MyData for a fair,

sustainable, and
prosperous
society
These slides: https://mydata-global.org/apidays-paris-2019
 2

Bonjour!
Viivi Lähteenoja
Deputy General Manager, MyData Global
viivi@mydata.org, @viivilahteenoja, @mydataorg
 Learning
Internet of
Things Mobility

Communic.
and Media Energy

PERSONAL
Apps Public
Services DATA IS
EVERYWHERE
Retail
Self
Measurement
Insurance
Health
and Finance
 Personal data is becoming a
new economic “asset class”,
a valuable resource for the
21st century that will touch
all aspects of society.
World Economic Forum
 MyData
Alternative vision
Guiding principles
Global organisation
Meetings & conferences
The core idea is that
individuals should be in
control of the data about
them.
The MyData approach aims
at strengthening digital
human rights while opening
new opportunities for
businesses to develop
innovative personal data
based services built on
mutual trust.
 Lots of data
usage
Organisations decide People decide

Less usage of
personal data REGULATION

Old paper times Comply with the GDPR

Weak Strong
Data Protection Data Protection
 MYDATA SHIFTS:
1 WHAT NEEDS TO CHANGE

1.1. FROM FORMAL TO 1.2. FROM DATA 1.3. FROM CLOSED TO

ACTIONABLE RIGHTS PROTECTION TO DATA OPEN ECOSYSTEMS
EMPOWERMENT

https://mydata.org/declaration
 MYDATA PRINCIPLES:
3 WHAT WE WANT TO ACHIEVE

3.1 HUMAN-CENTRIC 3.2 INDIVIDUAL AS 3.3 INDIVIDUAL

CONTROL OF THE POINT OF EMPOWERMENT
PERSONAL DATA INTEGRATION

3.4 PORTABILITY: 3.5 TRANSPARENCY 3.6

ACCESS AND RE-USE AND INTEROPERABILITY
ACCOUNTABILITY

https://mydata.org/declaration
 MyData for Managing Personal Data

An infrastructure-level approach (vs. single solution

or platform)
a. data interoperability and portability with
international standards
Consent-based control
a. not necessary to store all personal data in
centralized repositories in order to control the
data flow
Requirements for MyData Infrastructure

● Machine readable interfaces for personal data

access (MyData API)
● Data format standardisation
● Standardised agreements and dynamic consent
framework
● Interoperability model for consent management
accounts and operators
● Services and applications that utilize portable
personal data
 Data Standards User
(semantic Experience
harmonisation) (UI, tools and
assistants)

Authentication Personal
and Analytics
Authorisation (done in PDS)

Governance Relationship
Personal Data
& Regulation Storage Management
(network of
(API of me & (individuals &
trusted
personal cloud) organizations)
operators)
Identity Service
Management Discovery
Interoperability (marketplaces
(self sovereign
identity) for apps)

Consent &
System
Policy
Security
Management
 14

MyData Global
Over several years, we have built a
community of thousands and the
foundation for a strong movement.

It was formalised into the first

international nonprofit based
in Finland in 2018.
MyData Local Hubs AUSTRIA
BARCELONA
LONDON
MADRID

mydata.org/hubs BRUSSELS
DENMARK
NETHERLANDS
SCOTLAND
FRANCE SLOVENIA
GENEVA SOUTH-WEST UK
GERMANY SWEDEN
SOUTH
SILICON GREECE ZURICH JAPAN
KOREA
VALLEY ATLANTA HUNGARY

CAMEROON

BRAZIL

SYDNEY
BUSINESS
LEGAL
TECH
SOCIETY
 In a nutshell
1. The battle over personal data is the defining issue
of tomorrow’s digital economy.
2. MyData shifts the current paradigm of personal
data (mis)use and empowers people.
3. Our goal is to make human-centric personal data
globally known to implement this shift.
4. Together we can build a fair, sustainable and
prosperous digital society for all.
mydata.org/declaration
mydata.org/papers
mydata.org/slack
mydata.org/join