy
24.1.6. SWOT Analysis
24.1.7. Financial Analysis
24.1.8. Revenue Share
24.1.8.1. By Mushroom Type
24.1.8.2. By Region
24.1.9. Key Clients
24.1.10. Analyst Comments
18
24.2. Costa Group.

24.3. Drinkwater’s Mushrooms Limited.
24.4. Greenyard NV (Lutece Holdings B.V.)
24.5. Monaghan Mushrooms Ireland.
24.6. Monterey Mushrooms Inc
24.7. Okechamp S.A.
24.8. Shanghai Finc Bio-Tech Inc.
24.9. The Mushroom Company
24.10.CMP Mushrooms
24.11.Hughes Mushroom
24.12.Weikfield Foods Pvt. Ltd.
24.13.Scelta Mushrooms BV
24.14.California Mushroom Farms Inc.
25. Recommendation- Critical Success Factors
26. Research Methodology
27. Assumptions & Acronyms Used
19
List of Figures (1/6)
Figure 1 : Global Mushroom Market Value Forecast (US$ Mn), 2019–2027

Figure 2 : Global Mushroom Market Absolute $ Opportunity (US$ Mn), 2019–2027
Figure 3: Global Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 4: Global Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 05: Global Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 06: Global Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 07: Global Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 08: Global Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 09: Global Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 10: Global Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 11: Global Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 12: Global Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 13: Global Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 14: Global Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 15: Global Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 16: Global Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 17: Global Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 18: North America Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 19: North America Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 20: North America Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
20
Figure 21: North America Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 22: North America Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 23: North America Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 24: North America Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 25: North America Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 26: North America Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 27: North America Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 28: North America Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 29: North America Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 30: North America Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 31: North America Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 32: North America Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 33: Latin America Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 34: Latin America Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 35: Latin America Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 36: Latin America Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 37: Latin America Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 38: Latin America Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 39: Latin America Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 40: Latin America Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
21
Figure 41: Latin America Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 42: Latin America Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 43: Latin America Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 44: Latin America Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 45: Latin America Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 46: Latin America Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 47: Latin America Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 48: Europe Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 49: Europe Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 50: Europe Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 51: Europe Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 52: Europe Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 53: Europe Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 54: Europe Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 55: Europe Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 56: Europe Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 57: Europe Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 58: Europe Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 59: Europe Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 60: Europe Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
22
Figure 61: Europe Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 62: Europe Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 63: APEJ Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 64: APEJ Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 65: APEJ Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 66: APEJ Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 67: APEJ Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 68: APEJ Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 69: APEJ Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 70: APEJ Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 71: APEJ Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 72: APEJ Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 73: APEJ Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 74: APEJ Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 75: APEJ Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 76: APEJ Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 77: APEJ Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 78: MEA Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 79: MEA Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 80: MEA Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
23
Figure 81: MEA Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 82: MEA Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 83: MEA Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 84: MEA Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 85: MEA Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 86: MEA Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 87: MEA Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 88: MEA Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 89: MEA Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 90: MEA Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 91: MEA Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 92: MEA Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 93: Oceania Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 94: Oceania Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 95: Oceania Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 96: Oceania Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 97: Oceania Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 98: Oceania Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 99: Oceania Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 100: Oceania Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
24
Figure 101: Oceania Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 102: Oceania Mushroom Market Value (%) Share and BPS Analysis, by Region, 2019 & 2027
Figure 103: Oceania Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 104: Oceania Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 105: Oceania Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 106: Oceania Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 107: Oceania Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 108: Japan Mushroom Market Y-o-Y Growth (%), by Product Type, 2019–2027
Figure 109: Japan Mushroom Market Value (%) Share and BPS Analysis, by Product Type, 2019 & 2027
Figure 110: Japan Mushroom Market Y-o-Y Growth (%), by Form, 2018–2027
Figure 111: Japan Mushroom Market Value (%) Share and BPS Analysis, by Form, 2019 & 2027
Figure 112: Japan Mushroom Market Y-o-Y Growth (%), by Nature, 2018–2027
Figure 113: Japan Mushroom Market Value (%) Share and BPS Analysis, by Nature, 2019 & 2027
Figure 114: Japan Mushroom Market Y-o-Y Growth (%), by End Use, 2018–2027
Figure 115: Japan Mushroom Market Value (%) Share and BPS Analysis, by End Use, 2019 & 2027
Figure 116: Japan Mushroom Market Y-o-Y Growth (%), by Region, 2018–2027
Figure 117: Japan Mushroom Market Attractiveness Analysis, by Region, 2019–2027
Figure 118: Japan Mushroom Market Attractiveness Analysis, by Product Type, 2019–2027
Figure 119: Japan Mushroom Market Attractiveness Analysis, by Form, 2019–2027
Figure 120: Japan Mushroom Market Attractiveness Analysis, by Nature, 2019–2027
Figure 121: Japan Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
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List of Tables (1/4)
Table 01: Global Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 02: Global Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 03: Global Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 04: Global Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 05: Global Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 06: Global Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 07: Global Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 08: Global Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 09: Global Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 10: Global Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
Table 11: North America Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 12: North America Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 13: North America Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 14: North America Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 15: North America Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 16: North America Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 17: North America Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 18: North America Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 19: North America Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 20: North America Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
26
Table 21: Latin America Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 22: Latin America Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 23: Latin America Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 24: Latin America Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 25: Latin America Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 26: Latin America Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 27: Latin America Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 28: Latin America Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 29: Latin America Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 30: Latin America Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
Table 31: Europe Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 32: Europe Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 33: Europe Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 34: Europe Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 35: Europe Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 36: Europe Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 37: Europe Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 38: Europe Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 39: Europe Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 40: Europe Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
27
Table 41: APEJ Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 42: APEJ Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 43: APEJ Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 44: APEJ Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 45: APEJ Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 46: APEJ Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 47: APEJ Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 48: APEJ Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 49: APEJ Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 50: APEJ Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
Table 51: MEA Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 52: MEA Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 53: MEA Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 54: MEA Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 55: MEA Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 56: MEA Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 57: MEA Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 58: MEA Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 59: MEA Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 60: MEA Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
28
Table 61: Oceania Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 62: Oceania Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 63: Oceania Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 64: Oceania Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 65: Oceania Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 66: Oceania Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 67: Oceania Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 68: Oceania Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 69: Oceania Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 70: Oceania Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
Table 71: Japan Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
Table 72: Japan Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
Table 73: Japan Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
Table 74: Japan Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
Table 75: Japan Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
Table 76: Japan Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
Table 77: Japan Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
Table 78: Japan Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
Table 79: Japan Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
Table 80: Japan Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
29
Section 01
Executive Summary
30
Executive Summary
Europe
Value: US$ xx Mn
U S $ x x M n Volume: xx Tons
2 0 1 9 E
North America Japan
Value: US$ xx Mn Value: US$ xx Mn
APEJ Volume: xx Tons Volume: xx Tons
xx% Mushroom Oceania APEJ

xx% Value: US$ xx Mn
MEA
Market Value: US$ xx Mn Volume: xx Tons
Japan Volume: xx Tons
xx% xxx%
Latin America
Value: US$ xx Mn
Oceania
Europe In terms of Value Latin Value: US$ xx Mn
Volume: xx Tons Volume: xx Tons
xx% America
xx%
MEA
North G l o b a l M u s h r o o m M a r k e t
xx%
America S h a r e , b y P r o d u c t T y p e T y p e
xx% ( 2 0 1 9 - 2 7 )
Mushroom Market was pegged at xx Tons in 2018, globally.

Growing health and wellness consciousness, increasing per
capita disposable income, changing eating habits, and
others are leading to the escalating demand for mushroom Button Shiitake Oyster Others
over the forecast period. The mushroom market is Mushroom Mushroom Mushroom
anticipated to have a volume pegged at xx MT by the end of
2027 xx% xx% xx% xx%
Source: TMR Analysis, 2019

31
Executive Summary
Global Mushroom Market Country Analysis
Country Product Ranking Country Product Ranking

CAGR % 1 2 3 4 5 CAGR % 1 2 3 4 5
U.S. XX% xx XX%
Canada XX% xx XX%
xx XX% xx XX%
xx XX% xx XX%
xx XX% xx XX%
xx XX% xx XX%
xx. XX% xx XX%
xx XX% xx XX%
Market  Increase in Health-Conscious Consumer Demographics

Drivers  Contents Removed from the Sample
Button Mushroom Shittake Mushrrom Oyster Mushroom Others
32
Executive Summary
Vertical Specific Market Penetration
Key Verticals
Key Technologies Vertical Specific Key Trends
gaining traction Skill Availability
Contents Removed from the Sample

 Contents Removed
from the Sample
Contents Removed from the
Sample  Contents Removed from the Sample
 Contents Removed from

Contents Removed from the Sample the Sample
the Sample
 Contents Removed from the Sample

Contents Removed from the Sample the Sample
the Sample
 Contents Removed from the Sample
the Sample
33
Global Mushroom Market – Executive Summary
xx% xx%
CAGR
xx%
xx% xx% xx%
xx%
xx% xx% xx%
Mushroom Type Form Nature End-uses
Button Mushroom Fresh/ Raw Organic Food Processing Industries

Shiitake Mushroom Processed Conventional Food Service Restaurants
Oyster Mushroom Retail/ Households
Others
US$
xx%
In terms of Value
Global Mushroom
Market Incremental
Opportunity (2013-18)
US$
XX
Mn
Forecast to Reach
(2018-28) XX xx%
In terms of Volume
Mn
Note: Dotes indicates the market share in terms of value
34
Executive Summary
Competition Blueprint
Low- Medium Revenue Bracket Medium- High Revenue Bracket High Revenue Bracket
Emerging Players Mid Level Players Market Leaders
• Contents • Contents • Contents • Contents • Contents • Contents • Contents • Contents

Removed from Removed from Removed from Removed from Removed from Removed from Removed from Removed from
Key Product
the Sample the Sample the Sample the Sample the Sample the Sample the Sample the Sample
Offering
Brands
Key
Strategy/Innovation
• Contents • Contents • Contents • Contents

Removed from Removed from Removed from Removed from
Key
the Sample the Sample the Sample the Sample
Revenue Bracket: Low- Medium US$ XX- XX Mn, Medium- High US$ XX- XX Mn, High US$ XX- XX Mn
35
Executive Summary
Mushroom Market- Technology Time Line Mapping Low Impact Medium Impact High Impact
< 2 Years 2–4 Years 4–6 Years > 6 Years

Segments to Look
XXXXX XXXXX Future State After
XXX
XXXXX XXXXX Content removed Content
XXXXX XXXXX
removed Content removed
XXXXX XXXXX Content removed Content
Emerging
XXXXX removed Content removed

Content removed Content
BFSI
XXXXX CRM XXXXX

XXXXX removed
XXXXX XXXXX
XXXXX
XXXXX
XXX Segments to Ignore
XXX
XXXXX
XXXXX
XXXXX
XXX removed Content removed
XXXXX XXXXX removed Content removed
removed
XXXXX
2017 XXXXX XXXXX
EnergyGrowth
& Utility Saturated
Retail MediaDeclining
& Entertainment
36
Global Mushroom Market- Opportunity Assessment

Component Market Value (US$ Mn) Winning and Losing Components
Losers Winners
xx ––– xxx + + +
Nature
xx xxx
Form
Grade
xxx xxx
xxx xxx
End-use
Winning and losing analysis represent the details and threshold of win or
lose for the market segments that are likely to witness an increase in share – Up to -50 BPS – – -50 to -100BPS – – – More than -100BPS
during the forecast period or erosion of share. The above figure shows the + Up to +50 BPS ++ +50 to +100BPS +++ More than +100BPS
winning and losing component in the market for each segment.
37
Executive Summary (2/4)

1. Button Mushroom
2. Shiitake Mushroom
WHEEL OF FORTUNE
R Product Type
3. Oyster Mushroom
E 4. Others
N
F
P 5. Fresh
Form
6. Processed
4 7 7. Organic
Nature
8. Conventional
1 6
3
2 16
5
8
9. Food Processing Industries
13
11 End Use 10. Retail Outlets
10
11. Food Service Restaurants
9
15
18
12
14 17 12. North America
13. Latin America
14. Europe
xx Introduction xx Growth xx Maturity xx Stagnancy Region 15. APEJ
16. MEA
17. Oceania
18. Japan 38
 Market Strategy: The growing health and wellness trend among the consumers and rising
prevalence of lifestyle-related diseases and other health risks due to improper dietary intake and
Overall Market insufficient nutrition is leading to the escalating demand for mushroom over the forecast years.
Approach  Expansion Approach: Strengthening partnerships in high growth regions and expanding product
offering across the global market through acquisition and joint ventures.
 Product Innovation and Launch: Strengthening research and development capabilities to offer
new and innovative products.
 North America and Europe: Due to increasing health consciousness

and the ability to spend on premium and specialty food products,
North America and Europe are prominent regions in the mushroom
market. Besides, strong R&D and concentration of big players in these
TMR Target
regions is providing strong prospects for mushroom market.
 Asia Pacific: Asia Pacific is expected to register maximum market
Analysis Regions share for the mushroom over the forecast period attributed to the
presence of largest mushroom consuming and producing country,
China. The presence of large local and regional mushroom growers
and producers in China, is catering to the surplus demand from the
consumers in the region. Besides, India is expected to offer good
growth opportunity to the mushroom market owing to the increasing
per capita disposable income of the consumers and changing eating
habits.
New Product Development & Acquisitions: Focus on product innovation and positioning, due to
increasing health awareness among consumers, while understanding their nutritional and taste
Differentiating requirements and preferences. Besides, manufacturers are focused on increasing their market share
Strategy globally and enhancing production capacity to cater to increasing demand for mushroom
Ensuring superior product quality and adherence to good manufacturing and ethical distribution
practices are attributes followed diligently by mushroom manufacturers for differentiating themselves.

39
Champion’s Approach
Market Success
Business Model Value Chain
Growth
1. Growth with measured 1. Optimized R&D Model
judgment allocation Aggressive internal Go with the
and external
2. Technology leadership 2. Integrated supplier measures
market flow
3. Pricing strategy network
4. Value added products 3. Excellence in basic Technology
5. Multi-purpose product service Strategy
offerings 4. Intelligent sales
Innovation leader Late follower
management
Product
Positionin
g Broad base in
Financial Profitability
Niche-focused mass market
Stability
Financial Base Distribution
Model
1. Cash optimization Early global footprint Focus on
2. Continuity in investment strategy dynamic market
3. Systematic, end-to-end risk management

Value
Chain
Strategy
Fully integrated Heavily
outsource
d

40
Section 02
Market Introduction
41
Market Taxonomy
Mushroom Market
Product Type Form Nature End Use Region

• Button Mushroom • Fresh • Organic • Food Processing Industries • North America
• Shiitake Mushroom • Processed • Conventional • Retail Outlets • Latin America
• Oyster Mushroom • Dried • Food Service Restaurants • Europe
• Others • Frozen • APEJ
• Paddy straw mushroom • Canned • MEA
• Milky Mushroom • Oceania
• Wood Ear Mushroom • Japan
• Winter Mushroom
• Reishi Mushroom
• Portobello Mushroom
• Cremini Mushroom

42
Market Definition
A mushroom is a fleshy, spore-bearing body of a fungus, which is mostly produced on

soil or on food sources. Mushroom is a fungus, which comes in a wide range of
varieties that belong to two distinct types: wild and cultivated. There are various
Definition types of mushrooms available such as button mushroom, shiitake mushroom, oyster
mushroom, portobello mushroom, cremini mushroom and others.
The global mushroom market can be classified under the following segments: type,
form, nature, and end use. On the basis of type, the market is segmented into button
mushroom, shiitake mushroom, oyster mushroom, and others. The others segment
includes reishi mushroom, milky mushroom, paddy straw mushroom, portobello
Type mushroom, and cremini mushroom.
On the basis of form, the market is segmented into fresh mushroom and processed
mushroom. The processed mushroom segment is further sub-segmented into dried
mushroom, canned mushroom, and frozen mushroom.
Form
On the basis of nature, the global mushroom market is segmented into organic and
conventional categories.

43
Section 03
Food and Beverage Industry Overview
44
Food and Beverage Industry Overview (1/2)
The U.S. food and

beverage industry is Rice Flour market
growing at a steady is expected to
The global food and beverage pace. The industry is grow at the
market is estimated to grow from also expanding rapidly highest CAGR in
around in terms of number of the Asia Pacific
companies and region
US$ xx trillion in 2016 to products
US$ xxtrillion by 2020,

representing an annual growth rate of Food and
xx% Japan is valued Beverage
among the top five
markets for baked Market Global Mushroom
Market
goods, and is the
second-largest in Asia
Pacific with an
increasing demand for
bakery products The Mushroom market in food
and beverages is estimated to grow
The growing per capita
disposable income of the
from US$ xx
Approximately Europe & North
consumers, the
increasing standards of 60% Europeans America account for million in 2019 to US$ xx
living along with the consume functional the highest market
growing premiumization share for Rice Flour million by 2027, at a CAGR of
is leading to the growth food
of food and beverage xx%
industry

Food and Beverages Industry Overview (2/2)

Cargill Inc. Coca-Cola Co. 50.00% Annual F&B Company Growth Rate (2015-2016)
40.00%
PepsiCo Inc. Danone SA
30.00%
Unilever PLC The Kraft Heinz Co. 20.00%
Nestle SA Kellogg Co. 10.00%
0.00%
Tyson Foods Inc. General Mills Inc.
Kellogg Co.
Cargill Inc.
Kraft Heinz
General Mills
Coca-Cola Co.
Nestle SA
Unilever PLC
Tyson Foods Inc.

PepsiCo Inc.
Average
Danone SA
-10.00%
-20.00%
Annual F&B Segment
Total Revenue US$ Mn
Food and Beverage Firms Growth Rate (2015-
(2016)
2016)
Key Takeaways
Cargill Inc. xx xx
Nestle SA xx xx  Contents removed from the sample

PepsiCo Inc. xx xx
Unilever PLC xx xx
Coca-Cola Co. xx xx
Tyson Foods Inc. xx xx
The Kraft Heinz Co. xx xx
Danone SA xx xx
General Mills Inc. xx xx
Kellogg Co. xx xx

46
Food & Beverage Industry Key Indicators

Global Modern Trade Penetration and Grocery Market by Key Change in Consumer Price Indexes (Percentage Change) 2018
Countries (Forecast)
110% Germany, 5.0

Modern Trade Penetration
85% Italy,… Spain, 75%

90% 4.0
Russia, 65%Poland, 60%
in Grocery Market
China, 55%
70% 3.0
50% US, 80% Turkey, 43% 2.0
Mexico, 55%
30% Colombia, Thailand, 1.0
Peru, 25%
42% Indonesia, 45%
10% 15% 0.0
India, 8%
All food Food away Fruits and Fresh fruits Processed
-10% 0% -1.0
5% 10% 15% 20% from home vegetables fruits &
Modern Trade Y-o-Y Growth vegetables
Month-to-
Month
Year-over-Year Year-to-Date Annual Annual Forecast
Relative 20-Year Historical
Item
importance Average
Nov 2017 to Dec 2016 to Avg. 2016 to
2016 2017 2018
Dec 2017 Dec 2017 Avg. 2017
Consumer Price Indexes Percent Percentage Change

All food xx xx xx xx xx xx xx xx
Food away from home xx xx xx xx xx xx xx xx
Fruits and vegetables xx xx xx xx xx xx xx xx
Fresh fruits xx xx xx xx xx xx xx xx
Processed fruits & vegetables xx xx xx xx xx xx xx xx

47
Mega Trends Influencing the Food & Beverages Industry
Key Trends 2013 2018 2027
 Increasing  Rising food and

 Fully automated
consolidation beverage prices due to
Provocation of food and
within food the increasing gap
beverages industry
Economies & processing between supply and
in developing
Globalization demand, as well as
economies
 Continuation of increasing prices of
economic rebound raw material
 Periodic re-  Organic products at  Increasing

evaluation of ‘safe’ the epicenter of urbanization is
Increasing
materials and consumer preference expected to impact
Concern of Health chemicals for the the demand for
& Wellness food and beverages  Increasing use of health and wellness,
sector health claims globally
 Increasing easy  Increasing demand  Spontaneous and

Food Safety & accessibility to food for clean label and easy adoption of
Sustainability and beverage certified products safety and
processing by consumers sustainability
information strategies

48
Organic Food Industry Outlook

Growing Concept of Organic Farming
Organic Agriculture Worldwide Statistics, 2017 (Million Hectares)
Contents removed from the sample Europe
xx
xx
U.S.
xx
Asia
xx
xx Africa xx
Latin Oceana
America
Top 10 Countries with Largest Areas of Organic Agricultural Land, 2016, Million Hectares
xx xx xx xx xx
xx xx xx xx xx

49
Global Economic Outlook
Global Economic Outlook
Global developments in the past couple of years have GDP BY COUNTRY, US$ BILLIONS
highlighted the fissures and complexities in the political
sphere. As protectionist measures threaten to penetrate
the notions of free-trade, globalization is facing its most
1,400
difficult test ever. The threat of populist policies
disrupting the decades-old trade agreements has grown 1,200
bigger, as the social and cultural rift between the 1,000

bourgeoisie and proletariat deepens. While the
800
preceding decades were marked by unison and
formation of economic blocks, disintegration has been 600
the story of the recent past. 400
Although the business climate is far from favorable for 200
2011
corporations who have interests in multiple countries,
2013
2015
-
2017
the prevailing challenges have also necessitated that
corporate social responsibility becomes more than just
lip service and businesses actually demonstrate that they
contribute to the societies they operate in. There is a
dire need for businesses to participate in discussions and
debates that eventually lead to policy formulations
Source : The World Bank

50
Macro Economic Indicators
Real GDP growth (Annual percent change) Real GDP growth (Annual percent
10 change)
10
8
6 0
2010 2011 2012 2013 2014 2015 2016 2017 2018
4
Advanced economies Developing economies World
2
 Contents removed from the sample
0
2010 2011 2012 2013 2014 2015 2016 2017 2018
-2
-4
North America Latin America
Asia and Pacific Western Europe
Eastern Europe Middle East and North Africa
Japan
Source: International Monetary Fund

51
Macro Economic Indicators
Rise in Consumption of Food Items Across the Globe:

Contents removed from the sample
Global and regional per capita food consumption (kcal per capita per day) Population In Major Regions (Bn)
Region 1964 - 1966 1974 - 1976 1984 - 1986 1997 - 1999 2015 2030 Region 2015 2030 2050 2100
World 2358 2435 2655 2803 2940 3050
Developing World 7,349 8,501 9,725 11,213
2054 2152 2450 2681 2850 2980
countries
Near East and Africa 1,186 1,679 2,478 4,387
2290 2591 2953 3006 3090 3170
North Africa
Sub-Saharan Asia 4,393 4,923 5,267 4,889
2058 2079 2057 2195 2360 2540
Africa
Latin America Europe 738 734 707 646
and the 2393 2546 2689 2824 2980 3140
Caribbean
Latin America and
East Asia 1957 2105 2559 2921 3060 3190 634 721 784 721
Caribbean
South Asia 2017 1986 2205 2403 2700 2900
Industrialized Northern America 358 396 433 500
2947 3065 3206 3380 3440 3500
countries
Transition
3222 3385 3379 2906 3060 3180 Oceania 39 47 57 71
countries
Source: TMR Analysis, 2019 Source: FAO and USDA

52
Macro-Economic Factors-World GDP Outlook

World GDP Outlook

53
Macro-Economic Factors- GDP Growth Outlook
GDP Growth Outlook
xx
xx
xx
xx
xx
xx
Source: International Monetary Fund, 2018

54
Marco-Economic Factor- Global Urbanization Growth Outlook

Global Urban & Rural Population Growth
Future Urbanization
4.5
4
3.5
2.5
1.5
0.5
0
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Urban Rural
 4.2 Billion Urban Population in 2018
 3.42 Billion Rural Population in 2018

55
North America Business Environment Outlook
Political Outlook
 The current discussion and debate on North America’s political outlook has been dominated by Donald Trump’s policies in the U.S.
For the first time in many decades, public opinion appears to be deeply polarized, with proponents and opponents disagreeing on
issues which they have mostly agreed on for a long time. The intensity of the disagreements in the political discourse are overtly
palpable, with a recent report by Pew Research Center confirming the growing partisan divide on political values. It is highly likely
that controversies surrounding the U.S. elections, such as the alleged involvement of Russia, will wither attention from policy
formulations. The political outlook in America is expected to remain volatile throughout Donald Trump’s presidency. In contrast,
Canada’s political scenario appears more stable, with a liberal government under Justin Trudeau embarking on major revamps to
policy. However, the election of new leaders in Canada’s opposition parties can mean that Trudeau will have to hard-sell his
policies.
Economic Outlook
 The current scenario in U.S. has all the characteristics of a Goldilocks economy. On the basis of most economic indicators,
especially the GDP, the economic activity in U.S. is likely to be moderate. Inflation and deflation levels are under check, and
02
unemployment levels haven’t increased, in spite of a range of pressures. The US economy has been soaring so far in 2018 thanks
in part to stimulus measures, both tax cuts, and increased government spending and is expected to reach an average of 3.1% in FY
2018-19, whereas the unemployment rate is projected to drop to 3.9% in 2018, down from 4.3% in 2017. The manufacturing
activity in the U.S. is showing a spurt, with production increasing at a faster rate than the overall economy. Conflict with its major
trading country such as China is expected to put some restraints over the trade growth as both parties are expected to raise trade
tariffs on their respective products. Also, trade embargoes are expected to take place over each party throughout international
trade channels.
Business Environment Outlook

 The U.S. and Canada are ranked 8th and 22nd respectively on the World Bank’s Doing Business Index. North America has
03 traditionally remained an open and business-friendly market; however, recent protectionist rhetoric in the U.S. has threatened
this long-held position. Although not all rhetoric has made it to becoming a policy or regulation, it has contributed to increasing
the level of skepticism and ambiguity among foreign investors. The situation is in stark contrast in Canada, where the Justin
Trudeau government is promoting entrepreneurship and foreign investment to give a boost to the economy. In spite of the
pressures in the U.S., the business environment outlook in North America is likely to remain positive in 2018 and for most part of
2019.

56
North America Food & Beverage Industry Outlook
North America Food & Beverage Industry Outlook
 The food and beverage industry in North America remains on a steady pitch, owing
to the stability in consumer spending. In the U.S., changes in the Food Safety
Modernization Act (FSMA) can mean that America’s food safety laws will focus
more on prevention of food contamination, rather than responding to claims of
food adulteration. An increase in the awareness on the role of food in health and
well-being has made consumers in the U.S. and Canada more attentive towards the
ingredients used by manufacturers. The preference towards healthy foods has
made North American food and beverage companies develop new portfolios.
Instead of spending resources and capital on developing these new portfolios in-
house, F&B companies seem more interested in acquiring smaller companies that
have a strong reputation in specialty foods. The trend towards the acquisition of
smaller companies at a lower cost is likely to continue in the near future. The food
and beverage industry in North America is also adapting to new modes of delivery.
Amazon’s acquisition of Whole Foods is likely to set off a chain of mergers and
collaborations. In the prevailing competitive scenario, consumers are set to gain, as
companies will fight it out to deliver their products within a quick timeframe.

57
Europe Business Environment Outlook
Political Outlook
 Contents removed from the sample
Economic Outlook
02

03

58
Europe Food & Beverage Industry Outlook
Europe Food & Beverage Industry Outlook

59
Asia Pacific Excluding Japan Business Environment Outlook
Political Outlook
Economic Outlook
02

03

60
Asia Pacific Excluding Japan Food & Beverage Industry Outlook
Asia Pacific Excluding Japan Food & Beverage Industry

Outlook

61
Japan Business Environment Outlook
Political Outlook
Economic Outlook
02

03

62
Japan Food & Beverage Industry Outlook
Japan Food & Beverage Industry Outlook

63
Middle East & Africa Business Environment Outlook
Political Outlook
Economic Outlook
02

03

64
Middle East & Africa Food & Beverage Industry Outlook
Middle East & Africa Food & Beverage Industry Outlook

65
Latin America Business Environment Outlook
Political Outlook
Economic Outlook
02

03

66
Latin America Food & Beverage Industry Outlook
Latin America Food & Beverage Industry Outlook

67
Section 04
Global Mushroom Market Overview
68
Mushroom– Top Producing Countries
Top Mushroom Producing Countries by Volume (MT) – 2017 Key Takeaways
Production (MT) Region Production (MT) 2017
China xx
United States of America xx
Poland xx
States of…
Kingdom
Iran (Islamic
Netherlands
Poland
Spain
Canada
France
China
India
Republic of)
Netherlands xx
United
United
Spain xx
Canada xx
United Kingdom xx
France xx
India xx
Iran (Islamic Republic of) xx

69
Cultivable Mushroom Land Data by Producing Countries
Global Cultivation of Mushroom in Top Mushroom Producing Countries

in Hectares - 2017 Key Takeaways
Cultivation Area (Hectare)

Region
2017
China xx
Spain xx
Indonesia xx
Germany xx
Republic of Korea xx
Australia xx
Netherlands xx
0 5,000 10,000 15,000 20,000 25,000 30,000
Lithuania xx
China, Taiwan Province of xx
Cultivation
(Hectare) Greece xx

70
Poland
Netherlands
China
China, mainland
Canada
Belarus
Ireland
Lithuania
Belgium
Republic of Korea
Germany
Hungary
Russian Federation
United States of America
Spain
Romania

Mexico
Malaysia
Export Quantity for Mushroom in 2016 (Tones)
Oman
Italy
Bulgaria
Trade Data- Import and Export Analysis
United Kingdom
Germany
United States of America
France
Belarus
Russian Federation
Thailand
Belgium
Lithuania
Netherlands
Italy
China
Austria
Sweden
China, Hong Kong SAR
Greece
Singapore
Import Quantity for Mushroom in 2016 (Tones)
Czechia
Norway
Malaysia
71
Bulgaria
Forecast Scenario
Global Mushroom Market Value (US$ Mn) Scenario

Key Takeaways
Forecast, 2018 & 2028
 Figure depicts the value analysis of global mushroom between 2019 and
2029
 The global Mushroom market is anticipated to expand at a CAGR of xx%

CAGR: xx% to account for xx Mn by 2027 end as per the likely scenario
CAGR: xx%
 However, the factors taken into consideration such as the increase in the
CAGR: xx% demand of mushroom in different end use verticals, rising per capita
expenditure, growing health conscious consumers growth may change the
forecast to show a different growth rate than the assumed scenario.
Hence, there can be a conservative scenario and an optimistic scenario as
per unforeseen changes in the growth rate of considered factors.
 Consumer spending on mushroom considered in the different regions may

vary with the course of time, thus the global Mushroom market might
show a conservative scenario by expanding at a CAGR of xx% to account
for xx Mn by 2027 end
2019E 2027F
 The growth in the mushroom industry, rising demand for specialty food
Conservative Scenario Likely Scenario Optimistic Scenario products in the developing markets might project a healthy growth in
future. As a result, market size can grow more than expected, thereby
showing an optimistic scenario by expanding at a CAGR of xx% reaching
xx Mn by 2027 end
72
Investment Feasibility Matrix
Established The chart displays investment feasibility in

Investment in established Investment in established established and emerging Mushroom
market for short term market for long term
market. It demonstrates the investment
returns, competition level, success rate of
Return Return
investment, and risk associated in this
Competition Competition
Mushroom Market
business in the respective markets.

Success Rate Success Rate
Risk Risk The analysis shows that competition is high

in the established market, whereas return is
low. However, the risk factors are between
Investment in Emerging Investment in Emerging low and moderate; however, success rate is
market for short term market for long term
high to invest in these markets.
Return Return
On the other hand, the competition in the
Competition Competition emerging market is moderate. Risk factors
Success Rate Success Rate like competition from local players etc. are
Emerging Risk Risk low, but the success rate is high over a long
term period.
Short Time Horizon Long

73
Section 05
Market Dynamics
74
Global Mushroom Market: Drivers
 Mushrooms are widely used in various processed food products

Increase in such as canned mushrooms, jarred mushrooms, processed
Consumption of mushrooms, customized processed mushrooms, and others. As
Processed Foods mushrooms contain high nutritional and functional value, the
consumption of mushroom processed foods is increasing in
developed as well as in developing countries. Hence, increasing
consumption of mushroom processed foods across the globe is in
turn anticipated to boost overall growth of the global mushroom
market to a certain extent over the forecast period.
Rising Consumer
Awareness About
Health Benefits  Contents removed from the sample
High Medium Low Very Low
Source: TMR Analysis, 2019 Impact

Scale
75
Global Mushroom Market: Drivers
Advancements In
Packaging
Technologies to
Increase Shelf Life  Contents removed from the sample
of Mushrooms
Increasing Demand
for Brown
Mushrooms  Contents removed from the sample
Impact
Scale
76
Global Mushroom Market: Restraints
Low Production
of Mushrooms  Contents removed from the sample
Improper Storage
of Mushrooms  Contents removed from the sample
Impact
Scale
77
Global Mushroom Market: Opportunities
Opportunity for
Small Scale  Contents removed from the sample
Growers
Production of
Mushroom-based  Contents removed from the sample
Products
Impact
Scale
78
Global Mushroom Market: Trends
Increasing
Partnerships and  Contents removed from the sample
Acquisitions
Between Key
Players
Impact
Scale
79
Global Mushroom Market: Trends
Increasing
Consumption of  Contents removed from the sample
Mushroom Drinks
Impact
Scale
80
Section 06
Value Chain Analysis
81
Global Mushroom Market Value Chain Analysis (1/2)

Processing industries
supply Mushroom to end-
user Industries for End-user industries
finished goods supply finished goods to Finished goods reach
Farmers supply production retail outlets customers
mushroom to processing
industries xx% xx% xx% xx%
Processing End-user Finished Product Customers

Industry Industry at Retail Outlets
supply Mushroom to
Processing industries
xx%
Finished products
made with use of
retail outlets
Mushroom Mushroom reach Mushroom reach

xx% Consumers food processing customers
Farmer industries
Mushroom reach
customers Food Processing Industries
xx%
Mushroom at Retail Customers

Outlets
82
Global Mushroom Market Value Chain Analysis (2/2)
2A
1
Distributor 3
4
Grower/Producer 2B Food
Retail Outlets/Restaurants
Local
2C
Selling/Direct
Selling
5 Consumers
Level Of Level Of
Routes for Mushroom
Prominence Prominence
xx xx Low High xx xx xx Low High
xx xx xx Low High xx xx xx Low High

83
Section 07
Consumer Sentimental Analysis
84
Consumer Sentiment Analysis (1/4)
Please rate following factors while purchasing Mushroom ?

Q. Where would you prefer to purchase Mushroom? Q. (Please rank on a scale of 1 to 6, where 1 is “Highest” and 6
N=120 is “Lowest”) N=120
xx xx xx
Individual
Consumers
Least Most
Individual important important
Consumers
xx xx xx
1
Corporate
Consumers
xx xx
Corporate xx xx
Consumer
xx xx

85

Does your company have corporate tie-ups with any of
Q. What would you prefer to purchase in Q.
Mushroom? the small, medium or large enterprises of Mushroom?
N=120 N=120
57% xx% YES NO xx%
20%
Q. Does social media influence customer’s decision making
while availing any of the services ?
01
15%
02
8% xx%
03
04
xx%
0

86
Are there any barriers faced in the Mushroom Market?

Q. Q. Are consumers ready to pay premium price for a
(Please rank on the scale of 1 to 4, where 1 is “Highest” and 4 Q. Mushroom?
is “Lowest”) N=120
N=120
xx
23%
xx
29%
POSITIVE xx%
19%
xx%
xx
MIXED
xx
10%
NEGATIVE xx%
20%
xx

87

Which of the below mentioned social media platforms does your Mushroom manufacturers use for branding the business ? (Please
Q. rank on a scale of 1 to 4, where 1 is “Highest” and 4 is “Lowest”) N=120
xx% xx%
Facebook Usage
Twitter Usage
Facebook as the top preferred social media channel Twitter as the top preferred social media channel
Access to Facebook application Access to twitter application
Current subscribers in Facebook Current subscribers in twitter
Access to Facebook on daily basis Access to twitter on daily basis
xx%
xx% YouTube Usage
Instagram Usage
Instagram as the top preferred YouTube as the top preferred social media channel
Access to Instagram application Access to YouTube application
Current Subscribers in Instagram Current subscribers in YouTube
Access to Instagram on daily basis Access to YouTube on daily basis

88
Section 08
Global Mushroom Market Opportunity and Pricing

Analysis
89
Opportunity Analysis
Mushroom Market Absolute $ Opportunity (US$ Mn), 2019–2027
800 00.0
700 00.0
600 00.0
US$ Mn
500 00.0
400 00.0
300 00.0
200 00.0
100 00.0
0.0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Value (US$ Mn) Absolute Value
2019 E 2027 F
Value Increment US$ xxMn

US$ xx Mn US$ xx Mn
Value Growth

90
90
Pricing Analysis (1/2)
Mushroom Pricing analysis US$/MT(2019)
6000
5000
4000
3000 Global
Average
2000
1000
0
North America Latin America Europe APEJ MEA Oceania Japan
91
Pricing Analysis (2/2)
Mushroom Pricing analysis US$/MT(2027)
6000
5000
4000
3000 Global
Average
2000
1000
0
North America Latin America Europe APEJ MEA Oceania Japan
92
Section 09
Global Mushroom Market Analysis & Forecast
93
Global Mushroom Market Analysis and Forecast, 2019–2027
Figure 1 : Global Mushroom Market Value Forecast (US$ Mn), Figure 2 : Global Mushroom Market Absolute $ Opportunity (US$
2019–2027 Mn), 2019–2027
70,0 00
CAGR 2019–2027 Value: xx% 100 %
90%
60,0 00
Revenue (US$ Mn)
80%
50,0 00
70%
US$ Mn
60%
40,0 00
50%
30,0 00
40%
20,0 00
30%
Incremental Opportunity US$ xx Mn

10,0 00
20%
(2019–2027)
10%
0 0%
2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Key Takeaways
 Figure above highlights global mushroom market revenue contribution and absolute $ opportunity (US$ Mn) from 2019 to 2027
 In 2018, the global mushroom market was valued at US$ xx Mn and has been estimated to reach to US$ xx Mn in 2019, reflecting a Y-o-Y growth
rate of 8.4%
 By 2027 end, the global mushroom market is expected to be valued at US$ xx Mn and expanding at a CAGR of xx%
 Global mushroom market is expected to represent absolute $ opportunity of US$ xx Mn in 2017 over 2016

94
Section 10
Global Mushroom Market Analysis and Forecast, By

Product Type
95
Global Mushroom Market BPS and Y-o-Y Growth Rate, by Product Type, 2019–
2027
Figure 3: Global Mushroom Market Y-o-Y Growth (%), by Product Figure 4: Global Mushroom Market Value (%) Share and BPS
Type, 2019–2027 Analysis, by Product Type, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0% -90
Market Share (%)

10.0%
Y-o-Y (%)
+75
8.0%
6.0% +95
4.0%
-80
2.0%
0.0% 2019 E 2027 F Change in BPS

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Button Mushroom Shiitake Mushroom
Button Mushroom Shiitake Mushroom Oyster Mushroom Others
Oyster Mushroom Others
Note : The sum may not be equal to 100%

96
Global Mushroom Market Analysis and Forecast, by Product Type, 2019–2027
Table 01: Global Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
CAGR
Product Type 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)
Button Mushroom xx xx xx xx xx xx xx xx xx xx xx
Shiitake Mushroom xx xx xx xx xx xx xx xx xx xx xx
Oyster Mushroom xx xx xx xx xx xx xx xx xx xx xx
Others xx xx xx xx xx xx xx xx xx xx xx
Total xx xx xx xx xx xx xx xx xx xx xx

97
Global Mushroom Market Analysis and Forecast, by Product Type, 2019–2027
Table 02: Global Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
CAGR
(2019–2027)

98
Global Mushroom Market Attractiveness Analysis by Product Type, 2019–2027
Figure 05: Global Mushroom Market Attractiveness Analysis, by Product

Type, 2019–2027 Key Takeaways
1.40  Contents removed from the sample
1.20
1.00
CAGR Index (2019-2027)
0.80
0.60
0.40
0.20
0.00
0.0 0.5 1.0 1.5 2.0 2.5 3.0
Market Attractiveness
Source: TMR Analysis, 2019 Note : Size of the bubble represents market value of 2024
99
Section 11
Global Mushroom Market Analysis and Forecast, by

Form
100
Global Mushroom Market BPS and Y-o-Y Growth Rate, by Form, 2019–2027
Figure 06: Global Mushroom Market Y-o-Y Growth (%), by Form, Figure 07: Global Mushroom Market Value (%) Share and BPS
2018–2027 Analysis, by Form, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0%
+66
Market Share (%)

10.0%
Y-o-Y (%)
8.0%
6.0%
4.0%
-66
2.0%
0.0% 2019 E 2027 F Change In BPS

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Fresh Processed
Fresh Processed

101
Global Mushroom Market Analysis and Forecast, by Form, 2019–2027
Table 03: Global Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
CAGR
Form 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)
Fresh Mushroom xx xx xx xx xx xx xx xx xx xx xx
Processed Mushroom xx xx xx xx xx xx xx xx xx xx xx
Dried Mushroom xx xx xx xx xx xx xx xx xx xx xx
Frozen Mushroom xx xx xx xx xx xx xx xx xx xx xx
Canned Mushroom xx xx xx xx xx xx xx xx xx xx xx

102
Global Mushroom Market Analysis and Forecast, by Form, 2019–2027
Table 04: Global Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
CAGR
Form 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)

103
Global Mushroom Market Attractiveness Analysis by Form, 2019–2027
Figure 08: Global Mushroom Market Attractiveness Analysis, by Form,

2019–2027 Key Takeaways
1.20
1.00
0.80
0.60
0.40
0.20
0.00
0.0 0.5 1.0 1.5 2.0 2.5 3.0
104
Section 12
Global Mushroom Market Analysis and Forecast, by

Nature
105
Global Mushroom Market BPS and Y-o-Y Growth Rate, by Nature, 2019–2027
Figure 09: Global Mushroom Market Y-o-Y Growth (%), by Nature, Figure 10: Global Mushroom Market Value (%) Share and BPS
2018–2027 Analysis, by Nature, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0%
-28
Market Share (%)

10.0%
Y-o-Y (%)
8.0%
6.0%
4.0%
+28
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Organic Conventional

106
Global Mushroom Market Analysis and Forecast, by Nature, 2019–2027
Table 05: Global Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
CAGR
Nature 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)
Organic Mushroom xx xx xx xx xx xx xx xx xx xx xx
Conventional
xx xx xx xx xx xx xx xx xx xx xx
Mushroom

107
Global Mushroom Market Analysis and Forecast, by Nature, 2019–2027
Table 06: Global Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
CAGR
(2019–2027)
Conventional
Mushroom

108
Global Mushroom Market Attractiveness Analysis by Nature, 2019–2027
Figure 11: Global Mushroom Market Attractiveness Analysis, by Nature,

1.20
1.00
0.80
0.60
0.40
0.20
0.00
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
109
Section 13
Global Mushroom Market Analysis and Forecast,

By End Use
110
Global Mushroom Market BPS and Y-o-Y Growth Rate, by End Use, 2019–2027
Figure 12: Global Mushroom Market Y-o-Y Growth (%), by End Use, Figure 13: Global Mushroom Market Value (%) Share and BPS
2018–2027 Analysis, by End Use, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0% +44
Market Share (%)

10.0%
Y-o-Y (%)
8.0% -77
6.0%
4.0%
+33
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Food Processing Industry Retail Outlets Food Service


111
Global Mushroom Market Analysis and Forecast, by End Use, 2019–2027
Table 07: Global Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
CAGR
End Use 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)
Food Processing
Industry
Retail Outlets xx xx xx xx xx xx xx xx xx xx xx
Food Service xx xx xx xx xx xx xx xx xx xx xx

112
Global Mushroom Market Analysis and Forecast, by End Use, 2019–2027
Table 08: Global Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
CAGR
(2019–2027)
Food Processing
Industry

113
Global Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 14: Global Mushroom Market Attractiveness Analysis, by End Use,

1.2
1.0
0.8
0.6
0.4
0.2
0.0
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
114
Section 14
Global Mushroom Market Analysis, by Region
115
Global Mushroom Market BPS and Y-o-Y Growth Rate, by Region, 2019–2027
Figure 15: Global Mushroom Market Y-o-Y Growth (%), by Region, Figure 16: Global Mushroom Market Value (%) Share and BPS
2018–2027 Analysis, by Region, 2019 & 2027
18.0%
16.0% US$ xx Mn US$ xx Mn

-10
+3
14.0%
-15
Market Share (%)

12.0%
Y-o-Y (%)
10.0%
-230
8.0%
6.0%
+161
4.0%
+2
2.0% +89
2019 E 2027 F Change In BPS

0.0%
2018 A2019 E2020 F2021 F2022 F 2023 F2024 F2025 F 2026 F2027 F North America Latin America Europe APEJ
North America Latin America Europe MEA Oceania Japan
APEJ MEA Oceania
Japan Note : The sum may not be equal to 100%

116
Global Mushroom Market Analysis and Forecast, by Region, 2019–2027
Table 09: Global Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
CAGR
Region 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)
North America xx xx xx xx xx xx xx xx xx xx xx
Latin America xx xx xx xx xx xx xx xx xx xx xx
Europe xx xx xx xx xx xx xx xx xx xx xx
APEJ xx xx xx xx xx xx xx xx xx xx xx
MEA xx xx xx xx xx xx xx xx xx xx xx
Oceania xx xx xx xx xx xx xx xx xx xx xx
Japan xx xx xx xx xx xx xx xx xx xx xx

117
Global Mushroom Market Analysis and Forecast, by Region, 2019–2027
Table 10: Global Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
CAGR
(2019–2027)
North America xx xx xx xx xx xx xx xx xx xx xx
Latin America xx xx xx xx xx xx xx xx xx xx xx
Europe xx xx xx xx xx xx xx xx xx xx xx
APEJ xx xx xx xx xx xx xx xx xx xx xx
MEA xx xx xx xx xx xx xx xx xx xx xx
Oceania xx xx xx xx xx xx xx xx xx xx xx
Japan xx xx xx xx xx xx xx xx xx xx xx

118
Global Mushroom Market Attractiveness Analysis by Region, 2019–2027
Figure 17: Global Mushroom Market Attractiveness Analysis, by Region,

1.40
1.20
1.00
0.80
0.60
0.40
0.20
0.00
0.00 1.00 2.00 3.00 4.00 5.00
119
Section 15
North America Mushroom Market Analysis and Forecast
120
North America Mushroom Market BPS and Y-o-Y Growth Rate, by Product Type,
2019–2027
Figure 18: North America Mushroom Market Y-o-Y Growth (%), by Figure 19: North America Mushroom Market Value (%) Share and
Product Type, 2019–2027 BPS Analysis, by Product Type, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0% -49
Market Share (%)

10.0%
Y-o-Y (%)
+111
8.0%
6.0% +136
4.0%
-198
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Button Mushroom Shiitake Mushroom
Button Mushroom Shiitake Mushroom Oyster Mushroom Others
Oyster Mushroom Others

121
North America Mushroom Market Analysis and Forecast, by Product Type, 2019–
2027
Table 11: North America Mushroom Market Value (US$ Mn) Forecast, by Product Type, 2018–2027
CAGR
(2019–2027)

122
North America Mushroom Market Analysis and Forecast, by Product Type, 2019–
2027
Table 12: North America Mushroom Market Volume (MT) Forecast, by Product Type, 2018–2027
CAGR
(2019–2027)

123
North America Mushroom Market BPS and Y-o-Y Growth Rate, by Form, 2019–2027
Form, 2018–2027 BPS Analysis, by Form, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0%
+52
Market Share (%)

10.0%
Y-o-Y (%)
8.0%
6.0%
4.0%
-52
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
Fresh Processed
Fresh Processed

124
North America Mushroom Market Analysis and Forecast, by Form, 2019–2027
Table 13: North America Mushroom Market Value (US$ Mn) Forecast, by Form, 2018–2027
CAGR
Form 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)

125
North America Mushroom Market Analysis and Forecast, by Form, 2019–2027
Table 14: North America Mushroom Market Volume (MT) Forecast, by Form, 2018–2027
CAGR
Form 2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F
(2019–2027)

126
North America Mushroom Market BPS and Y-o-Y Growth Rate, by Nature, 2019–
2027
Nature, 2018–2027 BPS Analysis, by Nature, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0%
-16
Market Share (%)

10.0%
Y-o-Y (%)
8.0%
6.0%
4.0%
+16
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F

127
North America Mushroom Market Analysis and Forecast, by Nature, 2019–2027
Table 15: North America Mushroom Market Value (US$ Mn) Forecast, by Nature, 2018–2027
CAGR
(2019–2027)
Conventional
Mushroom

128
North America Mushroom Market Analysis and Forecast, by Nature, 2019–2027
Table 16: North America Mushroom Market Volume (MT) Forecast, by Nature, 2018–2027
CAGR
(2019–2027)
Conventional
Mushroom

129
North America Mushroom Market BPS and Y-o-Y Growth Rate, by End Use, 2019–
2027
End Use, 2018–2027 BPS Analysis, by End Use, 2019 & 2027
14.0%
US$ xx Mn US$ xx Mn
12.0% +69
Market Share (%)

10.0%
Y-o-Y (%)
8.0% -105
6.0%
4.0%
+36
2.0%

2018 A 2019 E 2020 F 2021 F 2022 F 2023 F 2024 F 2025 F 2026 F 2027 F


130
North America Mushroom Market Analysis and Forecast, by End Use, 2019–2027
Table 17: North America Mushroom Market Value (US$ Mn) Forecast, by End Use, 2018–2027
CAGR
(2019–2027)
Food Processing
Industry

131
North America Mushroom Market Analysis and Forecast, by End Use, 2019–2027
Table 18: North America Mushroom Market Volume (MT) Forecast, by End Use, 2018–2027
CAGR
(2019–2027)
Food Processing
Industry

132
North America Mushroom Market BPS and Y-o-Y Growth Rate, by Region, 2019–
2027
Region, 2018–2027 BPS Analysis, by Region, 2019 & 2027
18.0%
16.0% US$ xx Mn US$ xx Mn
14.0%
-78
Market Share (%)

12.0%
Y-o-Y (%)
10.0%
8.0%
+78
6.0%
4.0%
2.0%
2019 E 2027 F Change In BPS

0.0%
2018 A2019 E2020 F2021 F2022 F 2023 F2024 F2025 F 2026 F2027 F
U.S Canada
U.S Canada

133
North America Mushroom Market Analysis and Forecast, by Region, 2019–2027
Table 19: North America Mushroom Market Value (US$ Mn) Forecast, by Region, 2018–2027
CAGR
(2019–2027)
U.S xx xx xx xx xx xx xx xx xx xx xx
Canada xx xx xx xx xx xx xx xx xx xx xx

134
North America Mushroom Market Analysis and Forecast, by Region, 2019–2027
Table 20: North America Mushroom Market Volume (MT) Forecast, by Region, 2018–2027
CAGR
(2019–2027)
U.S xx xx xx xx xx xx xx xx xx xx xx
Canada xx xx xx xx xx xx xx xx xx xx xx

135
North America Mushroom Market Attractiveness Analysis by Product Type, 2019–2027
Figure 28: North America Mushroom Market

Figure 29: North America Mushroom Market Figure 30: North America Mushroom Market
Attractiveness Analysis, by Product Type, Attractiveness Analysis, by Form, 2019–2027 Attractiveness Analysis, by Nature, 2019–2027
2019–2027
1.40 1.20 1.20
1.20
1.00 1.00
1.00
Organic
Mushroom

0.80 0.80
0.80
0.60 0.60
0.60
0.40 0.40
0.40
0.20 0.20 0.20
0.00 0.00 0.00

0.0 1.0 2.0 3.0 0.0 1.0 2.0 3.0 0.0 1.0 2.0 3.0 4.0
Market Attractiveness Market Attractiveness Market Attractiveness
136
North America Mushroom Market Attractiveness Analysis, by End Use, 2019–2027
Figure 31: North America Mushroom Market Attractiveness Analysis, by Figure 32: North America Mushroom Market Attractiveness Analysis, by
End Use, 2019–2027 Region, 2019–2027
1.4 1.60
Food Processing
Industry
1.2 1.40
1.20
1.0

1.00
0.8
Retail
0.80
Outlets
0.6
0.60
0.4
0.40
0.2
0.20
0.0 0.00
0.0 0.5 1.0 1.5 2.0 2.5 3.0 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50
Market Attractiveness Market Attractiveness
137
Section 22
Market Structure
138
Global Mushroom Market Dashboard
Market Leaders/Tier 1 Mid-Level Players/Tier 2 Emerging Players/ Tier 3
• xx • xx • xx
Players
(Indicative List)
Revenue share
~xx% ~xx0% ~xx%
Strategy Focus  Expansion in manufacturing facilities in  Focused on strengthening the regional  Focused on specific product segments
high growth regions such as India and presence and creating volume sales
China  Strong emphasis on quality-controlled  Expanding research and development
 Utilization and development of new products facilities for launching new and
sales channels innovative products in the market
 Emphasis on strategic alliance with
regional suppliers and distributors
 North America  North America  North America

Geographic  Europe  Europe  Latin America
Concentration  Asia Pacific  Asia Pacific  Asia Pacific
 MEA  MEA
139
Global Mushroom Market Structure
Global Mushroom Market Size, 2019

US$ xx Mn
~xx%
~ US$ xx Mn
Prominent Players
~xx%
~ US$ xx Mn
Tier 2 Players
~xx%
~ US$ xx Mn Tier 3 Players
~30-35%
Tier 3 Players Tier 2 Players Tier 1 Players
140
Section 23
Competition Landscape
141
Bonduelle SA (1/4)
COMPANY DESCRIPTION
Year of Establishment  The company through its subsidiaries is engaged in processing
1853 and distributing vegetables and associated products in Europe

COMPANY OVERVIEW
and other international markets.
Headquarter  The company processes ready-to-use vegetables and offers

Renescure, canned, processed, fresh, and frozen vegetables
France  The company offers products under brands such as Bonduelle,

Cassegrain, Frudesa, Salto, and Arctic Gardens
Employee Strength (2018)
10,957 REGIONAL PRESENCE
Key Management Europe
Mr. Christophe Bonduelle North

America
(CEO) Asia Pacific
Revenue 2018
Latin
US$ 3,176.31 Mn America
Source: Company Website & Factiva High Medium Low 142

Bonduelle SA (2/4)
Key Developments Strategic Overview
 The company focuses on acquisitions in order to expand

A its presence and increase consumer base
 In February 2017, the company acquired Ready Pac
2017  In March 2017, the company acquired Ready
Pac Foods, which is a U.S.-based company. Foods, which is a U.S.-based company (leader in single
Through this acquisition, the company is serve salad bowls products). Through this acquisition,
expected to strengthen its footprint in market the comp[any is expected to strengthen its presence in
in the U.S. and enhance its product offerings the international market and expand product offerings
in fresh food segment. in fresh food business segment.
E
Products/Brand Offering
 In August 2016, Bonduelle Americas (BAM),
2016 which is a business unit of the company, offers
a range of certified organic vegetables. The
company expanded its range of canned organic
vegetables such as peas, beans, cauliflower, etc.
in order to cater to demand from markets such
as Germany, the Netherlands, and Sweden
A Acquisition P Product Launch E Expansion C Collaboration
Source: Company Website & FMI Analysis 2016

143
Bonduelle SA (3/4)
Ist Level NAICS Code IIInd Level NAICS Code SIC (US) Industry Code Map
11 11
21 2037 15
2035
Target Industry
31 Vertical 20
- 203 -
33 2034 39
51 52
311421
2033
62 2033 - Canned Fruits, Vegetables,

311421- Fruit and Vegetable Canning 60
Preserves, Jams, and Jellies
81 70
144
Bonduelle SA (4/4)
Financial Indicators 2014 2015 2016 2017 2018
Revenue (US$ Mn) 2,334.94 2,165.41 2,073.41 2,740.71 3,176.31
Operating Income (US$ Mn) 125.194 122.364 109.570 129.369 141.830
Net Income (US$ Mn) 18.2322 75.3853 56.8922 71.8718 82.3530
Operating Margin % 5.3 5.6 5.3 4.7 4.5
Gross Margin % 27.0 27.3 27.8 27.3 27.1
Net Margin % 0.79 3.49 2.73 2.62 2.61
Return on Invested Capital % 3.07 8.39 6.62 6.40 7.01
Asset Turnover (Average) 1.15 1.17 1.17 1.23 1.36
145
Section 24
Assumptions and Acronyms Used
146
Assumptions and Acronyms Used
Assumptions Acronyms Used
 Market & Forecast :

 Yearly change in inflation rate has not been considered while CAGR Compound Annual Growth Rate
forecasting market numbers
 Top-down approach has been used to assess market numbers for
each segment BPS Basis Point Share
 Bottom-up approach has been used to counter-validate the
reached numbers for segment type market numbers
MEA Middle East & Africa
 Macro-economic indicators such as food industry outlook, food
and beverage spending, and others have been considered to
arrive at the indicated market numbers
Mn/Bn Million/Billion
 All values for market size are in US$ (US Dollar)
 All the indicated denominations are in US$ (US Dollar)
 Type : Y-o-Y Year-on-Year growth
 Company Annual and Financial Reports

 Magazines, Journals and Newsletters APAC Asia Pacific

147
Section 25
Research Methodology
148
Research Methodology (1/2)
SYSTEMATIC RESEARCH APPROACH
Data Data Filter Research & Actionable Business

Collection & Analysis Intelligence Insights Solution
In-depth secondary research is used to ascertain
Market profiling 1 overall market size, top industry players, top
products, industry associations, etc.
 Identifying key opinion leaders

 Questionnaire design
Formulating discussion In order to conduct expert and industry interviews,
guide 2 TMR formulates a detailed discussion guide  In-depth interviews
 Coverage across value chain
A
Primary
List of industry players (manufacturers), Research  Key Industry Experts
Developing list of
respondents
3 distributors, retailers, and industry experts is
developed B


Channel Study
Developments
SOLUTION Desk
 Market Dynamics
Research
 Market Participants  Products
C
Data collection 4 TMR conducts interviews with industry experts,
industry players, distributors, and retailers


Key Strengths
Product Portfolio
Company
 Conclusions
Analysis
 Mapping as per Value Chain
 Key Focus Segments
Data is validated by triangulating the secondary,
Data validation 5 primary and TMR’s analysis to arrive at the final
data
Primary Research # Secondary Research # Paid Publications#

The data is scrutinized using MS-Excel to obtain  LinkedIn  Company  Factiva
Data analysis 6 qualitative and quantitative insights about the
industry
 Zoominfo Websites  GBI
 Salesforce  Company Annual  Genios
 One Type Reports  Meltwater
 White Papers
Insights 7 TMR delivers industry insights and information in
the required format (PDF)
 Financial Reports

149
Research Methodology (2/2)
1 2 3
Secondary Research Primary Research Analysis and Result
 Mushroom Ingredient  Data Collation

 Mushroom Producers
Manufacturers  Identification of Data Gaps
 Raw Material Suppliers
 Major Technologies Used in  Revisiting Primary and Secondary
 Production and Consumption Mushroom Production Types
Trends
 Preferred Production and Refining  Client Updates
 Global Market Potential Processes
 Data Analysis
 Latest Technologies Used to  Market with Most Potential for
Produce Mushroom Mushroom  Identification of Trends and
Variations
 Factors Affecting Consumption of  Product Offerings By
Mushroom Manufacturers  Value Chain Analysis
 Regional Trends in Mushroom  Frequency of New Product  Split for Mushroom
 Global Regulations for Mushroom Launches  Developing Forecast
Consumption  Data Triangulation
 Future Trends in Mushroom Market  Study of Parent and End-user
 Applications of Mushroom Industry Trends

150
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Mushroom Market–Global Industry Analysis, Size, Share,

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Table of Contents (1/18)

1. Global Mushroom Market - Executive Summary

Table of Contents (2/18)

3.1.8. Growing Demand for Natural Ingredients

3.2. Product Innovation / Development Trends

4. Key Success Factors

Table of Contents (3/18)

Table of Contents (4/18)

Table of Contents (5/18)

7.1.7. Impact of labelling, claims, and certifications

Table of Contents (6/18)

11. Global Mushroom Market Analysis By Mushroom Type

Table of Contents (7/18)

11.2.3. Oyster Mushroom

11.3. Market Attractiveness Analysis By Mushroom Type

12.3. Market Attractiveness Analysis By Form

Table of Contents (8/18)

13. Global Mushroom Market Analysis By End-Uses

13.3. Market Attractiveness Analysis By End-Uses

14.3. Market Attractiveness Analysis By Nature

Table of Contents (9/18)

15.1.2. Y-o-Y Growth Projections By Region

15.3. Market Attractiveness Analysis By Region

Table of Contents (10/18)

16.3. Market Attractiveness Analysis

16.4. Drivers and Restraints: Impact Analysis

Table of Contents (11/18)

17.3. Market Attractiveness Analysis

17.4. Drivers and Restraints: Impact Analysis

Table of Contents (12/18)

18.2.1.1. EU-4 (Germany, France, Italy, Spain)

18.3. Market Attractiveness Analysis

18.4. Drivers and Restraints: Impact Analysis

Table of Contents (13/18)

19.1.1. Basis Point Share (BPS) Analysis By Country

19.3. Market Attractiveness Analysis

19.4. Drivers and Restraints: Impact Analysis

Table of Contents (14/18)

20. Japan Mushroom Market Analysis and Forecast

20.3. Market Attractiveness Analysis

20.4. Drivers and Restraints: Impact Analysis

Table of Contents (15/18)

21.1.3. Key Regulations

21.3. Market Attractiveness Analysis

21.4. Drivers and Restraints: Impact Analysis

Table of Contents (16/18)

22.2.1.2. South Africa

22.3. Market Attractiveness Analysis

22.4. Drivers and Restraints: Impact Analysis

Table of Contents (17/18)

23.4. Key Participants Market Presence (Intensity Mapping) by Region

Table of Contents (18/18)

24.2. Costa Group.

List of Figures (1/6)

Figure 1 : Global Mushroom Market Value Forecast (US$ Mn), 2019–2027

List of Figures (2/6)

List of Figures (3/6)

List of Figures (4/6)

List of Figures (5/6)

List of Figures (6/6)