Group of 3

Class and Time: Business Communication 2 M/W 13:30~14:45 PM

Name: 황준하    Student Number: 20153033

Name: 이민섭   Student Number: 20150273

 Pitching an Innovative Business idea

Think of a business you want to start and fill in the necessary information about the business.

Name of the Business:  The Warmer

1.      What is the business all about?

 Our company invented detachable heating patch that we can adjust temperature

• Brand Name: Warmer

• Brand Logo: Warmer being protected from cold reality

• Brand Identity: In this cold reality, we make you warm

• Brand Slogan: To be warm, To be comfortable only for you

• Key word: Economic, Fashionable, Persistence

2.      What’s the unique selling point of the business?

(What makes it different from others (competitors/similar businesses)

Economic: Energy saving, prevent global warming

Fashionable: We make you to wear nice looking jackets even in extreme cold weather

Launch discount coupon and mileage: Apply a certain portion of the sales amount as
mileage to provide discounts, etc.

3.      Who’s your target market?

Primary target users: Customers living in cold weather

Secondary target users : Patients, students, office workers

• Customer living in cold environment

• Customers who enjoy sports in cold weather

• The olds in treatment

• Students, office workers who prefer lunch boxes or coffee

4.      Other important information you want to add.

 Flexible pads that bend back and forth, come in many different sizes and lengths. Many
people fail to wear jackets that make them look nice since they can’t stand on cold
weather. Rather, they only prefer wearing bubble jackets. Moreover, wearing only one
socks and gloves do not help us from cold environment. So our company invented
detachable heating patch that we can adjust temperature.
 Jackets with Warmer
By fitting a thin, flexible pad between the jackets, you can use the +/- buttons to raise
and lower the temperature. Thin patch makes little difference from traditional padding
or coatings in design and wear.

 Gloves with Warmer

Just like jacket, you can adjust the temperature after wearing gloves. It's not just for the
average customer, but also for the patients with cold hands and workers who work on
construction sites. It also has a smartphone touch.

 Marketing strategy
A bus stop heater

When people are shivering in winter, a stove with a logo attached to it will give them a
strong image of warmth.

Kakao Warmer character

When Warmer items are linked to Kakao friends characters, it will be easier to attract
customers.