COMSATS University Islamabad, Lahore Campus 1.

5 KM
Defence Road، Off Raiwand Rd, Lda Avenue Phase
1 Lda Avenue, Lahore, Punjab 54000

Course Title: Entrepreneurship

Fall 2019 Semester 7

Topic: Business Plan

Submitted by:

Arwa Tayyab

FA16-BBA-186

Submitted to:

Sir Umar Farooq

Abstract:
Since, there exists a perception in our society that anyone who visits a psychiatrist or seek
psychological consultation is mentally unstable and this is not seen as something normal,
the person himself feels that he will be socially isolated. People don’t want to be labeled as
‘mental patient’. They fear that others will consider them as being crazy or mentally ill if they
visited a psychiatrist. To facilitate people who are going through mental illness either minor or
major; we will develop an application where people can seek psychological counselling and
coaching that would help them fight their mental health issues. This application would be
designed considering the trends and need of such people, they can even contact the Therapist
anonymously to be more comfortable sharing every detail so they can be properly treated, this
application would include complete set of features that would make it more user friendly as well
as to easily manage the database and keep each and every record or medical history of the
patient or the person seeking counselling

Objectives:
 To provide a forum where everyone would feel safe and comfortable sharing their issues
regarding mental health.
 Facilitating behavior change.
 Improving the individual’s ability to establish and maintain relationships.
 Enhancing the individual’s effectiveness and ability to cope.
 Promoting the decision-making process and facilitating person’s potential.
 Development and growth.

Implication:
To work on this business plan, first of all we need to create awareness of how important it is to
take mental issues serious. Many people don’t’ acknowledge mental health problems. Even if
they do, they don’t realize the severity of its effects. They think that it’s normal to feel down or
that the problem isn’t that bad. So, they don’t visit a psychiatrist or even try to seek help
Now when we are developing a forums available where you can join and talk to people having
the same mental health problems like yours and can seek help from the therapist.
Mental health problems can have serious consequences. To create awareness to the maximum
possible extent we would use Electronic media to promote our service i.e. application. Social
media can be the best option to do advertisements and run campaigns to create the awareness
and promote the service.
The application would provide following benefits:
 People can contact or see the therapist in a way they are comfortable or they want to,
following are the ways.
o Can call them
o On video call
o On text messages
 People can find therapists or psychiatrist around near them in case they want to visit or
can have their contact number as well. We will create a full fledge database of the
therapist.
 People can contact anonymously if they do not want to mention their name to be more
comfortable sharing their personal life events and problems associated with their mental
health.
 It would store all the history of the patient based upon his own conversation.
 Application would be high on responsiveness i.e. the number of available therapists
would be adequate enough in order to be more quick and responsive to the problem of
any individual.
 Non – disruptive two way communication, where people can actually feel that they are
being listened.