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Personal trainer services

Summary

Childbirth is one of the impressive aspects of a woman's life. Many women look forward to

having children of their own, who bring joy after they are born. However, despite the celebration

of the newborn, baby weight remains a problem after the child is born. Baby weight usually sods

off after some time, primarily due to breastfeeding, although new mothers may require to rid

themselves of the fat sooner, either for health or aesthetic reasons. Therefore, it is necessary to

create an exercising scheme that will help these women achieve their objectives. My business

offers personal trainer services focused on assisting new mothers to lose the baby weight that

many would like to get rid of quickly. I chose this business because there is a low number of

personal trainers who work with this clientele. Many personal trainers focus on individuals who

want to get fit for lifestyle reasons; I will focus my attention on the new moms who want to get

their pre-pregnancy body back.

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Introduction

Physical fitness is one of the biggest concerns for individuals around the world. Everyone wants

to have that 'perfect' body, to lose that extra kilogram, or even to keep that life-threatening illness

at bay. While this is all possible individually, most people lack the self-drive, or the motivation

to get started on going to achieve the fitness objective. More so, many may have the drive to get

fit, but they lack the knowledge or the correct tools to get started. Personal trainers, therefore, are

essential in this field, since they help their clients identify what work they need to do to achieve

their fitness goal and how to go about it. Personal trainers are plenty, each offering a set of

specific skills to their clients. Every personal trainer identifies a niche in the market and works

with those clients to achieve their set goals.

1. Services on offer

Nowadays, everyone has a concern about their overall health, usually working hard to

maintain desirable body weight, to prevent diet-related illnesses like obesity and diabetes. I will

provide personal trainer services, with physical interaction in the client's homes or via live video.

Clients on a tight schedule can also get catered for at a location of their choosing convenient for

them, or I could make arrangements for a favorable position. My clients will go through a series

of workout regimes, ranging from light workouts like jogs and aerobics to more robust plans like

weightlifting and endurance. Workout plans will suit the client's needs and the intensity of the

work needed.

2. Target Market

Fitness, as stated earlier, is a requirement for all people, and therefore it is necessary to

find a specific niche for better effect. Women tend to take up a higher percentage of fitness
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requirements, usually looking to get a body they deem appealing. Women make up a higher

number of clients for personal trainers. Some even help pregnant women to keep fit through pre-

natal workout techniques. My services will be focused solely on women looking towards losing

postnatal baby weight. For many women, losing the extra weight accumulated during pregnancy

is usually a significant concern, mainly because most of them want to retain their former body

shape and size. There is also the risk that keeping the baby weight will result in health issues like

diabetes and heart disease and an increased risk of complications for later pregnancies. Many

women in various professions seek to lose the baby weight so that they can quickly readjust to

their previous roles. Considering there is usually little time to lose the baby weight naturally,

many choose vigorous workout techniques to help them lose the baby weight before getting back

to work. My services, therefore, will help my clients regain their former glory while ensuring

that their health is protected.

3. Business Location

Luckily, a personal trainer has a varied working schedule. In my case, I will not need a

physical address, a workout studio, since I can visit my clients in their homes or have them come

to mine. However, this is only applicable for one on one training services. For clients who are

inaccessible due to distance, I will also be offering online services where workouts can happen

via live video. The business will operate within my geographical location for clients who require

a one on one session. However, my services will be available online for clients from all over the

world. I will provide pre-recorded sessions and outlines for easy access online. There will also be

tutorials available on my website and channels like YouTube.

4. Promoting the business

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Being a competitive business, I will need to ensure that I extend my reach to all potential

clients so that I can maximize my profits. To find my specific target audience, especially, will

require me to use all avenues available. Finding ladies who need post-partum fitness will need

serious searching since they are not very many. For the business to work out, I will need as many

clients as possible. For this, I need to raise awareness about my services, ensuring that I get as

many clients as I can manage. To get the word out, I will need fliers for distribution around

frequently visited areas in the community, like grocery stores and coffee shops, posting on the

local community online forum as well as advertisement through my website and dedicated social

media handles. I can also utilize referral programs where clients can refer their friends or family

to me if they get satisfying services. With those measures in place, I expect a favorable client

number, who will make the business viable.

5. Operations

Workouts can happen at any time, which will increase the versatility of the sessions.

However, for the best results, exercises are best carried out in the morning when the body is still

fresh. There will, therefore, be various sessions throughout the day for the convenience of all the

clients. Morning sessions will run from 6 am when the majority of the clients wake up and will

run till 8 pm to accommodate clients who prefer to have evening sessions. The hours should be

appropriate for all the clients, be it the early birds who prefer first workouts or those who have

day jobs and are only available in the evenings. My services will be available throughout those

hours, with the ability to work with several clients at a time. One on one training sessions can

also get aired, to help accommodate the online clients. However, it will only happen with consent

from the client.

Conclusion
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Exercise is a requirement for all to keep our bodies fit. In addition to fitness, a well-toned body

boosts self-esteem, and that is the goal intended for my clients. In conclusion, I hope to create a

stable personal trainer business that will help my clientele, using the internet to get to as many

people as possible. The versatility of this business will ensure that every client receives a plan

suited for them to increase customer satisfaction.