Laura Conaway

Proposal Memo
To: __________, Senior V.P. of Corporate Communication and Public Affairs
From: Laura Conaway
Re: Social Media Presence
Date: April 8, 2019
CC: Marketing Department

After assessing the current social media presence on Instagram for Barnes and Noble, there are
some changes that need to be implemented because the current practices are not as effective at
increasing followers and marketing to the audience. Creating polls on the Instagram story,
consistently replying to comments, questions, and concerns followers share on posts, and
including the website link to barnesandnoble.com should be further developed.

Starting to create polls on the story feature will further promote engagement among followers
because people will be able to respond to questions and thoughts about the products and services.
Stories have been shown to receive more views than a post because there is less time spent
reading information and the visuals are displayed quickly and get the point across efficiently.
Continuing to increase the responses on posts when followers ask a question, have a concern
about a product, or share relevant information will display a personal and real-life connection to
the audience. It also encourages an attitude of helpfulness in fixing problems for the customer. In
addition, displaying the Barnes and Noble website address will encourage followers to go to the
link to explore the books and other materials promoted in the social media posts and purchase
them.

Implementing these tactics will increase the ability to market to the target audience and promote
the products Barnes and Noble has that fits the needs of the followers. The polls will provide
understanding of what customers are seeking in their products and alter the resources to further
increase purchases. Responding to messages and comments will display a positive rapport and
engagement with followers. This action will encourage customers to use Barnes and Noble as
their bookseller because of the good customer service they receive and knowing their thoughts
are being heard and considered. The website will also increase knowledge of what Barnes and
Noble specializes in and purchases will go up because there is one less step that needs to be
completed when accessing the page.

Collaboration and communication among the social media, marketing, and customer service
departments will make this implementation process go smoothly and effectively.